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If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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Welcome to the #1 Fitness Business Podcast, the ultimate resource for fitness business owners, managers, and team members. Our weekly show features international experts covering leadership, sales, marketing, retention, personal growth, and more. Get exclusive behind-the-scenes interviews with industry legends and business experts. Whether you're a gym owner, department manager, salesperson, or personal trainer, our interviews will help you thrive in the fitness industry. Join us now for inv ...
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BJ Gaddour is the former fitness director for the Men’s Health brand, the author of Your Body Is Your Barbell and The Ultimate Pushup Guide & the creator of the best-selling SpeedShred & MetaShred DVDs. He was also the first personal trainer to grace the cover of Men’s Health, the world’s largest men’s magazine. Since leaving Men’s Health in 2017, BJ’s main focus has been TheDailyBJ.com, providing at-home fat loss & muscle gain programming for busy parents & professionals. Follow him on all ...
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Tech should never be a bottleneck in your online fitness business. And yet… it too often is. Our goal is make tech work for you and demystify everything that is required to build an impactful online fitness business that transforms lives… whether you’re fluent in tech or you have no idea what HTML is, we’re going to make sure everything is easy to understand. With this podcast, we teach you to build funnels that convert...And this isn’t the typical “funnel hacker” stuff… we are going to get ...
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The next 3 minutes after you press play will get you unstuck if you've been stagnant with lead generation when it comes to your content creation. We have a BRAND NEW IG Growth Funnel that can help you sign 10+ clients in 90 days. Check it out here! (1:10) First You Must Solve A Problem (2:08) Growing Predictably (3:17) Ad Strategy and AI Software A…
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At the time of recording this podcast, Dan had conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. In this episode, Dan picks out the 13 things the most successful fitness business owners do best. Learn more about the Perth Fitness Business Summit. T…
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In episode 268, BJ shares 6 Shred Tips for Summer! RECOMMENDED PLAYLIST- Video Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLonby1ILMSNOJvHoI3vuAjCQU226uxXSs⁠⁠⁠⁠⁠⁠⁠ BJ Gaddour is the former Men's Health fitness director, MetaShred creator & author of Your Body Is Your Barbell.All past episodes are available on iTunes & Spotify. BJ Gadd…
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A great hook is everything in today's short attention span social media world and in today's episode, I want to give you 12 proven hooks that help stop the scroll and boost your engagement. I'll give you reasons why these hooks are effective and if you DM us, we'll give you 75 more to use! Time Stamps: (0:50) Why A Good Hook Is So Important (2:22) …
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If you've been wanting to run ads but have no idea where to begin with scripting them out or what to say, save this episode and come back to it again and again because this framework WORKS (as evidence from our IFCA student success's we've been sharing recently). I'll break down the two types of ads you'll want to focus on, a framework that's crush…
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The age old question: Paid Ads or Organic? Is one better than the other? Should one come before the other? In today's episode, I'm going to break this down by telling you a story about how a f*ck boy named Joe got a jacked robot ninja (Celina) to say yes to him and how this applies to your business. I'll also share a real story about Erin and I's b…
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Confused about staff? This one goes out to all those fitness business owners who have staff, but aren't exactly sure where they stand legally. Contractors? Employess? Part time? Casual? Full time? Director of AQ People Solutions, Ash Williams, does a deep dive into: Whether your staff should be contractors or employees. How to structure contracts. …
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Today's guest and IFCA student is a perfect example of how character traits in one arena can translate so well into another and with the proper skillsets and infinite mentality, success is inevitable. Ramona Pascual is a MMA and former UFC fighter, TED Speaker, and now a 6+ figure online coach but it wasn't that long ago she had fear and uncertaint…
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In Episode 524, I talked about dealing with anxiety in your business and the respond I got in my DM's told me two things: it really resonated with you and that I needed to record a Part 2. In today's episode, I want to provide a mindset shift for you about what HARD really means in business. Your ability to redefine hard and show up every single da…
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Curious on how to add a low ticket offer to your coaching business? In this episode, I want to break it down for you so you know what you're getting into. It can work but for a vast majority of you, there's a better way that will ultimately serve your client's better in the long term. Time Stamps: (0:50) Quick Story First (1:17) Breaking Down the L…
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After 10+ years in business, it doesn't get any easier when it comes to anxiety in business and rather than that realization stressing you out more, I want you to see it as a gift. These feelings you have are normal and it's because you give a shit. In today's episode, I want to share how to start viewing your relationship with anxiety when it come…
