Welcome to Video Marketing Secrets: Simple Strategies for Outrageous ROI - a podcast by The Draw Shop. Here, you will learn the most creative and cutting-edge video marketing strategies to help you attract, nurture, and convert your ideal customers throughout your sales funnel. Hosted by Summer Felix-Mulder.
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On the Marketing Executive Spotlight Show, we encourage business owners and marketers to share their journeys and expertise, and break through the tech jargon in the industry. We cover topics like business challenges, leadership, marketing, and of course, the state of digital storytelling. We’ll also let our guests share on the subjects they’re well-known for. No matter the topic, you’ll be hearing real stories from real people.
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Build Your Winning B2B Video Marketing Strategy with Leo Falkenstein
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To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Leo: Leo’s LinkedIn Leo’s Twitter Episode Resources: Consume Media's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts (this page shows you how!) Follow on Spotify RSS Feed Don't forget…
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Understanding Google's New Video Indexing Report with Christina Skillman
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To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Christina: Christina’s LinkedIn Episode Resources: Skillman Video Group's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts (this page shows you how!) Follow on Spotify RSS Feed Don't f…
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How to Repurpose Long-Form Content Into Evergreen Social Media Gold with Kate Bradley Chernis
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To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Kate: Kate’s LinkedIn Kate’s Twitter Kate’s Instagram Episode Resources: LatelyAI's Website WealthVoice's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts (this page shows you how!) Fo…
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Creating Video Marketing Content That Sets You Apart From Your Competitors with David Lisowski
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35:31
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about David: David’s LinkedIn David’s Facebook Episode Resource: Foxal's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts (this page shows you how!) Follow on Spotify RSS Feed Don't forget t…
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Powerful Secrets of Video Marketing with Brandon T. Adams
30:58
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30:58
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Brandon: Brandon’s Website Brandon’s LinkedIn Brandon’s Twitter Brandon’s Instagram Brandon’s Facebook Brandon’s YouTube Episode Resources: Rise and Record's Website Accelerant Media Group's Website Harrington Enterprises' Website Shark …
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Five Marketing Ways to Establish Your Business Expertise and Authority with Summer Felix-Mulder
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26:19
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Summer: Summer’s Website Summer’s LinkedIn Summer’s Instagram Summer’s Facebook Episode resources: The Draw Shop's LinkedIn The Draw Shop's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podc…
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Three Marketing Videos That Will Make Your Customers Love You with Summer Felix-Mulder
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17:34
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Summer: Summer’s Website Summer’s LinkedIn Summer’s Instagram Summer’s Facebook Episode resources: The Draw Shop's LinkedIn The Draw Shop's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podc…
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How Live Video Works Wonders for Your Marketing Strategy with Gary Cassady
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33:25
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Gary: Gary’s LinkedIn Gary's Twitter Episode resources: Gary’s Books BizCommanders Website MID-OHIO Real Estate Investors Association Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts (…
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B2B Video Marketing and Sales Hacks for Business Growth with Tyler Lessard
40:01
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40:01
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Tyler: Tyler’s LinkedIn Tyler’s Twitter Tyler’s Book Episode resources: Vidyard's Website Sales Feed's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts (this page shows you how!) Follo…
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The Art and Power of Digital Courses with Amy Porterfield
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36:18
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Amy: Amy’s Website Amy’s LinkedIn Amy’s Facebook Amy’s Twitter Amy’s Instagram Episode Resources: Online Marketing Made Easy Podcast If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts (this page…
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A Video Marketing Secret: The Cookie-Cutter Approach to Red Hot Prospects — Video Marketing Secrets #1 with Summer Felix-Mulder
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23:50
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Summer: Summer’s Website Summer’s LinkedIn Summer’s Instagram Summer’s Facebook Episode resources: The Draw Shop's LinkedIn The Draw Shop's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podc…
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The 5 Videos You Need to Boost Your Conversions and Sales with Summer Felix-Mulder
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24:30
