Bedste Kelsie Zarko-podcasts (2024)

1
The ABCs of Content Marketing: Adding Value - Episode 51 37:34

21d ago37:34

37:34

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials! In today's conversation, after our first-ever "this or that OR that," we're diving into the details of what it means to add value, 5 practical ways …

1
Somehow We Didn't Cry While Recording This (with 3 Content Marketing Tips to Bring it Back) - Episode 50 34:50

1M ago34:50

34:50

We're back with a brand new conversation! In today's episode, after a football-themed "This or That," we're diving into some exciting updates coming up in Kelsie's life, the emotions that come along with team transitions, and 3 aspects of content marketing that we're doubling-down on this Fall and beyond. // 📸 Follow us on Instagram: https://www.in…

1
Helping Coffee Roasters Get Profitable & Addressing Loneliness in Entrepreneurship (w/ Luke Waite) - Episode 49 49:21

2M ago49:21

49:21

For Episode 49, I had the opportunity to chat with a friend from college with a different but parallel journey to my own. I loved connecting with him for this conversation! Luke Waite is the founder and principal consultant of two companies: Pomelo Coffee Consulting and The Lev Co. His background is marked by turning inefficient cafes, cold brew co…

1
Growth Stories: Solopreneur Success (w/ Tara Bohm) - Episode 48 40:22

6M ago40:22

40:22

It's incredible to see long-term clients gain momentum through hard work and consistency, and that's exactly what has happened for Tara Bohm. Tara helps women with curly hair understand how to embrace and care for their curls, and has grown by over 80,000 followers on Instagram in the past two years. In this conversation, she and Kelsie discuss the…

1
From 15,000 to 13 Billion: Why You Shouldn't Cut Your Content Marketing Strategy Short - Episode 47 23:38

6M ago23:38

23:38

Check out Austin's LinkedIn post featuring the MrBeast tweet being discussed. Can you imagine going from 15,000 views a year to 13 billion views a year on your content? That's what happened for MrBeast, the 2nd largest creator on YouTube. And guess what? It only took 12 years! In this episode, Austin and Kelsie are diving into an insightful tweet M…

1
Connecting & Empowering Individuals with Limb Differences (w/ Lisa DeWeert) - Episode 46 48:21

7M ago48:21

48:21

Lisa DeWeert is a long-time friend of Austin's and the Co-Founder of an incredible organization called Moxie Adaptive, an organization committed to creating a space to connect and empower individuals with limb differences. Lisa was born with smaller muscles in her arms and hands, and as a result of a significant research project, met hundreds of pe…

1
Does Content Really Have a Shelf Life? - Episode 45 21:18

7M ago21:18

21:18

Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algorithms, we believe this is an overly-simplistic way to look at content marketing and today we're sharing wh…

1
Reflections on Conversations With a College Communications Class | Episode 44 24:43

8M ago24:43

24:43

In today's episode, after a "this or that" about calling/texting (apparently Austin is the only person who calls Kelsie other than her mom and grandma 🤣), we're diving into a recent experience Austin had to present to a communications class at North Central College. Most of all, we hope this conversation is a reminder to break out of your routine e…

1
Why Featuring YOU Matters in Your Content Marketing - Episode 43 23:46

8M ago23:46

23:46

You've heard us say it before: Content performs on a human level. This is one of the most important foundations of an effective content marketing strategy. But what does that look like in practice? How do contextualize content that is personal alongside the value we want to provide to our audience? Ep. 15: Why Human Connection & Relationships Are K…

1
300 Comments!? How ManyChat Has Helped Us Increase Engagement for Clients - Episode 42 23:31

9M ago23:31

23:31

Have you seen the trend across social where brands invite you to comment a specific word leading to an automatic DM popping up in your inbox? The primary tool that makes this possible is called ManyChat, and this has been a major opportunity for many brands recently, especially on Instagram. At the start of this year, we started offering ManyChat m…

