EVENTrepreneur: A person who turns their passion for events into a profitable business. The Unstoppable Eventrepreneur™ Podcast brings you the strategies and tactics you need to build and scale your event planning business. Learn about the thinking and habits you must develop in order to turn your passion for event planning into a full-time job! Learn from a multiple 6-figure event planning veteran, May Yeo Silvers. Her specialty? Her “no sugar coating, giving it to you the way it is” form o ...
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Should You Reduce Your Fees When the Event Size Decreases? - Episode 160
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“You need to understand, from a planner’s perspective, what fees will remain unchanged, even if the number of attendees fluctuates, unless there’s a significant increase in your workload,” says May Yeo Silvers. In this episode, she addresses a common dilemma for event planners: whether to reduce fees when a client’s guest count changes. Drawing on …
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Are You Managing Your Business Cash Flow Effectively? - Episode 159
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“As a business owner, if you don’t work, you don’t make money. So you have to be extremely disciplined when it comes to cash flow,” says May Yeo Silvers. In this episode, she shares a personal story about her recent health scare, highlighting the critical need for both self-care and careful financial management. May emphasizes that, while it’s easy…
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Replay: CEO Mindset vs Employee Mindset - Episode 158
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When most people think of running a business, they imagine making lots of money, traveling the world, and working less. May Yeo Silvers calls this the CEO mindset. While this lifestyle is achievable, it requires a lot of groundwork. In this episode replay, she explains the difference between a CEO mindset and an employee mindset. May points out tha…
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Should You Advise Your Client to Pay Venue Room Rental? - Episode 157
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“Every time your client has to pay for one thing, it means they will have less money to pay for another thing. And that other thing could be you,” says May Yeo Silvers, as she explores the impact of room rental fees on overall event budgets. She emphasizes that event planners need to understand the broader financial picture, as every expense—whethe…
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Learn This SKILL and Your Clients & Vendors Would LOVE You - Episode 156
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“It’s not just the money—your reputation is on the line. That’s why I say you need to learn this skill. And once you learn it, your clients and your vendors will love you,” says May Yeo Silvers. This week, May underscores a vital skill for event professionals: mastering the logistics of setup time. She explains that success hinges on knowing how mu…
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Lessons I Learned from My 7-9 Figure Business Mentors - Episode 155
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“I spent over $100,000 on business mentors who helped me build my business, improve my wealth awareness, and taught me how to sell. I also worked with mentors who helped me understand the programming from my childhood to adulthood, and how I could change that programming. This shift in my belief system improved my relationships with my family, clie…
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What Does a “Preferred Vendor List” Actually Do for Your Business? - Episode 154
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“Being on a preferred vendor list doesn’t guarantee you business. In fact, sometimes it can cost you more than not being on the list at all,” says May Yeo Silvers. This week, May explores the advantages and potential pitfalls of preferred vendor lists within the event planning industry. She explains that these lists help streamline the planning pro…
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Are You Doing These Things to Get Repeat Clients? - Episode 153
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“Statistics show that growing a business is much easier and more profitable when the majority of your clients are repeat customers rather than constantly chasing new ones,” explains May Yeo Silvers. This week, she highlights the vital role that cultivating repeat clients plays in building a sustainable and successful event planning business. May sh…
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You Are Doing All the “Right” Things, but Why Isn’t the Business Growing? - Episode 152
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“I can totally relate to this because I feel that pain in my own business, even though we have a successful business. It can plateau, or it can decline in terms of growth. I have to do some soul-searching and a lot of auditing to understand why my business is not growing as fast as I want it to,” shares May Yeo Silvers. Entrepreneurs need to invest…
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The Things You Need To Grow from 4 to 5 to 6 Figure Profit Business - Episode 151
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“How much revenue my business generates means nothing to me in reality. What I care about is the profit,” shares May Yeo Silvers. This week, May delves into the essential strategies and mindset shifts needed to grow an event planning business from four-figure to six-figure profits. Drawing from her extensive experience in the events industry, May e…
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The REAL Wealth You Will Attain When You Build Your Business With Intention - Episode 150
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“For me, the real wealth in starting a business lies in time flexibility and autonomy,” shares May Yeo Silvers. In this episode, she delves into how true wealth encompasses more than just financial success; it includes personal freedom and time flexibility. She recounts her journey, particularly a significant year when her business flourished finan…
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The 5 “Valid” Reasons We Give To Ourselves To Justify For Slow Business Growth - Episode 149
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“If you think that you can grow a business just by cruising along or believing what some other entrepreneurs are saying—that it only takes very little time, very little effort, and very little money to start, grow, and sustain a business—I’m here to shake you with some tough love: some of it is true, and some of it is totally false,” says May Yeo S…
