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We're your hosts and Business Coaching experts Mary Fain Brandt and Laura Bashore We’re sharing all our mistakes and insider tips from our 20+ years in business and how we successfully scaled up our businesses without losing our minds or our husbands. Sure you can piece it together and try to DIY your way to success OR you can listen to us every week and learn the shortcuts because we promise there are some.
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In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
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SEASON: 4 EPISODE: 17 Episode Overview: Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for …
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What if your Facebook ads could do more than just gather likes and shares? Join us as Stacy Zeal, a fractional CMO and guru in paid social platforms, helps unravel the misconceptions around Facebook advertising. Were talking through the maze of Facebook's advertising landscape, demonstrating why it should be seen as an integral part of your marketi…
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SEASON: 4 EPISODE: 19 Episode Overview: Life can be challenging. Each of us faces our own adversity. Sometimes, your stress can escalate to fear, anxiety, agitation, and even depression. If you are looking for ways to help build resilience in yourself and others, lighten your load, and brighten your outlook, then you are going to enjoy my conversat…
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Ever wondered how to find a virtual assistant who truly elevates your business? Join us as we chat with Stefan Van der Heyden, the brilliant founder of Virtue Staff. Stefan pulls back the curtain on his game-changing approach to sourcing top-tier virtual assistants, sharing just how his team filters through 40,000 applicants each month to bring you…
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SEASON: 4 EPISODE: 18 Episode Overview: The way we do business has changed. The way we market and sell has changed. So why is it that there are still so many companies that rely on old strategies and tactics to generate new business? If you are looking to level up your business development process, set yourself apart from the competition, and regai…
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Ready to supercharge your Black Friday sales strategies? Discover how to turn the biggest shopping event of the year into a golden opportunity for your business. You'll learn how to leverage online sales trends, capitalize on a 9% year-over-year increase in digital shopping, and understand the power of an average 31% discount rate to convert potent…
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Ever wondered how to become a podcast guest that hosts can't resist inviting back? Discover our top strategies for standing out and making the most of your guest appearances. In this episode of Scale Up Strategies, we share personal tales of navigating extreme weather and quirky Friday the 13th superstitions while diving into the booming world of p…
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SEASON: 4 EPISODE: 16 Episode Overview: Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that. However, …
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Ever wondered how to turn casual browsers into loyal clients with just a click? Discover the power of lead magnets and why they are a game-changer for your business. In this episode of Scale Up Strategies, we dive into the world of lead magnets, from their humble beginnings as simple PDFs to their evolution into indispensable tools for building a r…
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SEASON: 4 EPISODE: 15 Episode Overview: Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for. Not all value is equal, and today we are going to …
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We've got some exciting news to share! We have officially launched our YouTube Channel. We know you want to SEE us in action, now you can! Mary and Laura thought a fund blooper reel would be the way to kick things off. Head over and check us out. Subscribe to get past episodes and brand new episodes weekly! See you on YouTube: https://youtu.be/Rwc9…
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SEASON: 4 EPISODE: 14 Episode Overview: If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary. My guest on this episode is a powerhouse in the realm of business…
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Curious about how AI can transform your business? Imagine cutting down hours of mundane tasks and enhancing customer interaction without needing to expand your team. Join us as we, your certified AI consultants, unpack the massive potential AI holds for coaches, consultants, and speakers. We’ll even weave in a cautionary tale about dental mishaps a…
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SEASON: 4 EPISODE: 13 Episode Overview: Have you ever wondered what separates thriving businesses from those that struggle to keep their heads above water? Well, buckle up because we’re about to dive deep into the world of winning strategies and sales processes that can catapult your business and sales results to new heights. My guest, Liz Heiman, …
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Can you imagine positioning your business so effectively online that potential clients can't help but find you? This episode of Scale Up Strategies promises to equip you with six powerful methods to make your business visible in the crowded online marketplace. From word-of-mouth marketing to a compelling website presence, Mary and Laura cover the e…
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SEASON: 4 EPISODE: 12 Episode Overview: Are you looking to take your career to new levels? Do you have dreams and aspirations that you desire to achieve but are unsure how to attain? My guest on this episode will share her insights on how to connect with your heart, create meaningful goals, and deepen your knowledge and understanding of what person…
