Power User explores how technology and the internet are upending our lives and the world around us. Each week, tech journalist Taylor Lorenz explores everything from online fame to emerging platforms, viral phenomena to the creator economy, and much more. Tune in on Thursdays for the most influential stories that Silicon Valley often ignores.
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What defined the internet in 2024?
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2024 was wild! "Brain rot" was the Oxford word of the year. TikTok's days away from being banned. The CostCo Guys and the Hawk Tuah girl were everywhere. Taylor is joined by Sam Sanders, host of the Sam Sanders Show on KCRW to break down the biggest online moments of 2024. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Last week, TikTok lost its challenge to stop a ban or forced sale in the United States. WIRED senior business editor Louise Matsakis joins Taylor to discuss what happens next and if this is really the end of the road for TikTok. Learn more about your ad choices. Visit podcastchoices.com/adchoicesAf Taylor Lorenz
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The case against cell phone bans in school
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A moral panic about kids' social media and smartphone use in schools has been sweeping the country. But are cell phones really the problem? And is removing them entirely the best approach? Taylor chats with educator Brandon Cardet-Hernandez, president of education media company Mrs. Wordsmith, about how smartphones can be used in the classroom, and…
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Could the 4B movement ever happen in America?
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Are women abstaining from sex to protest Donald Trump’s re-election? That’s the impression you’d get if you spent time reading the media over the past few weeks. Since the election, the “4B Movement” has been gaining traction online. But where did it come from, how does it work, and could something like this really take off in America? The Cut’s EJ…
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Why Democrats won't create a left-wing Joe Rogan
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Since the election, Democrats and the media have been in panic mode, trying to figure out “the manosphere.” It’s a vast network of influencers, podcasters and streamers who speak to young men in a way traditional media has failed to. Many of its personalities are Trump supporters, including Joe Rogan. The left has been asking itself how it can win …
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This year, pumpkin spice lattes are being served with a side of AI slop. Autumn vistas generated by artificial intelligence tools are clogging up Pinterest and Instagram. Taylor talks to Vox’s senior correspondent Rebecca Jennings about how AI is warping our perspective of what nature actually looks like. They also discuss Rebecca's recent reportin…
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The mastermind behind the Timothée Chalamet lookalike contest
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Anthony Po is a creative genius who has a knack for organizing viral events in New York. This past weekend, he was responsible for a Timothée Chalamet lookalike contest attended by the actor himself. In April, he went viral after he assembled a crowd to watch him eat an entire jug of cheeseballs in the disguise as “Cheese Ball Man.” He's infiltrate…
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Into the Costcoverse with AJ Befumo
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Over the past few months, a father-son duo known as the Costco guys has become inescapable online. Their family-friendly videos about the grocery chain's chicken bakes and double-chunk chocolate cookies have earned them over 62 million likes on TikTok. This week, AJ Befumo joins Taylor to discuss how he went from former pro wrestler to king of the …
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Are Jubilee videos healing or polarizing?
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This week Taylor Lorenz dives into the charged content world of Jubilee Media with its founder Jason Y Lee. Jubilee is quickly becoming a YouTube behemoth. It’s amassed 9.2 million subscribers on its main channel alone by producing social experiments and debates over polarizing questions such as ‘is being fat is a choice?’, or ‘can someone stop bei…
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Inside the strange world of corporate influencers
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Taylor explores the inner workings of modern office life through the world of corporate influencers. She’s joined by Ross Pomerantz aka ‘Corporate Bro’, a successful corporate influencer who simultaneously parodies the entire genre. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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How nostalgia accounts are destroying pop culture history
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This week Taylor Lorenz talks about going independent and launching her new online culture newsletter, User Mag! Later, Taylor is joined by entertainment culture critic Coleman Spilde to explore how nostalgia accounts are rewriting pop culture history. Subscribe to User Mag here! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Why online retailers all sell the same crappy products
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If you do a lot of online shopping, you may be experiencing deja vu. Amazon, AliExpress, WalMart, Temu, eBay, the TikTok shop, even Etsy all seem to be selling the exact same, cheaply made products from China. How did this happen? Have we reached some sort of eCommerce singularity? And what does this say about the future of online shopping? Are we …
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The Problem with Age Verification Online
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Description: Age verification technology is becoming increasingly commonplace as lawmakers seek to enact deeply concerning restrictions in the name of “child safety.” Washington Post technology reporter Drew Harwell joins to discuss the threats to our freedom of speech, expression, and privacy this new software unlocks. Learn more about your ad cho…
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Why is Instagram Reels so unhinged?