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BTS Christian McCaffrey's Workout with David Jack from WE ARE PRESS @WeArePress from BJ Gaddour, former Men's Health fitness director, MetaShred creator & author of Your Body Is Your Barbell. RECOMMENDED PLAYLIST- Video Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLonby1ILMSNOJvHoI3vuAjCQU226uxXSs⁠⁠⁠⁠⁠⁠ BJ Gaddour is the former Men's He…
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Dan spent three hours, and $300 to build a fitness business. As he went, he documented the exact process for you to copy. This episode is the story of that process. 4 reasons you don't want to miss this one: Your amazing business idea might only be three hours away from making you money. Don't look back and regret keeping it locked in your head. 28…
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If you've been frustrated recently about the lack of social media engagement, I have some bad news… it's only going to get worse. Not only do we have good news but we are bringing the direct solution to this problem to you after helping 4,000+ coaches just like you. In this episode, I'm going to explain how our IFCA IG Growth Funnel works, why you …
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Quick perspective episode today on something I love about one of my favorite musicians Russ and how he got his start in the music business. He was absolutely relentless in contacting other artist's and managers and was never deterred by no's and there's a lot we can learn as health and fitness coaches from this approach. ---------- Whenever You’re …
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If you're wanting to make 7 figures or even 6+ figures helping people in the fitness industry, take it from us, there are only 2 ways of doing this that doesn't require being a constant dancing bear on Instagram or an elite skillset when it comes to content and marketing. I want to share some of the most popular ways to make money in the fitness in…
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I was recently interviewed by Angela Duncan on the Empower HER Money Podcast and it was such a great conversation that I wanted to bring it to everyone here on the Fit Biz Podcast! We talk about my upbringing when it came to money, leaving safety of the 9-5, the mentor mindset, what's next for IFCA, and more! Time Stamps: (0:21) Guest On Empower HE…
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What if we could combine fitness business models to get all the upside, with none of the downside. That's exactly what Dan does in this episode - giving you eight ideas to help you use innovation to drive profit. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Will…
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Join BJ Gaddour, former Men's Health Fitness Director, as he interviews Eric Dawson, a strongman, powerlifter, and gym owner in Episode 266 of THE BJ GADDOUR PODCAST. Eric shares his journey to becoming a successful athlete and business owner, as well as tips on strength training and building a successful fitness business. Tune in to The BJ Gaddour…
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In 2024, you don't have to choose between being a sole caretaker for your child or being the full time CEO. We have so many examples inside of IFCA of women crushing it both in their business and in their child's lives and I wanted to bring on two mom's who work inside of IFCA that exemplify this and speak on this topic. Joining me today I have our…
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I used to think DM Outreach was the most scammy thing you could possibly do as a coach and I would spend so much time avoiding it doing other things that weren't building my business. After working with thousands of coaches, we've come up with the solution to DM Outreach and I'm going to share the whole system with you in today's episode. From mind…
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If you've been feeling stuck when it comes to your content or it's not converting the way you want it to, you could be making the mistake I also made early on. We can be the authority and educate our followers and potential clients all day but if we don't speak to their precise pain points and solve those problems, we'll be posting and praying our …
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We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today! Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team…
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Which fitness business model can earn the most money? Which gives the best lifestyle? Which is easiest to run? To find out, Dan does a deep dive into the five most common fitness business models to see which would come out on top. Dan examines Personal Training, Open Gym memberships, Semi Private, Classes and Online Coaching to see which is best fo…
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If you aren't aware, there's a new "get rich quick" scheme going around that really pisses me off as an entrepreneur and coach to entrepreneurs. An MRR (not monthly recurring revenue which is a GREAT thing) stands for Master Resell Rights. It's basically selling something that was already created by someone else and promising something that's not t…
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This might be my favorite objection to help coaches with and if you've been unable to close calls for this reason or you are getting ghosted after a call, this is one to save and come back to multiple times. In this episode, I am on a call with a Legacy sales team student going over how to handle the "let me talk to my husband" objection but this s…
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In 2018, Erin got a random DM on IG, asking if we'd be interested in interviewing for a reality TV series... Why the hell not right? After six months of interviews, we found ourselves on a flight to Georgia to film "The Battle of The Fittest Couples" Watching Dylan and Lauren Bair compete on their own TV show (Couple to Throuple on Peacock if you h…
