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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Hey there, friend! Could you use a smile, a laugh, and maybe a fresh perspective on life? You've just stumbled upon your new favorite podcast – Grit, Grace, & Inspiration! Consider this your cozy corner of the internet where we serve up heaping doses of motivation, inspiration, and personal growth all to help you see just how amazing you truly are. Whether you see it in yourself or not, you my friend are made of greatness! Hosted by the incredible Kevin Lowe, this podcast is like a warm hug for your soul on those days when you need it most. Kevin's infectious optimism and genuine spirit will have you feeling like you're chatting with a close friend over coffee. Whether you're seeking a pick-me-up during your commute, a boost of encouragement while working out, or a moment of reflection before bed, Grit, Grace, & Inspiration delivers. Listeners rave about the show's ability to shift their mindset, providing the perfect blend of motivation and practical advice to fuel their own personal growth goals. But what makes this podcast truly something special is the unique perspective Kevin brings to the table as someone who unexpectedly became blind at 17. He understands tragedy, disappointment, and heartache. But Kevin also knows that hidden inside of the hardest thing we have been through oftentimes is the secret to our life's purpose! You are about to begin listening to a podcast where each episode is a treasure trove of wisdom, featuring real-life stories of triumph over adversity that will touch your heart and ignite your soul. From overcoming obstacles to finding purpose in the face of adversity, Kevin and his inspiring guests share experiences that will make you laugh, cry, and ultimately feel empowered to tackle your own hurdles. Tune in every Tuesday & Thursday to discover: 🌟 Heartwarming stories of resilience and courage 🌟 Practical tips for self-improvement and personal development 🌟 Uplifting conversations that will brighten your day and uplift your spirit Listeners can't stop raving about how Kevin's positive vibe and fresh perspective on life's challenges have transformed their outlook. His down-to-earth nature and relatable stories make every episode feel like a personal pep talk from a trusted friend. Are you ready to embark on the journey? Hit that follow button and let Kevin guide you to your best self every Tuesday and Thursday. Remember, this is where grit meets grace, and inspiration lights the way! P.S. Think you've got a story that'll inspire others? Kevin's always on the lookout for new guests. Reach out via PodMatch and you might just find yourself sharing your journey on a future episode! Simply send Kevin a message via PodMatch using this link: https://www.podmatch.com/hostdetailpreview/kevinlowe
Hey there, friend! Could you use a smile, a laugh, and maybe a fresh perspective on life? You've just stumbled upon your new favorite podcast – Grit, Grace, & Inspiration! Consider this your cozy corner of the internet where we serve up heaping doses of motivation, inspiration, and personal growth all to help you see just how amazing you truly are. Whether you see it in yourself or not, you my friend are made of greatness! Hosted by the incredible Kevin Lowe, this podcast is like a warm hug for your soul on those days when you need it most. Kevin's infectious optimism and genuine spirit will have you feeling like you're chatting with a close friend over coffee. Whether you're seeking a pick-me-up during your commute, a boost of encouragement while working out, or a moment of reflection before bed, Grit, Grace, & Inspiration delivers. Listeners rave about the show's ability to shift their mindset, providing the perfect blend of motivation and practical advice to fuel their own personal growth goals. But what makes this podcast truly something special is the unique perspective Kevin brings to the table as someone who unexpectedly became blind at 17. He understands tragedy, disappointment, and heartache. But Kevin also knows that hidden inside of the hardest thing we have been through oftentimes is the secret to our life's purpose! You are about to begin listening to a podcast where each episode is a treasure trove of wisdom, featuring real-life stories of triumph over adversity that will touch your heart and ignite your soul. From overcoming obstacles to finding purpose in the face of adversity, Kevin and his inspiring guests share experiences that will make you laugh, cry, and ultimately feel empowered to tackle your own hurdles. Tune in every Tuesday & Thursday to discover: 🌟 Heartwarming stories of resilience and courage 🌟 Practical tips for self-improvement and personal development 🌟 Uplifting conversations that will brighten your day and uplift your spirit Listeners can't stop raving about how Kevin's positive vibe and fresh perspective on life's challenges have transformed their outlook. His down-to-earth nature and relatable stories make every episode feel like a personal pep talk from a trusted friend. Are you ready to embark on the journey? Hit that follow button and let Kevin guide you to your best self every Tuesday and Thursday. Remember, this is where grit meets grace, and inspiration lights the way! P.S. Think you've got a story that'll inspire others? Kevin's always on the lookout for new guests. Reach out via PodMatch and you might just find yourself sharing your journey on a future episode! Simply send Kevin a message via PodMatch using this link: https://www.podmatch.com/hostdetailpreview/kevinlowe
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