Bedste Media Club-podcasts (2025)

1
This Podcast Was Shot In One Take* 38:08

2d ago38:08

38:08

As the TV crisis continues, a Murdoch enters the chat. We take a temperature check on the sector with former UKTV commissioner and now boss at indie Square Pears’, Iain Coyle. Also on the programme: we reveal the one-take secrets of Adolescence, as well as the winners of the Broadcast Press Guild awards. All that plus: as Trump plans to close Voice…

1
Confident Sales for Aries Season! Copywriting prompts to develop a POWERFUL brand tone of voice. 22:50

3d ago22:50

22:50

Are you ready to fire up your sales copywriting and magnetize new clients through your content but you’re wondering how to channel your energy into a powerful, clear message? The March Equinox just passed and Aries Season is here, which means that spring is coming, there’s fresh bold energy in the air – can you feel it? I’ve been reflecting on wher…

1
Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery 13:06

3d ago13:06

13:06

In this episode, the host Kiri Masters' discusses Amazon's recent announcement of Alexa Plus, a significant upgrade to Alexa's capabilities by integrating voice commands with Rufus's advanced product intelligence. This fusion aims to create a more sophisticated shopping assistant, capable of handling complex product queries through natural conversa…

1
Kids Media Club: Podcasting for Kids 57:01

3d ago57:01

57:01

This episode the Kids Media Podcast gets meta for a podcast discussion on podcasting for kids. Hosts Andy, Jo, and Emily are joined by podcast experts, Lindsay Patterson and Carla Herbertson. They discuss : How listening behaviours are different for a kids audience What shows are hits with young audiences The discoverability challenge for kids podc…

1
...And Make It Painful - Hunter x Hunter ep. 122-124: Media Club Plus S01E39 3:02:38

10d ago3:02:38

3:02:38

Welcome to Media Club Plus: a podcast about diving into the media that interests us and the stories that excite us. Early in the episode Jack points out that this is a set of three duologues which is exactly true. The King and Netero, Ikalgo and Welfin, and Killua and Palm This week we cover episodes 122-124, titled Pose x and x Name, Centipede x a…

1
The Left Hand of Darkness 1:06:26

13d ago1:06:26

1:06:26

Welcome to Episode 34 of the HoloGraham Media Club Podcast. In this episode, we're talking about the breathtaking The Left Hand of Darkness by Ursula K. LeGuin. Got a book you want to discuss? Drop an email to holograhammc@gmail.com or otherwise get in touch, and get ready to talk geek! Next time, we'll be discussing I Am Legend by Richard Matheson…

1
Best Buy's Marketplace Bet Is Really About Ad Revenue 14:08

4d ago14:08

14:08

In this episode, we explore Best Buy's upcoming launch of a third-party marketplace in the US set for this summer. While expanding its product range is a goal, the primary focus is on building a robust advertising business. We delve into insights from Best Buy's recent earnings call, where CEO Corey Barry emphasized the interconnectedness of the ma…

1
Retailers Are Learning to Sell (Part 3/3): How Retailers and Media Buyers Can Work Better Together 10:58

5d ago10:58

10:58

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these high…

1
How To Use Instagram To Attract And Convert High-ticket Clients (How I Made $5k In My Black Friday Sale) 22:08

6d ago22:08

22:08

I went from overthinking and *almost* overcomplicating my black friday sale to making $5k in sales from just a few IG story slides. I was debating running a flash sale on my bundles that I run once every couple of years and has brought me over $1000 in sales when I’ve run it once before (and made me $0 another time I ran it.) This bundle flash sale…

1
Retailers Are Learning to Sell—But This Time, It’s Media (Part 2/3): The Retail Media Tech Stack 8:51

6d ago8:51

8:51

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these high…

1
Google's AI Mode vs Fleet Street 44:08

9d ago44:08

44:08

Will Google's AI mode destroy the news media? Has YouTube set its sights on the TV industry? Writer and telly critic Scott Bryan’s here to tell us how parent company Alphabet’s still reshaping the media landscape across the world. Also on the programme: the World Service needs Government funding, argue BBC bosses. But can they match the scale of Ch…