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How Much Experience Do You Need to Start Your Event Planning and Designing Business - Episode 148
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How much experience is necessary to start an event planning business? In this episode, May Yeo Silvers tackles this frequently asked question, emphasizing that the quality and diversity of experiences matter more than the number of years in the industry. She explains that many event planners begin by organizing events for friends and family, often …
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The 3 Step Process To Ensure Business Success - Episode 147
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“This is fundamental for any business’s success. Unfortunately, it’s something that many entrepreneurs overlook,” begins May Yeo Silvers as she delves into the three-step process for ensuring business success, especially for those in the event planning industry. Clarity - belief - action: these 3 steps are interconnected and neglecting any part of …
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The 3 Things That Could Tank Your Business - Episode 146
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Are you making one of these three common mistakes that could sabotage your business? In this episode, May Yeo Silvers explores three major pitfalls that can tank an event planning business, sharing personal examples and valuable insights for each. Although her advice is tailored for event planners, designers, and decorators, the business fundamenta…
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The Buying Psychology of a High-End Buyer - Episode 145
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"If you want to attract high-end buyers, you need to constantly work on these three factors: your energy, the trust, and also your level of experience," says May Yeo Silvers. In this episode, May delves into the psychology of high-end clients in the event planning industry. She discusses how the decision-making processes of these clients differ fro…
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How to Handle Leads From Friends and Family - Episode 144
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"In terms of the quality of the lead, whether it’s from friends, family, or a stranger, it’s the same, in my opinion. As long as you conduct yourself professionally, you should treat your friends and family just as you would a total stranger who is interested in your business or service," says May Yeo Silvers. In this episode, May addresses a key i…
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The 6 Most Important Questions You Must Include on Your Initial Inquiry Form - Episode 143
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Are your inquiry forms properly qualifying leads for your event planning business? In this episode, May Yeo Silvers addresses how to refine your initial inquiry forms to focus your time and energy on prospects who are right for your business. May highlights a common mistake many event planners make: overly detailed inquiry forms that can discourage…
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How to Show Your Value as an Event Planner When You Don’t Have Anything Tangible to Show - Episode 142
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Are you effectively showcasing the value of your event planning services to clients? In this episode, May Yeo Silvers teaches listeners how to articulate the worth of services that aren’t immediately tangible. Drawing from her extensive experience charging between $15,000 and $100,000, May shares how she justifies her fees through transparency and …
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How to Switch From Side Hustle to Full-Time CEO - Episode 141
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“The commitment and energy that you give to your full-time job, you have to give to your side hustle,” says May Yeo Silvers. In this episode, May provides actionable insights for transitioning from a side hustle to a full-time events business. May emphasizes the importance of financial preparation, advising that your side hustle income should match…
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The Guilt You Will Feel When Building Your Business - Episode 140
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Are you struggling with balancing business growth and family responsibilities? In this episode, May Yeo Silvers addresses this common challenge for entrepreneurs, especially in the event planning industry. May shares a personal story about a recent event she planned in Atlanta, which required her to be away from her family for several days. She tal…
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When Using Stock Photos “Gone Wrong” - Episode 139
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“It's okay to use stock photos,” says May Yeo Silvers, but you must be cautious about representing your work and your skills honestly. May dives into the ethical use of stock images in event planning, sparked by an experience with a florist whose misleading Instagram portfolio led to a corporate event that didn't meet expectations. This story under…
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Are You “Justifying” Your Fees to Your Potential Clients? - Episode 138
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“If you have to justify your fees, you’re doing it all wrong,” says May Yeo Silvers. In this episode, May addresses a common mistake event professionals make: over-justifying their fees based on the time and effort they put into planning and execution. She suggests shifting the conversation from costs to the value and outcomes of the event, which m…
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Don't Expect Your Potential Client To Have a Realistic Budget - Episode 137
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Are you struggling with clients who have champagne tastes on a beer budget? May Yeo Silvers dives into the common challenge of unrealistic client budgets in event planning, prompted by a controversial Instagram post that highlighted the mismatch between client budget expectations and the reality of event costs. May argues that it's unrealistic to e…
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Event Planners vs Event Designers vs Event Decorators - Episode 136