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Summer: Summer’s Website Summer’s LinkedIn Summer’s Instagram Summer’s Facebook Episode resources: The Draw Shop's LinkedIn The Draw Shop's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podc…
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[Greatest Hits] Attracting New Business Through Podcasting with Kristin Molenaar - Backstage Business #72
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Getting noticed and standing out are becoming increasingly difficult in the competitive markets of today. However, there is one marketing trick that many people are not taking advantage of yet: podcasting—specifically guesting on other people’s podcasts. Today we are going to dive into this topic with Kristin Molenaar, CEO and Founder of YesBoss, a…
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The Importance of Consistency and Streamlining Your Video Flow with George B. Thomas
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43:49
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about George: George’s Website George’s LinkedIn George’s Twitter George’s Facebook If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify Don't forget to follow us so you never miss an …
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A Video Marketing Secret: Stories Sell — Video Marketing Secrets #1 with Summer Felix-Mulder
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19:36
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Summer: Summer’s Website Summer’s LinkedIn Summer’s Instagram Summer’s Facebook Episode resources: The Draw Shop's LinkedIn The Draw Shop's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podc…
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The Smart Marketer’s Playbook for 2022 and Beyond — Video Marketing Secrets #1 with Summer Felix-Mulder
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16:06
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Summer: Summer’s Website Summer’s LinkedIn Summer’s Instagram Summer’s Facebook Episode resources: The Draw Shop's LinkedIn The Draw Shop's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podc…
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Want to Learn My Video Marketing Secrets? Listen Up! with Summer Felix-Mulder
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7:26
To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Learn more about Summer: Summer’s Website Summer’s LinkedIn Summer’s Instagram Summer’s Facebook Episode resources: The Draw Shop's LinkedIn The Draw Shop's Website If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podc…
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To find out more about The Draw Shop, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Subscribe, rate, and review on Apple Podcasts Follow on Spotify Video Marketing Secrets is handcrafted by our friends over at: fame.soAf The Draw Shop
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23 - Law Firm Accounting Services with FinOp Group's Greg Critchfield
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Your host, Summer Felix-Mulder, talks with Greg Critchfield FinOp Group. FinOp Group was founded by Greg Critchfield, CPA, CGMA. Greg took his expertise and experience as a former CEO/CFO of a successful law firm to create his vision of becoming a Business Performance Management Firm (BPMF) to the Legal Industry. The methodologies used are all desi…
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22 - Everything You Need In A CRM with Nimble's Jon Ferrara
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Your host, Summer Felix-Mulder talks with Jon Ferrara of Nimble. Jon Ferrara, has been recognized for pioneering innovation in the customer management category. The founder and CEO of Nimble, an award-winning social sales and marketing CRM for individuals and teams. To learn more about Jon's work, visit https://www.nimble.com/ If you'd like to be a…
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21 - Grow Your Business Digitally with Hawke Media's Kyle Harrington
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Your host, Summer Felix-Mulder talks with Kyle Harrington of Hawke Media. At Hawke, they believe in service, not a ‘smoke and mirrors’ approach to marketing. That’s why they tailor their business around helping yours, providing you with comprehensive, à la carte services and month-to-month contracts to suit your every need. To learn more about Kyle…
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20 - A Space for Start-Up Entrepreneurs with Founders Space's Steve Hoffman
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In this episode, your host Summer Felix-Mulder speaks to the CEO of Founders Space, Steve Hoffman. Founders Space. Founders Space is one of the leading startup accelerators in the world. They have over 50 partners in 22 countries and are ranked the #1 incubator for overseas startups by Forbes and Entrepreneur. They offer four different programs Fou…
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19 - Being Educational with Vertical Communications' Kevin Butler
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20:04
Your host, Ben Cummings, talks with Kevin Butler of Vertical Communications. Vertical Communications was founded in 2004 with a focus on delivering powerful communications solutions to SMB and Large Enterprise customers. Today, Vertical offers best-of-breed solutions to companies nationwide through its national network of direct offices and channel…
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18 - Nationwide Parking App with ParkMobile's Jeff Perkins
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25:35
Your host, Ben Cummings, talks with Jeff Perkins of ParkMobile. the free ParkMobile app makes it easy to find and pay for parking without running back to feed the meter. And for added convenience, you can reserve spots ahead of time. To learn more, visit https://parkmobile.io/Af Summer Felix-Mulder
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17 - Uncompromised Transparency with delaPlex's Stephanie Wandell
