Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
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Our goal in this podcast is to support natural product brands, dietary supplement companies, functional food and beverage companies, and nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to business ops, supply chain, quality, science and regulatory, manufacturing, marketing, strategy, branding and more.
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Eczema Kids - Natural Eczema Solutions, Eczema Diet, Eczema Causes, Eczema Creams, Eczema Symptoms, Eczema Itching, Atopic Dermatitis, Eczema Flare-Ups, Best Eczema Products, Eczema Support
Andra McHugh | Eczema Specialist
Do you wish you could get rid of your child’s eczema? Do you want an actionable plan to heal their skin problems? Do you wish there was a natural way to cure them instead of turning to chemicals and pharmaceuticals? Hey, I’m Andra McHugh and I’m so excited you’re here at Eczema Kids. I remember the feelings of despair when I looked at my two itchy, bleeding red kids. I was exhausted from quieting tears of pain and discomfort all night, frustrated with the lack of help from traditional doctor ...
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124 | Create Freedom in Your Life and Transform Your Child's Eczema into Radiant Health
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Hey Team, This podcast is all about bringing back joy, confidence, and freedom into your child’s life. So sit back, breathe easy, and join us on this journey towards a healthier, happier life for your child, free from the constraints of eczema. Stay tuned! Resources From the Episode: Eczema-FREE toolkit: https://eczemakids.com/eczema-kids-safe-prod…
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123 | How to Create The Healthiest Home Possible with Healthy Building Expert Andrew Pace
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Hi Team, Today, we're diving into how to create the healthiest, safest home environment for your little ones with Andrew Pace, host of the Non Toxic Environments Podcast. Andrew is a worldwide expert on green and healthy building products, helping customers and contractors globally. As the founder of the oldest healthy building supply company in th…
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122 | Gut-Healthy, Summer Foods to ADD into Your Child's Eczema Diet
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Hi Friends, Today, we're diving into gut-healthy, nutrient-dense summer foods that can help heal your child’s eczema. These powerhouse foods might not be regulars at your dinner table yet, but they can make a huge difference in managing and soothing eczema symptoms. Plus, I've got some fun and practical tips on how to sneak these superfoods into me…
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121 | Building Resilience in the Face of Eczema. Actionable Tips from Motherhood Talk Radio Host Sandra Beck
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Hey Team, In this episode, Sandra Beck from the wildly popular Motherhood Talk Radio Show shares her extensive wisdom garnered from her 17-year parenting journey and strategies to help children build resilience. Through her personal stories of navigating high-conflict divorce, cancer diagnosis, and raising kids on the spectrum, she provides heartfe…
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120 | Best Sunscreen for Eczema-Prone Skin? Sensitive Skincare Secrets with Esthetician Lindsey Holder
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Hi Team, Today we’re joined by Lindsey Holder, a licensed esthetician, host of the Spa Skin and Beauty podcast and mother to a 12-month-old with eczema. Lindsey shares her expert tips and personal experiences in managing eczema for her own baby and gives tons of juicy mama-skincare tips too. She's 47 and totally wrinkle-free...so take notes! Take C…
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119 | 5 Everyday Things We Avoid to Help Our Kids Heal from Eczema
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Hey team, At Eczema Kids, we regularly share unconventional yet effective strategies for managing and healing eczema in our children. Our focus is on breaking away from the typical methods that often keep kids sick. By questioning mainstream solutions and reassessing daily habits, we can make small, intentional changes that significantly impact our…
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118 | Easy Ways to Add More Nutrients to Your Child's Meals with Nutritionist Elanie Welch
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Hi Team, Our interview today is a good one! I sat down with nutritionist Elanie Welch of the Renegade Nutrition Podcast. She has so much good information to share with you surrounding feeding our kids, nourishing our kids, navigating the the medical system and so much more. Let’s get into it! Take Care, Andra Resources From the Episode: Renegade Nu…
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117 | Gut Health and Detox for Kids with Functional Diagnostic Nutrition Practitioner Christian Yordanov
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Hey Team, Today we welcome Christian Yordanov a Functional Diagnostic Nutrition practitioner who often works with children with autism and severe gut dysbiosis. Christian highlights the significant parallels between autism and eczema and advocates for a unique dietary approach to improving gut health in children. He also discusses various detoxific…
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Hey Team, In this episode, I share my deeply personal journey as a parent grappling with the relentless challenges of eczema affecting my children. I found myself thrust into a world of desperation, facing the painful reality of my kids' severe eczema. From sleepless nights filled with worry to navigating countless doctor visits and exhausting reme…
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115 | Top Inflammation-Fighting Foods with Functional Nutritionist Dr. Vaish Sarathy
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Hi Eczema Warrior Parents, In today's episode, we have a special guest, Dr. Vaish Sarathy, a functional nutritionist, podcaster, TedX speaker and math and science educator. Dr. Vaish not only brings professional expertise but also a deeply personal journey of resilience and empowerment. As a mother who navigated challenges with her own child's heal…
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114 | Expert Parenting Tips for Healthy Kids with Early Education Guru Cara Tyrrell
