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The Book Coach Chronicles is a podcast for creatives & creative entrepreneurs who are ready to write their best book. This year. No more writer's block. No more burnout. No more imposter syndrome. And no more confusion. It's time to finally find some balance in your life, writing, and author business so you can get back to enjoying the things you love… and even the things you don’t, but have to do anyway. Unlike other writing podcasts, we look at life holistically—because if you're stressed ...
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Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s ...
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In this episode, we're talking to Suzanne Yatim Aslam, a former actress and Miss Arab USA turned author of the Amazon bestseller 'Post Pardon Me', who shares her experiences with postpartum depression, societal expectations of motherhood, and how she used her emotions as a fuel for creativity. Whether experiencing the challenges of new motherhood o…
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In this episode, we're talking to Melanie Moore, a leading vision board expert and coach from the UK, who introduces Emotional Freedom Technique (EFT) or 'tapping' as a transformative method for achieving personal goals, overcoming life's crossroads, and manifesting abundance.... Whether experiencing a life crossroad or seeking to realize a big vis…
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In this episode, we're talking to Ally Berthiaume who shares her wealth of knowledge on memoir writing and tips including, "It's never too late to go after the dream, but the bravest part is to begin." If you ever considered writing a memoir to further your business success, that can help bring in new leads and sales, then don't miss this episode. …
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Truth time: When was the last time you raised your rates in your wedding business? Has it been years? Have you added in new services, equipment, techniques, etc. - but kept your rates the same? Wedding pro, you are worth so much more than what you're likely charging right now...but how do you know if it's the right time to raise your rates? Listen …
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Did you know there are actually two kinds of wedding leads you're always working with? These are two very different groups of couples who are looking to book you at any given time...and if you know how to help them both, it could mean doubling or even tripling your revenue. In this episode, I'm sharing the difference between Buy Now and Buy Later c…
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In this episode, we're talking to Melanie Herschorn who shares her wealth of knowledge on book marketing and shares tips on how to share your message to make a big impact with your book. If you ever considered writing a book to further your business success, that can help bring in new leads and sales, then don't miss this episode. Melanie Herschorn…
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In this episode, we're talking to Jack Ori who shares his insights and experiences working with other neurodiverse writers and shares his tips on how to work with your brain not against it. If you ever find yourself struggling with overwhelm and hyperfocus, that impact your creative flow, or identify as neurodiverse, then don't miss this episode. J…
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In this episode, we're talking to Geraldine Crane who shares her spiritual guidance on applying the SERENE Way to self love, healing mother wounds, and creating inner peace. If you ever find yourself struggling with self love and past wounds, that impact your creative life and trusting your own judgement, then don't miss this episode. Geraldine is …
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In this episode, we're talking to Reneau Peurifoy, who, with over 20 years of experience in marriage and family therapy, shares wisdom on the 7 core emotions that we share with our pets, the 3 most important emotional factors that impact personal happiness, and practical approaches for quieting destructive emotional triggers and negative core respo…
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In this episode, I'm talking with Heidi Marke, the Gentle Rebel Coach and host of the Overwhelm is Optional podcast. She shares so much wisdom on how to choose to overcome overwhelm. And one of my favorite quotes from the conversation has already changed my own life: "This is the root of all of our anxieties, that we are just not letting ourselves …
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On a scale of "word-of-mouth only" to "paying Meta $2k every month," how serious are you about marketing your wedding business? Every major brand knows the importance of marketing their product/service...so why aren't we taking the same approach in our wedding businesses? One of our clients - a very smart, six-figure multi-op owner - once shared th…
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In this episode, I've got 5 tips for shifting from late summer's chaotic energy to fall's smoother, more flowy energy. After that, we're talking to yoga therapist and ayurvedaist Niya Bijaj on how you can use yoga therapy to bring more flow, creativity, and LESS burnout to your autumn. Niya Bajaj is an internationally accredited yoga therapist and …
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In this episode, we're finally entering the final season of the year: The FLOW Season! We're talking the AUTUMN EQUINOX and all the FLOW energy that comes with it. Autumn is the season when all of the things we've been building and working on throughout the year finally come to fruition. The equinox is technically Saturday, September 23rd, 2023 at …
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Does it seem like you have waaaaay fewer leads this year than the last couple of years? There's a good reason for it (cough cough wedding boom cough cough) - but there's also something you can do about it. Here's how to get more wedding leads to contact you...AND get them to stick around this time! Find out how the Book More Brides Growth Academy h…
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In this episode, we're talking about growth mindset and self-awareness. What is growth mindset? How can you apply it to yourself and your business? We've got some tips on using growth mindset to get that book written, too! And then we dive into a conversation with Jamie Milam on self-awareness. Jamie's life took a determined turn at 15 when she fac…
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In this episode, we're talking archetypes and how you can use them to find more creativity. We've got just a couple of weeks left of summer 2023 before we move into fall's Flow Season of creativity and productivity bursts. I'm talking to friend and fellow author + coach, Lewis Jorstad on creative archetypes, burnout, and how to plan a book series. …