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You can spend hours carefully curating your algorithms on TikTok and YouTube, But there’s one place where the algorithm doesn’t seem to care about what you want to see: Instagram Reels. Business Insider’s Katie Notopoulos joins Taylor to dive deep into the strangest corners of IG Reels and unpack how the platform became such an unusual place online…
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Brazil's X ban upends stan accounts + political debates take over TikTok
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Elon Musk’s social media network X has been officially banned in Brazil. Taylor and internet culture reporter Ryan Broderick (Garbage Day) discuss Stan culture, the impact Brazil has on the internet as we know it, and the effects of suddenly losing tens of millions of voices online. Later, as another presidential debate nears, Taylor chats with tec…
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The ultimate summer trend recap + a Chick-fil-A streaming service
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We've all long been familiar with the concept of a "song of the summer," but lately there's been a rush to declare "the summer" everything. Drink of the summer, drug of the summer, shoe of the summer, the list goes on. Casey Lewis joins Taylor to discuss the summer's emerging trends and why everything has been declared “of the summer.” Later, Taylo…
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Inside the DNC’s influencer extravaganza, from yacht partying to meme lounge
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This week, Taylor is in Chicago along with hundreds of content creators for the Democratic National Convention. YouTube star Keith Edwards gives the scoop on the Democrats’ influencer strategy, what it’s like inside a creator yacht party and VIP meme lounge, and how the 2024 election has become one big battle for the internet. Learn more about your…
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Can Elon and Twitter save Trump? + Kamala plays with fire online
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This week, Trump returned to X/Twitter/whatever you want to call it. Editor-in-Chief at the Verge, Nilay Patel, joins Taylor to discuss the long and rambling conversation between Trump and Elon Musk on Twitter spaces. They debate how influential X is in today’s political climate. Later, they explore the broader social media landscape, Kamala’s dice…
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Can MrBeast be canceled? + Tim Walz mania and minions on a cross
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For years now, MrBeast has been the king of the internet. The 26-year-old creator has the most subscribed to channel on YouTube, millions of young fans, and a new streaming deal with Amazon. But now, after a string of controversies, his empire might be crumbling. How did all of this happen, and what does a potential MrBeast downfall mean for the in…
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Is Skibidi Toilet the Next Hollywood Blockbuster?
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The internet lost its mind last week when Taylor broke the news that Michael Bay might be turning Skibidi Toilet -- the bizarre animated YouTube short of a singing head in a toilet -- into a theatrical movie. Taylor talks to Adam Goodman, a Hollywood veteran who founded Invisible Narratives, the behind-the-scenes company responsible for much of Ski…
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Is Kamala Harris a political meme stock?
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Politics and social media were inextricable this week. Joe Biden announced his dropout via X and other social platforms — and after he endorsed Kamala Harris, the media rush to explain Brat memes began. Taylor talks to The Atlantic’s Charlie Warzel about coconut memes, irony pilled posting, and the outcry of a generation frustrated by politics. The…
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The rise of ‘BlueAnon' + Trump shooting merch + RNC influencers
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Minutes after a gunman attacked Donald Trump at a rally, conspiracy theories flourished on social media. Did Trump fake it? Was it a false flag? These are the latest additions to a growing collection of anti-Trump conspiracy theories referred to as "Blue Anon." Taylor Lorenz discusses the rise of conspiracies from anti Trump influencers with Mike R…
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Inside the most toxic live-streaming platform + NATO influencers
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Kick, a is home to some of the most reprehensible behavior on the internet. Creators have live-streamed themselves accosting people on the street, sexually harassing minors, even getting into hit-and-run car accidents. Taylor Lorenz talks to J. Aubrey, who documents some of the Internet’s worst people, about Kick’s race to the bottom.Plus, Taylor b…
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An influencer’s battle against her snark subreddit
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For the past several years, influencer Lily Chapman has been plagued by a relentless community of women online. They congregated in a snark subreddit dedicated to mocking and criticizing her. Lily says they even contacted her friends and family, and attempted to kill her sponsorship deals. But Lily did something most influencers haven't been able t…
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Why do so many people think a top Stanford researcher is a CIA agent?
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An online smear campaign painted a top Stanford researcher as a censorship supervillain, whose goal was to silence free speech and delete 22 million tweets. Former Stanford Internet Observatory research manager Renée DiResta tells Taylor Lorenz what it's like to monitor disinformation about yourself -- and how rumors about her work that began on on…
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Do you speak Brain Rot? How the internet is changing language
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Over the past few months, the term “brain rot” has gone from essentially meaning chronically online, to a fully fledged meme and ironic slang language. Adam Aleksic aka “the Etymology Nerd” and Harvard linguistics graduate joins Taylor to break down how the language of the internet is evolving. Later, Taylor dives into stories from the week includi…
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Is it ever okay to film strangers in public? + Trump’s new TikTok + MrBeast hits #1
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The record-breaking Instagram account @world_record_egg has returned to publicly express its support for Palestine. Trump joins TikTok and immediately amasses millions of followers. Mr. Beast becomes the most subscribed to YouTube channel. Plus, Taylor Lorenz breaks down the 2022 deal TikTok offered the U.S. government, which included a “kill switc…
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Is a Tech Utopia a Dystopia for Everyone Else?