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Welcome back, Eczema Parent Warriors! Today, we're in for a real treat as we have the pleasure of welcoming Cara Tyrrell to the podcast. Cara is not only an Early Childhood Educator and Collaborative Parenting Coach based in Vermont but also the visionary behind Core4Parenting. Cara is the driving force behind the innovative Collaborative Parenting…
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113 | How to Make Foods Easy to Digest to Support and Nourish Your Kids with Eczema
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Hey Team, In this episode of the Eczema Kids podcast, I delve into the crucial role of easy-to-digest foods in supporting children on their eczema journey. We explore how gentle options provide much-needed relief for delicate digestive systems. Conversely, we highlight how difficult-to-digest foods can exacerbate eczema symptoms by straining the bo…
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112 | Eczema Recovery through Gut Health with Doctor Meg Mill
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Hi Team, Today we're embarking on an eye-opening journey into the vital world of gut health and how it holds the key to healing our precious little ones from within. As a parent, I know firsthand the frustration of seeking answers and finding a lack of discussion surrounding pediatric gut health. That's why we're dedicating this episode to unraveli…
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111| Mom Is More Than Half the Equation. Foods to Fuel Healing, Lactation and Recovery With Brooke Harmer
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Hi Eczema Parent Warriors, Today we welcome guest expert Brooke Harmer, a certified postpartum nutritionist, women's health coach, and mother of two. Brooke shares her journey of overcoming postpartum anxiety, autoimmune illness, and gut issues, leading her to delve into holistic nutrition. With a passion for empowering mothers, Brooke emphasizes t…
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110 | Feeling Exhausted? Tempted to Turn on the TV? Try These 7 Tactics for Kid-Friendly Entertainment Sans Supervision!
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Hi Team, The journey of parenthood often feels like navigating uncharted waters. I vividly remember immersing myself in the pages of "Brain Rules for Baby" when my eldest was just a tiny bundle, and the insights within shook me to my core. Discovering that experts adamantly advise against exposing children to screens before the tender age of two wa…
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109 | How to Treat Eczema Rashes While Tending To Compromised Liver, Lymph and Digestive Systems
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Hey Eczema Parent Warriors, Discover why topical remedies are incredibly effective for children with eczema due to their compromised digestion and liver function. Learn how these remedies bypass the liver and stomach, delivering essential nutrients directly to the tissues for improved detoxification and overall skin health. It's exciting! Take Care…
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Most Powerful Marketing Tactics From Season 1 of the Natural Products Marketer Guests
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We've covered one year of interviews with the top marketing and business experts in and out of the Natural Products Industry. From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of …
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108 | How to Help Your Child Eat Their Vegetables with Parenting Expert Albiona Rakipi
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Hi Eczema Parent Warriors, As parents, we encounter a multitude of daily hurdles in nurturing our children. From managing temper tantrums to navigating homework battles and potty training, the journey is filled with its share of challenges. And let's not forget the persistent itchiness and rashiness that brings us together here every Tuesday. It's …
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Marketing Research: Gather Data or go With Your Hunch With Teri Hoffman
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In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febrez…
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107 | Is There a Vitamin Solution to Eczema Itch? Here's What You Need to Know. Eczema Itch Series Part Three
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Hey Team, As parents of children with eczema, we understand the relentless battle against the persistent itching, redness, and discomfort that often accompany this condition. In our quest for relief, we often explore various avenues, including supplements, to address the root causes and soothe our little ones' irritated skin. In my experience, I've…
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Mastering Brand Differentiation and Customer Engagement in the Green Market with Seth Spears
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Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal…
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106 | Eczema Itch Relief at Home - Eczema Itch Series Part Two
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Greetings, wonderful parents! It's Andra McHugh, back with part two of our itch-busting series, delving deeper into soothing the relentless itch of eczema in our precious little ones. Amidst the challenges of eczema, we've discovered an array of natural solutions right within the comfort of our homes. Today, we're diving into modifying our environm…
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How to Grow Your Natural Business With Email Marketing
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When every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; it's about enriching your customers' lives with messages they can't wait to open. From showcasing the profo…
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105 | Eating and Treating Eczema Itch in Kids with Sensitive Skin - Eczema Itch Series Part One
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Hey there, fellow parents of eczema champs! Let's talk about the itch that comes with eczema – the constant nighttime scratching, the daytime discomfort, and yes, even the itch that finds its way through those adorable pajamas. It's tough seeing our little ones itching and feeling miserable in their own skin. But worry not, because I've got some na…
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The Secret to Attracting Men to Natural Products with Peter Murane