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Did you know that the highest number of engagements happens in the month of December? Did you also know that you'll see the benefits of what you do for your wedding business in about 90 days (3 months)? That's why NOW is the time to get your wedding business ready for all those new leads about to come your way - and in this episode, I'm sharing the…
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In this episode, we're talking thunderstorms. There's some really cool research on how weather affects our creativity and focus and we're going to dive into harnessing those late summer storms to focus on all the ideas you've come up with this summer. Links "Weather and Behaviour" — British Psychological Society, 2018 Blue Skies, Distractions Arise…
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In this episode, I'm sharing 7 ways you can embrace the energy of late summer to move forward with your projects and bring balance to your daily life. It's a good reminder for remembering that we're still in summer here in the northern hem, even if we're all sick of the heat by now, and that we still have summer energy to work with. Get the most ou…
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In this episode, I'm chatting with sobriety coach Sarah Williamson, and y'all... I almost wish I was joking when I tell you how much of a difference deciding I no longer wanted to be "a drinker" has had on my creativity, energy, and mental health. If you're looking for the missing piece to what's holding back your creativity, that extra glass of wi…
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In this episode, I'm sharing WHY this podcast is called The Dream Season. We talk about the Dream Season, the Magic Season, the Grow Season, and the Flow Season. I'm also talking about what energy each season brings to our creative work, and how we can better embrace it to be MORE creative with LESS burnout. I'm sick of hustle culture, and you know…
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Our very first episode of the inaugural season of The Dream Season! I'm so excited to get this show started. We're going to learn a lot together and make this our season for easy creativity. Support the Show Leave a review and get 4 free guided visualizations. Just send a screenshot of your review to Hello@BooksAndAlchemy.com and we’ll send you the…
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Are you seeing slower sales (or inquiries, or responses) this summer? Are you thinking that maybe you need to lower your prices just to bring in some cash? 🛑 STOP!! 🛑 There are some major problems with lowering your rates just to make some sales - in this episode, I'm sharing some of the most-heard reasons for doing this...and what you need to do i…
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✨ Hey Wedding Pro! ✨ I know it can be really hard to stand out from your competition...especially when a lot of you are telling us that you're seeing a big drop off in the number of inquiries you're getting. In this episode, I'm sharing the 4 big things that your wedding leads absolutely need to hear and see from you - so that you can not only unpl…
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There is a whole category of wedding couples just WAITING (literally) to book with you - and if you don't have the right strategy to reach them, you could be leaving dozens of unbooked weddings on the table for your competitors to scoop up. In this episode, I'm sharing the strategy that could triple your wedding business income - this is one you do…
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Serious question: Why should couples book you? I'm going to go ahead and assume that you are great at what you do, that you have excellent customer service, great equipment, etc. etc. ...but beyond that, what really makes you different so that leads can see why you're the right one for them? In today's episode, I'm talking about 1) Why showing our …
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What books weddings in 2023? The very first thing you HAVE to get right is your messaging - which means, at a basic level, knowing which words make your leads want to book you. But how do you do this, and how do you make it work for your wedding business? In this episode, let's talk about messaging - and why it will make or break your wedding busin…
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I finally had a chance to go through the 2023 Real Weddings Report from WeddingPro (homebase for WeddingWire & The Knot) - and MAN, there were some BIG takeaways!! 🤯 Staying on top of wedding industry trends is an important part of being a wedding pro...but I'mn not talking things like what kinds of gowns brides are wearing, or flower styles, or ev…
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There's something killing off sales in your wedding business. 😲 And until you can see it - and fix it - you could be losing up to 75% of the sales you SHOULD be making. In this episode, find out what this dangerous sales killer is, what it looks like in your wedding business - and a plan to fix it! Want help 3x'ing your wedding business this year? …
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We need wedding leads to trust that we're great at what we do...but how do we do that BEFORE they sign with us and become clients? After all, trust is what helps them say "yes" - but we have our work cut out for us when couples come to us already suspicious that we *only* care about making a sale. In today's episode, I've got some actionable weddin…
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Love 'em or not, WeddingWire and The Knot are huge for our couples as they plan their weddings. We know we need to be where our couples are, and these are the top spots - but I've heard from too many wedding pros that they just can't figure out how to get good leads from these platforms. If this has been your struggle too, listen up - I'm sharing 3…
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Did you know there is one phrase that could be completely dragging down your wedding business? A phrase that is so powerful that, if we take it out of our vocabulary whenever you're thinking about booking wedding leads, it can triple your business (or more)? This phrase (and what you think about it) really does impact that much of your wedding busi…
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If you've been listening to the Book More Brides Podcast, you know that we're here to help you with your wedding business marketing and messaging - but what the heck is messaging, and why does it matter to you? (Or rather, why does it matter to your couples?) In this episode, I'm breaking down what wedding business messaging is, and the 5 questions…
