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Inbound Sales Journey

Gray MacKenzie and Ryan Herman

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On Inbound Sales Journey, co-hosts Gray MacKenzie and Ryan Herman chat all things agency sales. The goal is to give agency professionals a resource to help them sell more retainers and projects.
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Inbound Marketing & Sales

Whitehat Inbound Marketing Agency

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Whitehat is an Inbound Marketing Agency and an AI consultancy based in London. We work with B2B companies in the finance, technology (hardware and software), manufacturing, charity, and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £ 100 M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but little or no internal marketing capability.
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Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

Neil Brown covers topics related to inbound marketing, social media, marketing automation and more!

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Discover how to use inbound marketing to drive more traffic to your website, convert traffic into leads, and nurture those leads into delighted customers. Each week in the Inbound Marketing Today podcast, we’ll discuss best practices of marketing your business online. We’ll interview leading industry experts. And we’ll take time to answer our listeners’ questions. If you’re a CEO or Marketing Director looking to take your company to the next level, be sure to subscribe to the Inbound Marketi ...
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A Gartner report analyses 2024 European marketing budget trends, revealing a 15% year-on-year decrease despite CMOs exceeding revenue goals. This decline is attributed to affordability concerns outweighing objective-based budgeting. The report highlights increased investment in bottom-of-the-funnel activities like demand generation and search marke…
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This YouTube webinar transcript introduces artificial intelligence (AI) to marketers. The speakers highlight the rapid growth and increasing impact of AI across businesses, particularly in marketing, emphasising the opportunities for career advancement and business transformation. They dispel the myth that it's too late to enter the field, showcasi…
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This podcast episode from The Artificial Intelligence Show discusses the latest developments in the field of artificial intelligence, specifically focusing on concerns about whether AI research has hit a wall, the emerging concept of AI agents, and the highly anticipated interview with Anthropic’s CEO Dario Amodei. The episode's hosts, Paul Ratzer …
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Overview of the interview with Dario Amodei, CEO of Anthropic, a company developing artificial intelligence systems. Amodei discusses the future of AI, including the scaling hypothesis, which posits that increased data and compute power lead to more intelligent models. He also discusses the importance of AI safety and the potential dangers of super…
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The episode explores the recent slowdown in the rate of improvement in large language models (LLMs), specifically focusing on OpenAI’s efforts to address this challenge. The article highlights the diminishing returns from traditional training methods, attributed to a scarcity of high-quality data. OpenAI has established a "foundations team" to tack…
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The episode discusses the implications of new AI technology and its impact on business. Specifically, the episode focuses on OpenAI's ChatGPT search feature, a new report from McKinsey Global Institute outlining the potential economic impact of AI, a recent interview with Mustafa Suleyman, CEO of Microsoft AI, an interview with Sam Altman, CEO of O…
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Corporate spending on OpenAI's generative artificial intelligence (AI) is growing, with companies increasingly investing in chatbots and other conversational AI. This spending is often coming at the expense of other types of software, such as enterprise applications and non-AI cloud services. While some companies are using AI to create lower-cost v…
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This YouTube podcast episode discusses the latest AI news, including the release of enhanced AI models, such as Claude 3.5 and Gemini 2.0, and their potential impact on various industries. The hosts also express concerns about the ethical implications of AI companions and the need for increased regulatory oversight in the rapidly evolving field of …
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This article from The Information examines Apple’s current stock performance and discusses the company's measured approach to AI investment, contrasting it with the aggressive strategies of its competitors. Despite strong stock growth, concerns are raised regarding Apple's reliance on third-party AI solutions, the limited rollout of its new AI feat…
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Kevin Weil, Chief Product Officer at OpenAI, discusses the future of AI in this interview. He highlights the rapid pace of technological advancement, particularly in the area of AI, which makes product management at OpenAI a dynamic and challenging experience. He also touches on the company's strategy for developers, emphasizing OpenAI's commitment…
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Dario Amodei, the CEO of Anthropic, believes that artificial intelligence (AI) is on an "exponential curve", with rapid advancements occurring shortly. In his essay "Machines of Loving Grace", Amodei outlines his vision for a positive future where AI can solve global challenges, particularly in health, poverty, and climate change. He argues that AI…