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18:47
In this episode, your host, Ben Cummings talks to delaPlex's Stephanie Wandell about relationships, marketing, trust, and more. Check out Stephanie's website here: https://delaplex.com/Af Summer Felix-Mulder
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16 - The Customer Experience with Nexxworks Steven Van Belleghem
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20:09
Your host, Ben Cummings talks with Steven Van Belleghem of Nexxworks. Steven is a thought leader in customer experience within the digital world. He is also a well-known and respected keynote speaker in his industry. To learn more, visit https://nexxworks.com/Af Summer Felix-Mulder
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15 - Branding and Content with Very Big Things' Danny Berrido
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23:36
Your host, Ben Cummings, talks with Danny Berrido of Very Big Things, a digital products and services agency. Very Big Things helps startups and enterprises bring digital products to market and bring them into the digital space. To learn more, visit https://verybigthings.com/Af Summer Felix-Mulder
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14 - The Power of Pinterest with Tailwind's Alisa Meredith
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17:13
In this episode, your host, Ben Cummings speaks with Tailwind's Alisa Meredith about helping people plan, create, and post to their social media, the untapped potential of Pinterest, utilizing the power of Pinterest, and more. Check out Tailwind at https://www.tailwindapp.com/Af Summer Felix-Mulder
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13 - Innovating Safety with CoreAVI's Neil Stroud
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16:45
Your host, Ben Cummings, talks with Neil Stroud of CoreAVI, a safety focused company working in multiple tech industries like aerospace and transportation. To learn more, visit https://coreavi.com/Af Summer Felix-Mulder
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12 - Personal Business Relationships with TekRevol's Abeer Raza
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21:36
Your host, Ben Cummings, talks with Abeer Raza of TekRevol, a technology solutions provider for startups and mid-sized businesses. To learn more, visit https://www.tekrevol.com/Af Summer Felix-Mulder
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11 - Finding the Right Solutions with Customerization's Kira Tchernikovsky
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18:16
In this episode, your host, Ben Cummings speaks with Customerization's Kira Tchernikovsky about utilizing your skills and education, SEO, combining marketing and CRM, positioning yourself to find the right solutions, focusing on what matters, and more. Check out Customerization at https://customerization.ca/…
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10 - Cybersecurity Services for Businesses with Single Point of Contact's Fernando Leon
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16:57
In this episode, your host speaks with Single Point of Contact's Fernando Leon about cybersecurity and IT services, PPC (pay per click) and SEO (search engine optimization), the challenges around security in businesses, compliance, and more. Check out Single Point of Contact at https://singlepointoc.com/.…
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9 - The Future of Technology with Kloudspot Inc's Karyn Scott
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18:02
In this episode, your host, Sandy Fowler talks to Kloudspot Inc's Karyn Scott about technology, failing, visibility, and more. Check out Karyn's website here: https://www.kloudspot.comAf Summer Felix-Mulder
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8 - What's Next for TeleHealth with MeMD's Elie Goodman
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24:48
In this episode, your host, Sandy Fowler talks to MeMD's Elie Goodman about marketing, urgent care, accessibility, and more. Check out Elie's website here: https://www.memd.net/Af Summer Felix-Mulder
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7 - Independent Marketing Software with Cheetah Digital's Richard Jones
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25:47
In this episode, your host, Sandy Fowler speaks with Cheetah Digital's Richard Jones about independent marketing software, actionable marketing data, customer engagement, and more. Check out Cheetah Digital at https://www.cheetahdigital.com/.Af Summer Felix-Mulder
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6 - Holding Yourself Accountable to Grow with Redefined Unlimited's Khalilah Johnson
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23:04
In this episode, your host, Sandy Fowler speaks with Redefined Unlimited's Khalilah Johnson about intergenerational trauma, holding yourself accountable, breaking the cycle and changing yourself to grow, helping others grow, being self-aware, and more. Check out Redefined Unlimited at https://www.redefinedunlimited.com/.…
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5 - Fourteen Years in Software with XBOSoft's Philip Lew
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19:10
Your host, Sandy Fowler, talks with Philip Lew of XBOSoft, a provider of software testing services. To learn more, check out https://xbosoft.com/Af Summer Felix-Mulder
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4 - Humanizing Work with Emburse's Grant Johnson
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21:25
In this episode, your host, Sandy Fowler speaks with Emburse's Grant Johnson about customers being the center of a business, humanizing work, learning by doing, and more. Check out Emburse at https://www.emburse.com/.Af Summer Felix-Mulder
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3 - Fractional CMO Services with Chief Outsiders' Angus Robertson