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What is the difference between an event planner, an event designer, and an event decorator? In this episode, May Silvers explores the distinction between these roles to clear up common misconceptions and guide newcomers in the event industry towards finding their niche. May explains that while event planners may have the skills to perform the roles…
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How To Handle Bad Reviews - Episode 135
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Are you a business owner who has felt disheartened by a bad review? In this episode, May Silvers shares valuable insights on handling negative feedback. As her businesses have grown, May has seen her share of both praise and criticism. She brings these experiences together with practical advice for navigating such challenges. Receiving mixed review…
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Do These 2 Things to Get Consistent Sales - Episode 134
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Are you an event planner stuck in the cycle of unpredictable sales, never quite sure when your next booking will come? Expert event planner, business coach, and mentor, May Silvers, shares insights on two critical strategies to change this stressful pattern and create a steady stream of new clients to your business. One of the most common pitfalls …
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5 Reasons Why Most People Won’t Achieve Their Dreams - Episode 133
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Are you truly ready to pursue your dreams, or are you allowing barriers to hold you back? Drawing from her extensive experiences as an expert event planner and business coach and mentor, host May Silvers explores the five reasons why many individuals get stuck and fail to achieve their potential. They don't know what to do: Individuals may not know…
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While early failures are inevitable, they serve as invaluable learning opportunities that pave the way for growth. In this episode, May Silvers shares insights from her personal experience learning to ski, drawing parallels to the journey of building a successful business. May uses her first-time skiing experience to illustrate the importance of pe…
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THIS Is How You Will Win EVERY TIME - Episode 131
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Success in business often hinges on factors within your control, notably resilience and commitment. In this episode of the podcast, May Silvers, who has navigated the highs and lows of the event planning industry for over two decades, delves into how these qualities are at the root of high achievement. She points out that while many competitors may…
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Do Your Ideal Clients Even Know That You Are Speaking To Them? - Episode 130
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What are you looking for in an ideal client…a good event budget? Host May Silvers says an ideal client must have the budget, but it’s about much more than that. In this episode, May introduces a nuanced approach to selecting your ideal clients, prioritizing compatibility in energy, work ethic, and mutual respect in addition to their ability to pay.…
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Things to Consider When Trying out New Strategies - Episode 129
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As a business owner, you're constantly on a quest to bolster your business and enhance your outcomes. This journey demands a thorough assessment of where you stand and a willingness to explore new strategies and tactics. But the critical question remains: When and how do you decide it's time for a change? In this episode, May Silvers dives into the…
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When and Where To Hire & How to Keep Good Help - Episode 128
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“A lot of businesses are not able to scale and grow at the pace that they want because they are not able to find good help,” declares May Yeo Silvers as she tackles the common issue of hiring and managing your talent by sharing insights from her own experiences. She defines what “good help” means for your business, emphasizing the importance of und…
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Handling Sales Objections Is About Prevention, Not Reaction - Episode 127
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When you’re in a sales discussion, are you encountering objections or are you having the opportunity to have a clarifying conversation? In this episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers dives into the vital topic of sales objection prevention. The approach May takes herself and recommends for the clients she coaches is…
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Is Your Business Structured to Have Sustainable Profit? - Episode 126
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It's a curious paradox that many entrepreneurs in the event industry venture into the business world seeking financial and time freedom, only to find themselves shackled by the structure of their own creations. May zeroes in on the traps of day-to-day business operations that ensnare event planners, decorators, and designers, preventing the scalabi…
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Should You Invest In A Course Or A Mentorship Program? - Episode 125
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If you want to accelerate your event planning or design business, should you enroll in a course or engage in a mentorship program? In this episode, May Yeo Silvers breaks down the essentials, starting with courses—a self-paced learning experience often accompanied by varying levels of support, from email and group assistance to live Zoom sessions. …
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Business Financial Numbers to Know at the Beginning and Ending of the Year - Episode 124
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Do you know your numbers? In this episode, May Yeo Silvers takes listeners beyond the surface of basic profit and loss, into the heart of what truly determines a business’s financial health. With insights grounded in her own entrepreneurial journey with M2 Hospitality and Events4Anyone, May opens up about the often-overlooked aspects of financial a…
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Is Staying Status Quo a Good Place to Be? - Episode 123