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Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. Together, we dive into the n…
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104 | Natural Eczema Solutions for Your Child's Itchy, Red Skin
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Hey Eczema Warriors, Today, I want to take a moment to dive a little deeper into our journey because, let's face it, we're all in this together – navigating the shared human condition and all its quirks. So, buckle up because I'm about to spill the beans on how we hit the reset button on our lives, why we decided to rewrite our history, and how you…
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5 Easy Ways to Grow Your Email List
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Unlock the secrets to revolutionizing your natural products business with email marketing strategies that are anything but conventional. We've meticulously crafted five ingenious strategies to not only grow your email list but to nurture a community around your brand. We dissect the hidden treasures of point-of-sale systems, spill the beans on the …
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103 | Concerned about Chocolate and Your Kids' Skin? Here's What You Need to Know
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Hey Friends, Valentine's Day is upon us and for my kids, Valentines is synonymous with chocolate, but for parents of children with eczema, navigating this sweet-filled holiday can be tricky. While chocolate is a beloved treat for many, its effects on skin health, particularly for those with eczema, require a closer look. So today, we'll explore the…
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Independent Retailers: the Most Powerful Product Revenue Channel with Billy Jones
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Venture into the heart of the natural products industry with co-founder of Save Naturally, Billy Jones. Join us for an episode where Billy sheds light on product demonstrations, his company's innovative cost-savings platform, and why he champions the underdog: independent retailers. As we navigate the delicate dance between manufacturers and indepe…
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102 | Feeling Overwhelmed by Conflicting Health Advice? A Short List of Specific Strategies to Relieve Your Child’s Eczema
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Hi Eczema Parent Warriors, Welcome to another episode of the Eczema Kids Podcast! In this episode, we dive into the challenges of navigating conflicting and overwhelming information surrounding eczema. From societal norms that may not align with our kids' healing journey to the constant barrage of conflicting advice, we discuss the uphill battle pa…
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How to Dominate with Local Marketing - Part 2
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Peel back the layers of creating a trust-rich website, using storytelling to captivate your audience, to climb the search engine ranks, and craft a social media presence that truly engages with customers. Today your hosts will take you through the intricacies of email marketing, show you how to transform those fleeting website visits into a thrivin…
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101| Incentivizing On-Time Bed Habits for Parental Power, Sanity and Eczema Recovery
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Hi Eczema Parent Warriors, Navigating the delicate balance of parenthood, especially when a child is grappling with eczema, often involves confronting unpredictable challenges like night wakings and itching. While the duration of sleep may be beyond our control due to these unforeseen disruptions, we wield significant influence over the time we cho…
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Get Local to Differentiate Your Natural Food Store with Chris Sorensen
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Chris Sorensen from INFRA joins us to reveal the hidden depths of independent natural food retailers. Discover the real score on pricing and experience, which could very well outshine giants like Whole Foods. Chris's unique journey from graphic design to the natural products industry maven is not just inspiring; it's a testament to the passion that…
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100 | The Digestive Cure for Eczema, How to Eat to Heal Your Child’s Eczema
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Hey Eczema Parent Warriors, Welcome to another episode of Eczema Kids where we explore natural healing and comfort. In today's episode, we dive into the world of eczema and how you can leverage the power of food to unlock your child's digestive potential and finally find relief and healing from eczema. Get ready to unlock the secrets of a gut-healt…
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How to Dominate With Local Digital Marketing - Part 1
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Find the secrets to becoming the go-to destination for natural products in your local area! In our latest podcast episode, we look at the competitive world of natural products retail. We start with a deep dive into local digital marketing. You'll learn why a mobile-friendly website and a slew of positive online reviews are not just nice to have, bu…
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99 | Your New Eczema-Soothing Skincare Routine, A Paradigm Shift in Skincare and Overall Health
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Hey Friends, In this episode, join us as we unveil the groundbreaking Eczema Kids Skin Comfort System – a transformative trio of soothing steps that revolutionizes pediatric skincare. Dive into the world of herbal oils, the gentle cleansing agents that form the foundation of our innovative approach, providing a nurturing base for delicate skin. Exp…
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Discover 7 Powerful Steps in Customer Journey Management with John Jantsch
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Unlock the secrets to nurturing customer loyalty and trust with the expertise of marketing guru John Jantsch. This episode is a treasure trove of strategies for local retailers in the natural products industry, aimed at creating connections that go beyond the transaction. From debunking myths to providing personalized experiences, we've got you cov…
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98 | How to Overcome Eczema in 2024