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Ever wondered how to build a personal brand that truly resonates? Join us as we sit down with Lauren Davies, a branding maestro and the visionary behind Lauren Davies Creative, who shares her transformative journey from a teenage vinyl record store owner to a personal branding powerhouse. Having met Lauren at various industry events and over deligh…
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SEASON: 4 EPISODE: 11 Episode Overview: Traveling for work or pleasure? Are you getting transferred or expanding your business to a different country? In our borderless economy, cultivating cultural fluency expands your potential by fostering trusting relationships globally. My guest today equips individuals and teams with the skills to forge meani…
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Ever wondered how public speaking can transform your coaching or consulting business? Mary Fain Brandt and Laura Bashore are here to share their firsthand experiences and invaluable tips on selling from the stage. Our latest episode of Scale Up Strategies kicks off with a personal catch-up, as Laura reveals highlights from her family trip to London…
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SEASON: 4 EPISODE: 10 Episode Overview: I’m sure we could all agree that we could use more laughter and humor in our personal and professional lives. Humor is universal, it’s empowering, it’s safe, and it’s scientific. Humor can help you create innovative solutions and products, improve staff morale and retention, increase sales, and the ability to…
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Ever wondered if failure could actually be the secret ingredient to your success? Tune in to this enlightening episode of Scale Up Strategies, where we dissect the critical role of failure in entrepreneurship. We'll share eye-opening statistics about the high failure rates of startups and draw fascinating comparisons to the educational sector. List…
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SEASON: 4 EPISODE: 9 Episode Overview: A Grow Through It Mindset is about embracing challenges and setbacks as opportunities for personal and professional growth. It's the belief that through effort, learning, and persistence, individuals can evolve and adapt in the face of adversity. This mindset encourages individuals to approach difficulties as …
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Can email marketing still be your secret weapon for business growth? You bet it can! In this episode, we're thrilled to sit down with Eddie Garrison, an award-winning marketing strategist, to dispel the myth that email marketing is outdated. Eddie shares eye-opening statistics about the billions of emails circulating daily and how often people chec…
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SEASON: 4 EPISODE: 8 Episode Overview: In today’s competitive marketplace, finding and keeping the right employees can be a challenge. What if you could create the kind of workplace where everyone wants to work? From ideas on inspiring teamwork to inspiring workplace communication, my guest today says that your workplace culture is your #1 competit…
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Unlock the secrets of scaling your business through the power of authorship! Join us as we sit down with Richard Marks, the dynamic founder of RDM Management Group, to uncover the transformative potential of writing a book for business growth. We also dive deep with Mary and Laura as they share their personal journeys and the hurdles they faced in …
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SEASON: 4 EPISODE: 7 Episode Overview: Welcome to this episode of Becoming Preferred, where we’re going to deep dive into the world of modern selling and performance excellence. I'm thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering s…
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Can a story truly transform your business? Discover the answer as we, Mary Fain Brandt and Laura Bashore, take you on an enlightening journey into the world of storytelling in marketing. In this episode of Scale Up Strategies, we reveal the psychological magic behind storytelling—how neural coupling and dopamine release can make your message unforg…
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SEASON: 4 EPISODE: 6 Episode Overview: In today’s world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior. My guest in this episo…
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Ready to transform your online presence into a magnet for potential clients and business opportunities? Tune into this episode of Scale Up Strategies. We share actionable tips to optimize your branding across multiple platforms and maintain a consistent professional image that resonates with your target audience. We've packed in some invaluable tip…
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SEASON: 4 EPISODE: 5 Episode Overview: Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your id…
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What if your personal brand could be the key to unlocking long-term business growth and unwavering customer loyalty? Join us in this enlightening episode of Scale Up Strategies, where we dissect the essence of personal branding and its distinct difference from marketing. Learn how iconic brands like Apple have harnessed brand consistency to foster …
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SEASON: 4 EPISODE: 4 Episode Overview: Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance with…
