Content + AI has two missions: to demystify the family of technologies and practices known as artificial intelligence and to democratize the use of AI across the span of content practice.
…
continue reading
1
Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs ...
Annette Richmond, MA
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
…
continue reading
Explore the cutting-edge of B2B audio content marketing, and discover the latest tools and techniques to grow your business with A.I. generated audio. Learn how to use A.I. powered tools to produce audio content at scale, consistently and cost-effectively, for customers worldwide. The Voice Tech Podcast is hosted by Carl Robinson, an experienced podcast startup founder and podcast producer. Each episode covers practical techniques for audio content production in the A.I. age, and helps you b ...
…
continue reading
1
069 - Secrets From a Verified Canva Expert (Mistakes You Don't Realize You're Making)
29:53
29:53
Afspil senere
Afspil senere
Lister
Like
Liked
29:53
Send us a text Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's b…
…
continue reading
1
068 - Amp Up Your Content Now With AI (ChatGPT and More)
39:03
39:03
Afspil senere
Afspil senere
Lister
Like
Liked
39:03
Send us a text My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summariz…
…
continue reading
1
Colleen Jones: AI and The Content Advantage – Episode 39
34:12
34:12
Afspil senere
Afspil senere
Lister
Like
Liked
34:12
Colleen JonesNow in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature.The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduri…
…
continue reading
1
067 - Build Your Brand and Authority Now: Become a Sought After LinkedIn Live Guest
32:41
32:41
Afspil senere
Afspil senere
Lister
Like
Liked
32:41
Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…
…
continue reading
1
066 - Boost Your Business Growth (With A Podcast)
31:29
31:29
Afspil senere
Afspil senere
Lister
Like
Liked
31:29
Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podc…
…
continue reading
1
065 - Supercharge Your Content Marketing Now With ChatGPT
29:48
29:48
Afspil senere
Afspil senere
Lister
Like
Liked
29:48
Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI…
…
continue reading
1
Bill Rogers: AI-Powered Assistants, Chat, and Search for Content Platforms – Episode 38
32:21
32:21
Afspil senere
Afspil senere
Lister
Like
Liked
32:21
Bill RogersBill Rogers is an experienced AI entrepreneur whose latest venture, ai12z, gives web content platform owners tools to build digital assistants and chatbots and to run gen-AI-powered searches.We talked about: his work at his latest startup, ai12z, which builds copilots designed to power content experiences his use of the term "copilot" as…
…
continue reading
1
Jeff Coyle: Creating New Content-Marketing Opportunities with AI – Episode 37
34:16
34:16
Afspil senere
Afspil senere
Lister
Like
Liked
34:16
Jeff CoyleGenerative AI tools and LLMs bring the need for a new kind of content awareness in organizations of all sizes.While some have focused on content creation, Jeff Coyle has grown and accelerated his content-marketing capabilities by leveraging the content discovery and operations improvements that AI can deliver.We talked about: his decade-l…
…
continue reading
1
064 - Developing Your Reputation As A Thought Leader (Share What You Know)
33:38
33:38
Afspil senere
Afspil senere
Lister
Like
Liked
33:38
Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …
…
continue reading
1
063 - How To Write Your First Book (And Why You Should)
31:36
31:36
Afspil senere
Afspil senere
Lister
Like
Liked
31:36
Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How t…
…
continue reading
1
062 - Accelerate Trust With Your Prospective Clients (Share Video Content)
12:54
12:54
Afspil senere
Afspil senere
Lister
Like
Liked
12:54
Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video In…
…
continue reading
1
061 - Avoid These Virtual Event Mistakes (Tips From An Event Producer)
23:54
23:54
Afspil senere
Afspil senere
Lister
Like
Liked
23:54
Send us a text If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist,…
…
continue reading
1
060 - 4 Styles of Social Media Video (And How to Use Them In Your Content Mix)
29:08
29:08
Afspil senere
Afspil senere
Lister
Like
Liked
29:08
Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gi…
…
continue reading
1
Cennydd Bowles: Design and Tech Ethics for Our AI Future – Episode 36
32:03
32:03
Afspil senere
Afspil senere
Lister
Like
Liked
32:03