1
Growth Stories: 210 Financial (w/ Kendall Stahl) - Episode 41 44:20

10M ago44:20

44:20

We've got a fun one today: Kelsie's brother Kendall, Advisor & Partner at 210 Financial (and one of our clients!), is joining us to talk about their journey to growing their firm by 10x in the last 6-8 years. In this episode, Kendall walks through how they've restructured their team, how they are marketing to an audience that is primarily over 50, …

1
Behind-the-Scenes of Writing a Coffee Table Book Series - Episode 40 33:46

11M ago33:46

33:46

Austin recently released the 101 Affirmations coffee table book series! 🎉 Today, after a holiday-themed "This or That" about Elf on the Shelf (we really hope we don't ruin any kids' belief in Santa! 🎅🏼), Kelsie is interviewing Austin about the process of writing and releasing the books along with where the vision came from. At the end, you'll hear …

1
Dungeons & Dragons For a Living? Building a Brand as a Paid Game Master (w/ Jesse William) - Episode 39 1:02:29

11M ago1:02:29

1:02:29

This week on the podcast, Austin is interviewing someone he PAYS to play Dungeons & Dragons with. That's right: Jesse William is a paid game master, someone who tells collaborative stories for a living. In this episode, you'll hear what a paid game master is, an in-depth review of why Lord of the Rings is better than Game of Thrones, how to add ele…

1
Consistently Relatable: Building a Community That Would Follow You Anywhere - Episode 38 24:30

12M ago24:30

24:30

What do Taylor Swift, Nate Bargatze, and Noah Kahan have in common? They've built communities that are excited to follow them wherever they go. In today's episode, we're exploring the connection between relatability and community, how you can take a step towards incorporating more genuine personality into your content, why the value we have to offe…

1
Is What You Offer and What You Do Clear? | Episode 37 6:54

1y ago6:54

6:54

Kelsie is here this week with a 6-minute solo episode with some GREAT encouragement for you about making sure what you do is clear to your audience. Approaching the end of the year, how can we make the best next steps simple for people? How can we balance value-centered content with clear offers? We hope you enjoy this episode! 🔥 // 📸 Follow us on …

1
Behind-the-Scenes: Compilation of 4 Videos We've Shared With Clients - Episode 36 14:58

1y ago14:58

14:58

While Austin is in the middle of moving this week, we wanted to compile some of the monthly videos we send to clients of Savage Content Collective and share them with YOU here on the podcast! 👏 In these videos, we cover topics like: The challenge of black-and-white analysis of content performance, leading with your personality, how to think about v…

1
Switchin' It Up: 6 Types of Content You Should Try Out | Episode 35 31:57

1y ago31:57

31:57

Having a rhythm and plan is so important. Occasionally, though, it's also valuable to challenge yourself and switch it up in the content you're creating! This can create some fresh excitement for yourself in your content marketing and can give your content a little burst of life in how your audience interacts with it. Today, we're sharing six ideas…

1
4 Tips for Creating Content on Threads - Episode 34 27:10

1+ y ago27:10

27:10

Threads, which is Meta’s new text-based app, has had a few weeks of life now! If you've joined or are considering creating an account, in today's episode we are sharing a few things to keep in mind as you're sharing content on this new platform. We hope this is helpful! // 📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co 🔔 Be su…

1
Play This Whenever You Need a 2-Minute Pep Talk - Episode 33 3:09

1+ y ago3:09

3:09

Entrepreneurship and leadership can be discouraging sometimes. Today's episode is just a 2-minute pep talk from Austin. No fluff, no extras, just a pep talk. Save this episode for whenever you need it, and be sure to share it with a friend who could use some encouragement as well! // 📸 Follow us on Instagram: https://www.instagram.com/savagecontent…

1
5 Tips for Leading a Remote Team - Episode 32 27:38

1+ y ago27:38

27:38

Remote work has certainly become much more normal in the past few years, but the transition hasn't been easy for every organization. As someone who has only held jobs that are remote, for Austin, launching Savage Connect Collective as a remote agency was a no-brainer, and today we work with people and clients from all over the country. In this epis…

