Hello from the Harkness Career & Technical Center
…
continue reading
Welcome to The MCA Prodcast. This is your fix for everything innovative in advertising production. On each episode MCA's founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future. He'll be asking searching questions about their views of what will be coming round the corner so brands can act smarter and with greater efficiency, to deliver outstanding creative campaigns. You'll hear who might be their best partners ...
…
continue reading
1
Live at Cannes – Unlocking the Power of Storytelling and Creativity in Business
32:41
32:41
Afspil senere
Afspil senere
Lister
Like
Liked
32:41
This week on The MCA Prodcast you’ll hear one of the brilliant panel sessions from this year’s LBB and Friends Beach at Cannes. We are all story tellers, and this panel is about the power of storytelling and how creativity can be crucial to the success of any business. Pat Murphy chairs the session and is joined by: · Doerte Spengler-Ahrens - Chair…
…
continue reading
1
Carl Addy – Combining many small ‘woos’ to create one big WOW
31:54
31:54
Afspil senere
Afspil senere
Lister
Like
Liked
31:54
This week on The MCA Prodcast Pat Murphy talks to Carl Addy, Executive Creative Director at The Mayda Creative Co. Carl delivers ground-breaking visual work in design, digital media and immersive VR technology. He works in both live action and animation, combining his obsession with music with his knowledge of digital trends and film making. Carl e…
…
continue reading
1
Paul Burke – Theatre of the Mind: The Art of Copywriting for Radio
40:01
40:01
Afspil senere
Afspil senere
Lister
Like
Liked
40:01
This week on The MCA Prodcast Pat Murphy talks to author and copywriter Paul Burke, the most successful radio writer and producer in the world. Paul’s written many of the nation’s most-loved commercials and won many awards for his work through the years. As well as being a published author, Paul has recently adapted two of his books for the big scr…
…
continue reading
1
Matt Miller – The changing production process: How the workflow has evolved, and where next?
42:52
42:52
Afspil senere
Afspil senere
Lister
Like
Liked
42:52
This week on The MCA Prodcast Pat Murphy talks to Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP). AICP represents the interests of independent companies that specialise in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. Matt looks bac…
…
continue reading
1
Wesley ter Haar – Digital Evolution, AI Creativity, and Strategic Leadership
27:48
27:48
Afspil senere
Afspil senere
Lister
Like
Liked
27:48
This week on The MCA Prodcast Pat Murphy talks with Wesley ter Haar. Wesley is the co-founder of Media.Monks, a digital-first marketing and advertising services company that connects content, data, digital media and technology services across one global team built from the bottom up. He sits on the boards of SoDA (The Digital Society) The One Club …
…
continue reading
1
Sir John Hegarty – From Storytelling to Branding: How Creativity Fuels Business Success
48:59
48:59
Afspil senere
Afspil senere
Lister
Like
Liked
48:59
This week on The MCA Prodcast Pat Murphy talks to John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity. He was a founding partner of Saatchi and Saatchi in 1970 and founded Bartle Bogle Hegarty in 1982. John looks back on his career, including launching Saatchi and Saatchi and reveals why his name isn’t abo…
…
continue reading
1
Kristen Cavallo – Fostering Inclusivity and Innovation in Ad Leadership
35:17
35:17
Afspil senere
Afspil senere
Lister
Like
Liked
35:17
This week on The MCA Prodcast Pat Murphy talks with Global CEO of MullenLowe Global Kristen Cavallo. Previously, Kristen stewarded The Martin Agency to great heights, including being named as U.S. Agency of the Year, Ad Age’s Agency of the Year and making the Fast Company Most Innovative Companies list. Kristen is a leading voice in the advertising…
…
continue reading
To mark the end of a really successful season 2, we bring you a very special episode of The MCA Prodcast as we look back on some of our favourite bits of advice that guests have given us over the last few months. Pat Murphy has been lucky enough to sit down with some of the real shining lights in our industry and we’ve covered so many different top…
…
continue reading
1
Andrew Robertson – Understanding the balance between what’s important and what’s interesting
35:36
35:36
Afspil senere
Afspil senere
Lister
Like
Liked
35:36
This week on The MCA Prodcast Pat Murphy talks to Andrew Robertson, President & CEO of BBDO Worldwide where he’s worked with some of the world’s biggest brands including Meta, AT&T, FedEx, GE, Mars Inc., PepsiCo, SAP and Wells Fargo. He has been inducted into the American Advertising Federation Hall of Fame and currently serves on the Board of Hope…
…
continue reading
1
Anastasia Leng – The Measurability behind the Magic of Creativity
38:03
38:03
Afspil senere
Afspil senere
Lister
Like
Liked
38:03
This week on The MCA Prodcast Pat Murphy talks to Anastasia Leng, Founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands by helping them to measure creative efficiency, consistency, representation, and impact across all creatives worldwide. In this episode Anastasia talks us through the bir…
…
continue reading
1
Melania Kulczycka – Creating Limitless Realities with Virtual Production
26:35
26:35
Afspil senere
Afspil senere
Lister
Like
Liked
26:35