Cennydd BowlesLike most designers who work in technology, Cennydd Bowles has reflected at times on the impact of his work and its ethical implications.After a couple of decades of information architecture and interaction design practice, Cennydd stepped back from his design work to explore philosophy and ethics in depth.His explorations have led hi…
…
continue reading
1
059 - Know, Like, and Trust: The Secret Formula for Business Success
10:32
10:32
Afspil senere
Afspil senere
Lister
Like
Liked
10:32
Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how c…
…
continue reading
1
058 - Unlock The Secrets To LinkedIn Audio Event Success
35:51
35:51
Afspil senere
Afspil senere
Lister
Like
Liked
35:51
Send us a text Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who want to st…
…
continue reading
1
Sharon Ni: Merging Conversation Design and Content Design – Episode 35
30:48
30:48
Afspil senere
Afspil senere
Lister
Like
Liked
30:48
Sharon NiOne of the most engaging aspects of generative AI products is their conversational interfaces. This has led many content designers working on AI products to develop skills in conversation design.Sharon Ni works on both conversational AI products and script-driven chatbots in her content design role at Cisco. She has developed her conversat…
…
continue reading
1
Andrew Stein: Content Design and AI Leadership – Episode 34
34:08
34:08
Afspil senere
Afspil senere
Lister
Like
Liked
34:08
Andrew SteinLike many content designers in the fall of 2022, Andrew Stein was concerned about the possible negative impact of generative AI on content and design practice. And his concern was heightened by the large number of content designers on his team.Since then, Andrew has discovered many ways to apply AI in his content design work, both in co…
…
continue reading
1
057 - How To Feel Confident (And Look Good) On Video
31:53
31:53
Afspil senere
Afspil senere
Lister
Like
Liked
31:53
Send us a text Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations when you're on a Live broadcast An…
…
continue reading
1
Anna Potapova: Managing AI Content at Scale for an Ecommerce Giant – Episode 33
30:42
30:42
Afspil senere
Afspil senere
Lister
Like
Liked
30:42
Anna PotapovaGenerative AI creates new opportunities to create and manage content at scale. And scale is definitely required when crafting content experiences for one of the world's largest ecommerce companies.Anna Potapova is incorporating gen-AI across the span of her work at AliExpress: content creation and management, localization, personalizat…
…
continue reading
1
Duane Forrester: Evolving SEO Strategy for the Generative-AI World – Episode 32
33:48
33:48
Afspil senere
Afspil senere
Lister
Like
Liked
33:48
Duane ForresterSEO has always been difficult, but generative AI takes things to an entirely new level.Duane Forrester has been immersed in the search world for more than 20 years, including stints as the Product Manager for the Bing Webmaster Program and Vice President of Industry Insights at Yext, where he developed company AI strategy. He also he…
…
continue reading
1
056 - Optimize Your Office For Productivity and Success, Now!
30:47
30:47
Afspil senere
Afspil senere
Lister
Like
Liked
30:47
Send us a text Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and producti…
…
continue reading
1
055 - Showcase YOU Now With Personal Branding Photos
33:05
33:05
Afspil senere
Afspil senere
Lister
Like
Liked
33:05
Send us a text Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need them 🔹Tips …
…
continue reading
1
Leah Krauss: Responsible AI and Content Design at Microsoft – Episode 31
36:21
36:21
Afspil senere
Afspil senere
Lister
Like
Liked
36:21
Leah KraussNew AI products like Microsoft's Copilot can be powerful productivity enhancers, but if designers aren't careful they can inadvertently introduce into the product the bias and other hazards that can come with large language models.As a content designer working on Microsoft's Copilot for Sales product, Leah Krauss helps her colleagues und…
…
continue reading
1
054 - Boost Content Engagement Now: Leverage Human Behavior Drivers
31:33
31:33
Afspil senere
Afspil senere
Lister
Like
Liked
31:33
Send us a text Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular assessments An…
…
continue reading
1
053 - Your Podcast Success Strategies: From Launch to Loyal Listeners
31:15
31:15
Afspil senere
Afspil senere
Lister
Like
Liked
31:15
Send us a text If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal…
…
continue reading
1
052 - Why And How To Start a LinkedIn Newsletter: The Benefits Are Huge!