1
Addressing 4 Common Content Creation Hesitations (w/ Mitch Nelson) - Episode 31 30:57

1+ y ago30:57

30:57

Do I have to show my face? I just don't have the personality for people to care about what I'm saying. I don't want it to be all about me. I'm not an expert. There are some common hesitations we hear as people are considering their content creation strategy, what type of content they should be creating, and how personal they need to be. Today, Aust…

1
5 Things We Don't Do Content Marketing Without - Episode 30 26:31

1+ y ago26:31

26:31

Let's be honest, we're all in summer mode already, so we've got a simple episode for you today. ☀️ We both put together a list of what we don't do content marketing without, and are walking through what made our Top 5! We hope you enjoy and find some fresh inspiration. // 🎧 Kelsie's "On-the-Road" Episode: https://www.buzzsprout.com/1819263/11576782…

1
An Important Perspective Shift on Analytics - Episode 29 11:02

1+ y ago11:02

11:02

Today, Austin is solo sharing a brief story about a conversation we had with a client about their podcast analytics. Sometimes we can get a little caught up in the details of each individual piece of content and forget to look at the performance of our content overall. Today we're exploring why that matters! // ⛳️ Find the fun golf channels I've be…

1
Reflections on Hubspot's 2023 Marketing Trend Predictions - Episode 28 29:56

1+ y ago29:56

29:56

At the beginning of every year, Hubspot comes out with their new marketing trend predictions. Now that we're almost to the fifth month of 2023, let's look back and see how those predictions have stood up! In this episode, after a "this or that" about time travel, Austin and Kelsie are walking through some of Hubspot's 2023 predictions for content m…

1
10 Quick Content Ideas If You Need Inspiration - Episode 27 33:10

1+ y ago33:10

33:10

Do you feel like your ideas are running thin for new content? Feeling a little stuck or uninspired? In today's episode, after a "This or That" about Easter candy traditions, Austin and Kelsie are walking through 10 simple ideas to add to your content plan. We hope this is helpful! // 📸 Follow us on Instagram: https://www.instagram.com/savagecontent…

1
Our FAVORITE Books, Podcasts, Shows, & Movies - Episode 26 56:10

1+ y ago56:10

56:10

We've got a fun one for you this week! In this episode, we (Austin, Mitch, and Kelsie) are going through some of our favorite resources for business & marketing, education, fun, and some inspiration. We enjoyed recording this one, and we hope you get some new books, shows, or podcasts to check out after listening! // 📸 Follow us on Instagram: https…

1
Avoiding a Scarcity Mindset in Your Marketing - Episode 25 21:00

1+ y ago21:00

21:00

If you're going to ask for trust from your audience, it's important to extend that trust back to them. Today, Kelsie is back on the podcast and we're covering how to avoid a scarcity mindset in your marketing, why the unknown metrics of content can be challenging for creators, and how to balance calls-to-action with overall value. We hope this is h…

1
Jill Savage on Reflections From Nearly 30 Years of Content Marketing - Episode 24 45:17

1+ y ago45:17

45:17

Today's episode is a special one. I (Austin) am interviewing my mom, Jill Savage, about her experience building brands through content for nearly 30 YEARS (!!). We talk about the challenge of adopting new content engines, the personal connection available in our world today, how she tracks metrics and goals related to content marketing, and what ha…

1
Starting a Podcast: Answering Common Questions We Hear (w/ Mitch Nelson) - Episode 23 33:50

1+ y ago33:50

33:50

What equipment do you need to start a podcast? What podcast host do we recommend? How do you grow your show? Today, Mitch Nelson, Partner + Podcast Director at Savage Content Collective, is joining Austin to chat about launching and growing a podcast. We hope this episode is helpful! // 🎧 Sign-up for Buzzsprout: https://www.buzzsprout.com/?referrer…

1
How to Repurpose Your Content (& Why Repurposing is Okay) - Episode 22 23:12

1+ y ago23:12

23:12

There are times when it can almost feel like it's "cheating" to repurpose content you have created in the past. However, sharing a similar message in a variety of ways is actually a great way to add value to your audience. Today, Austin and Kelsie are walking through why repurposing content is a good idea, and some practical examples of what it can…

