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Indhold leveret af Jack Ferguson. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jack Ferguson eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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The Push

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Manage series 2812661
Indhold leveret af Jack Ferguson. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jack Ferguson eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Senior marketers sharing what they truly think. Sound good? Then The Push is for you!
Senior marketing is uniquely frustrating!

  • You have to sell the 'why' more than any other department.
  • You're held accountable for outcomes beyond your control.
  • You're forever dealing with non-marketers who 'know better than you'.
  • You're always dealing with conflicting agendas.

On The Push podcast, we dive into these challenges and help you overcome them.

We host senior marketers who candidly share stories, analogies, and mental models.

You'll be able to use these conversations to:

  • Explain complex concepts to non-marketers.
  • Get more client buy-in
  • Explain the 'why' behind your strategy.
  • Keep your own team engaged.
  • Better navigate politics (which are inevitable).

The Push is for you whether you’re in-house, agency-side, or a consultant.
You'll leave feeling inspired to speak up, and lead with confidence.

No empty buzzwords.

No generic advice.

No listicles

You don't need that.

Instead, we have straightforward, fun conversations. We aim to make the toughest parts of marketing easier.
Jack Ferguson hosts The Push. He's a Brand Strategist with 15 years' of marketing and brand experience across 20+ industries.
Jack is joined by senior marketers as guests every fortnight.

  continue reading

79 episoder

Artwork

The Push

updated

iconDel
 
Manage series 2812661
Indhold leveret af Jack Ferguson. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jack Ferguson eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Senior marketers sharing what they truly think. Sound good? Then The Push is for you!
Senior marketing is uniquely frustrating!

  • You have to sell the 'why' more than any other department.
  • You're held accountable for outcomes beyond your control.
  • You're forever dealing with non-marketers who 'know better than you'.
  • You're always dealing with conflicting agendas.

On The Push podcast, we dive into these challenges and help you overcome them.

We host senior marketers who candidly share stories, analogies, and mental models.

You'll be able to use these conversations to:

  • Explain complex concepts to non-marketers.
  • Get more client buy-in
  • Explain the 'why' behind your strategy.
  • Keep your own team engaged.
  • Better navigate politics (which are inevitable).

The Push is for you whether you’re in-house, agency-side, or a consultant.
You'll leave feeling inspired to speak up, and lead with confidence.

No empty buzzwords.

No generic advice.

No listicles

You don't need that.

Instead, we have straightforward, fun conversations. We aim to make the toughest parts of marketing easier.
Jack Ferguson hosts The Push. He's a Brand Strategist with 15 years' of marketing and brand experience across 20+ industries.
Jack is joined by senior marketers as guests every fortnight.

  continue reading

79 episoder

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