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prehype

prehype

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Entrepreneurs speaking to people they think are interesting about anything from product design over social engineering to how launch new ventures while staying sort of sane. This podcast includes conversations between entrepreneurs from Prehype and people they find interesting. Prehype co-create new ventures and incubation programs with VCs and corporations. Produced by: Henrik Werdelin
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Fund/Build/Scale

Walter Thompson

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After working for years in early-stage startups and as a journalist, here are three hard truths I’ve learned: 1. Success in Silicon Valley hinges on connections, hard work and luck. 2. Startups often fail because founders lack fundamental business knowledge. 3. Real, actionable advice comes from those who’ve actually done it. There’s no such thing as “founder DNA.” If you’re willing to take on risk and invest years of your life in something that has maybe a 10% chance of paying off — less if ...
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CRAFTED. is a show about great products and the people who make them. Incredible founders, makers, and innovators reveal how they build game-changing products and companies — and how you can, too. Honored twice by the Webby Awards as a top tech podcast. Discover the future of product development, technology, and AI on CRAFTED. Hosted by Dan Blumberg, an entrepreneur, product leader, and former public radio host. Each episode of CRAFTED. brings you closer to the founders, innovators, and tech ...
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Nicholas Thorne is a partner at prehype, a venture development firm that helps large companies create startups by acting as an incubator. He's also the founder of Audos, an AI co-pilot designed to assist entrepreneurs in conducting customer interviews, creating slide decks, and potentially investing in their ideas. According to Nicholas, Audos can …
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Henrik Werdelin is on an AI-fueled mission to launch thousands of startups a year. He is the founder of BARK, which went public, and prehype, a studio that has incubated several unicorns. With Audos, Henrik is building AI agents that can coach founders how he would — if he had infinite time to do so. And Audos is not just for the cliche founder loo…
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I met Fortune Senior Finance Reporter Allie Garfinkle in February 2024 at an event for comms professionals. She had just taken over the Term Sheet daily deals newsletter covering startups, venture capital, M&A, trends and pretty much anything tech-related. When news broke right after our panel that Reddit was filing to go public, she didn’t have a …
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Sports, and the way we experience them, is changing. And AI, 5G, 3D, and all the other buzzy acronyms are why. Behshad Behzadi is the CTO and Chief AI Officer of Sportradar and on this episode of CRAFTED., we explore ways sports and technology are intersecting in novel, weird, and amazing ways. Sportradar creates immersive experiences and data prod…
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Before Igor Jablokov was CEO and founder of Pryon, he worked with Apple on a prototype of Siri. He also founded a speech recognition company that Amazon acquired to develop its Alexa AI and Echo devices. He joined me on the podcast to talk about the evolution and challenges of building AI technologies and companies, different phases of startup grow…
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If you're building a first-to-market solution using emerging technology that could meaningfully contribute to society and generate a 50x return, TDK Ventures President Nicolas Sauvage wants to hear from you. I invited him on the podcast to learn about TDK Ventures’ approach to corporate VC, which uses backcasting to identify ideal future technologi…
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In this episode of Fund/Build/Scale, host Walter Thompson engages in a comprehensive discussion with Hantz Févry, co-founder and CEO of Stoovo, an AI-based geospatial data company. Hantz shares invaluable insights into separating one's identity from their job, the importance of rapid execution in startups, and the journey from working at Google to …
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Jeff Birkeland is the SVP of Product and Platform at Included Health, a company that aims to be the app on your phone that you first think of when you have a healthcare need. On this episode of CRAFTED., we explore why “the integration itself is the innovation.” Included Health has more than 2,000 employees across both technology and clinical care,…
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April Dunford is an expert at product positioning. She’s advised hundreds of B2B companies on how they can make their products Obviously Awesome — that’s also the title of her bestselling book on positioning. On this episode of CRAFTED., April shares tips on how you can make your product standout and how you can drive more sales — that’s the focus …
