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020 - Customer Discovery - Katelyn Bourgoin
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In this episode we talk to growth strategist, trainer and expert on "Customer Discovery" Katelyn Bourgoin. Katelyn helps product teams figure out who their best customers are and what triggers them to buy.
"Companies that invest in ongoing customer research grow 2-3X faster. Yet, studies show that only 3 out of 10 teams do it regularly — crazy, right?Many teams know they should be talking to more customers. Yet they’re constantly challenged with who to talk to, what to ask them, how to analyze the feedback, and how to share what they learn with their teams. I help product teams overcome these common hurdles."
This conversation is full of great intel on how and more importantly why you should invest in customer research.
Find Katelyn here: https://katelynbourgoin.com
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