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The "State of AI Report - 2024" is a compilation of the most interesting developments and insights in the field of artificial intelligence (AI) over the past year. It looks at the key dimensions of research, industry, politics, safety, and predictions. The report covers topics such as advancements in large language models (LLMs), the rise of open-s…
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Dario Amodei, CEO of Anthropic, argues that powerful artificial intelligence (AI) could fundamentally transform the world for the better, despite the risks. Amodei outlines five areas where AI could have a significant impact: biology and health, neuroscience and mental health, economic development and poverty, peace and governance, and work and mea…
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This podcast episode features the founding members of the Cursor team, discussing the future of programming with AI. They explore the development of their code editor, Cursor, which builds upon the capabilities of VS Code and incorporates powerful AI features. They argue that code editors should be fun, and that AI can play a significant role in ma…
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This article, written by award-winning creative Yem Akingbade, argues that entrepreneurial fashion designers are ideally suited for a career in advertising. Akingbade, who has worked in both the fashion and advertising industries, outlines the key skills and experiences shared by these two professions, such as branding, storytelling, and trend awar…
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Salesforce’s new Agentforce platform is an AI-powered suite of tools designed to enable businesses to create autonomous agents that can perform tasks and solve problems without human intervention. At the recent Dreamforce conference, Salesforce allowed attendees to build their agents using the platform, creating over 10,000 autonomous agents. Sales…
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This report by the McKinsey Global Institute examines the potential economic impact of Generative AI. The authors explore various applications of this technology across different industries and business functions, including customer operations, marketing and sales, software engineering, and product R&D. They forecast that Generative AI could genera…
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Friar's ability to translate complex financial information into compelling narratives for investors has been crucial to her success, notably at Square and Nextdoor. Now, she faces a formidable challenge at OpenAI, a rapidly growing artificial intelligence startup seeking to secure a mammoth $6.5 billion fundraising round. The article explores the i…
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OpenAI’s recent DevDay event saw the launch of several new tools aimed at enhancing AI app development, including the Realtime API for building low-latency, conversational experiences. This API allows AI models to engage in phone conversations, with applications in areas such as customer service, education, and accessibility. The event also introdu…
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The impending arrival of Artificial General Intelligence (AGI), a hypothetical form of artificial intelligence that would possess human-level cognitive abilities. This event, termed an "intelligence explosion", is seen as both a potential boon and a potential threat to humanity. The texts highlight the rapid growth of computing power, the need for …
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SoftBank, the Japanese telecommunications giant, is set to invest $500 million in OpenAI, the developer of ChatGPT, valuing the company at $150 billion. This investment marks SoftBank's first foray into the generative AI market, despite CEO Masayoshi Son previously expressing interest in the technology. The investment comes amidst recent senior dep…
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Whitehat SEO is a HubSpot Diamond Partner offering inbound marketing, SEO, and AI consultancy services. Their AI Excellence Program aims to help businesses integrate AI into their operations, focusing on building AI literacy, developing AI strategies, ensuring ethical AI use, and managing change. The program includes an AI Education Module to devel…
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Comparing the reasoning capabilities of two new OpenAI models, o1-mini and o1-preview, through a series of tests. The first test involved a classic children's game, the Tower of London, which assesses the ability to plan and reason about future states. Both models struggled with the game's rules, suggesting they still lack fundamental reasoning ski…
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OpenAI, the company behind ChatGPT, is experiencing significant staff turnover. This article from The Information explores the contributing factors, including CEO Sam Altman's management style, which has been described as fostering internal competition and avoiding difficult decisions. Other issues include compensation demands from researchers, who…
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Software companies are rushing to develop AI agents, which are chatbots that can perform actions such as scheduling appointments. These companies, including Salesforce, Microsoft, Workday, and ServiceNow, are hoping to stay ahead of OpenAI, which is developing similar products. However, there are concerns about the limitations of current AI agents,…
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This podcast episode focuses on the work of Danny Hernandez, a research scientist at OpenAI, who is primarily focused on measuring progress in artificial intelligence. He examines three major drivers of AI progress: compute, algorithmic innovation, and data, and the podcast explores the relationship between these drivers. Hernandez also discusses t…
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interview with Mark Zuckerberg discusses Meta's plans for the future of technology, focusing on the development of augmented reality (AR) glasses and the increasing role of artificial intelligence (AI). Zuckerberg highlights the potential for AR glasses to provide a more natural and social way of interacting with the world around us, imagining a fu…