1
6 Commitments for Effective Content Marketing in 2023 - Episode 21 26:10

2y ago26:10

26:10

As we're all kicking off 2023, many of us are setting our intentions for our lives and businesses. So what intentions and commitments should we be making in regards to our content marketing efforts? In today's episode, Austin and Kelsie are diving into 6 commitments you should make for effective content marketing in 2023! 📸 Follow us on Instagram: …

1
An Open Conversation About Perfection (with Mitch Nelson, Our New Business Partner!) - Episode 20 27:53

2y ago27:53

27:53

We talk about perfection quite a bit when it comes to content, and today we want to revisit that topic. Joining us for the conversation is Mitch Nelson, our new Partner + Podcast Director here at Savage Content Collective. In this episode, we're talking about how each of us relate to the idea of perfectionism, how Mitch is learning to let go of per…

1
Kelsie's "On-the-Road" Episode: 3 Great Questions From a College Communications Class - Episode 19 11:41

2y ago11:41

11:41

Kelsie recently had the opportunity to speak to a Communications / Social Media class at East Texas Baptist University. The students had some great questions, and a few of them would apply to you as well! On her drive back home, Kelsie recorded a solo episode, sharing some wisdom for content marketing about planning, consistency, quality, and more.…

1
The Tools We Use in Our Business - Episode 18 27:29

2y ago27:29

27:29

We've often been asked what tools we use in our business for project management, bookkeeping, communication, etc. Today, after some talk about breakfast sandwiches and spending money, we're jumping into all of the software we use to make our work at Savage Content Collective possible. We hope this is helpful! 💻 Download a free copy of "4 Daily Affi…

1
Don't Change Your Strategy Overnight - Episode 17 15:18

2y ago15:18

15:18

Not too long ago, Instagram announced they would be pushing video content more than they have been. So how should we respond to changes to algorithms or changes to content marketing platforms overall? In this episode, after a debate about ketchup and ranch dressing, we're walking through why it can be easy to over-compensate when you hear about cha…

1
How One Nonprofit Doubled Their Followers Through Consistency - Episode 16 14:45

2+ y ago14:45

14:45

One of our clients, a nonprofit organization down in Texas, recently doubled their followers over a couple days. How'd they do it? By staying consistent for seven months. In this solo episode of the podcast, Austin is sharing that story with you, and four principles that come to mind from it. Thanks for listening! 💻 Download a free copy of "4 Daily…

1
Why Human Connection & Relationships Are Key to Brand Growth - Episode 15 12:58

2+ y ago12:58

12:58

When building a brand, it's easy to get distracted from the main thing. What's that main thing? Relationship-building. In today's episode, after a "this or that" about lunch and dessert, we're diving into why human connection is a core part of business growth. We hope this is a support to you! 💻 Download a free copy of "4 Daily Affirmations for Eff…

1
4 Ways Perfectionism Limits Creators - Episode 14 21:32

2+ y ago21:32

21:32

Perfectionism is such an easy trap to fall into when it comes to content marketing, but it's not very helpful in building a brand or a community. Today, we're sharing 4 ways perfectionism limits the effectiveness of your digital content! 💻 Download a free copy of "4 Daily Affirmations for Effective Content Marketing": https://www.savagecontent.co/#…

1
5 Things to Consider When Sharing Personal Convictions Online - Episode 13 30:56

2+ y ago30:56

30:56

It's no secret that the digital age we live in can make it easy for strong personal opinions to clash, and for conflict to come as a result. So how do we approach our opinions about topics that can easily become controversial? In today's episode, we are walking through 5 things to consider when it comes to sharing personal convictions online. We ho…

1
How to Cancel Out the Guru Talk - Episode 12 14:53

2+ y ago14:53

14:53

"You need to post 30 reels in 30 days!" "You have to show your face each day in stories!" "Your podcast has to have video!" We've all heard the guru talk. People who are advocating a silver bullet that will help you grow. Today, we're talking about how you can contextualize that advice, remove pressure from yourself, and find confidence in what's s…

