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Closing sales in the HVAC industry can be overwhelming and high pressure. Every episode we will break apart the components of a sales call and walk you through all the way to the close. We will cover everything from the basic structure of a great appointment to how to overcome all the objections that con be thrown at you. Whether you are a rookie or a seasoned expert, this show is for you!
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We speak to Aaron Engel from DiversiTech about UV light technology for indoor air quality of grow ops and agricultural applications. https://www.diversitech.com/https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvackn…
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In this exciting episode, we welcome Stephen Dale to the Close It Now team as our newest trainer! Stephen has an impressive track record in the HVAC industry, with years of experience training top sales teams with organizations like The New Flat Rate, Power Selling Pros, and Lennox. He joins us to share his insights on mindset and introduce a power…
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In this insightful episode, Sam Wakefield sits down with Tommy Mello, the founder and CEO of A1 Garage Door Service, to dive into the balance between passion and structure in business. Tommy shares his journey of building a successful company, emphasizing that while passion is essential, it’s not enough without the right systems in place. They disc…
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In this thought-provoking episode, we dive deep into the idea that time is an illusion and explore how your daily habits play a critical role in shaping your future. We discuss how to break free from the constraints of time, reframe your mindset, and take intentional steps to create the success you desire—both personally and professionally. Key Top…
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In this eye-opening episode, we uncover the hidden strategies and psychological insights that top sales performers are using to dominate the game—secrets they aren’t sharing with anyone else. Sam Wakefield dives deep into the homeowner's mind, breaking down the key awareness lesson that separates the elite from the average. Understanding how homeow…
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In this deeply personal episode, I step away from the usual sales training to reflect on something much more profound: the value of time. After losing a close friend’s mother to unexpected cancer, I’ve been reminded how fragile and fleeting life can be. This episode is an honest and vulnerable look at how loss has made me re-evaluate what truly mat…
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In part 2 of 3 we speak to Jason Esteves from Seitron Americas. We discuss intermediate combustion analysis. Jason tell us how to get proper combustion efficiency in a 2 pipe system. We also briefly discuss how to find cracked heat exchangers using a combustion analyzer. https://seitron.com/en_us/novo-combustion-analyzer.html https://www.master.ca/…
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We speak to Keith Clark and John Fanetti from ICM controls about low ambient air conditioning and refrigeration operation. We compare fan cycling vs fan speed. We discuss the ICM 325A which can control fan speed based on temperature or pressure. https://www.icmcontrols.com/product/icm325a/ https://www.master.ca/professional/www.cintas.com/HVACKnowI…
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Let's go on a journey of psychology and influence! Int his episode we cover a simple ingredient that when added to your arsenal will spice up any conversation. More importantly we discuss what it takes to get out of the rut of the fall slump. Host Bio: Sam Wakefield is the host of the "Close It Now" podcast and an expert in sales strategies. With y…
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In this must-hear episode of Close It Now, host Sam Wakefield dives deep with Jay Samit, a globally recognized disruptor and expert in transforming industries. With a career that spans leading roles at Sony, EMI, and helping to launch LinkedIn, Jay’s experience is unmatched when it comes to guiding businesses through turbulent times and teaching th…
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Marketing your skilled trades business in 2024 is much different than it was back in day. There's many strategies outside of word of mouth, like social media, and utilizing Google's tools for local targeting. Listen to industry professionals, Greg Crumpton, Terence Chan and Ryan Hache discuss this with me (Gary McCreadie) in this live conversation …
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Think your sales team has what it takes to succeed? Think again. In this episode, Sam Wakefield exposes the 10 critical rules most sales teams are breaking—and it’s sabotaging their success. With decades of experience leading high-performing teams, Sam lays out the code of conduct that separates winners from everyone else. Key Takeaways: Uncover th…
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On this short episode we discuss why it's important to carry a combustion analyzer and use it on every service call. Gas appliances can deviate from day one performance and may need cleaning or the gas/air ratio may need to be adjusted. Check out Jobber www.getjobber.com/hvacknowitallCheck out the full Navien walk through https://youtu.be/E6UmOK9nr…
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In this episode, Sam Wakefield and Dan Lievens of Share One dive into the game-changing power of video testimonials. They explore how businesses are missing out by not utilizing this powerful tool, and why video feedback can be a secret weapon for building trust and boosting conversions. Key Points: Underutilized Potential: Learn why video testimon…
