Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche?
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I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?Af Frank Kern
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On a new campaign, how much time do you give each ad until you switch it off again?
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How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...Af Frank Kern
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Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...Af Frank Kern
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I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out?
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So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound u…
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In my ads, do I always have to ask for the email to make a follow up sequence?
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So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...Af Frank Kern
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How should we expand our target interest when many of the related interests and audience insights are not targetable?
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How should we expand our target interests when many of the related interests and audience insights are not targetable?Af Frank Kern
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What's it cost to get a qualified application filled out?
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What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to ge…
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When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important?
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I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...…
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Do you have a solution or any best practices to make ads work for clients in small cities with small audiences?
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I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...…
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What type of lead magnet do you suggest for a high-end video production company?
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I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...Af Frank Kern
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How do you ease up your workload to focus more on the sales side than the deliverables side?
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I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business own…
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Any recommendations for the hiring process when basically looking for a clone of yourself?
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Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...Af Frank Kern
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Why Marketing Quit Working (And What To Do Instead)
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We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...Af Frank Kern
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We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.
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What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people).…
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How do I go about differentiating myself from the competition?
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I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?Af Frank Kern
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Can you recommend the best online sites for creatives to use to create videos and assets?
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What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.Af Frank Kern
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Any tips to get people really engaged from the get-go? Should there be a warm-up period?
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Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 peop…
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