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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Oprah Winfrey Show: The Podcast
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Indhold leveret af Oprah. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Oprah eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Oprah is opening the vault of The Oprah Winfrey Show with 25 years of hand-picked legendary interviews, a-ha moments, ugly cries and unforgettable surprises. A lot has changed since she ended the show, but many of our personal struggles have stayed the same. We’re all still looking to connect, to be seen and to know that we’re not alone. We’re also looking for some joy, some laughs and some much-needed inspiration. As we head into this new decade, what better time to look back and reflect, to take stock of how we’ve grown and to be reminded that we’re all in this together. The Oprah Winfrey Show aired from September 8th, 1986 to May 25, 2011 with 4,561 episodes. The show remains the highest-rated daytime talk show in American television history, averaging between 10 to 20 million viewers a day.
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279 episoder
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Manage series 2636051
Indhold leveret af Oprah. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Oprah eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Oprah is opening the vault of The Oprah Winfrey Show with 25 years of hand-picked legendary interviews, a-ha moments, ugly cries and unforgettable surprises. A lot has changed since she ended the show, but many of our personal struggles have stayed the same. We’re all still looking to connect, to be seen and to know that we’re not alone. We’re also looking for some joy, some laughs and some much-needed inspiration. As we head into this new decade, what better time to look back and reflect, to take stock of how we’ve grown and to be reminded that we’re all in this together. The Oprah Winfrey Show aired from September 8th, 1986 to May 25, 2011 with 4,561 episodes. The show remains the highest-rated daytime talk show in American television history, averaging between 10 to 20 million viewers a day.
…
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279 episoder
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The Oprah Winfrey Show: The Podcast
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1 Special: An Overwhelmed Mom’s Deadly Mistake 37:12
37:12
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From October 1, 2008: Oprah talks to Brenda Slaby, a mom and assistant principal who accidentally left her 2-year-old daughter, Cecilia, in the backseat of her car while she was at work. Cecilia died of a heatstroke after being in the car for 8 hours in temperatures rising above 90 degrees. Brenda discusses how she became perceived as what she calls “the most hated mom in America,” and other mothers also share their stories of feeling overwhelmed by the pressure to be perfect. Then, poet, author and Zen Buddhist teacher and priest Norman Fischer explains why there’s no such thing as multitasking, offering tips to refocus your attention and sharing why he believes it’s important to ask for help when you feel too busy.…
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The Oprah Winfrey Show: The Podcast
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From April 4, 1989: Oprah talks to a family with three generations of alcoholics about repeating the family cycle and how alcoholism has affected their lives. Psychologist and author Janet Geringer Woititz discusses her New York Times best seller, Adult Children of Alcoholics. She explains how to recognize the characteristics of children of alcoholics and how to break the cycle of alcohol abuse. She also gives advice on how to stop enabling and start helping loved ones who suffer with alcoholism. Janet Geringer Woititz passed away at her home in Roseland, New Jersey, in 1994.…
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The Oprah Winfrey Show: The Podcast
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From January 8, 1993: Oprah interviews self-help author and Oprah Show regular guest Harville Hendrix, who teaches us how to make our relationships not only last longer, but become happier. He talks about overcoming trust issues, childhood wounds appearing in adulthood and how marriage is a structure for healing. He also works with several couples on making their love last and discusses his books Getting The Love You Want and Keeping The Love You Find. Oprah explains how Getting the Love You Want helped improve her relationship with Stedman Graham. Of Harville’s work, Oprah says, “I saw relationships not solely as the kind of romantic pursuit our society celebrates, but as a spiritual partnership that's meant to change how you see yourself and the world.” Harville is a New York Times best-selling author, international speaker and couples therapist with more than 40 years of experience as an educator, clinical trainer and lecturer who has appeared on The Oprah Winfrey Show 17 times.…
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The Oprah Winfrey Show: The Podcast
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1 Special: Dr. Phil - Uncovering Your Authentic Self 35:36
35:36
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From January 22, 2002: Oprah Winfrey and New York Times best-selling author, psychologist, and television host Dr. Phil McGraw discuss his book “Self Matters: Creating Your Life from the Inside Out.” Dr. Phil helps guests with low self-esteem discover their real value and unlock their true potential. He reveals why we matter and explains the difference between our authentic selves and what he calls our “fictional selves.” Dr. Phil discusses how we can unlock certain skills, gifts, abilities and wisdom he says we were all born with in the core of who we are. Plus, Oprah shares the earliest life-defining moment that helped lead to discovering her authentic self. The information in this program is for your general knowledge and is not a substitute for medical advice. If you have any questions about your mental health, please seek advice from a professional health care provider.…
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The Oprah Winfrey Show: The Podcast
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1 Special: Children of Divorce Reveal Their Secret Thoughts 37:41
37:41
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From September 26, 2007: New York Times best-selling author, rabbi, psychotherapist and Sandcastle Program founder M. Gary Neuman talks to families about how to help their children cope with divorce. He explains how divorce affects boys and girls differently, how to discuss divorce with children and the three rules in telling your children you’re getting divorced. Gary talks to the children of three families about the affect their parents’ divorce has had on them. He also helps initiate healing with the parents through love and connection.…