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17:55
In this episode, your host, Sandy Fowler speaks with Chief Outsiders' Angus Robertson about fractional CMO services, making your voice known, linking your business goals with marketing programs that boost success, the importance of data, and more.Af Summer Felix-Mulder
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2 - Data Details with MountainTop Data's Sky Cassidy
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19:16
Your host, Sandy Fowler, talks with Sky Cassidy of MountainTop Data, making outreach to companies easier, faster, and more fun.Af Summer Felix-Mulder
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1 - Filling Marketing Needs with The Draw Shop's Anitra Kerr
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21:31
Your host, Ben Cummings, interviews Anitra Kerr of The Draw Shop, a global company that can turn your stories into meaningful marketing messages, working with startups and beyond.Af Summer Felix-Mulder
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Attracting New Business Through Podcasting with Kristin Molenaar - Backstage Business #72
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34:40:00
Getting noticed and standing out are becoming increasingly difficult in the competitive markets of today. However, there is one marketing trick that many people are not taking advantage of yet: podcasting—specifically guesting on other people’s podcasts. Today we are going to dive into this topic with Kristin Molenaar, CEO and Founder of YesBoss, a…
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Driving Extreme Revenue Growth with Chris Out - Backstage Business #71
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29:00:00
Extraordinary results are determined by how narrow you can focus, and that’s exactly what we’re chatting about today with Chris Out. Chris is a growth consulting expert who is known globally for his exceptional business growth strategies. He has worked with the likes of Cisco, Sony, ING, and the Fox Network to drive extreme revenue growth through t…
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Bringing Back The Handwritten Note with David Wachs - Backstage Business #70
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46:30:00
Today we are talking about a specific type of communication that can really set you apart from other brands in your industry: handwritten notes. David Wachs is the founder of Handwrytten, an organization that is bringing back the long-lost art of letter writing by using a scalable robot-based solution that actually writes your notes in pen. This is…
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Getting New Leads without Using Paid Media with Dan Englander - Backstage Business #69
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39:03:00
When it comes to landing your dream client, growing your digital agency, business-to-business sales, and lead generation, our guest today definitely knows what he is talking about. Dan Englander is the CEO and Founder of Sales Schema, where he helps with business consulting and offers clients his marketing genius. In this episode, we discuss the bi…
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Diversified Lead Generation with Doug Morneau – Backstage Business #68
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34:28:00
One of the biggest challenges that businesses face is solving their sales, marketing, and lead generation problems. That's why I’m excited to have Doug Morneau on the show. Doug truly knows how to generate sales and leads, and he joins me today to share his best marketing tips, as well as the importance of not getting stuck in just one way of doing…
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Clever Marketing and That Company with Ken Knorr – Backstage Business #67
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39:46:00
Ken Knorr is the CEO and founder of white label digital marketing company That Company. His business supports marketing firms in providing high-quality SEO, PPC, social media, and reputation management services—all under their own brands. He has been in this for over a decade, and he joins the show today to share his knowledge and insight into mark…
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Search Engine Visibility with Chris Dickey – Backstage Business #66
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39:28:00
I really like having guests on the show who teach me something new and offer something to do that isn’t overwhelming—yet will make a significant change for businesses. Chris Dickey is one of those guests, and he joins me on the show today to share his insight into what we can do as business owners to improve our brand’s search engine visibility. Yo…
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BONUS EPISODE: Building an Impactful Web Presence with Ray van Hilst
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Ray van Hilst is the director of client results at Yoko Co., a company that does everything related to websites, including building engaging sites, developing content strategies, evolving your website, and ensuring conversions happen. With 20 years of experience and wisdom in the area of marketing and web presence, Ray has some great insight on how…
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Making What You Sell Seem Irresistible By Increasing The Perceived Value - Backstage Business #65
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18:53:00
It’s no secret that our attention spans are getting shorter as we are inundated daily with thousands of messages from numerous sources. As a business owner, how can you make your product or service catch the eye of your potential customer and get them to buy? In this episode, I’m sharing how you can engage your customers with emotion and get them t…
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