14:42
14:42
Afspil senere
Afspil senere
Lister
Like
Liked
14:42
Send us a text LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of them might s…
…
continue reading
Jack MolisaniAs the founder of the long-standing LavaCon conference and the principal at a technical content staffing agency, Jack Molisani gets a deeply informed view of the world of technical communication.While he sees the opportunities that generative AI presents, he raises several concerns for technical content strategy practitioners, among th…
…
continue reading
Lisa WelchmanOver the past 25 years, Lisa Welchman has established and codified the field of digital governance.With an enterprise consulting career that spans the emergence of the web, the arrival of social media, and the rise of mobile computing, she is uniquely positioned to help digital practitioners, managers, and executives understand and man…
…
continue reading
1
051 - Stop Sharing Boring Content! Try New Strategies (Like ChatGPT)
40:30
40:30
Afspil senere
Afspil senere
Lister
Like
Liked
40:30
Send us a text One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content mar…
…
continue reading
1
050 - 9 Content Ideas To Save You Time (And Frustration)
13:25
13:25
Afspil senere
Afspil senere
Lister
Like
Liked
13:25
Send us a text When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms. The cont…
…
continue reading
Rob HoeijmakersLLM-based conversational tools are revolutionizing all parts of the content ecosystem, including blogs by independent professionals.Rob Hoeijmakers is an independent web strategist based in Amsterdam. He's using AI tools like Whisper and Perplexity to streamline and improve his research and writing workflows.This lets him spend more …
…
continue reading
1
048 - Tips To Save You Time Recording Videos (And Look Good Too)
8:48
8:48
Afspil senere
Afspil senere
Lister
Like
Liked
8:48
Send us a text If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started. Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing a clip w…
…
continue reading
1
049 - Stand Up Comedy Secrets To Boost Your Communication Skills
36:41
36:41
Afspil senere
Afspil senere
Lister
Like
Liked
36:41
Send us a text Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills. Topics included: 🔹The relationship betw…
…
continue reading
1
Chelsea Larsson: Building an AI Learning Machine at Expedia – Episode 27
30:47
30:47
Afspil senere
Afspil senere
Lister
Like
Liked
30:47
Chelsea LarssonThe arrival of generative AI gives content designers a whole new toolkit. As with any new set of gear, there's some learning that comes with the new capabilities that the tools afford.At Expedia, Chelsea Larsson is leading her team of content designers into the AI design future with fresh takes on the planning, design, and evaluation…
…
continue reading
1
046 - Your Ideal Client Magnets: Promo Guides and Courses
32:00
32:00
Afspil senere
Afspil senere
Lister
Like
Liked
32:00
Send us a text Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights. Topics included 🔹The benefit of …
…
continue reading
1
047 - Strategies To Overcome Imposter Syndrome Now
31:59
31:59
Afspil senere
Afspil senere
Lister
Like
Liked
31:59
Send us a text Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it. Topics included 🔹What is imposter syndrome? 🔹Is imposter syndrome common? Hint: you're not alone 🔹Strategies to get past imposter syndrome when it hits And …
…
continue reading
1
045 - How To Build A Successful YouTube Channel
32:40
32:40
Afspil senere
Afspil senere
Lister
Like
Liked
32:40
Send us a text Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year. Topics included 🔹Why he started the Keep Rocking LinkedIn Y…
…
continue reading
1
044 - 4 Must Use Platforms For Content Creators
10:11
10:11
Afspil senere
Afspil senere
Lister
Like
Liked
10:11
Send us a text If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't. In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey. 🔹 Canva - specifically its Magic Studio AI functions - Magic Erase…
…
continue reading
1
043 - How To Create LinkedIn Content That Builds Relationships and Attracts Potential Clients
32:56
32:56
Afspil senere
Afspil senere