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Making media is hard. Distributing it to the right audience even more so. GenAI can help. Matt Monahan is the president of Arc XP at the Washington Post. On this episode, we're digging into the core technology of any media company: the content management system (CMS), why they’re so hard to build right and how new GenAI tools can reduce the toil re…
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Enterprise companies like Salesforce, Oracle and Cisco use sales-led growth to drive revenue and build relationships with potential customers. Early-stage startups can't afford to rely on traditional sales and marketing, which is where product-led growth (PLG) comes in. Instead of creating slick sales collateral and hiring aggressive go-getters, PL…
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In this episode of Fund/Build/Scale, I interviewed Amex Ventures Managing Director Kevin Weber about some of the nuances between traditional VC and corporate venture capital. It’s quite a mix: he’s looking for founders who can create value for individual American Express cardholders and the firm itself, so we talked about what types of opportunitie…
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Dr. Kristen DiCerbo is Khan Academy’s Chief Learning Officer, where she sets the company's product, teaching, and learning strategy — with AI at the forefront. Khanmigo is amazing. It’s the GenAI-powered product from Khan Academy that helps students learn and teachers teach — and could revolutionize education. Khan Academy is used by 12 million stu…
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Everyone's looking for ways to implement AI solutions, but integrating them into existing systems means entering uncharted territory. Despite the hype cycle, a majority of enterprise customers “are spending 70-80% of their capacity maintaining legacy application infrastructure,” said Jeremiah Stone, CTO of SnapLogic. As a result, these companies of…
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Kelsey Hightower is a legend. He regularly gives live software demos in front of tens of thousands of people, improvising them like it’s jazz. He’s a master storyteller and a master craftsman. He helped evangelize and establish Kubernetes and recently retired (at 42!) from Google where he was a distinguished engineer. Kelsey loves to level people u…
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Deb Kemper is a managing partner of Golden Seeds Ventures, a firm that focuses on backing early-stage, women-led companies. She joined me on the podcast to share tactics with founders who want to build networks with investors outside of Silicon Valley and discuss some of the challenges facing anyone seeking follow-on funding these days. We also tal…
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One of the first interviews I did for the podcast was with Renen Hallak, CEO and founder of AI infrastructure company VAST Data. The company launched in 2019, and three years later, it was ranked No. 5 on the Deloitte Technology Fast 500™. Today, its customer base includes massive organizations like Disney, Verizon, the US Air Force and the US Depa…
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Colin Nederkoorn is the founder and CEO of Customer.io, a top customer engagement platform that enables companies to send the right message to the right user at the right time on the right channel. The platform is used by Notion and lots of other top SaaS companies to personalize user onboarding and more. When Customer.io was founded in 2011, there…
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Viviana Faga is general partner at Felicis, a venture firm that invests in seed to Series B startups in several sectors. Since its founding in 2006, the company has backed breakout companies like Adyen, Canva, Shopify and Runway. Because she’s a former operator with experience in positioning, branding and go-to-market strategy, I asked her to come …
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Fiat Ventures General Partner and co-founder Drew Glover fits the textbook definition of an emerging investor, but we had so much to talk about, the term itself never came up during our interview. Founded in 2022, Fiat Ventures is nearing the end of its $25M Fund One, which has focused on seed-stage fintech startups. “Seed is really the space that'…
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Early-stage deep tech founders working in AI and ML, or sectors like mobility, robotics and semiconductors are generally better off raising funds, seeking mentorship and connecting with potential customers via investors who aren’t expecting rapid growth and expansion. Because corporate VC looks for strategic plays that can accelerate their companie…
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DevPost powers most of the world’s hackathons. And, according to founder and CEO Brandon Kessler, lately there is one overarching directive: “Executives from the top down are saying: `We need to do hackathons to uncover the value of ai.`” Nearly every one of the 1,200 hackathons DevPost powered last year was AI-centric. On this episode of CRAFTED.,…
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Wonder aims to be a “super app for mealtime”, with people turning to it for everything from delivery to groceries to meal kits and more... It’s a very ambitious food-tech startup founded by Marc Lore, the legendary founder who previously built, scaled, and sold Diapers.com and Jet.com (to Amazon and Walmart, respectively). Wonder is rapidly opening…
