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Indhold leveret af Coyote Fitness. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Coyote Fitness eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Coyote Fitness Podcast
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Indhold leveret af Coyote Fitness. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Coyote Fitness eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Podcast by Coyote Fitness
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225 episoder
Marker alle som (u)afspillede ...
Manage series 1823034
Indhold leveret af Coyote Fitness. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Coyote Fitness eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Podcast by Coyote Fitness
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continue reading
225 episoder
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Coyote Fitness Podcast
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In this episode, Hunter breaks down the things that he looks for when making workouts, and how he determines what a good workout looks like.
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Coyote Fitness Podcast
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1 Injury: What Causes It and How To Avoid It 27:19
27:19
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In this episode, Hunter talks about what causes injury, how to avoid it, and why learning your body is so important to being able to stick with your fitness routine long term.
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Coyote Fitness Podcast
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1 What To Do If You Aren't Making Progress 19:05
19:05
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In this episode, Hunter talks about what to do if you aren't making progress. He talks about the steps you can go through to determine what areas you need to focus on to break through your plateau.
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Coyote Fitness Podcast
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In this episode, Hunter talks about what he would look for in a gym if he was looking to join one. He breaks down the different types of gyms, how to determine which is right for you, and what questions to ask the coaches and owner.
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Coyote Fitness Podcast
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1 How To Workout At Coyote Fitness For 10+ Years 13:23
13:23
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In this episode, Hunter talks about how to workout at Coyote Fitness for a long period of time. He talks about crucial points in your fitness journey and how to stay motivated through different seasons of life.
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Coyote Fitness Podcast
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1 The Life Cycle of a Coyote Fitness Member 17:48
17:48
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In this episode, Hunter talks about the life cycle of a member of Coyote Fitness. He talks about what people can expect as they join Coyote, when are the times they might feel like quitting, and how they can keep coming for years.
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Coyote Fitness Podcast
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1 How Young Athletes Can Maximize Their Potential 15:53
15:53
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In this episode, Hunter talks about how most young athlete's train for their sports and why it is wrong. He talks about how he would recommend young athletes to train throughout the year to maximize their potential in a given sport.
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Coyote Fitness Podcast
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1 Why We Use a Track System Instead of Rx and Scaled 12:07
12:07
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In this episode, Hunter breaks down the history of programming at Coyote Fitness. He talks about why we made the change to the tracks from Rx and Scaled, why we added the Sweat track, and the benefits we have seen since making the switch.
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Coyote Fitness Podcast
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1 How We Help Our Members Make Progress 16:59
16:59
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In this episode Hunter breaks down all of the different ways that Coyote tries to help it's members make progress.
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Coyote Fitness Podcast
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In this episode, Hunter gives an update on the next chapter in the Coyote Fitness Podcast, and breaks down why do what we do at Coyote Fitness.
Hunter is back to give a brief update on what to expect going forward with the Coyote Fitness Podcast.
In this episode Hunter gives a brief update on the Coyote Fitness Podcast.
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Coyote Fitness Podcast
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1 Episode 200-Special Guest Chris Allen 47:12
47:12
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In this episode Hunter and special guest Chris Allen look back over 200 episodes of the Coyote Fitness Podcast.
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Coyote Fitness Podcast
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1 Episode 199-You Should Have Me On Your Podcast Part 3 39:12
39:12
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In this episode Hunter interviews Coyote Fitness Flowood members Carli Little, Weber Herbison, and Jamie Wagner.
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Coyote Fitness Podcast
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1 Episode 198-You Should Have Me On Your Podcast Part 2 57:50
57:50
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In this episode Hunter interviews Tim Bell, Shawn Dean, and Reagan Owen.
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