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The Oprah Winfrey Show: The Podcast
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From October 24, 1997: Oprah revisits five lessons she learned over the years about to how help families around the world learn to be happier. Some audience members say, “I love you” for the first time and Oprah shares ways to show love without having to say, “I love you.” She also reveals some of her favorite tips from family-focused books, 7 Habits of Highly Effective Families, by Steven Covey, and Simple Abundance, by Sarah Ban Breathnach. Plus, Oprah talks with former Buffalo Bills quarterback Jim Kelly and his wife, Jill, about the lessons they’ve learned from their son Hunter, who at the time was dying from Krabbe’s disease. After being given only three years to live, Hunter passed away in 2005 at the age of eight.…
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The Oprah Winfrey Show: The Podcast
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1 Lisa Ling Investigates: Wombs For Rent 38:12
38:12
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Original Air Date: October 9, 2007 Oprah Show correspondent Lisa Ling travels to India with a couple so desperate to have a baby that they've hired someone who lives more than 10,000 miles away to carry a baby for them. Oprah talks to this couple and later talks to Alexis Stewart, Martha Stewart's daughter, who says she spends $28,000 every month on fertility drugs. Want more podcasts from OWN? Visit https://bit.ly/OWNPods You can also watch Oprah’s Super Soul, The Oprah Winfrey Show and more of your favorite OWN shows on your TV! Visit https://bit.ly/find_OWN…
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The Oprah Winfrey Show: The Podcast
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Original Air Date: October 19, 2007 It's the side of the story we rarely get to hear, straight from the source. Former mistresses confess they've been the "other woman." Then, betrayed wives reveal the moment they found out and how their lives changed forever. Want more podcasts from OWN? Visit https://bit.ly/OWNPods You can also watch Oprah’s Super Soul, The Oprah Winfrey Show and more of your favorite OWN shows on your TV! Visit https://bit.ly/find_OWN…
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The Oprah Winfrey Show: The Podcast
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Original Air Date: September 25, 2007 It's the sex talk your parents never had. Open marriages, sex over 60, friends with benefits, erotica. What's really going on in America's bedrooms? Oprah explores America’s sex life and sheds light on the subject. Want more podcasts from OWN? Visit https://bit.ly/OWNPods You can also watch Oprah’s Super Soul, The Oprah Winfrey Show and more of your favorite OWN shows on your TV! Visit https://bit.ly/find_OWN…
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The Oprah Winfrey Show: The Podcast
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Original Air Date: December 31, 1986 For some it’s overeating, for others it’s smoking, but other bad habits include nail-biting, overspending and hairpulling. Oprah interviews self-help authors Dr. Shad Helmstetter Ph.D and Bob Meehan and a panel of women to discuss their motivations for quitting their negative additions. Featured expert Bob Meehan passed away in 2021. Want more podcasts from OWN? Visit https://bit.ly/OWNPods You can also watch Oprah’s Super Soul, The Oprah Winfrey Show and more of your favorite OWN shows on your TV! Visit https://bit.ly/find_OWN…
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The Oprah Winfrey Show: The Podcast
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Original Air Date: December 30, 1986 Imagine giving birth and having your joy suddenly turn to anxiety and depression, followed by frightening hallucinations and being committed to a mental hospital, because you are a danger to yourself and to your new baby. Oprah interviews author Carol Dix, Dr. Nana Stotland, and a panel of mothers that had postpartum depression to discuss the causes and treatment of the mental illness. Featured expert Carol Dix passed away in 2021. Want more podcasts from OWN? Visit https://bit.ly/OWNPods You can also watch Oprah’s Super Soul, The Oprah Winfrey Show and more of your favorite OWN shows on your TV! Visit https://bit.ly/find_OWN…
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The Oprah Winfrey Show: The Podcast
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Original Air Date: December 26, 1986 No matter how rough the previous year was, the next can be full of unlimited success, happiness, and total joy. Oprah, a panel of self-help experts and audience members discuss how to process your feelings for a better life. Featured experts Dr. Wayne Dyer passed away in 2015, Shaki Gawain passed away in 2018 and Arnold Patent passed away in 2023. Want more podcasts from OWN? Visit https://bit.ly/OWNPods You can also watch Oprah’s Super Soul, The Oprah Winfrey Show and more of your favorite OWN shows on your TV! Visit https://bit.ly/find_OWN…
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The Oprah Winfrey Show: The Podcast
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Original Air Date: December 24, 1986 They are people who often go unnoticed and unappreciated, but always put others before themselves. Oprah interviews a panel of American heroes to discuss their inspirational good deeds. Want more podcasts from OWN? Visit https://bit.ly/OWNPods You can also watch Oprah’s Super Soul, The Oprah Winfrey Show and more of your favorite OWN shows on your TV! Visit https://bit.ly/find_OWN…
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The Oprah Winfrey Show: The Podcast
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Original Air Date: December 1, 2005 Oprah travels 7,000 miles to see how a modern-day saint helps thousands of young Ethiopian girls and Nate Berkus has a hope-filled tsunami follow-up. Featured Nobel Peace Prize winner Dr. Catherine Hamlin passed away in 2020. Want more podcasts from OWN? Visit https://bit.ly/OWNPods You can also watch Oprah’s Super Soul, The Oprah Winfrey Show and more of your favorite OWN shows on your TV! Visit https://bit.ly/find_OWN…
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The Oprah Winfrey Show: The Podcast
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1 A Father Faces the Teen Who Killed His Family 36:37
36:37
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Original Air Date: November 18, 2005 The Little League tragedy that made headlines. Their boy is dead. Their 13-year-old son swung the bat that killed him. A father faces the teen who killed his family. Plus, more families face the people responsible for their loved ones' deaths. Want more podcasts from OWN? Visit https://bit.ly/OWNPods You can also watch Oprah’s Super Soul, The Oprah Winfrey Show and more of your favorite OWN shows on your TV! Visit https://bit.ly/find_OWN…
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