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Indhold leveret af Veterinary Innovation Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Veterinary Innovation Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Veterinary Innovation Podcast
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Indhold leveret af Veterinary Innovation Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Veterinary Innovation Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The Veterinary Innovation Podcast covers the most interesting, exciting, and controversial topics in the industry today. Veterinary technology entrepreneurs Shawn Wilkie and Dr. Ivan Zakharenkov chat with industry leaders and innovators about the biggest challenges they’re facing - and how they’re overcoming them.
…
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100 episoder
Marker alle som (u)afspillede ...
Manage series 2547436
Indhold leveret af Veterinary Innovation Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Veterinary Innovation Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The Veterinary Innovation Podcast covers the most interesting, exciting, and controversial topics in the industry today. Veterinary technology entrepreneurs Shawn Wilkie and Dr. Ivan Zakharenkov chat with industry leaders and innovators about the biggest challenges they’re facing - and how they’re overcoming them.
…
continue reading
100 episoder
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Veterinary Innovation Podcast
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1 285 - Dr. Andrew Ciccolini | Serenity Vet 18:41
18:41
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Andrew Ciccolini from Serenity Vet , a new relief platform that uniquely combines a marketplace connecting veterinarians with employers and a business suite featuring financial planning tools for both. They discuss why relief work is growing, how Serenity Vet differentiates itself with features like the clinic profitability calculator and scheduling tools to prevent burnout, and AI-driven predictability for shift fulfillment. Learn more about Serenity Vet . Dr. Andrew Ciccolini recommends “Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)” by Geoffrey A. Moore .…
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Veterinary Innovation Podcast
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This week, Shawn Wilkie and Dr. Ivan Zak joined by Chuck Rich from Greysteel to discuss current trends in veterinary real estate, including the sale-leaseback model, navigating corporate acquisitions, and strategies for practice owners to unlock equity and plan for retirement or expansion. Learn more about GreySteel . Chuck Rich recommends “Extreme Ownership: How U.S. Navy SEALs Lead and Win” by Jocko Willink and Leif Babin .…
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Veterinary Innovation Podcast
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Ryan Salvino , the co-founder of VetTalk Software , about their automated client education system that integrates with veterinary practice management systems. Ryan shares how VetTalk improves compliance, reduces staff workload, and ensures better pet care through pre and post-appointment educational care plans. Learn more about VetTalk . Ryan Salvino recommends "Attack the Day: Kirby Smart and Georgia's Return to Glory" by Seth Emerson .…
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Veterinary Innovation Podcast
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1 282 - Dr. Emily Hubbard | Veterinary Innovative Partners 20:01
20:01
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Dr. Emily Hubbard , the Chief Medical Officer at Veterinary Innovative Partners (VIP), to talk about fostering healthy communication, conflict resolution, and leadership in veterinary practices. Dr. Hubbard shares how VIP supports autonomy, empowers hospital teams, and advances the veterinary field through innovation. Learn more about Veterinary Innovative Partners . Dr. Emily Hubbard recommends focusing on one’s own mental health.…
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1 281 - Dr. Rory Lubold | Affordable Pet Labs 20:39
20:39
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This week, Shawn Wilkie and Dr. Ivan Zak joined by Dr. Rory Lubold , Founder of Affordable Pet Labs , a company dedicated to making diagnostic testing more accessible and affordable for pet owners nationwide. They discuss breaking barriers to veterinary care — both in terms of cost and accessibility — and how their in-home blood collection and at-home testing kits benefit pet owners and veterinarians alike. Learn more about Affordable Pet Labs . Dr. Rory Lubold recommends “Be Useful: Seven Tools for Life” by Arnold Schwarzenegger .…
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1 280 - Aoife Caulfield | Village Vets 21:54
21:54
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Aoife Caulfield , Partnerships and Acquisitions Lead at Village Vets Ireland, to talk about building partnerships, challenges of consolidating practices, innovative practice ownership models, and the future of veterinary in Ireland. She also shared insights on the importance of leadership, networking, and aligning with like-minded partners for sustainable growth. Learn more about Village Vets . Aoife Caulfield recommends events like London Vet Show .…
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Veterinary Innovation Podcast
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1 279 - Suvi Irvine | Blue River PetCare 20:05
20:05
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Suvi Irvine , Clinical Development Manager at Blue River PetCare , to discuss how AI innovations provide a path forward to increasing efficiency, reducing burnout, and improving care access without compromising staff well-being. Learn more about Blue River PetCare . Suvi Irvine recommends YouTube - AI Creativity: Genius or Gimmick?…
