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We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
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Follow along as Greg Hartle and Jason Zook, two serial entrepreneurs, transparently discuss which real-time actions move the needle in their respective small businesses and which fall short.
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Follow the journey as Jason Zook, founder of IWearYourShirt, BuyMyLastName, and BuyMyFuture, writes his next nonfiction book publicly on watchmewrite.co. Can Jason finish writing the first draft of his second book in just two weeks? Tune in to find out!
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A short daily podcast that tracks the progress of Jason Zook's latest project BuyMyFuture. BuyMyFuture is the opportunity to buy an entrepreneur's life work for $1,500. If you want to create more, sell more, and teach more, then buying Jason's future is right for you.
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Invisible Office Hours
Paul Jarvis and Jason Zook host a seasonal podcast for entrepreneurs and creative professionals who aren't confined to literal office hours. They also talk about vampires and zombies sometimes.
Invisible Office Hours is a seasonal podcast for people that aren't confined to a literal office or that aren't confined by conventional thinking. Hosted by Jason Zook and Paul Jarvis the show covers a wide range of topics that all touch on aligning your thinking with your journey, and dealing with the bumps along the way. Topics include criticism, selling out, positivity and we release new episodes Netflix-style throughout the year.
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Ready to chase that dream? Want to quit your 9-5 job? Just need a little nudge to get you into creation mode? The Action Army podcast helps entrepreneurs, small business owners, creative people, and anyone else who wants to take more action in their lives and businesses. Jason Zook is the host of the show and is best known for his entrepreneurial antics with IWearYourShirt, BuyMyLastName, SponsorMyBook, and BuyMyFuture. Jason shares a weekly topic and highlights the success of someone in the ...
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Sleeping With The Boss
Jason Zook and Caroline Winegeart host Sleeping With The Boss, a relationship show about living together, working together, and loving together.
Sleeping With The Boss is a weekly show about relationships, work life balance, and entrepreneurship. Hosted by a couple that live, work, and sleep together - Jason Zook and Caroline Winegeart.
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Design, Business, Life
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221 - Teachery's Lifetime Plan experiment results
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Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let’s dive into it! In this episode, we talk about a huge shift in direction for Teachery as a business. What might seem simple on the surface to offer a Lifetime (Pay-Once) Plan to Teachery, is actually quite complex. We share how we …
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220 - Deconstructing our pre-launch strategy
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If there’s ONE thing we believe makes every launch successful, it’s having a pre-launch strategy. Specifically, we like using a 4-week email lead-up series based around a few key themes. Over the past 10 years, we’ve used pre-marketing to get people ready to purchase all kinds of things. That strategy was never fully dialed-in and easy to share wit…
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219 - $1m+ in digital products as an intuitive creator (Michelle Rohr interview)
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1:09:59
What if you didn’t have to use all the standard tactics and strategies to make millions of dollars selling digital products? We interviewed Michelle Rohr, founder of Secret OWL Society, to find out how she harnesses her intuition to sell courses, templates, planners, and more without stress or overwhelm. 🔗 Michelle’s business is https://secretowlso…
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218 - Are Done-For-You courses the new thing?
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Is the future of digital products and selling information online moving towards Done-For-You? We believe so and we’ll share why and what we’re doing about it (and what you should do too!) In this episode, we talk about a big shift we’re seeing in customer behavior and how that impacts solopreneur creators. Having been in the online course industry …
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217 - From 7 sales to $30,000 launch (Wayne Fick interview)
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We are doing something we’ve NEVER done before in 200+ episodes of our podcast… having a guest! We are excited to share this chat with our friend Wayne Fick, who, over the past two years, he transitioned from working with clients, having zero audience, to selling his own digital products, and building a calm business that he’s thoroughly enjoying. …
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Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, the reality of Evergreen is far from this idyllic picture… This week, we discuss selling digital products Evergreen vs Launches. While Evergreen is often…
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215 - This is the #1 key to getting MOMENTUM
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Since the beginning of the year, we’ve been on a mission to help more entrepreneurs build businesses that allow them to live a balanced life. We initially thought the key was giving our members one thing to focus on each month through our live coaching sessions. While this provided clarity, it also led to overwhelm as members felt they had to prior…
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214 - 4 tips to never have a FAILED launch again
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Have you ever had a product launch flop? If you haven’t but want to avoid ever having a “floppy” launch 😅, this episode has four actionable tips for you. We know firsthand the excitement and hard work that goes into creating a digital product, but what happens when all that effort leads to disappointment? In this episode, we're sharing our personal…
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213 - Behind the scenes making our next product
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We’re creating our first new product in years and taking you along on the journey behind the scenes! The product is called Calm Launch Formula and it’s a done-for-you online course that helps you plan your next digital product launch using our proven system. What goes into creating a new product? How is this different than a standard online course?…
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212 - It’s so hard to get going again
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We officially created and posted our very first piece of social content for Teachery 😂. But… there were some mental hurdles when it came time to hit publish and we’re going to share how we worked through those. If you’ve been following along the past few weeks, we were on a content creation extravaganza and we’ve finally reached PUBLISHING time! We…
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211 - 8 weeks out from launching (our plan!)