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Do you ever feel like a fraud, constantly worried that your success is undeserved? Welcome to the club of high achievers grappling with imposter syndrome! In this empowering episode, we unravel the psychological effects of feeling like an impostor, from self-doubt to the paralyzing fear of being exposed. Through heartfelt personal stories, even the…
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SEASON: 4 EPISODE: 3 Episode Overview: How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and bec…
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Can mastering your follow-up game after a networking event unlock doors to business success? This week on Scale Up Strategies, we tackle the crucial art of effective follow-up communications. Mary shares her secret weapon—AI-generated email templates—for crafting personalized and timely messages, while Laura emphasizes the importance of scheduling …
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SEASON: 4 EPISODE: 2 Episode Overview: Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving. Most companies are…
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Ever left a networking event and wondered, "What happened? Why did I attend?" You're not alone. Join us for an enlightening episode of Scale Up Strategies where Mary Fain Brandt and Laura Bashore, unpack the transformative power of strategic networking. It all starts with preparation! We'll reveal how I went from a timid networker to owning a succe…
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SEASON: 4 EPISODE: 1 Episode Overview: No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers. With the rise of remote work and hybrid work models,…
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Ever feel like you're stuck in the endless cycle of daily tasks, making no real progress on your bigger business goals? It's time to break free! Discover the game-changing habit of CEO Days as Mary and Laura share their strategies for setting aside dedicated time to work on your business, not just in it. They reveal how this special practice can re…
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SEASON: 3 EPISODE: 36 Episode Overview: Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence. There are stories that you tell yourself, whether they…
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Unlock the ultimate productivity hack we've all been searching for – making the leap into outsourcing with virtual assistants can revolutionize your business! The truth is it doesn't matter how big your business is - if you run a business, you need a VA. Don't worry, Laura and Mary are here to share their journeys, tackling the common anxieties tha…
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SEASON: 3 EPISODE: 35 Episode Overview: What fuels your passion? What makes you unique in today’s competitive marketplace and how do you get people to not just pay attention, but to PAY for your time and talent? It all begins with an idea. Maybe you want to launch or grow a business. Maybe you want to turn a hobby into something more. Or maybe you …
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Struggling to keep up with the relentless pace of your business ventures? Join Mary Fain Brandt and myself, Laura Bashore, as we crack the code to impeccable time management, vital for any entrepreneur juggling a myriad of tasks. Get ready to discover Mary's and my own experiences with the weekly grind and how we triage what's urgent from what's no…
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SEASON: 3 EPISODE: 34 Episode Overview: Are you an entrepreneur, leader, or professional looking for a change? Do you ever have the feeling that there is something bigger for you? That you are meant for more? My guest on today’s episode, helps people level up their mindset, their business and their results by helping them discover the power of thei…
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Welcome to our first episode. We may be shifting topics, but we are still sharing our best tips and advice. This is Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers. How it started: Ever embarked on a path that led you somewhere completely unexpected? That's the story of our entrepreneurial voyage—a tapestry w…
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SEASON: 3 EPISODE: 33 Episode Overview: There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help. Standing out from the…
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SEASON: 3 EPISODE: 32 Episode Overview: In today's episode, my guest and I will talk about the ever-evolving landscape of marketing. We'll dissect the current state of marketing, shedding light on what truly works and what doesn't. From the rise of digital platforms to the art of authentic engagement, we'll leave no stone unturned as we uncover the…
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Embracing a new adventure can be thrilling, and that's exactly what we're doing on our podcast! Laura Bashore and Mary Fain Brandt here, with an armful of insights and a heart full of passion for the dynamic community of go-getters. As we turn the focus of our Podcast from career coaching, we're igniting conversations around scaling your business! …
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SEASON: 3 EPISODE: 31 Episode Overview: Caveman Brain is the voice inside our heads that holds us back, based on fears that may or may not be true. It is the thought patterns and processes we use every day that are no longer working to make us successful. It is how our brains are reacting to these fears, thought patterns and processes that influenc…
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SEASON: 3 EPISODE: 30 Episode Overview: It’s no secret that the enormous complexity involved in an organizational digital transformation can hinder its success. Consequently, some 70 percent of digital initiatives fail to meet their goals. Failure can put an organization at a severe competitive disadvantage, and in some cases, can be fatal. Executi…
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