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1 278 - Price Fallin | Otto (formerly TeleVet) 22:13
22:13
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Price Fallin , Co-Founder and Chief Innovation Officer at Otto (formerly TeleVet) , where he shares the journey of Otto, a leading workflow automation platform. He discusses the challenges of rapid growth, the impact of COVID-19, and how automation can unlock new opportunities for veterinary practice efficiency. Learn more about Otto . Discover more about The First Principles Method Explained by Elon Musk . Price Fallin recommends Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya .…
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Veterinary Innovation Podcast
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Joseph Faiella , Chief Commercial Officer at Moichor , to discuss advancements in veterinary diagnostics using AI technology. Joe explains how Moichor provides fast, reliable cytology and pathology results, offering a flexible, affordable, and accessible diagnostic option for practices of all sizes. Learn more about Moichor . Discover more about Ted Talk "An ER doctor on triaging your "crazy busy" life" by Dr. Darria Long . Joe Faiella recommends "The Four Obsessions of an Extraordinary Executive: A Leadership Fable" by Patrick Lencioni .…
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Veterinary Innovation Podcast
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1 276 - Ryan Leech | First 100 Consulting 20:50
20:50
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Ryan Leech from First 100 Consulting , a veterinary industry consultant and host of The Bird Bath podcast. Ryan shares insights from his consulting experience, discusses the intricacies of veterinary industry trends, technological advancements, and the effects of AI on the field. He also explores future expectations for market consolidations and strategic moves by large firms, as well as potential challenges posed by advanced AI tools and their use by non-experts. Learn more about First 100 Consulting . Ryan Leech recommends Marques Brownlee on YouTube .…
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Veterinary Innovation Podcast
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1 275 - Julia Loew | MWI Animal Health 19:48
19:48
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Julia Loew , the Senior Vice President of Commercialization Services at MWI Animal Health , a division of AmerisourceBergen. Together, they discuss MWI’s shift toward technology-driven solutions and its innovative sustainability initiatives, including the sustainable tote delivery program. Julia addresses key challenges like staffing shortages in veterinary clinics and highlights the importance of expanding access to care through technological advancements. She also shares her perspective on leadership and the future of the veterinary industry. Learn more about MWI Animal Health . Julia Loew recommends Great Leadership Is a Network, Not a Hierarchy | Gitte Frederiksen | TED .…
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Aaron Pugh , the CEO of Vet Together , about the vision for transforming veterinary conferences by creating a business-focused event tailored to independent hospitals and vendors. He shares the unique challenges smaller practices face, the innovative conference format, how it’s disrupting traditional trade shows, and what the future holds for Vet Together. Learn more about Vet Together. Aaron Pugh recommends “Traction: Get a Grip on Your Business” by Gino Wickman and “Greenlights” by Matthew McConaughey .…
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Elizabeth Green from VetMedux , a part of Instinct Science , to chat about the evolution of Clinician’s Brief and Plumb’s from a traditional print resource to a continuously updated digital platform, improving access to the latest drug information. Elizabeth also delves into the role of AI in addressing current challenges within veterinary practice and innovations aimed at improving efficiency and education for veterinarians. Learn more about Plumb’s and Clinician’s Brief . Elizabeth Green recommends “Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.” by Brené Brown .…
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1 272 - Dr. Anna Foster | Veterinary Emergency Group (VEG) 23:16
23:16
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Anna Foster , Chief of Staff at Veterinary Emergency Group (VEG). They discuss how the company prioritizes both employee and customer experiences in emergency care. Dr. Foster discusses their open-concept hospital design, allowing pets and owners to stay together during treatment, and explains how they track employee and customer experiences with innovative metrics. Learn more about the Veterinary Emergency Group . Dr. Foster recommends “Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect” by Will Guidara .…
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1 271 - Dr. Amelia Knight Pinkston | Life Boost with Amelia 19:51
19:51
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This week, Shawn Wilkie and Dr. Ivan Zak joined by Dr. Amelia Knight Pinkston , Founder of Life Boost with Amelia , to discuss her personal experience with burnout in the veterinary field and how it led her to create programs that help veterinary professionals overcome it. She shares practical strategies for addressing burnout on both individual and clinic levels. Free (RACE-approved) resource for Beating Burnout in Vet Med . Discover more about The Vet Med Unicorn Movement . Join the Beat The Burnout: Life Boost for Vets Facebook group . Connect with Amelia on Instagram . Dr. Knight Pinkston recommends “The Angel and the Assassin” by Donna Jackson Nakazawa .…
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