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Do you want your wedding business BOOMING in 2023? I don't know about you, but I'm tired of feeling like we have to constantly react to whatever is happening in the world and economy around us to make our businesses succeed - so let's take charge with these 3 resolutions for wedding pros in 2023! Focus on just these 3 wedding business marketing tip…
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You know you're better than your competitors...so why can't your leads see it? It's SO frustrating to know that you offer a better service than others in your area - but you keep getting wedding leads who can't seem to figure out why you cost "so much" compared to that budget wedding DJ / venue / wedding photographer, etc. Well, I'll tell you one t…
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Have you ever looked at your wedding leads and wondered, "Why don't they get it??" You know your wedding business is better than your competitors, and you know you're great at what you do...your leads should be able to easily see this, and you should be booking couples left and right! So why aren't you? Most of your leads just don't seem to underst…
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Wouldn't it be amazing if all it took to book a wedding lead was for them to hear about us, immediately set up a call, and book with little to no questions asked? Many wedding pros expect that this is how it's supposed to go - and if it doesn't, they weren't your ideal client anyways. HOWEVER... While this may be our expectation, the reality is a l…
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Did you get a lead on a call with you, but then they didn't respond? That feeling is THE WORST - because they seemed like your ideal couple and all the signs were pointing to them booking with you...then, NOTHING. Is it something we said? Did they not like us? Why is it happening? In today's episode in our series to end the ghosting in your wedding…
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Tell me if this sounds familiar... 1) Wedding leads reach out to you and ask you to send them information. 2) You send it over to them. 3) You don't get a response, and after a follow up or two, you figure they must not want to talk to you. BUT WAIT: Is that really why they didn't respond? Or was there another reason - one that can be easily fixed.…
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📣 NEW SERIES ALERT!! 📣 It's October, which means it's spooky season...and it's the perfect time to talk about GHOSTING! 👻 As wedding pros, I think we can all agree that ghosting SUCKS. Wedding leads reach out to us, ask us for info, maybe even get on a call with us - and then, nothing. No response to the info we sent, no reply after a sales call...…
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Experience, training, and equipment - do these things matter when it comes to booking more weddings? Your leads want to know some very specific information about them...but the way you share it makes alllll the difference in making your leads want to book you, or keeping them in the "just looking" zone. Today, I'm sharing a few *maybe controversial…
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Do you struggle to get wedding leads to see your value? Are you wondering how to get couples to see why you're better than your competition - and not only better, but even worth spending more than they planned so they can book YOU? Last week, another one of our Growth Academy students told us how he had booked a couple who said he was more expensiv…
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It's the business equivalent of the chicken or egg question - which is better to do first: Make your website look good (design), or sound good (writing)? When it comes down to it, what will convince couples that you are the right wedding pro for them and book with you? Yes, you do need a good-looking website that will be attractive to your couples.…
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When it comes to selling in your wedding business, have you found yourself saying any of these things?: "The selling process it makes me feel so insecure...I hope this feeling will leave me soon!" "I have no background in selling, so it is SO alien to me." "The struggle is real with sales & networking when you're an introvert with impostor syndrome…
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Are you stressed out about how to make your wedding business stand out from your competition? Do you feel like it's nearly impossible to get couples to see your value in a crowded market? Or do you think the only way to get ahead is to offer something (or a style) that is TOTALLY NEW AND UNIQUE from anything anyone has seen before? So many wedding …
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Are you getting the "wow, you're so expensive / out of my budget" response from your couples more than you'd like? This is the WORST to hear, because it pretty much confirms one of our biggest fears as a wedding pro: We're charging too much, and no one wants to hire us because we're too expensive - so we better reduce our rates. Right? WRONG!! Ther…
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You've probably heard me say before that our couples have to be the focus of our wedding business marketing, not us...but what if there's someone else we're not considering in our messaging? What if there's someone else we should be speaking to, and making sure they're seeing what they need to see and hearing what they need to hear? I'm talking abo…
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Do you feel like you constantly have a million things on your mind when it comes to your wedding business - and almost none of them have to do with what you actually DO in your wedding business? From responding ASAP to wedding leads and keeping tabs on already-booked couples to making sure your marketing doesn't fall apart - it's a lot for any wedd…
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What will happen if your couples DON'T choose you? What are they worried about? What are they afraid will happen? And most importantly... Do they know you're ready to keep it from ever happening?? In this episode, I'm talking about how to add a little salt to make your wedding marketing and messaging amazing...along with several references to the "…
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Are you brand new to the wedding industry and wondering how to market your wedding business? Are you maybe not-so-new, but never really got a chance to set a solid foundation for marketing your wedding business? Today, I'm sharing the 5 most important things EVERY wedding pro needs to do - whether you're a DJ, photographer, venue owner, wedding pla…
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