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Dane Vahey, Head of Marketing at OpenAI, during a visit to Bentley University. Vahey discusses his career journey, focusing on his experiences in the tech industry and his current role at OpenAI. He then delves into the potential of AI, outlining five core AI primitives — research, data analysis, content generation, automation and coding, and think…
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Salesforce keynote speech at Dreamforce 2024, outlining the company's new AI-powered agent force platform. The speech highlights the platform’s ability to automate tasks and improve customer experiences through agents that can reason, learn, and take action. The platform is built upon Salesforce’s existing data cloud, customer 360, and low-code too…
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The two sources discussed the growing presence of AI agents in various industries. The first, a podcast episode of "The Artificial Intelligence Show," explored the different types of AI agents, their limitations, and their potential impact on jobs. The episode particularly focused on the announcements made at the Salesforce and HubSpot conferences …
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Anthropic, a competitor to OpenAI, is seeking to raise capital at a valuation of $30-$40 billion, which would be double its previous valuation. This move comes on the heels of OpenAI’s own successful fundraising round. Anthropic has seen rapid growth in revenue, projecting $800 million in annualised revenue by the end of the year, but is also facin…
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The conversation between Jon Kabat-Zinn and Yuval Noah Harari focuses on the relationship between human consciousness and the rise of artificial intelligence (AI). Harari argues that AI increasingly influences human behaviour and decision-making, particularly algorithms. He cautions that AI’s tendency to prioritise engagement over reality can exace…
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This podcast interview features roboticist Ken Goldberg, who discusses the current state of robotics and how far away we are from a future where robots are commonplace in society. He argues that while recent advancements in artificial intelligence have produced impressive results, particularly in language processing, these advancements do not trans…
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"The Intelligence Age," argues that humanity is on the cusp of a new era driven by artificial intelligence (AI), and that this intelligence will be so powerful that it will transform society and propel progress in unprecedented ways. The author, a prominent figure in the field of AI, believes that this new age will be characterised by massive prosp…
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The capabilities of OpenAI's new GPT-01 language model. The podcast hosts explore the model's advanced reasoning abilities, comparing its performance on various tasks, including medical diagnosis, coding, and math problems, to that of previous models and human experts. They are particularly impressed by GPT-01's ability to provide a chain of reason…
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Arcade, a new online retail startup founded by Mariam Naficy, uses AI to allow customers to design their own jewellery. Customers can input simple text prompts into the AI tool to generate designs, which are then crafted by artisans in countries such as India and Italy. Arcade is backed by $17 million in funding from investors including Reid Hoffma…
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This YouTube podcast episode discusses the latest AI language models, particularly focusing on the 01 Mini and 01 Preview models. The hosts analyse these models' strengths and weaknesses, comparing them to other models like Sonnet and GPT-4. They discuss how these models are designed for reasoning and problem-solving rather than just producing accu…
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In today's episode, we're diving into OpenAI's latest breakthrough: the o1-mini. This pint-sized powerhouse is shaking up the AI world with its 'small but mighty' approach. Imagine a language model that's not just smaller and faster, but also packs a punch in performance - even outshining its bigger siblings in math and coding. We'll explore how th…
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Google's conversational AI, Gemini, is struggling to gain traction amongst developers, despite its capabilities. This is largely due to its complex user interface and setup compared to rivals like OpenAI's GPT-4 and Anthropic's Claude. Developers find it easier to use OpenAI's models, which offer a streamlined experience and are considered more rel…
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Whitehat SEO offers a comprehensive AI Excellence Programme to assist businesses in embracing and implementing artificial intelligence. This programme, consisting of both an AI Education Module and an AI Implementation Module, aims to equip businesses with the knowledge, strategy, and practical tools to navigate the complexities of AI adoption. The…
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Social Media Trends 2021 and Hubspot Social Media Tools: Crystal King During the pandemic, with everybody at home, social media growth has boomed. So where does that leave social media for business? How do we best deliver, to serve this new social media awakening? In this HUG we will discover from Crystal King, a HubSpot Academy Social Media Profes…
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Clwyd Probert is the Founder and Chief Executive of Whitehat Inbound Marketing Agency, which specialises in lead generation, customer acquisition and client engagement.Career OverviewClwyd Probert founded Whitehat Inbound Marketing Agency in 2011, having previously served as a Director at Pixcellence. Alongside his role at Whitehat, Clwyd serves a …
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