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In this episode, Sam Wakefield shakes up conventional sales wisdom by introducing a concept that will keep your pipeline moving, even when you can't close the deal on the spot. Sam dives into the BAMFAM strategy (Book a Meeting From a Meeting), a game-changing approach that ensures you never leave a homeowner interaction without a next step in plac…
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In part 1 of our 3 part series, we speak to Jason Esteves from Seitron Americas about basic combustion analysis. We will record an intermediate and advanced session in the coming weeks. Seitron has launched a new combustion analyzer, check out it out. https://seitron.com/en_us/novo-combustion-analyzer.html https://www.master.ca/professional/www.cin…
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In this episode of the Close It Now podcast, Sam Wakefield gets real about one of the biggest reasons salespeople lose deals—blaming the customer. Instead of pointing fingers, Sam breaks down how to effectively handle sales resistance during appointments. Whether it’s overcoming objections or identifying hidden concerns, Sam offers actionable strat…
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We speak with Ejner Kobbero from Danfoss about the stainless steel thermostatic expansion valve, known as the TU series from Danfoss. https://www.danfoss.com/en/products/dcs/valves/thermostatic-expansion-valves/thermostatic-expansion-valves/tu-thermostatic-expansion-valves/ We cover how to install the valve, how to adjust it and we also talk about …
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In this heartfelt episode of the Close It Now podcast, Sam Wakefield explores the true meaning of caring for homeowners and how genuine concern can set you apart in sales. He discusses why showing up authentically with care and concern can transform your relationship with customers, making traditional sales tactics unnecessary. Sam also emphasizes …
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In this insightful episode of the Close It Now podcast, Sam Wakefield sits down with Sebastian Jimenez, the visionary CEO of Rilla Labs. Together, they delve into how Rilla is revolutionizing the sales industry by using advanced data analysis to refine and accelerate sales conversations. Discover how Rilla's AI-driven insights can help your sales t…
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It's important to understand how products in the HVAC industry are researched and developed. On this episode we tackle UV dye and speak to John Godden and Matthew Cowley from Spectronics Corporation about Spectroline UV dye. We talk about what it's made from and why, at a high level, it won't damage a system. https://spectroline.com/hvac-fluorescen…
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Episode Title: What's Working, What's Not, What's Next Episode Description: In this episode of the Close It Now podcast, Sam Wakefield is joined by Jennifer Bagley, CEO of CI Web Group, to discuss the rapidly evolving landscape of the trades industry. Together, they explore how artificial intelligence (AI) is reshaping the industry, providing actio…
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Have you ever needed additional thermostat wire and couldn't run a new one? We speak to Ken Wiklund and Ashton Shura from FAST-STAT on the many solutions they offer for additional thermostat wire when it's not realistic to run a new one.https://fast-stat.com/https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase htt…
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We speak to Sam Pillar, CEO of Jobber, about generation Z and the skilled trades. The talking points from this conversation is taken from Jobber's Annual Blue-Collar Report, link below. https://getjobber.com/reports/blue-collar-report-2024/?utm_source=PS_Ambassador&utm_medium=organic-bp&utm_campaign=bcr-2024#bcr-download-reporthttps://www.master.ca…
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In this episode, we dive headfirst into the tough realities of the industry today. We explore how stressful situations can lead us to rely on certain vices—habits that might be holding us back more than helping us. We discuss the importance of recognizing these patterns and finding healthier ways to cope with stress. Additionally, we tackle the top…
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We speak to Aaron Longacre from Testo, Nick Stojkovski from Inficon and Gerry Wagner from Tosot. Our conversation sticks to the present and future of HVAC diagnostics. We have transitioned into the digital age of HVAC troubleshooting, this trend is here to stay and will only gain momentum as time moves on. https://www.master.ca/professional/ www.ci…
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We speak to Tony Furst, hydronics Guru, about how to properly pressure test a hydronic system to test for leaks before start up. We analyze pressure testing with air vs. fluid and why one is safer than the other. https://www.master.ca/professional/ www.cintas.com/HVACKnowItAll Save 8% on your purchase https://www.trutechtools.com/ with promo code k…
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We speak to Jeff Kukert from Copeland. Our discussion revolves around mitigating compressor failure using best install practices.Jeff also talks to us about common scroll compressor field failures due to lack of maintenance or poor install practices.Full YouTube videohttps://youtu.be/SVkDRaJptao https://www.master.ca/professional/www.cintas.com/HVA…
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In this episode of the "Close It Now" podcast, host Sam Wakefield addresses a common challenge faced by sales professionals: the summer slump. Sam shares a foolproof exercise designed to help you hyper-grow as a person and get back on track as a top performer. This powerful exercise not only helps you overcome the summer slump but also shows you ho…