1
Utilizing an Interconnected Content Strategy in 2022 - Episode 11 21:19

3y ago21:19

21:19

"Interconnected content" is a big phrase we like to use around here. In today's episode, after a "this or that" about Texas sports teams, we're talking through what interconnected content means, how to do it, and why it matters! This is one shift that helps you move from a sales-forward approach to marketing to a trust-forward approach in your mark…

1
10 Things We Learned in Year 1 of Business - Episode 10 44:24

3y ago44:24

44:24

Merry Christmas and Happy New Year from our team here at Savage Content Collective! To close out the year for the podcast, we have a heated "this or that" about wrapping paper and gift bags before we jump into sharing 10 things we've learned throughout our first year as a company. It was so fun to reflect on these and we hope this list will be a su…

1
A Quick Encouragement for the Holidays - Episode 9 6:47

3y ago6:47

6:47

Happy Thanksgiving! This week, we've got a super quick episode (just 6 minutes) for you. After a holiday-themed this or that, we're jumping into the importance of giving yourself the space to rest. We hope this encouragement is valuable this week and through the end of the year! 💻 Download a free copy of "4 Daily Affirmations for Effective Content …

1
Navigating a Crazy Season of Life - Episode 8 28:12

3y ago28:12

28:12

Listen... We all have crazy seasons in life. Especially with the holidays approaching, our normal rhythm of life can kind of get thrown out the window, and it gets a lot harder to keep up all that we've had going the rest of the year. So how do we prepare for and adjust as we approach a season like this? In today's episode, after a fun conversation…

1
Emily Schwalbach on Leveraging Social Media Without Burning Out - Episode 7 44:39

3y ago44:39

44:39

This week's episode is SO fun and SO practical. We're welcoming Emily Schwalbach, Instagram expert and entrepreneur, who is passionate about helping people grow on social without burning out. In this conversation, we talk about her journey of finding confidence in her craft, how to "find your minimum" on social media, lessons she's learned about gr…

1
Questions We're Often Asked About Content Marketing - Episode 6 38:20

3y ago38:20

38:20

This week, we're quickly jumping through some questions we're often asked about content marketing. After some random chat about Christmas and a rapid-fire this or that, we're talking social media, podcasts, time management, growth, and more! We hope these are helpful! Got some questions you'd like us to address on the show? Drop them in the comment…

1
Growth Stories: The Forgotten Initiative (w/ Jami Kaeb) - Episode 5 52:32

3y ago52:32

52:32

Today on the podcast, we're sharing our first interview-style episode we're calling "Growth Stories." We hope these episodes are opportunities to highlight the non-linear growth so many people experience in building a brand and community. And first up in this series is Jami Kaeb, Founder of The Forgotten Initiative (TFI), a national ministry dedica…

1
TikTok vs. Instagram - Episode 4 44:42

3y ago44:42

44:42

This week, we're here to battle it out! Just kidding... sometimes we wish we had the personalities to do that effectively. But instead, we're here to simply chat through our top 5 favorite things about both Instagram and TikTok. Hopefully you learn a couple new things in this one, get some inspiration, and find a few laughs along the way! 💻 Downloa…

1
Finding Confidence in Who You Are and Who You're Not - Episode 3 39:06

3y ago39:06

39:06

Welcome back to Marketing Should Be Fun! For Episode 3, we've got lots of laughs before we jump into a conversation all about confidence! This is a foundational aspect of building a brand, developing a community, and living a life you're proud of. In this episode, we're covering 5 truths that are so important for all of us to internalize. We hope t…

1
Building a Brand Without Living on Your Phone - Episode 2 31:46

3y ago31:46

31:46

Welcome back to the show! For Episode 2, we're talking about another favorite topic around here: The value of letting values and boundaries guide your time so you're not glued to your phone 24/7 as you're building a brand. It's so easy for us to let notifications be what determine our time, but that's a road to burnout and a life distracted. So lis…

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