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Are You Settling for Less Without Realizing It? In this episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers delves into a thought-provoking topic: the tendency to accept the status quo in our personal and business lives. Inspired by her own experience at a mini-clinic, where she learned she had adapted to breathing with congesti…
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3 Ways to Overcome Price Objections - Episode 122
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One skillset that will transform your proposal close rate is learning to overcome price objections. In a must-listen episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers provides invaluable insights into understanding and navigating clients' perspectives on pricing. The crux of the issue, May reveals, is perception. She elaborate…
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Don't Adjust Your Goals to Match Your Actions - Episode 121
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Have you ever been tempted to lower a goal you’ve set for yourself when it seems too hard to achieve? In this first live recording of 2024, May Silvers warns listeners that lowering goals is a pathway to mediocrity, not success. At the start of the year, it's common for people to set high ambitions, fueled by optimism and motivation. But around the…
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Believing in AND Embodying Your 2024 Goals - Episode 120
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Can you feel tomorrow's success today? Host May Silvers says a powerful tool in achieving our success is actually embodying the success today, visualizing and emotionally connecting with the successes of your future self. May emphasizes the power of fully immersing yourself in the emotions of success now, even in your current circumstances. It's ab…
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Don’t Lose Sight of Your REAL Goal When Chasing Your 2024 Goals - Episode 119
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In the inaugural episode of 2024, host May Yeo Silvers takes on the challenge of finding balance and harmony between financial ambition and personal happiness and fulfillment. May opens up about her own experiences, offering a heartfelt and transparent look at how significant business successes in the past years, though gratifying, came with a cost…
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If It Is Not on the Calendar, It Ain’t Happening! - Episode 118
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Embrace your calendar as more than just a scheduling tool! In this episode, May emphasizes that living life on autopilot leads to missed opportunities and a lack of fulfillment. She advocates for intentional scheduling, which involves deliberately setting goals and the technique of creating milestones for each goal on the calendar. This practice cr…
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Fitting Your Business into Your Life, Not the Other Way Around - Episode 117
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“Many entrepreneurs make the mistake of trying to work their life around the business, which is insane," says May Silvers. In this episode, May lays out a step-by-step plan for entrepreneurs to harmonize their personal and professional commitments within one master calendar. May's plan begins with prioritizing personal life. She advises starting wi…
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Auditing Your Business Investment & Opportunity Cost for 2023 - Episode 116
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Event planners, this exercise can unlock a bigger future for your business! Join host May Yeo Silvers in a deep dive into auditing your business investments and opportunities in 2023. This critical analysis helps you understand what happened in your business and what you may want to change for better results in 2024. May begins this episode by addr…
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What It Really Takes To Own A Successful Venue with Jonathan Aymin - Episode 115
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Meet event venue management pioneer, Jonathan Aymin on this episode of the Unstoppable Eventrepreneur Podcast. May Silvers invites listeners on an educational journey with her guest, who shares his transition from a staffing company to venue management. Jonathan begins by drawing a parallel between venue management and event management, emphasizing…
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The Buying Cycle Of Cold, Warm and Referral Leads - Episode 114
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Understanding different types of leads and what to do about them is a game-changer for growing your business. In her latest episode of the Unstoppable Eventrepreneur Podcast, May Yeo Silvers delves into the nuances of managing different types of leads in your business. She categorizes leads into three groups: cold, warm, and referral, each requirin…
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Learn All About SEO With Sara Dunn - Episode 113
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Are you tired of your website not showing up on Google? Do you want to learn the secrets of SEO and how it can transform your event planning business? In this episode, host May Silvers interviews SEO expert Sara Dunn. Sara shares her background in digital marketing and how she got started in the events industry. She explains that SEO stands for sea…
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2 Part Series of Lead Generation - Part 2 - Which lead generation strategy should you consider - Episode 112
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Lead generation takes a personal twist in the second installment of our two-part series on this vital topic. If you haven't listened to part 1 yet, be sure to catch up for the full picture. In this episode, May zeroes in on the importance of customizing lead generation strategies to fit individual needs and situations. She identifies three key fact…
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Part 1 of a 2 Part Series of Lead Generation: Where are all the leads? - Episode 111
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The cornerstone of any thriving event planning business is effective lead generation. In the first installment of a two-part series, master event planner and business coach, May Silvers, focuses on three fundamental strategies for generating leads: the power of referrals, the potential in reactivation, and the advantage of renewal. May explains tha…
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