Bedste Intelligence Media-podcasts (2024)

1
Brands Using Sora: Lawsuits 'R' Us? Legal Uncertainty Slows GenAI Adoption 17:53

2d ago17:53

17:53

Recently, Toys ‘R’ Us premiered a new 66-second ad at Cannes Lion in the hopes of signaling to the world, “we’re back!” The company was the first significant brand to produce a major spot using Sora. Reviews of the ad itself were decidedly mixed, but the ad’s real impact may have been in the halls of enterprising plaintiff’s law firms. In this epis…

1
Responsible Investment in the Supply Chain Evolution 12:11

13d ago12:11

12:11

GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it.Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024⁠ Stay connected with GroupM on LinkedInGroupM is WPP’s media investment group and the world’s leadi…

1
Apple's AI "Intelligence": Safe, Secure & "Ethically Sourced" ... Or Is It? Welcome to my "the brAIn" podcast! 20:33

9d ago20:33

20:33

Welcome to episode 1 of "the brAIn" - the podcast doppelganger to my newsletter of the same name that you can find at themediabrain.substack.com. Many of you would rather listen than read, so this is for you! Special thanks to DEVO's Mark Mothersbaugh for creating the fantastic original theme music. It's the perfect match of man and machine. For th…

1
Bringing Commerce Media to the Masses via Product Based Strategies 17:50

13d ago17:50

17:50

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedInGroupM is WPP’s media investment …

1
Navigating the New Era of Commerce feat. Kellanova & Target 22:11

13d ago22:11

22:11

The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day …

1
Transformation of ad tech and supply in an AI-driven world feat. Microsoft 19:43

13d ago19:43

19:43

Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠Stay connected with GroupM GroupM is WPP’s media investment group and the world’s leading med…

1
The Power of Representation in Entertainment feat. Audible, PlayStation, & Fandom 22:58

13d ago22:58

22:58

Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded L…

1
The Influenceables 27:39

13d ago27:39

27:39

An opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and…

1
Balancing Advertising Across the Open Web, Social Platforms, and Premium Publishers 17:43

13d ago17:43

17:43

Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publis…

1
Shaping the Future of Responsible Media 6:16

14d ago6:16

6:16

Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠_GroupM is WPP’s media investment group and the world’s lead…

1
How Mars & GroupM Leverage Attention Data to Champion Responsible Media Buying 21:17

14d ago21:17

21:17

GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media bu…

1
Brand meets AI 19:39

14d ago19:39

19:39

Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠GroupM …

1
Advertising in the Era of Generative AI & Global Political Turmoil feat. NYTimes, Zefr, & Meta 26:05

14d ago26:05

26:05

Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's …

1
Better Marketing in the Neighborhood: 1:1 with Nextdoor CEO and co-founder Nirav Tolia 22:55

15d ago22:55

22:55

Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. --GroupM Socials 🔵 https://www.linkedin.com/company/groupmworldwide/🔵 https://twitter.com/GroupMWorldwide🔵 h…

1
The Intersection of Search & The Community feat. Reddit & Colgate-Palmolive 20:40

15d ago20:40

20:40

Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials🔵 https://www.linkedin.com…

1
Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer 16:33

15d ago16:33

16:33

Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024 🔵 https://www.linkedin.com/company/groupmworldwide/GroupM is WPP…

1
The New Entertainment Economy & The New Social Economy feat. NBCUniversal 12:47

15d ago12:47

12:47

Nick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

1
Platform Magic feat. Colgate-Palmolive & Perfetti 18:01

15d ago18:01

18:01

Nic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era. Recorded Live from the GroupM Rooftop on Day 2 of Canne…

1
The Future of Content and Brand Engagement: A Conversation with Jon Steinberg 21:24

16d ago21:24

21:24

Ellie Hooper, Head of Client Services at Goat talks to Future PLC CEO Jon Steinberg about Future and the future of branded content and brand engagement. Recorded Live from The GroupM Rooftop at Cannes Lions 2024

1
A New Era of Shopping and Performance 14:46

16d ago14:46

14:46

We're stepping into the future of retail with a fresh perspective on shopping and performance. Featuring Stephanie Stopulos, VP Media at Target, Carrie Sweeney, VP Retail at Pinterest, and Ji Young, COO, GroupM NA in conversation with EssenceMediacom's Chief Strategy Officer for the US Preeti Nadgar. Recorded Live from The GroupM Rooftop at Cannes …

1
AI, Data, and Media Hyper-Personalization: The Marriage of Media and AI-Powered CRM feat. VML, NewtonX, & Salesforce 24:58

16d ago24:58

24:58

Hear from industry leaders Amanda Grant (Global Head of Partnerships at Choreograph), Chandra Rostov (COO at VML), Jackie Cutrone (CMO, NewtonX), and Marc Mathieu (SVP, AI Transformation at Salesforce) as they discuss the transformative power of AI and CRM in media. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…

1
Rebooting Investment in the News Ecosystem feat. The Washington Post & Outbrain 30:44

16d ago30:44

30:44

In this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…

1
Gaming with Purpose feat. L'Oreal's Global Head of Sustainability 7:47

16d ago7:47

7:47

Live from Day 1 of Cannes Lions 2024, Kim Dirckx, Global Head of Sustainability at L'Oreal, talks to Alex Altman, Global Client President at Wavemaker, about gaming's potential as a platform for positive change. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

