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Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more! Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics ...
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Send us a text No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com Ever wondered how to pitch influencers? Well this is the episode for you. Jake Kitchiner is co-founder of Channel Crawler - a leading influencer YouTube discovery tool. In this conversation, Jake explains why a personalized…
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Send us a text No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com Ever wondered how to launch a brand that sticks—fast? Carly Jefferson, founder of Uncomplicated Brands, reveals her strategy for helping tech startups build strong, cohesive brands in just days. In this conversation Carly w…
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Send us a text Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/try In this episode, Mike Maynard, owner of a leading PR marketing agency, shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discu…
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Send us a text Chris Peters is the founder of Moon at Dawn - a community focused on supporting calibrations, education, content promotion and paid opportunities for b2b creators. In this episode we discuss: how the rise of B2B influencers presents an opportunity for B2B businesses to enhance their marketing efforts and engage with their target audi…
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Send us a text Eric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies. In this episode we cover: how to measure podcast advertising campaigns how targeting specific regions can enhance the effectiveness of a campaign how Er…
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Send us a text Chris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares: his process for matching a brand's website copy to the thoughts and expectations of their target audien…
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Send us a text Claudia Cafeo from No Code Ops has built and grown two communities to more than 1,000 people. In this episode, she shares: - her strategies for building and nurturing communities - empowering community members and creating opportunities for them to take initiatives - building one-on-one connections with community members to foster a …
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Send us a text Kristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs. In this conversation we chat about: - how to take events to the next level by partnering with industry influencers and incorporating them into the event experience - how it's necessary to understand the bran…
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Send us a text Anu Ramani is the founder of agency Isoline Communications Limited - a B2B Tech Marketing agency. In this conversation we discuss: The importance of creating content for every touchpoint in the buyer's journey, from basic information search to in-depth technical content The power of generative AI to enhance productivity and innovatio…
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Send us a text Simon Court is the author of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business In this conversation we discuss: The journey from startup to scaling business requires a shift in leadership approach and mindset Startup failure is often attributed to leadership decisions and the lack of a growth mindset…
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Send us a text -> Watch on YouTube! Video: https://youtu.be/220nRv-DqXM Joe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does. In this conversation we discuss: The power of narrative positioning in marketing and the impact of storytelling on brand perception. The concept of villains in marketing a…
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Send us a text -> Watch on YouTube! Video: https://youtu.be/-Y43cR-_pZw Tom Hunt has tried and failed at 17 different businesses, but he's having a lot of success with Fame - a b2b podcast agency. His team is fully remote with 71 full-time employees and they're on pace to do about $3.5M dollars. We discuss: - what are the biggest lessons he's learn…
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Send us a text If you want a better understanding on how to transform business operations from chaotic to streamlined using no code and AI, this is the episode for you. Kelly Goss is a leading expert in business process automation. In this episode, Kelly highlights the significance of starting with the basics before integrating AI and automation in…
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Send us a text Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try Sam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and negl…
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Send us a text Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try Hector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, a…
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Send us a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Beth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead. 00:00 Introduction 00:39 Beth's Background and Expertise 01:13…
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Send us a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Is he the Elon Musk of startups in Austria? Vlad Gozman is the founder of multiple companies, non-profits and launched TedX Vienna. His latest venture is Involve.me which is an innovative interactive form that transforms the cu…
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Send us a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com In this episode, Janko Brlecic from Lighthouse Advisory, shares his wealth of knowledge on scaling businesses through effective sales strategies. We discuss the importance of formalizing sales processes, the role of multiple de…
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Send us a text Marin Smiljanic, co-founder and CEO of Omnisearch.ai, is building the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, including videos, images, audio, and documents. In this conversation,…
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Send us a text This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. How can you utilize AI and automation to personalize your outreach efforts? Jesper Qvist, founder of Salestools.io, shares how you can use his platform to segment your personas and tailor your messaging to each one for bett…
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Send us a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com My approach to monetizing your podcast is different than most. Not only have I made my podcast a sponsored show (with real money), but I've also helped several other podcasters generate their first paid sponsorship. This interv…
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Send us a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Delia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But th…
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Send us a text This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and MetrikFlow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the i…
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Send us a text I share my easy to follow process on how to host cocktail parties that grow your network. In the past 18 months, I hosted 8 of them across different cities. Most of the guests I had never met in person, but they were all interesting people I wanted to meet. They are a great way to deepen relationships and help bridge connections with…
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Send us a text This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares: - the importance of writing to one person and being transparent in marketing efforts -…
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Send us a text This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. Would you move to New York without a job to follow your dreams? Well in my 20s I was crazy enough to do that. In this interview with Andy Chiang from the Foreign Founders podcast, Andy and I dive into my Huckleberry Finn da…
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Send us a text Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content st…
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Send us a text Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael’s entrepreneurial journey and how he learned that people were looking for ways to keep their virtual audience engaged whi…