Lister
Like
Liked
32:56
Send us a text Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content. Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients. Topics included 🔹Focusing …
…
continue reading
1
042 - Shifting Your Networking Mindset: Cultivating Authentic Relationships
25:43
25:43
Afspil senere
Afspil senere
Lister
Like
Liked
25:43
Send us a text Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans. Topics included: 🔹 Why you shouldn't bother networking, wh…
…
continue reading
1
Patrick Stafford: The Future of AI and Content Design – Episode 26
37:48
37:48
Afspil senere
Afspil senere
Lister
Like
Liked
37:48
Patrick StaffordLike most tech professionals, content designers are extremely interested in how AI might affect their work and employment prospects in the future.Patrick Stafford and his colleagues at the UX Content Collective recently conducted research to explore the impact of AI on the future of the profession, as well as the attitudes and opini…
…
continue reading
1
041 - Get More Engagement On Your LinkedIn Company Page Now
35:08
35:08
Afspil senere
Afspil senere
Lister
Like
Liked
35:08
Send us a text Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages. Topics included: 🔹The best way to get started is to figure out your "WHY" 🔹How to create a "Greatest Hits" in the Featured section. 🔹Creating a posting schedule for your company page. And why…
…
continue reading
1
040 - LinkedIn And TikTok Update: What Entrepreneurs Need To Know
9:01
9:01
Afspil senere
Afspil senere
Lister
Like
Liked
9:01
Send us a text If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the p…
…
continue reading
1
Wouter Sligter: Authenticity in the Age of AI – Episode 25
31:26
31:26
Afspil senere
Afspil senere
Lister
Like
Liked
31:26
Wouter SligterFiguring out how to best adopt new technology is difficult at any time for any organization. AI tech rachets up this challenge to new heights.Wouter Sligter helps companies understand the capabilities and limitations of LLMs and related technologies to create trustworthy experience-delivery platforms.Transparency is a key element in i…
…
continue reading
1
039 - Get Unstuck Now By Using This Simple Content Creation Method
12:03
12:03
Afspil senere
Afspil senere
Lister
Like
Liked
12:03
Send us a text One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand. In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method. 🔹REcord your thoughts on whatever topic y…
…
continue reading
1
038 - Why You Need Business Systems And Processes (And How To Choose Them)
30:54
30:54
Afspil senere
Afspil senere
Lister
Like
Liked
30:54
Send us a text Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth. Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire someone to h…
…
continue reading
1
Lasse Rindom: Lying Robots, Chaotic Code, and Other AI Issues – Episode 24
30:59
30:59
Afspil senere
Afspil senere
Lister
Like
Liked
30:59
Lasse RindomLasse Rindom both consults with enterprises on AI projects and talks with business and technology experts about their thoughts and discoveries.In both his consulting practice and his podcast conversations, Lasse has discovered both tremendous opportunities and potentially pitfalls when adopting enterprise-scale AI solutions.We talked ab…
…
continue reading
1
037 - Mastering LinkedIn for Podcasters: Strategies for Building Your Audience And Brand
34:10
34:10
Afspil senere
Afspil senere
Lister
Like
Liked
34:10
Send us a text Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows. Topics included: 🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. 🔹Driving potential listeners to your podcast by sharing 30-…
…
continue reading
1
Gerry McGovern: The Environmental Impacts of AI – Episode 23
35:17
35:17
Afspil senere
Afspil senere
Lister
Like
Liked
35:17
Gerry McGovernAs we navigate our paperless offices and admire our sleek compact computing devices, it can be hard to imagine the impact that our digital experiences are having on our communities and the planet.Gerry McGovern studies the environmental impact of the digital industry. He has uncovered an alarming story of unsustainable growth, toxic s…
…
continue reading