1
How Marketing and Business Vision is Enabled by Organizational Change 22:00

16d ago22:00

22:00

Jose `Reyes, Chief Creative Officer at EY, Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Aruna Natarajan, Chief Client Officer at EssenceMediacom explore the ways in which organizational change can be the catalyst for achieving a marketing or business vision. Recorded Live from…

1
The Future of Audio with AdsWizz 16:58

16d ago16:58

16:58

Anne Frisbie, SVP, Global Business Development at AdsWizz joins Preeti Nadgar, Chief Strategy Officer at EssenceMediacom in the US for an enlightening conversation on the future of audio, recorded live at The GroupM Rooftop during Cannes Lions 2024. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…

1
Microsoft Advertising, GroupM LATAM CEO, and GroupM Business Intelligence | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Four 1:03:58

1y ago1:03:58

1:03:58

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In the final episode of the week, Arron Shepherd and Harry Hugo speak to Cesar Reclade - GroupM CEO for LATAM, Jennifer Creegan - General Manager, Global Marketing & Operation…

1
Nextdoor, Bloomberg Media, EBONY, AXA, and more | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Three 59:44

1y ago59:44

59:44

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Stephanie Lawrence Head of Agency Development, Nextdoor, Christine Cook, CRO at Bloomberg Media and Eden Bridgeman, C…

1
Smartly.io, Pinterest, BBBS | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Two 1:03:50

1y ago1:03:50

1:03:50

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Laura Desmond, CEO of Smartly.io, Stacy Malone, Global Head of Business Marketing at Pinterest, BBBS CEO Artis Steven…

1
The Goat Agency Live from the GroupM Rooftop at the Cannes Lions 2023 - Day One 57:45

1y ago57:45

57:45

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners.

1
51/ January 27: Retiring to a Beach on Mars 34:13

1+ y ago34:13

34:13

Brian says his final goodbye to the podcast with one last read-through of economic conditions and a breakdown of results from the worlds of television, CPG and luxury. And we invite James McDonald, Director of Data Intelligence and Forecasting at WARC, on the show for a wide-ranging discussion that includes a lesson on the importance of studying yo…

1
50/ January 20: 50 Ways to Leave Your Podcast 42:17

1+ y ago42:17

42:17

In our 50th episode, we have the latest retail sales data from China, the U.S. & U.K. and earnings reports from Netflix, P&G, Richemont & Discover. Brian and Kate then talk through mass reach versus targeted ad campaigns and the impact either can have on consumers’ buying decisions years after first seeing that ad. And we take a deeper dive into th…

1
49/ January 13: Gettin' JIC-y Wit It 43:04

1+ y ago43:04

43:04

We invite GroupM's Simon Thomas, Global Director of Audiences Research, and Bharad Ramesh, Executive Director of Research and Investment, to discuss the formation of a joint industry committee of major U.S. television players set to focus on advancing measurement across linear and streaming. But first, a look at a less pessimistic global economy as…

1
48/ January 6: Speaker of the Pod 19:32

1+ y ago19:32

19:32

We're back from the new year break with a quick look at some economic figures out of the U.S. and EU, and then we analyze some comments from the CEO of Warner Bros. Discovery about the health of the advertising market. We make sense of the $414 million GDPR fine handed down to Meta and explain why there will likely be a greater effort from media ow…

1
47/ December 16: An End of Year Podcast in the Style of This Week Next Week 33:23

1+ y ago33:23

33:23

In the last episode of 2022, we discuss the latest economic data from inflation to new business formation and November pumpkin sales. Kate, Brian and ChatGPT discuss the key trends of 2022 and what we’re looking forward to in 2023. Then Kate and Brian dig into what we (and everyone else) got right and wrong this year (remember when Brian had to eat…

1
46/ December 9: This Year Next Year End-Of-Year 2022 29:06

1+ y ago29:06

29:06

In this special episode, we discuss the findings from our This Year Next Year 2022 Global End-Of-Year Forecast, authored by Kate Scott-Dawkins. In the face of rising inflation and fears of economic downturns, the report outlines reasons for cautious optimism as we project positive growth for 2022 and 2023. Related Links: This Year Next Year: 2022 G…

1
45/ December 2: Interregnum Bob 39:14

1+ y ago39:14

39:14

We review the latest economic data trends, highlight key points from investor days hosted by Nestle and P&G and provide a clear take on the "confusing and uncertain times" at AMC and Disney. With a deep dive on some of the key issues impacting global and local television trends, such as the state of the auto market, the challenges of diminishing au…

1
44/ November 11: Murder Mystery: Who Killed TV? 20:59

1+ y ago20:59

20:59

We unpack the big television downgrade of Q3 and try to unmask the culprit that’s killing the medium. Hint: digital endemics and tough pandemic comparables are looking suspicious. We look at recent ad-tech earnings figures, and then put all the attention-grabbing headlines around Twitter in context with the platform’s actual share of attention amon…