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We are two months out from our next enrollment period for WAIM Unlimited and wanted to give you a behind the scenes look at everything on our to-do list pre-launch. This is our first enrollment period in over a year that includes a new program! We’re creating the “Calm Launch Formula,” a product to help you plan your own 2-week launch based on our …
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There is a ton of glamorization when it comes to having a “team” in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you?? In this episode, we share our thoughts on keeping our “team” small and not going down the path of hiring more people. We’re not saying hiring people is bad, but for us, managi…
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209 - Will this content batching plan work??
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Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we’re experimenting with this month. We’ve been on a break from consistently creating social media and video content for nearly 3 years 😬. But, that’s all about to change and we’re getti…
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208 - A BIG shift in our content focus
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After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we’ve finally landed on the right answer for our core business…. maybe? One thing we know for sure, we’ve always operated Wandering Aimfully as generalists. We can help with email marketing, copywriting, branding, etc. Sure, we were always trying to help …
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207 - We found a solid article writing process
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Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out! Writing informative articles is not our favorite thing, BUT, after working on the task for a week we feel like we found a good groove. In this epi…
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206 - We hired an SEO strategist for Teachery, here's their plan...
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Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and we’re going to share their plan of action in this episode. The report we got back from an SEO Strategist does confirm that keyword-based articles are still working in 2024, especially for SaaS companies like Teachery. From the report, we have a 3-pron…
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205 - How video went, what content goes where, scrapping our goals
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The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too). There has been ONE clear friction point for us over the years when working together and that’s... Long-form videos. It’s some combination of our two stro…
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204 - How we’re thinking about Teachery VIDEO content
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Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of what’s to come this week as we pivot to long-form YouTube content for Teachery. If you didn’t listen to last week’s episode, we’re embarking on a 5-week content journey to get back into the groove …
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203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts)
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Here we go, folks! We’re back on the short-form video creation train and this week we’re sharing our plan of action for Teachery. We’ve been off social media for 2.5 years, so this is quite the journey! If you missed last week’s episode, we’re embarking on a 5-week content extravaganza 😂 for our two businesses. This week is the official first week …
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202 - Getting back on social media (steal our content plan)
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Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We’ve only been creating “nurture” content for the entirety of our WAIM business and that’s about to change! This week, we’re kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a …
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201 - We fell short of our launch goals. What did we learn?
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We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn’t quite hit the mark. Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, …
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Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser known?) stories from our entrepreneurial pasts. We each picked a few stories for the other to share without telling them ahead of time — fun! In some ways it feels like we’ve recorded 200+ episodes of this podcast, but in other ways, it kind of…
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199 - The truth about working with your spouse
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We’ve been working together in some capacity for almost 15 years! In that time, we’ve learned how to communicate, navigate each other’s emotions, but we still run into difficult moments like we did this week. In this episode, we want to share our experience as a couple who works together (on two businesses!) but also how you can apply some of our l…
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198 - How to choose when you have lots of ideas
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What do you do when you have a TON of ideas and all of them feel like they need your attention? How do you sort them, prioritize them, and schedule them? Thanks to listener Leah W. for submitting this week’s podcast topic! This is a timely one for us as of recording because we’re overflowing with ideas for our two businesses (Teachery and Wandering…
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197 - 7 *magical* tools that've changed our biz in the past year
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We thought it would be fun to share the tools that we’re super excited to be using in 2024! Most of these are used for biz purposes, but a few them overlap with life too. If you’re a fan of the video game MarioKart (any version!) then you’ll know about the items you can collect in the “?” blocks throughout each race. As we shared the seven tools, J…
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