Staying ahead of the emails constantly streaming into your inbox can feel like a never-ending black hole. As an entrepreneur, your time is better spent managing your small business and delivering to your customers - not trying to find that Zoom link email or not knowing if you responded to that client request. Every entrepreneur wants to sit down a…

Every online entrepreneur wants to learn how to market their business in a way that feels good and actually works to generate leads and sales. Somewhere along the way, you might have heard that Pinterest marketing is one of the best organic traffic sources to market your business. Pinterest isn’t another social media platform - it’s a visual search…

We all want to believe we can better ourselves and change bad habits. Much like starting a new diet on Monday, New Years Day provides a starting point that the whole world can get behind. Much ado is made of January 1st and resolutions - and for good reason. I have both stuck with and broken many resolutions over the years. But like with most goals…

Who doesn’t love a good productivity tip or hack? It’s easy to believe if we find the right app or trick, we’ll magically become more productive and check off the never-ending to-do list. But getting more done in your day is about more than the perfect tip - it’s about understanding your own ideal week and how you work best. When I started my own b…

Have you ever wondered how you can better take advantage of the holiday season traffic spike on Pinterest? It can be hard to think of new and useful ways to market your business on Pinterest if your business is something other than DIY, decor, fashion, or food. This easy guide is actually helpful for those of you that aren’t in a classic Pinterest …

One of the most challenging things about owning a small business or being an online entrepreneur is how to keep track of your time, tasks, and projects. If you spend any time searching on Pinterest for planner inspiration, you’ll quickly see that bullet journals, digital and printable planner ideas, and creating your own DIY planners are everywhere…

If you’ve been feeling like Pinterest is an untapped resource for your business - you’re right. Pinterest marketing - both paid and organic - has a better ROI for your time and money than any other social media or digital marketing platform I’ve seen out there. As an online entrepreneur or small business owner, you know the value of learning how to…

In 2020 Pinterest came out with several big changes to their best practices. Historically, their move towards what we now know as “fresh” Pins started when they essentially put Board Booster out of business. Board Booster worked by looping your Pins over and over again across different boards and group boards. It was a set-and-forget system that ma…

This week I am sharing something much more personal than I normally do. Having been in law enforcement, hyper-aware of the dangers of the internet, and a mom of a two littles - I keep my personal life pretty private on my official business social media accounts. When I decided to start my own business after a few years in social media management, I…

If you’re an online entrepreneur, you probably know what a lead magnet is. It’s also called an opt-in, freebie, etc. It’s some sort of free, valuable content that you give to your audience in exchange for their email address. The reality is, social media is a fantastic awareness tool, but it’s difficult to convert directly to sales. By providing a …

Do you pay attention to that scroll feeling? When the longer you scroll, the more comparisonitis sets in - or you feel like you should be doing all the things for your business and you're just overwhelmed. Right now social media quite frankly, it feels like crap. So, I am choosing to refocus my business in a way that feels good to me and makes sens…

Being an entrepreneur is far more of a mindset game than you probably ever imagined. The ups and downs of success, running your own small business, and staying positive can be a challenge. How do you stay proactive as you navigate your day? You don’t have to let your day run you. YOU have to be the CEO and run your business according to your life a…

It’s always a good time of year for a gift guide! Whether it’s Mother’s Day, a birthday, Christmas, or just to find something special - I am rounding up my favorite gifts for women entrepreneurs in 2020. Let’s face it, 2020 has turned out to be a little…weird. If you’re working from home, it’s so nice to have an environment that makes you feel insp…

Life is crazy right now! So many of us are figuring out how to navigate school closures, partners that are home, and still running a business. Don't let self-care get lost - I think it's especially important right now. In this POWER TIPS episode I walk you through some of the ways I make sure I get in self-care as a mompreneur - even just a few min…

If you’ve had “use Pinterest better” on your small business to-do list for awhile, you might have realized that you’re overwhelmed with all the information out there and you don’t know where to start. This is the most common problem I hear from online entrepreneurs that keeps them from moving forward with a Pinterest strategy. I know that feeling! …

It’s getting real out there. Scary, overwhelming, and anxiety-inducing shizznit is happening in our world. My daughter’s school is closed starting Monday, and I know many people who are dealing with that, plus figuring out how to earn a living and keep themselves and their families healthy and safe. I was Voxering with my mastermind buddy yesterday…

Unveiling those new brand vibes.