1
Retailers Are Learning to Sell—But This Time, It’s Media, Not Products (Part 1/3) 8:33

10d ago8:33

8:33

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these high…

1
Kids Media Club: Host's Hangout talking about Ms Rachel, Pixar's Win Or Lose, and Mr Beast 30:42

10d ago30:42

30:42

In this week's Kids Media Club, it's another hosts hangout. Jo, Andy, and Emily chat about how Ms Rachel is doing on Netflix, Mr Beast's series on Amazon and how it fits into his media strategy, and the new Pixar original series Win Or Lose.Af Jo Redfern, Andrew Williams, & Emily Horgan

1
Sam's Club RMN: Notes from my interview with GM Harvey Ma 10:11

11d ago10:11

10:11

In this episode, the host Kiri Masters' discusses key themes from her interview with Harvey Ma, focusing on Sam's Club's unique retail media platform. Unlike traditional retailers, Sam's Club reinvests media revenue back into the member experience rather than optimizing for ad revenue. This approach promotes a virtuous cycle, benefiting both the cl…

1
What Unilever's New CEO Isn't Saying About Retail Media 13:05

12d ago13:05

13:05

In this episode, we analyze Unilever’s new CEO Fernandez's first major speech, where he surprisingly omits any mention of e-commerce or retail media. This deviation is unusual compared to industry norms, but it may indicate these elements are now considered standard. Fernandez outlines a significant increase in brand and marketing investment (BMI),…

1
How to build a personal brand on social media for high-ticket sales 19:43

13d ago19:43

19:43

My intuition led me to high ticket sales as a strategy pretty early on in my business (thanks intuition!) As an immigrant who built my entire life and network over from scratch in North America, I built community around my business one new connection at a time…. So it made sense for me to focus on selling higher priced services to small numbers of …

1
How AI affects the consumer path to purchase (AI in retail series, Part 5) 11:36

13d ago11:36

11:36

In this episode of the AI in Retail Deep Dive Series, the host Kiri Masters converses with Lauren Schiavone, founder of AI-focused consultancy, Wonder Consulting, about how AI agents and assistants are transforming the path to purchase. They discuss the shift in consumer search behavior from traditional methods to large language models like ChatGPT…

1
Panel: How These Three E-commerce Leaders Think About Hiring Retail Media Talent 4:43

16d ago4:43

4:43

In this episode, we hear from industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating as they discuss the multifaceted nature of e-commerce roles. Brian emphasizes the need for versatile talent who can adapt to ever-changing platforms. Alicia shares insights on defining the balance between sales and marketing in job descriptions to attra…

1
Are Film Crews At Breaking Point? 47:18

16d ago47:18

47:18

Long hours and broken turnarounds... are TV and film crews being squeezed to breaking point? Plus film critic and broadcaster Rhianna Dhillon joins us to look at the issue - and how the Oscars’ TV show is still searching for a younger audience. Also on the programme: City AM is one of the last freesheets standing. Editor Christian May is here to re…

1
Amazon's Triple Squeeze: Navigating Private Label Growth, 3P Pressure & Tougher Vendor Negotiations 9:00

17d ago9:00

9:00

In this episode, the host Kiri Masters delves into three key research reports that collectively outline Amazon's evolving marketplace strategy as of March 2025. The analysis centers on three main fronts: the growth of Amazon's private label offerings like Amazon Basics, the pressure on third-party sellers due to rising fulfillment costs and interna…

1
Kids Media Club: Alex Piper on going from MrBeast to NBA 52:22

17d ago52:22

52:22

Join the Kids Media Podcast as Jo and Andy chat with Alex Piper, producer, former Global Head of Unscripted at Youtube, and executive vice president of original content at the NBA. Alex shares his insights and experiences from being involved in Mr Beast's meteoric rise to overseeing the NBA's content strategy and production. He shines a light on ho…