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Send us a text Innovators Can Laugh is now B2B Marketers Can Laugh. That’s right. The podcast has a new name. And you, my friends, are the first to know. Subscribe and leave a rating to stay updated with the latest startup founders in Europe. Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com Connect with Eric on LinkedIn:…
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Send us a text This episode is powered by Leadfeeder - get a free 14-day trial here. Jelle had a friend in University who got burned out. She then fell into depression. And later, took her own life. Jelle Houben is the founder of Binqy – a platform designed to obtain relevant insights into an employees well being which can then be used to build a h…
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Send us a text This episode is powered by Leadfeeder - get a free 14-day trial here. Ep. 136: Eric Melchor talks with Sufyan Osamah, founder of HonestDog, about the future of pets. Sufyan started HonestDog with the realization that pets should not be sold on classifieds. After talking to hundreds of pet parents, vets, ethical breeders, and animal s…
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Send us a text In this episode, Innovators can laugh with Mihai Cepoi, Founder & CEO at Jobful dive into the journey of creating a people-centric job recruiting platform. From the early days of balancing work at SAP and moonlighting on his project to the challenges faced during the pandemic, Mihai shares the story of resilience and growth. He discu…
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Send us a text In this episode Innovators can laugh with Haz Hubble, Founder of Pally. Haz shares his insights and experiences from his journey as a young entrepreneur and his unique approach to building stronger, more meaningful relationships through AI technology. Find out how Pally aims to revolutionize the way people connect and maintain relati…
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Send us a text Nichita Herput, the founder of Pineapple Square about Nichita's background in the hospitality industry, the concept behind Pineapple Square, his most embarrassing moments in the industry, the app's business model, and its traction in Romania and the United States. Additionally, they delve into the differences in the hospitality indus…
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Send us a text Vincent Jong, VP Product at Dealfront talks about the challenges of merging two companies, and the importance of treating employees with respect to foster a collaborative work environment. He also emphasizes the responsibility of being a CEO and founder, where everything falls on their shoulders. He discusses the merging of two compa…
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Send us a text Bogdan Ionita, co-founder of Mirro.io, discusses the company's performance management software and its revenue expectations. He highlights the importance of adapting to market changes and creating a positive work environment. Bogdan also explains the collaboration between Ztech and Mito, as well as the origin story of Mirro. He share…
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Send us a text In this action packed episode, I chat with Ivan Hoo, founder of Inverse.fund. Ivan shares his background as a wedding photographer before transitioning to the startup world as a founder and now fundraising advisor. In this conversation Ivan shares his experience as a CEO of a biotech company and provides solid advice for startups tha…
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Send us a text Mihai Darzan has got a lot on his plate having to manage two different companies plus a family. He is the founder of Procesio, a visual development environment in the cloud AND is the CEO of another successful company here in Bucharest. In this interview we get into discussions about productivity, sales, and having to pivot multiple …
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Send us a text Wondering how to collaborate with Instagram or TikTok influencers? Recently I executed an influencer campaign for a client using Insta and TikTok influencers. It was easier than expected. In this episode I break down all the steps I did that you can copy so that you don’t waste a lot of money or effort in doing one on your own. Eric …
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Send us a text Join Lavinia Mehedintu, founder of Offbeat, as she shares valuable strategies for remote team learning, social learning, and overcoming leadership development challenges. Discover why L&D is a game-changer for companies worldwide. Explore key takeaways, practical tips, and success stories that will elevate your understanding of L&D's…
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Send us a text "Resilience isn't just bouncing back; it's bouncing forward with newfound strength and wisdom." In this conversation with Elisa Viaud, seasoned expert in organizational development, Elisa challenges conventional norms, offering a roadmap for turning setbacks into stepping stones. If you're ready to elevate your leadership skills and …
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Send us a text Can you imagine transitioning from the rigor of military life to the dynamic world of entrepreneurship? In this conversation, Vicentiu Vlad shares the pivotal moments that led him from a structured military environment to the vibrant world of real estate and technology. In this episode, you will learn how Stock.Estate operates as a m…
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Send us a text Subscribe and leave a rating to stay updated with the latest startup founders in Europe. Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/ Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van d…
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Send us a text Clips from interviews with European startup founders. Subscribe and leave a rating to stay updated with the latest startup founders in Europe. Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/ Previous guests include: Arvid Kahl of Feed…
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Send us a text This episode is powered by Dealfront. Head over to Dealfront and book a free demo. "Crowdfunding requires a lot of preparation. It's like a lot of preparation in advance so you need two to three months to really prepare the campaign, to build your audience, to engage people so that they know that on this day in this hour you're launc…
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Send us a text Gian Seehra, founder of GS Advisory and a seasoned expert in fundraising, shares valuable insights and advice for startups navigating the challenging world of fundraising. Hosted by Eric Melchor, the episode delves into Gian's experiences as both a founder and a venture capitalist, offering a unique perspective on the dynamics betwee…
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Send us a text Why would a highly respected engineer at Microsoft who enjoys her job and the people she works with, go and launch a startup? For 5+ years, Anastasia Staniloiu worked as a technical engineer and consultant for Microsoft. And then in Jan-23, she co-launched Witanalytica - a company that provides analytics strategic consulting and arch…
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Send us a text Ep. 121: :Eric Melchor ( https://www.linkedin.com/in/ericmelchor) talks with Anastasia Staniloiu (https://www.linkedin.com/in/anastasia-staniloiu-a43805103/) about why she left a promising career at Microsoft. Subscribe and leave a rating to stay updated with the latest startup founders in Europe. Reach your ideal target audience wit…
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Send us a text Podcast is a media channel that has the biggest ROI. But which podcasting strategy should you invest in? In this episode I breakdown the Pros and Cons of the three ways you can grow your business through podcasting: 1/ starting your own podcast 2/ guest podcasting 3/ podcast advertising *** CONNECT website: https://www.innovatorscanl…
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Send us a text I chat with Alexander Lukashow, a tech-savvy entrepreneur turned managing partner. In this conversation Aleksander shares: invaluable strategies for successful business expansion the significance of delegation in business operations the importance of not handling everything personally the effectiveness of Facebook and Google ads, as …
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