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Google's new sponsored jobs product and search results
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Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter are joined by Mark Parent, the CEO of Ment Digital, which helps its job board clients deliver candidate traffic in greater quantity and quality. He is also the Co-Founder and CEO of Job Hub Central, which helps employers, ATS, and job boards drive candidate traffic with Google for Jobs.
In today's episode, Peter, Steven, and Mark will dive into the massive changes recently announced by Google, including that it is now (finally!) selling cost-per-click (CPC) job posting ads adjacent to its Google for Jobs search results (or is it?) and that the pages of ranked listings that we've become accustomed to for decades appear to be going away in favor of Wikipedia-like pages, meaning users will soon typically see paragraphs with citations (or will they?).
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