In this episode of On The Hook, we pull back the curtain to spotlight YPM's own Jared Hernandez—actor, video editor, social media manager, and the very producer of this podcast. Jared shares his journey from growing up as a performer to building a career in the creative industry. From acting to production—and his love for video games—we get a glimp…

In this episode of On The Hook, we chat with Jewelianna Ramos, aka Karate.Jewels, about her journey from growing up in a martial arts household to performing stunts in blockbuster films. She shares how her family’s influence shaped her path, memorable on-set moments, and how she balances life as a martial artist, actress, and content creator. Get r…

Join us for a special episode of On the Hook as we celebrate the 10-year anniversary of the action packed, apocalyptic, short film, SuperZero with its creator, Mitch Cohen, now Executive Creative Director and Partner at YellowPike Media. We’ll get insight on his approach to storytelling and how it’s been shaped by his diverse experiences in both fi…

In this episode of 'On the Hook,' Rick sits down with Nick Martin, CoFounder of Direqt, to share insights on how AI is revolutionizing media and advertising.Af YellowPike Media

In this episode of 'On the Hook,' Rick and Brian sit down with Jordan Epstein, the Director of Production and Post Production at IGN, to share an exclusive behind-the-scenes look at what it took to produce the very first IGN Live!Af YellowPike Media

In this episode of 'On the Hook,' Rick sits down with Jeremy Cohen, Director of Client Services at Pixis Drones, to explore the world of drone show design. Jeremy shares his expertise in crafting unforgettable aerial experiences, discussing everything from storytelling to technological innovation. Join us as we delve into the creative process behin…

In celebration of YPM’s 8 year anniversary, Rick sits down with YPM CEO, Keith Pape and Executive Creative Director Mitch Cohen to share ad-ventures behind 8 years of creativity and collaboration!Af YellowPike Media

Rick and the ladies of YPM sit down with Andrea Rene, Co Founder and Host of What’s Good Games to discuss the power of women in gaming and how they are shaping the future of the industry.Af YellowPike Media

Rick Heaton talks with Lamarr Wilson aka the “CEO of Unboxing” about his change in approach, moving from long to short form content, the success he’s found with that switch up and how it has reinvigorated him as a creator.Af YellowPike Media

Time to get BACK On The Hook! Our newest podcast features a fascinating talk with Blue Thunder Gaming about starting out in non-profits before rising up the ranks of digital stardom. Join Rick and Jordyn for this wonderful discussion.Af YellowPike Media

Rick Heaton and Brian Foster talk with Irina Shames, Chief Commercial Officer at Loaded, a management and advisory firm, about the creator economy, esports, and media economies.Af YellowPike Media

Round table discussion with YPM’s Rick, Keith, Mitch and guest Brian Newman founder of Sub-Genre, a strategic consultancy for brands and entertainment, focusing on Filmmaking, Brand Storytelling and the convergence of the two.Af YellowPike Media

Rick Heaton talks with Reed Trimble, Vice President, Partnerships at Bad Moon Talent about the power of partnerships in esports.Af YellowPike Media

Rick Heaton talks with Craig Key, Chief Marketing Officer and Founder of Robot Of Business, about AI and its future impact on Marketing as we know it.Af YellowPike Media

Rick Heaton and Alexandra Harbert of YPM talk with Amanda Solomon, Influencer Marketing Executive, about the current state of Women in the gaming industry and the importance of gender representation in creating inclusive and innovative games.Af YellowPike Media

Rick Heaton talks with YPM’s new Director of Business Development, Duncan Stanley, about his previous life in the video game merchandising business creating some of the coolest products and swag kits around.Af YellowPike Media

Dan Mitre, Director of Community Development at Ubisoft, talks with YPM’s Rick Heaton about building, managing and maintaining gaming communities.Af YellowPike Media

The YPM Influencer team discusses their research process and how influencers can make it easier for brands to find them. Host: Rick - Director/Influencer and Community Activations Guests: Alexandra Harbert - Influencer Campaign Manager Shane Burruss - Accounts DirectorAf YellowPike Media

Rick Heaton and Brian Lerner from YPM speak with Noam Dromi, Managing Director, Reboot Studios about video game adaptations past and future in light of the enormous success of The Last of Us on HBO.Af YellowPike Media

Rick and Keith from YPM talk with Jonathan Anastas, Executive Chairman of Alpha Esports/Metaverse.Af YellowPike Media

Rick and Lindsey from YellowPike Media speak with founder and CEO, Keith Pape, about the Evolving World of Social Media Influencers.