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I’m Walter Thompson. After working for years in early-stage startups and as a journalist, here are three hard truths I’ve learned: Success in Silicon Valley hinges on connections, hard work and luck. Startups often fail because founders lack fundamental business knowledge. Real, actionable advice comes from those who've actually done it. There’s no…
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When Docker restructured, the company went back to its roots: super-serving developers. CTO Justin Cormack says that’s why the company is developer-obsessed, not customer-obsessed: “We really wanted to focus on the fact that it's the developer who loves Docker. It's the developer who is going to be using Docker every day…” Over the past decade, Doc…
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Software, hardware, and biotechnology are playing an increasingly transformative role in our mental health and wellness. On this episode of CRAFTED., recorded live on the “Next” stage at SXSW, we discuss what investors look for in these new companies and how they separate what’s real — and what’s near-term — from what’s hype. On stage with host Dan…
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The average failure rate for a tech startup is 90%. Around one-fifth will flame out in the first year, and the overwhelming majority of the ones that make it past that mark will never be acquired or go public. It’s brutal. It takes years to build a sustainable technology company, and considering how unbalanced the risk/reward ratio is, each founder…
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Dr. Gabriella Rosen Kellerman is the Chief Product and Innovation Officer at BetterUp, a multi-billion dollar startup that helps people and companies level up. Through a combination of human coaching and AI, BetterUp is able to offer the kind of executive coaching that used to be reserved for... executives. On this episode of CRAFTED. we dig into h…
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For this episode of Fund/Build/Scale, I interviewed Dipanwita Das, CEO and co-founder of Sorcero, about the journey of taking an AI startup from research to reality. She shared her experience of interviewing more than 300 people to shape Sorcero's product and technical requirements, as well as strategies for aligning customer needs with product dev…
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Diaa El All is the founder and CEO of Soundful, which enables anyone to create brand new music in just a few seconds with AI. And on this episode of CRAFTED., we are literally making music. We’re also talking about the ethics of using AI to make music. Diaa has been very outspoken about what he sees as the misguided practices of other AI+music comp…
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Paige Costello is the the head of AI and co-head of product at Asana and on this episode of CRAFTED. we're exploring what it means to ship products with AI, how AI will change the way work gets done, and how to organize your teams for success in this brave new world. We explore: How the future of work – and communicating about work – is changing Wh…
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Going from zero to $1M in annual recurring revenue is worth celebrating, but it’s no guarantee that your startup is on a path to success. How long did it take to reach this milestone? How much did you spend to acquire each customer, and how many have renewed or extended their contracts? When it comes to sales, repeatability equals success. To learn…
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Successful entrepreneurs must translate their personal visions into something tangible enough to attract employees, investors, and eventually, customers. There are best practices for product management and software pricing, but how do you make yourself persuasive (and authentic) enough to convince someone else to risk their time and money on your i…
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In part two, Armon explained why he initially resisted investor advice to raise a Series A and spoke frankly about the challenges involved with stepping up into a leadership role, which led to some interesting talk about overcoming impostor syndrome, something a lot of us can relate to. Part 2: show Series A investors market opportunities you've al…
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I interviewed Coalesce CEO and co-founder Armon Petrossian in February 2024 to talk about his company's journey from seed stage to Series A. I had no idea he was already working on his next round: just a few weeks after we recorded this interview, Coalesce announced a $50M Series B. To help me prepare, his team shared their slightly redacted Series…
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I interviewed Laura Bisesto (global head of policy and privacy at Nextdoor) in January 2024 to get her advice for AI startups that are just starting out. We talked about compliance, how to recognize when you need in-house help, and the overall importance of planning for worst case scenarios. She also had some thoughts for rolling out new AI-powered…