Sometimes it hard to know exactly where to start when you’re planning to launch a Pinterest marketing strategy. Sure, you might know you need a Pinterest business account, and you should probably create some pins for your own content or products...but after that it can get a little...well, fuzzy. Which direction do you turn for best practices? How …

Clutter… Mental clutter, visual clutter, physical clutter, emotional clutter. There are so many kinds of clutter and they all drag us down. Regardless of what form it takes, clutter saps our energy and determination - both key traits for being a successful small business owner. The sneakiest form of clutter we deal with on a day to day basis is ele…

A smart CEO, online entrepreneur, or small business owner knows that they need to see a return on investment (ROI) for anything they do for their business. Some ROI is easy to see - like the amount of money you pay for advertising a product vs the profit from those sales. Some ROI is a little more difficult to track, like investing in graphic desig…

As I’ve niched my services into Pinterest marketing and management, I’ve learned one of the two biggest factors in if a client’s Pinterest strategy works or fails - it’s their graphics. A couple of weeks ago I re-published a blog on how I used Pinterest to completely re-brand and refresh my business graphics and style guide. I knew from looking at …

It’s no secret that great images and photography are an essential part of content marketing. Think about it - how likely are you to click on a graphic (on Pinterest or any social media platform) that is poorly lit or looks like an amateur made it? I’ve also seen enough clip art logo work and ugly branding to know instantly when a business owner is …

If you think your branding, graphic design, and marketing creative is not quite landing with your target audience, it can be hard to know where to start to refresh your brand. You want to make your brand identity about who you are and what your business represents. It should speak to your ideal customer and draw them into your online business world…

How do you know which metrics really matter when it comes to your Pinterest marketing strategy?? One of my favorite things about Pinterest is it’s NOT traditional social media. Followers, likes, comments, etc. haven’t really mattered since 2014 and it’s truly the “introvert’s platform”. Pinterest is a visual search engine that’s designed to get cas…

You don’t need huge chunks of time to make headway on your Pinterest marketing strategy. All you need is 15 minutes (or less!) to accomplish and check off lots of items on your Pinterest to-do list. These are the perfect things to do when you’re waiting for that next appointment, waiting in the school pick up line, or just need that super satisfyin…

Multi-tasking is the bane of the solopreneur's existence. You have to wear all the hats: operations, client management, creative department and social media/PR/marketing strategy. Add in spouse and parent, and you reach almost spontaneous combustion constantly. To use a favorite expression - YOU CAN'T SEE THE FOREST FOR THE TREES! As I get deeper a…

It’s that time - a clean slate, a new start, big dreams - the New Year. You might be in the midst of business planning and laying out marketing plans for the year. You’re thinking about content and if you can finally outsource some tasks to give you more time to prioritize things you love doing. Guess what? So is your target audience! While we don’…

If you’re a virtual assistant looking to add Pinterest management as a service, or you’re a business looking to hire someone to manage your Pinterest marketing, you need to know the 9 things a Pinterest Manager must do for a business. Maybe you’ve hired someone in the past who just pinned randomly with no understanding of your business’ goals. Mayb…

As an online entrepreneur you know there are a couple of key elements to creating consistent content and maximizing your time. The first is re-purposing - meaning using one piece of content to create several pieces of marketing. The second is batching - meaning taking a chunk of time to do one task that will last you for a while. There is no better…

Ready to try running paid advertising campaigns on Pinterest? If you’ve been confused - or downright afraid - to try Promoted Pins, this blog is going to walk you through everything you need to know to run your first paid ad on Pinterest. Learn: What to do before you get started The different types of campaigns Ad requirements Setting up your first…