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If you need an influx of cash into your business and you've been showing up on social media consistently, today's episode is ABSOLUTELY for you! I'm going to go over what we teach our client's inside of IFCA and give you 3 strategies on social media to get people's attention and have them engage with you. I have a bonus homework assignment at the e…
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Join BJ Gaddour and special guest Janell Yule as they discuss male menopause, also known as male andropause, and the role of gut health in hormonal balance. As the host of The BJ Gaddour Podcast, BJ is passionate about men's health and bringing valuable information to his listeners. In this episode, they dive into the topic of male menopause and ho…
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In today’s episode, we dive deep into the innovative mind of Elon Musk and explore how gym owners can apply his billion-dollar business strategies to revolutionise their fitness business. From solving big problems to embracing failure, we uncover the Musk blueprint for gym success. We go super deep with this episode, including real life stories fro…
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If you feel like you're struggling and you're having a bad week, month, or even year, I am here to tell you that you're not alone. I've done my best to share my up's and down's in life and business and I've been going through it recently. What I've is that the more I focus on the process and my personal growth, the less suffering I tend to have. Li…
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Have you been wanted to raise your prices but haven't pulled the trigger yet? Having doubts about whether you feel worth that much or if your program is that valuable? We've been there too and in today's episode, I want to give you 5 ethical reasons to raise your prices starting TODAY and why it will be impactful to both your business and your clie…
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In EPISODE 264 of THE BJ GADDOUR PODCAST, BJ Interviews special guest Jordan Ponder to discuss his journey in natural bodybuilding while balancing a career as a firefighter and navigating fatherhood.Follow Jordan on Instagram @jponder911 RECOMMENDED PLAYLIST- Video Podcasts: ⁠⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLonby1ILMSNOJvHoI3vuAjCQU226ux…
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Before IFCA, I started my own fitness coaching business back in 2013 and coached over 3000 individuals (and at points 200 at one time). It was a lot but I didn't know any better at the time and I learned a lot in the process so on today's episode, I want to share my 5 biggest lessons that I believe will benefit you most in your business from a coac…
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In 2024, online coaches have their "who" nailed down but many are missing the key piece to attracting clients: the "what". More than just a "what", a compelling solution to a painful problem. Solving this issue will allow you to raise your prices and give an exceptional client experience. In today's episode, I talk about why higher price means high…
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Calling all Physical Therapists and Health Professionals: one of our IFCA students Josh is crushing it so far and we wanted to bring him on the podcast to talk about his experience and success! Dr. Josh Elzey is the CEO and Founder of ROI Fitness Academy and he too initially had some fears and skepticism around investing in himself. Listen in as we…
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Join Dan as he reveals the crucial role of Key Performance Indicators (KPIs) in driving business success. Discover why the six hours he dedicates annually to KPIs are the most impactful for his business. Dan emphasises the importance of KPIs for all businesses, not just in the fitness industry. He'll share the top 12 metrics every business owner sh…
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Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventua…
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Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole pi…
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Continuing our 5 biggest roadblocks health and fit pros face when building. a business, we'll cover the last 3 in this Part 2. Definitely check out Part 1 if you haven't already and expect to learn more about backend offers, lead generation and paying for leads, starting ads before you feel ready, and more! Time Stamps: (1:12) Backend Sales and Cap…
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In this episode, Dan tells the story of Trader Joe's, and how it can offer invaluable lessons for the fitness industry. He speaks about how the grocery giant's customer-centric approach and resistance to fleeting tech trends offers a blueprint for fitness professionals navigating a rapidly evolving landscape. The Business of Fitness Podcast gives y…
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Feel like you're running up against a wall but not sure exactly what it is? Are you a beginner coach struggling with whether you have what it takes to do this? These feeling are completely normal and every coach goes through them and today's episode will help you identity these roadblocks and create steps to move past them. We're joined by IFCA's h…
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In EPISODE 263 of THE BJ GADDOUR PODCAST, BJ Interviews a former Amherst College football teammate and busy over 40 father Emmanuel Ashamu who just 9 months ago nearly died from open heart surgery.Learn more about E's fitness equipment company here: https://www.vaseven.com/en/ RECOMMENDED PLAYLIST- Video Podcasts: ⁠⁠⁠⁠https://www.youtube.com/playli…
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