1
How Autonomous AI Agents Will Transform Retail Discovery 7:28

18d ago7:28

7:28

In this episode, we explore the transformative wave of AI in retail, focusing on agentic AI systems capable of autonomously completing tasks without human intervention. Research shows nearly a third of consumer goods companies are already leveraging generative AI, but the future lies in agentic AI—technology that can act autonomously. Michelle Gran…

1
How to select AI-enabled partner solutions (AI in retail series, Part 4) 8:55

19d ago8:55

8:55

In this episode, Lauren Schiavone, founder of Wonder Consulting, an AI-focused consultancy, shares her expertise on how leaders in roles such as media buying, CPG, and brand management can effectively select AI-enabled partner solutions. The discussion covers key differences between AI automation, AI agents, and assisted AI technologies. Lauren pro…

1
How to Use Testimonials and Case Studies to Boost High-Ticket Sales 31:24

20d ago31:24

31:24

Do you feel awkward asking your clients for testimonials? Do you ever get in your head around using old testimonials, or feel like your testimonials aren’t good enough? Or do you feel weird using the same testimonials over and over again in your marketing….? If you have ever done any of these things, listen up! While it’s SO important to share clie…

1
What the heck is Agentic AI? (AI in retail series, part 3) 9:12

20d ago9:12

9:12

In this episode of the Deep Dive on AI series, Lauren Schiavone, founder of Wonder Consulting, an innovative AI-focused consultancy, joins the discussion to differentiate between AI assistants and agentic AI. Lauren elaborates on how agentic AI operates autonomously to achieve specific goals by taking independent actions, unlike AI assistants which…

1
Panel: How 3 Retail Leaders Transformed Their Sales Teams’ Perspective on Retail Media 4:45

23d ago4:45

4:45

This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel powerhouses. Featuring insights from industry leaders Brian Dudzinski, Alicia Ponzani, and Brea Keating, the ep…

1
Charlotte Moore resigns - what does it mean for the BBC? 40:57

24d ago40:57

40:57

Charlotte Moore resigns from the BBC, kickstarting a flurry of changes at some big indies. Chris Curtis, editor of Broadcast Magazine, takes us through what it all means... and who’s in the running for the BBC’s top creative role. Also on the programme: how is 5 News bucking the trend and growing its audience? Reporter Warren Nettleford tells us mo…

1
Walmart Scintilla: How it compares to Amazon, Kroger's data & insights offerings 12:39

24d ago12:39

12:39

This episode delves into Walmart's rebranding of its data and insights platform from Luminate to Scintilla, set for 2025. The discussion explores the implications of the new name, which hints at Walmart's larger ambitions to potentially develop Scintilla into a standalone business serving other retailers. Key insights include Walmart's expansion pl…

1
Kids Media Club: Nickelodeon's YouTube playbook 51:43

24d ago51:43

51:43

This podcast episode looks at Nickelodeon's YouTube as springboard strategy. Jo, Emily, and Andy catch up with Alex Reed and Marc Cantone from Nickelodeon to discuss the studios YouTube playbook. Their new preschool show Kid Cowboy launches first on YouTube. Nickelodeon's mission is to be where kids are and it's a reflection of the sesmic shifts in…

1
Media Couscous - Hunter x Hunter ep. 119-121: Media Club Plus S01E38 2:03:11

24d ago2:03:11

2:03:11

Welcome to Media Club Plus: a podcast about diving into the media that interests us and the stories that excite us. In this set of episodes, nearly everyone gets a shot at Youpi, with mixed results. This week we cover episodes 119-121, titled Strong x or x Weak, Fake x and x Real, and Defeat x and x Dignity. Next episode we'll be covering episodes …