If you’re anything like me, graphic design is not a natural talent. This doesn’t mean you’re not creative - it just means you need a little practice. Clickable pin graphics are one of the most essential elements of a successful Pinterest marketing strategy. If you’re not able to hire out this piece to a professional, here are a few key elements for…

Have you ever thought about all those little things that make being an entrepreneur - especially a work from home business owner - really awesome? This blog was originally published in 2015 and it was a fun one to go back and read and think about where I was as an entrepreneur then and where I am now. There have been some really big changes in my l…

How do you provide that great expert content that will convince people they need to buy/hire you? Blogging. Or really - any “content” that you are creating to provide valuable information to your audience that lives on your website. So this could also mean podcasts, vlogging, etc. We’re just going to call all that content “blogs” for the sake of th…

Want to create video pins on Pinterest but don’t have vertical videos to use? The good news is you can easily create vertical videos, using your existing square or landscape videos, using Photoshop. In this quick Photoshop tutorial, I show you how to use your existing video content to create a “stacked” video pin. A “stacked” video pin is one where…

Whether you are an entrepreneur or you have a very important person in your life who runs their own show, CEOs need some extra TLC. We work with a passion and a drive that steers our priorities and sometimes that means long hours and not enough self-care. Not only am I an online entrepreneur that works from a home office, but my favorite clients an…

In this episode/blog, we're going over how to plan a business planning retreat. Whether it's a day away, or 3 days holed up in a hotel, you need to create the space to plan the future of your business. Away from the emails, the instant messages and text, the home to-do list, the kids, the...well...everything that’s part of day to day life. Learn th…

In this episode/blog, we're going over what your need to do as an online entrepreneur on a weekly, monthly, quarterly, and yearly basis to keep your small business neat and tidy. Why? Because the less I have to think about my systems, the more brain space and time I have to love on my clients and Pin Power Method™ members. Grab a free printable ver…

In this episode/blog, we're learning how to create a custom 404 page for your Squarespace website. Why? It is a virtual certainty that you eventually will have a Pin out there that will lead to old content or sold out products. Instead of worrying about it - because once a Pin has taken off on Pinterest there’s no going back - do your best to take …

In this episode/blog, we're learning more about how Pinterest marketing works, and why it's not social media. Plus, learn the 5 core steps for a Pinterest marketing strategy. THE 90-DAY PINTEREST SUCCESS ROADMAP 👉 https://www.carachace.com/90-day-pinterest-success-roadmap-pdf READ THE FULL BLOG POST: https://carachace.com/blog/how-pinterest-marketi…

These are the 6 books that have helped me grow as an entrepreneur in the most profound ways. In this episode, I not only give you an overview of what the books are about, but I relate why they were so impactful for me. I find the books that spark my interest, motivate me, and make me think in new ways are usually more about practical advice and imp…

Using your email list subscribers as part of your Pinterest marketing strategy can be one of the best ways to retarget your audience. Lots of online entrepreneurs I talk to don’t even realize Pinterest has the capability of using your email list to create custom audiences. After a few years of running Promoted Pin campaigns for clients, I know it’s…

You might have heard that using Pinterest to drive traffic to your website can help you set up an opt-in (aka, lead magnet) funnel for your audience. The goal of a traditional opt-in funnel is to provide your website visitor with something valuable and free to get them on your email list. The idea is, once they’re on your email list, you can send t…

Learn how to simplify your email Inbox system and get to Inbox Zero every week. Use this 3-step system of 6 labels to declutter and organize your email. Read the blog 👉 https://www.carachace.com/blog/easy-summer-tip-how-to-simplify-your-email-inbox

If you have limited time and budget to focus your marketing strategy efforts (don't we all?) - then learn the key reasons why focusing on your Pinterest marketing will get you the best results. Be a Smart CEO and decide based on the numbers and hard data, not on what everyone else is doing. Learn more about the first Pinterest Marketing Membership …