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“So if you take any great startup and look backwards, you'll see that 90 percent of their growth came from like 10 percent of the stuff that they tried. So how do you find that 10 percent as quickly as possible?” Matt Lerner has advised hundreds of startups on how to grow. Now, the CEO of SYSTM has written a book called Growth Levers and How to Fin…
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For episode 5, I interviewed Maria Latushkin, GVP of Technology and Engineering at Albertsons, the second-largest grocery chain in America, and Jack Berkowitz, Chief Data Officer at Securiti (previously with ADP), to get their insider's perspective on how enterprise-level customers buy software and services from AI startups. The most surprising thi…
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On April 1st, 2013, ProdPad promised something revolutionary: “We now take your backlog of ideas, and with highly advanced big data crunching algorithm technology, automagically render a complete and accurate product roadmap. [...] The Auto-Roadmap Tool not only builds itself, but also covers for the hardest part of the Product Manager’s job: Getti…
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Enjoy this bonus, happy hour edition of CRAFTED., recorded live during SXSW. It’s a very unCRAFTED. CRAFTED. Featuring four innovators on a rooftop in Austin talking about what struck them at this year’s SXSW. Kick back and unwind with Christie Nicholson (Founder of the Studio for Communicating Complexity), Kwaku Aning (Director, Center for Innovat…
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Jorge Torres (CEO, co-founder, MindsDB) and Vijay Reddy (AI Start investor, Mayfield) were the first two people I interviewed for Fund/Build/Scale. We met up at Jorge's office in San Francisco's Mission District on a rainy Friday afternoon in November 2023. We spent time discussing the ins and outs of pitch tactics and investor outreach, but we als…
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Career trajectories used to be like steamships: full steam ahead. And then they became more like sailboats: lots of tacking. But now… we’re swirling in whitewater. And, as the Chief Product and Innovation Officer at BetterUp, Dr. Gabriella Rosen Kellerman helps people build the skill they need to flourish: “When you're kayaking in the whitewater. I…
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I wanted to learn more about how inception-stage AI founders can tap into developer ecosystems, so I spoke to Ozzy Johnson, Director of Solutions Engineering for NVIDIA Developer Programs. In his role, he leads a global product team that accelerates its own work by interacting with outside developers who use the company’s technology. Johnson also w…
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“You have to invest into change. You cannot invest into stasis. Daniel Kimerling has a keen eye for the trends, technologies, and cultural shifts that are going to be big. A decade ago, he took an insight – that developers needed powerful tool so they could embed banking services into their apps – and launched Standard Treasury, the very first bank…
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A highlight reel that will will help you find great episodes in the Crafted show archive, featuring some of the incredible founders and product builders we featured in 2023. You'll hear voices belonging to the founders of Gusto, Lattice, Monte Carlo, Moov, Wevr, PS, as well as from senior leaders at AWS, Redesign Health, Betterment, Flatiron Health…
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Idea-stage investors are still excited about AI, but the savvier ones are looking for social proof and tangible takeaways from the customer discovery process. Before they commit, these investors are seeking evidence that the idea/team they’re considering won’t melt like snow in the rain the next time a major player improves their model. With that i…
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Co-production with Beyond the Propmpt and the "You Are Not So Smart" podcast. David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-se…
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In the first episode of Fund/Build/Scale, Mayfield Managing Partner Navin Chaddha spoke about the need for founders to identify investors they can trust, how to pitch Mayfield's AI Start seed fund, and why he’s specifically looking for inception-stage entrepreneurs who have “half-baked” ideas. Our conversation covered a lot of ground: Navin describ…
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We're not building a set of blogs or something like that where the domain is well understood. We're really pushing the forefront of what people are doing with vessels and optimization. "The effect of global shipping on the climate is hard to overstate," reports The New York Times. "Cargo shipping is responsible for nearly 3 percent of global greenh…
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** Please take this three-minute survey to help us create more great Crafted episodes. http://tinyurl.com/craftedsurvey ** Last week, on Thursday January 18th at 4:49pm Eastern, a SpaceX Crew Dragon capsule on top of a Falcon 9 rocket launched from NASA’s Kennedy Space Center in Florida on its way to the International Space Station. On board are 4 …
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