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In this episode of the "Close It Now" podcast, host Sam Wakefield sits down with Stephen Martinez, author of "The American Dream," host of "The American Dream" podcast, and founder of the American Dream Event. Stephen shares his inspiring mission to bring financial literacy and business education to the Hispanic community, an often underserved popu…
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In this episode of the "Close It Now" podcast, host Sam Wakefield shares an incredibly simple and effective method to uncover and handle real objections at the end of a sale. Sam delves into practical techniques that help identify hidden objections and transform potential hurdles into opportunities to close deals. This episode is packed with action…
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In this episode of the "Close It Now" podcast, host Sam Wakefield sits down with Shelby Breger from Conduit Tech to dive deep into the importance of Manual J load calculations in the HVAC industry. They discuss why these calculations are crucial, how and when to use them, and provide a high-level overview of Conduit Tech's innovative software that …
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In this insightful episode of the "Close It Now" podcast, host Sam Wakefield delves into the art of navigating conversations with homeowners who are hesitant to become club members, even when it's more cost-effective than repairs. We dive deep into the psychology behind why someone might resist making a purchase and uncover the underlying reasons f…
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We speak to Steve Nixon, who is a refrigeration instructor and program leader at Camosun College in British Columbia.We speak candidly about HVAC discussing everything from education to field methods and tools. https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowi…
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We speak to Craig Migliaccio from AC Service Tech about refrigerant leak checking. There are many ways to check for refrigerant leaks. Nitrogen and soap, electronic leak detectors and even ultra sonic leak detection. https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code…
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In this episode of the "Close It Now" podcast, host Sam Wakefield delves into the fascinating psychology behind multiple exposures and their impact on consumer decisions. Learn a powerful ninja trick that can instantly improve your appointment setting and discover the most underutilized tool for building instant rapport with homeowners. This episod…
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In this heartfelt episode of the "Close It Now" podcast, host Sam Wakefield sits down with Jerome Myers, founder of Exodus and host of the Dreamcatcher podcast. Together, they explore the emotional and mental challenges faced by Apex performers. Jerome shares his profound insights on the downfalls and struggles these high achievers encounter, along…
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We speak to Lenny Diaddario from Copeland and Chris Harris from the National Coalition Of Certification Centers. Copeland and NC3 have teamed up to provide skilled training to help reduce the skills gap in HVAC and refrigeration. https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ wi…
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In this episode of the "Close It Now" podcast, host Sam Wakefield delves into the human psychology surrounding belief systems and how salespeople unknowingly disqualify homeowners from the ability to buy. Often, our own beliefs and assumptions create barriers that prevent potential customers from making a purchase, and we may not even realize it. S…
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In this episode of the "Close It Now" podcast, host Sam Wakefield continues his conversation with Jason James, an HVAC veteran and the #1 IAQ salesperson at a 21-location company. This part 2 episode focuses on the microscope technique, featuring an in-depth role play session designed to help you master the art of serving homeowners at the highest …
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In this episode of the "Close It Now" podcast, host Sam Wakefield dives deep into the struggles faced during the early years of a sales career. Emphasizing the powerful mindset of "I win or I learn," Sam discusses the importance of not comparing yourself to others and avoiding frustration on the journey to mastering sales. This episode is packed wi…
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In this episode of "Close It Now," host Sam Wakefield is joined by TJ Moon, a renowned business and sales coach specializing in exteriors, roofing, windows, and doors. Together, they engage in a dynamic role play session focused on handling and overcoming common closing objections in exterior sales. TJ shares his expert insights and practical strat…
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We speak to Ilija Martinovich, Rachel Plein, Jason Norman and Matt Waxer on this live episode at CMPX. We discuss: things they didn't tell you about HVAC and many other HVAC related topics. https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HV…
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In this episode of the "Close It Now" podcast, host Sam Wakefield dives into strategies for increasing the average ticket for basement work. If most of your projects are in basements, you know there are certain limitations on the scope of work. However, your imagination and a variety of accessories or improvements can significantly enhance homeowne…
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Unlocking Sales Mastery: Insider Tips and Role Play with Brian Burton from the Waste No Day Podcast In this exciting episode of "Close It Now," host Sam Wakefield sits down with Brian Burton from the Waste No Day Podcast for an in-depth discussion on what makes a top salesperson. Brian shares invaluable insights and practical tips that can help you…
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