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Meet the powerful centimillionaire who dreams of a sovereign San Francisco where tech millionaires wear gray T-shirts to signal their allegiance and progressives are locked out. Balaji Srinivasan is one of the most infamous, yet lesser-known, figures in Silicon Valley. Journalist Gil Duran, who reports on tech fascism and billionaire extremism, joi…
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'Zombie Facebook' takes over + ScarJo vs OpenAI
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Have you been on Facebook lately? It’s weird and overrun with bizarre, AI-generated, spammy clickbait. Jason Koebler, co-founder of 404 Media and host of The 404 Media Podcast joins Taylor Lorenz to discuss how this happened and who’s behind it all. Later, Taylor weighs in on Scarlett Johansson’s accusation that Open AI mimicked her voice, a new vi…
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Is the celebrity 'blockout' working? + TikTok creators sue the U.S.
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This week, TikTok creators sue the US government over free speech, Bumble tells women to get busy, YouTube’s CEO wants creators to win Emmys, and Google’s new AI gives some bad advice. Later, Taylor Lorenz chats with Kate Lindsay, co-founder of the Embedded newsletter, about a new social media movement called “Blockout 2024.” The campaign encourage…
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What's up with Fake Podcast Ads, AI Audiobooks and the Audio Creator Economy?
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Bloomberg’s Ashley Carman joins Taylor Lorenz to discuss the current state of audio and its creator economy. They discuss Spotify's impact and how close we are to achieving the decade-long dream of viral audio. Plus, Ashley takes us into the ridiculous world of fake podcast ads on TikTok and the rise of audiobooks and AI narrators. Learn more about…
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Are "Industry Plants" Real? + 'The Social Network' Sequel
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Kanye West accused one of the most popular Twitch streamers, Kai Cenat, of being an “industry plant.” It perpetuated the idea that some internet celebrities became famous thanks to invisible forces pulling the strings. But in a business as fickle as online content creation, is an industry plant even possible? Taylor Lorenz asks Maxwell Mitcheson, a…
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Sell or Die. TikTok’s Sophie’s Choice + MKBHD on his viral ‘takedowns’
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Today, President Biden signed a law banning TikTok, assuming it can't work out some long-shot deal to sell to a U.S. owner. TikTok of course is going to fight all this in court. Editor in Chief at The Verge, and host of the Decoder podcast, Nilay Patel joins Taylor Lorenz to discuss TikTok’s uncertain future. Later, YouTube star Marques Brownlee ak…
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Drake & Kendrick's AI Rap Beef + TikTokkers Against Biden
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AI is causing chaos and confusion in pop music. Drake and Kendrick Lamar are feuding through diss tracks, but people can’t seem to tell if these songs are real or artificially generated. Taylor Lorenz brings in New York Times pop music critic Jon Caramanica to get to the bottom of it all. Plus, how Chappell Roan broke through the algorithm and Tayl…
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Is Social Media Destroying Kids’ Lives? + Elon’s Secret X Account
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A moral panic has been emerging lately. People in the media, government, and across the internet are declaring that children are suffering an unprecedented mental health crisis and that smartphones and social media are to blame. But is this true?Taylor Lorenz talks to longtime researcher and author Danah Boyd about some of the problems that young p…
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The Real Estate Content Boom + The Worst Day on the Internet
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Real estate content is living rent-free in Millennials' heads. Taylor Lorenz talks to the CEO of a media company responsible for a ton of it. Plus, Taylor weighs in on why April Fools' is the worst, Yahoo's acquisition of an AI company started by Instagram's founders, how AI is impacting the music industry, and her time at The Information's Creator…
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Kindness Influencers and Poverty Porn + Is Huberman Cancelled?
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Taylor Lorenz breaks down the latest tech news including Truth Social going public, New York Magazine's much-discussed Andrew Huberman expose, Spotify’s latest podcast metrics, and the poverty porn drama on YouTube. Later, Taylor’s joined by Brad Podray, a.k.a. Scumbag Dad, to unpack the problem with “Kindness Influencers” — those creators who give…
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Should we ban TikTok? + MrBeast’s Amazon deal, and what's up with Shrimp Jesus?
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Taylor Lorenz kicks off her first episode with a breakdown of the proposed TikTok forced sale, AKA, ban. She’s joined by Evan Greer, director of the online civil liberties organization Fight for the Future. They unpack lawmakers' concerns—sifting through the politics and red flags behind the effort —and trade theories about what lawmakers hope to a…
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Introducing Power User with Taylor Lorenz
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Power User explores how technology and the internet are upending our lives and the world around us. Each week, host Taylor Lorenz explores the most influential stories that Silicon Valley often ignores. New episodes drop every Thursday starting March 21. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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