1
43/ November 4: Gearheads and Goggleboxes 30:43

1+ y ago30:43

30:43

We sift through yet another week of earnings, this time from big TV players like Paramount, Warner Bros. Discovery and Canal+. Special guest Tom Narayan, Lead Equity Analyst for European Autos at RBC Capital Markets, joins to discuss the health of the automotive sector — a major contributor to the global advertising economy. Music credit: Joseph Mc…

1
42/ October 28: Let Those Earnings Sink In 33:35

1+ y ago33:35

33:35

We look at earnings results from some of the world's top sellers of advertising, including Meta, which faced pointed questions from analysts on its results call. Traditional pay TV continues its slow decline, and questions abound as Elon Musk finally takes over Twitter. Music credit: Joseph McDade

1
41/ October 21: Snap, Borgen, Pop 27:24

1+ y ago27:24

27:24

We look at earnings from Snap and ask the question: "If a billion ad dollars were to come out of Twitter, where would it go?" Then it's more earnings breakdowns of Netflix and major CPG and luxury advertisers. Creative destruction is in full effect as digital endemics continue to gain share among the top 100 U.S. advertisers, and we dig through som…

1
40/ October 14: What's French for Entrepreneur? 42:13

1+ y ago42:13

42:13

This week, we dive into the state of the economy in the U.S. and other parts of the world: from higher-than-expected new inflation data—but “less bad” than it could’ve been—to new retail sales data. As Q3 earnings reports begin to come in, we go through some key growth numbers from LVMH and PepsiCo. and discuss the impact of Kroger’s acquisition of…

1
39/ October 6: The Unknown Deltas 59:15

1+ y ago59:15

59:15

We gut-check some comments from The Trade Desk's investor day and then look at the e-commerce ambitions of beauty companies. Kim K faced the equivalent of an SEC colonoscopy, while the Musk vs. Twitter saga continues. And we're joined by Phil Smith, director general of ISBA, to discuss advertiser sentiment in the U.K. amid political and economic un…

1
38/ September 30: Got Meat? 33:33

2y ago33:33

33:33

A mixed EU economy facing possible recession is seeing rising inflation yet low unemployment levels. With this backdrop, Italy's Mediaset reported new results and provided limited commentary in the wake of news of an "auction" for France's M6. We look at proposed local ad bans in the U.K. and Netherlands, the growth of e-commerce for big apparel br…

1
37/ September 20: E-Commerce & Retail Media Forecast 36:58

2y ago36:58

36:58

In this special episode, we discuss the findings from our This Year Next Year: 2022 E-Commerce & Retail Media Forecast, authored by Kate Scott-Dawkins. The report tracks the growth of the medium throughout the pandemic and dissects the economic trends impacting growth across the globe. Mudit Jaju, Global Head of E-Commerce for Wavemaker, joins to s…

1
36/ Sept 16: Au Contraire, Mon Frère 30:10

2y ago30:10

30:10

Inflation data from the U.S. and U.K. are stoking recession concerns, but the counterpoint of strong retail sales in China and America suggest there's more nuance to the economic outlook. We ponder the future business model of streaming following chatter around the future of Hulu. And a lesson in media training and data security as Big Tech executi…

1
35/ Sept 9: Bad Back Pat 26:02

2y ago26:02

26:02

Brian and Kate pay tribute to Her Majesty Queen Elizabeth II. Then, they look back to 1974 to explain why the overall advertising industry can still grow within a negative economic environment. But acknowledging certain limits to advertising's upside, they explore the misconception that digital advertising would always grow at double digit percenta…

1
34/ Aug 25: Appetite for Appvertising 42:14

2y ago42:14

42:14

The northern hemisphere summer may be slowing down, but what about the pace of ad-spending among primarily digital businesses? We get into the numbers for 'Digital Endemics' and find a specific sector bucking the trends. Also: in the age-old debate between brand and performance, where are marketers currently focused and why? Plus: the love/hate tri…

1
33/ Aug 19: Ga Ga for Radio 47:24

2y ago47:24

47:24

Kate and Brian pore over recent e-commerce and retail data, explaining the difficulties of finding the "new plateau" of growth and unpacking macro housing trends from home improvement retailers. Networks sign big-money contracts for the rights to the Big Ten and the Champions League. Erica Farber, CEO of the Radio Advertising Bureau, joins the show…

1
32/ Aug 12: A Low Inflation Formula: Disney+ and Gas 19:54

2y ago19:54

19:54

Brian and Kate analyze the implications of Disney introducing an ad-supported tier of Disney+ at the current price of the ad-free version, which will soon see a price hike. CPG companies and TV networks are seeing growth, and European economies are relatively healthy despite there not being enough corgis in sunglasses riding vespas. Related Links: …

1
31/ Aug 5: Le Nouveau Data Est Arrivé 42:03

2y ago42:03

42:03

Brian and Kate get into the latest earnings reports from RTL, Warner Bros. Discovery, Paramount and more and share new data about the acceleration of cord-cutting and related shift to streaming. Brian reveals new figures for the estimated number of pirated Netflix households and how that could impact the platform’s advertising plans. Kate updates u…

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