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Hey Eczema Parent Warriors, Join us as we usher in the new year with a mindset focused on resilience, positivity, and effective solutions for managing eczema challenges. Together, let's make 2024 a year of breakthroughs, comfort, and thriving skin for your little ones! Take Care, Andra P.S*******I'm excited to share some fantastic news with you - t…
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97 | Offered Eczema ”Solutions” Leaving You Unsure? Deep Dive into Steroids and Other Recommendations for Kids
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Hey Friends! In today's episode we delve into conventional approaches and shed light on alternative solutions for children experiencing eczema. Join us as we navigate the complexities of managing eczema, questioning why standard recommendations may not sit well with parents. From the steroid debate to holistic alternatives, we unravel the layers of…
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How to Evaluate Ecommerce Vendors for Natural Products
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Unlock the potential of your brick-and-mortar store by harnessing the power of e-commerce, and discover how it could transform your business from local favorite to a global contender. Tina and Amanda are here to walk you through the expansive universe of online retail, shedding light on how to keep your cash registers ringing even when the physical…
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96 | How to Identify Eczema Triggers and Uncover the Sneaky Few You’ve Probably Overlooked
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Hey Friends, In this insightful podcast episode, we delve into the intricate world of eczema triggers, offering a comprehensive guide on how to identify and navigate them effectively. From common culprits to the often overlooked, we explore the diverse factors that can impact eczema flare-ups. Unveiling practical strategies, our discussion aims to …
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Attracting the Next Generation to Natural Products Stores with Cady Kuhlman
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Are you ready to uncover the secrets of running a successful natural products store from the insider's perspective? Join us as we delve into an enlightening conversation with our special guest, Cady Kuhlman, a passionate advocate for health and wellness and a next-generation owner of Nutrition World in Chattanooga, Tennessee. Cady shares her unique…
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95 | Parenting, Marriage and Eczema- A Raw and Honest Conversation with My Husband, Courtney McHugh
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Hi Friends, In today's special episode, I engage in a candid dialogue with my husband, Courtney McHugh, delving into the intricate aspects of our parenting, marital, and healing journey with our children. Our hope is that by sharing our experiences openly we can provide support and encouragement to other parents facing similar challenges. Remember,…
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5 Website Mistakes Most Natural Products Companies Make
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28:07
On this episode of the Natural Products Marketer… Ever wondered why your website isn't performing as well as you'd like? You're not alone! Today Tina and Amanda unravel the mystery of underperforming websites and expose the five common mistakes you might be making. They'll show you how to simplify your user interface, properly utilize Google Analyt…
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94 | Tiny Habits, Big Healing. Kickstarting Routines for Eczema Wellness
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Hi Friends, Welcome to another episode of the Eczema Kids Podcast! Today, we're diving into game-changing concepts from James Clear's "Atomic Habits" because they each have the potential to make a significant impact on your child's eczema healing journey. Just as Clear's methodology has empowered countless individuals to make positive changes in th…
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Your Unfair Advantage in a David & Goliath World with Mike Maddock
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On this episode of the Natural Products Marketer… Are you a small-scale natural product retailer caught in the web of colossal competitors like Amazon and big box stores? Fret not! Our engaging chat with seasoned entrepreneur, Mike Maddock, unveils how you can transform your business size into your secret weapon. Today, we expose the power of intim…
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93 | Healing Eczema with Jodi Scott, Creator of Green Goo Herbal Skincare
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32:18
Welcome to a special episode of the Eczema Kids Podcast! Today I sat down with the inspiring Jodi Scott, the creator of Green Goo Herbal Skincare, to explore the transformative journey of healing eczema in children. Jodi's expertise and passion for harnessing the gifts of nature in her skincare formulations have provided countless families with a n…
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92 | Delicious, Simple Eczema-Safe Thanksgiving Menu for Family Wellness
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Happy Thanksgiving Eczema Warriors! In the spirit of gratitude and family wellness, I am helping you create a delicious and eczema-safe Thanksgiving menu that not only satisfies the taste buds but also promotes skin health. This thoughtfully curated Thanksgiving menu not only celebrates the joy of the holiday season but also emphasizes the importan…
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How to Pay for Marketing with Marketing
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How to Pay for Marketing with Marketing... Could marketing strategies be the key to boosting your business? Today Tina sits down with co-host, Amanda Ballard to ruminate on how to make your marketing pay for itself. She detailed the power of co-op advertising, highlighting the necessity of having a dedicated person manage the program for it to effe…
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91| 7 Hacks to Consistently Serve Eczema-Healing Meals to Your Family
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Hi Team, Welcome to another episode of Eczema Kids! Today we have a special episode lined up for all you parents out there who are on a mission to provide healing meals for your little ones struggling with eczema. I know how challenging it can be to consistently serve eczema-friendly meals, but fear not! In today's episode, we're going to share sev…
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