1
Amazon Kills Off 'Inspire' - another tomb in the social commerce graveyard 8:30

25d ago8:30

8:30

This episode recaps Kiri Masters' Forbes article discussing the rise and fall of Amazon Inspire, a feature aimed at integrating social behavior into the Amazon shopping experience. Launched in December 2022 and discontinued 14 months later, the failure of Inspire highlights Amazon's evolving strategy towards social commerce. The company is shifting…

1
Simple ways to get started with AI (AI in retail series, Part 2) 10:42

26d ago10:42

10:42

In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and agencies navigate the overwhelming world of AI. She emphasizes the importance of mastering tools like ChatGPT, Microsoft Copilot, or Google Gemini. Lauren offers practical steps to integrate AI into both…

1
The top questions that brands and retailers have about AI (Part 1 of AI in retail series) 10:38

27d ago10:38

10:38

In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy, the importance of generative AI like ChatGPT, and practical applications tai…

1
From Confidence to Clients: Building a Successful High Ticket Business In Pisces Season 43:50

29d ago43:50

43:50

It’s Pisces Season! Get ready to unleash your inner artist and revolutionize the way you show up online, sell your offers, and make money in your business! In this week’s episode of the Creative Magic Club podcast, we’re diving deep into how boundaries set you up for success as a creative person—and how to navigate creating from a place of full-on …

1
Panel: The One Change These 3 Retail Leaders Wish for in Retail Media 3:59

30d ago3:59

3:59

In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights the need for standardized reporting across retail media …

1
Where’s The Next Big TV Hit Coming From? 42:39

1M ago42:39

42:39

Alex Smith drops in to discuss bringing the final series of Big Boys to Channel 4, and what’s coming next for Rough Cut and the wider TV market as London prepares for its first Mip London. Jim Waterson’s also here to celebrate the success of London Centric, his Substack newsroom for local journalism. With thousands paying for access, we’ll ask why …

1
The 5 Best Free Resources For Learning Retail Media In 2025 6:27

1M ago6:27

6:27

This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key platforms: Digital Shelf Institute, Firstmovr, Allume group, Path to Purchase Institute, and Stratably. These resources offer various…

1
Kids Media Club: special guest Ed Barnieh 45:21

1M ago45:21

45:21

In this week's podcast, Jo and Andy welcome Ed Barneih to the show. Ed is launching a new venture committed to championing storytellers from Asia, Africa, and Latin America. A former executive at Nickelodeon, Cartoon Network Asia, Netflix, and BBC Worldwide, Ed has a comprehensive understanding of the global kids media market. Join the chat, as he …

1
The Retail Media Performance Gap Is Even Wider Than We Thought! 7:12

1M ago7:12

7:12

In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and BJ's struggle with poor advertiser satisfaction. The report underscores transparency i…

1
Why Is Amazon Suddenly Linking to Other Retailers? It's About the Ads 7:55

1M ago7:55

7:55

In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising inventory. The episode delves into the motivations behind this strategy, including the potential for increasing ad space, improving customer experience, and gathering valuable user data. We als…

1
Shopper marketing in the age of retail media 6:43

1M ago6:43

6:43

In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets. Examples include Tillamook's strategy of keeping trade funds and retail media …

1
Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders 6:20

1M ago6:20

6:20

In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman critic…

1
Will Netflix Pivot To Podcasts? 45:44

1M ago45:44

45:44

Channel 4 reveals their new drama slate. Heat magazine’s Boyd Hilton takes us through the ambitious line-up. Also on the programme: as Bradford’s year as city of culture continues, Lisa Campbell joins us to talk about the upcoming Creative Cities Convention, where she has just taken over as director. All that, plus: why Netflix might be turning to …

1
Fall in Love & Make More Money with Astrocartography: Understanding the Cosmos with Arwa Ali 30:55

1M ago30:55

30:55

Did you know that your astrology chart gives you a unique relationship to the land you live on? Astrocartography explains how where you live brings specific energies, opportunities and challenges. If you’re worried that where you live might not be optimal for you, don’t worry because your luck can fluctuate depending on the astrological transits. U…

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