This week on The MCA Prodcast Pat Murphy talks to Melania Kulczycka, Client Director at VuFinder Studios. Melania has supported the execution of projects using virtual production technology for brands such as Beko, Bosch, Veet, Calgon, and many others. Vufinder is a virtual production studio that utilises LED screens, Unreal Engine, tracking system…
…
continue reading
1
Rishad Tobaccowala – The Journey towards a New Era in Marketing
43:50
43:50
Afspil senere
Afspil senere
Lister
Like
Liked
43:50
This week on The MCA Prodcast Pat Murphy talks to author, speaker, and podcaster Rishad Tobaccowala whose extensive career has covered almost every area of marketing and strategy. Rishad spent nearly four decades at Publicis Groupe, and spent time as Chairman of Digitas and Razorfish, two of the largest marketing transformation agencies in the worl…
…
continue reading
1
John Osborn – The Green Evolution of Advertising
31:10
31:10
Afspil senere
Afspil senere
Lister
Like
Liked
31:10
This week on The MCA Prodcast Pat Murphy talks to John Osborn, Director for Ad Net Zero in the USA. Originally launched in the UK, Ad Net Zero has grown to over 100 supporting companies, and now counts over 50 supporters in the US. John is leading Ad Net Zero to leverage the power of its supporters to educate, set benchmarks & standards, measure an…
…
continue reading
1
Nick Dodet – Innovation, Sustainability and the Future of Advertising in China
31:07
31:07
Afspil senere
Afspil senere
Lister
Like
Liked
31:07
This week on The MCA Prodcast Pat Murphy talks to Nick Dodet, Founder and Managing Partner at PIG China. Over the years, Nick has produced over 800 TV commercials, including some of the biggest films in Chinese advertising history. He’s worked with iconic global talent such as Leonardo Di Caprio, Nicholas Cage, David Beckham and Jodie Foster to nam…
…
continue reading
1
Jos van Oostrum – A journey from Zoology to Sustainability in Big Business
35:53
35:53
Afspil senere
Afspil senere
Lister
Like
Liked
35:53
This week on The MCA Prodcast Pat Murphy talks to Jos van Oostrum, Senior Director for Mars Sustainable Solutions at Mars Incorporated. Jos is a zoologist with a passion for our relationship with life on land and below water. At Mars, Jos leads a team whose mission is to find scalable solutions to help restore the ecosystems that Mars depends on an…
…
continue reading
1
Nick Johnson – Regulation and legality in AI
25:19
25:19
Afspil senere
Afspil senere
Lister
Like
Liked
25:19
This week on The MCA Prodcast Pat Murphy talks to Nick Johnson, Global Head of Tech, Media & Comms at international law firm Osborne Clarke. Nick is a leading advertising law and digital regulation specialist and advises the most successful brands, platforms, media owners and agencies as well as fast-growth businesses. Nick talks through the transf…
…
continue reading
1
Efrain Ayala - The challenges of Diversity and Inclusion in Advertising
29:50
29:50
Afspil senere
Afspil senere
Lister
Like
Liked
29:50
This week on The MCA Prodcast Pat Murphy talks to Efrain Ayala, Global Creativity and D&I Director at Reckitt. With more than 15 years of experience under their belt, Ayala is known for their strategic approach to DE&I, which not only elevates the conversation but also produces measurable progress. Their unwavering commitment to creating a more inc…
…
continue reading
1
Matt Cooper - The ‘Little Black Book’ for the production industry
22:12
22:12
Afspil senere
Afspil senere
Lister
Like
Liked
22:12
This week on The MCA Prodcast Pat Murphy talks to Matt Cooper, Founder and CEO of Little Black Book which has grown from a humble guide about worldwide advertising hubs, to an editorially-led global news platform and creative industry fame factory. Hailed ‘THE communications business for the communications world’, LBB aims to celebrate creativity a…
…
continue reading
1
Tanya Bogin - Localisation is not just adapting words, it’s adapting nuance
24:33
24:33
Afspil senere
Afspil senere
Lister
Like
Liked
24:33
This week on The MCA Prodcast Pat Murphy talks with Tanya Bogin, Managing Director of Craft Worldwide in London. Tanya oversees end-to-end creative production operations, as well as global campaign localisation for IPG Partners and direct clients. She has over 14 years of experience in advertising and has been responsible for developing integrated …
…
continue reading
1
Jeroen van de Waal - Building engineered reefs to restore habitats, regenerate biodiversity and absorb carbon
26:20
26:20
Afspil senere
Afspil senere
Lister
Like
Liked
26:20
This week on The MCA Prodcast Pat Murphy talks with Jeroen van de Waal, a Dutch entrepreneur and conservationist passionate about the Oceans, who dediactes his life to Ocean Literacy and Ocean Health. Jeroen is founder of The Reef Company which is on a mission to build a smart network of engineered reefs around the world, which will restore habitat…
…
continue reading
1
Richard Glasson - Tech Innovation and its effects on media production and consumption
31:32
31:32
Afspil senere
Afspil senere
Lister
Like
Liked
31:32
This week on The MCA Prodcast Pat Murphy talks to Richard Glasson, Global CEO of Hogarth Worldwide, the world’s leading creative content production company. Hogarth combines craft and innovation to bring work to life for clients such as Ford, Rolex and Dyson. In his 12 years at Hogarth, the company has grown organically from 150 people largely base…
…
continue reading
1
Úrsula Mejía Melgar - Diversity, Inclusion and Sustainability in Advertising
35:19
35:19
Afspil senere
Afspil senere
Lister
Like
Liked
35:19
This week on The MCA Prodcast Pat Murphy talks to Úrsula Mejía Melgar, Marketing Director Southern Europe at the world’s leading premium drinks company Diageo. Úrsula is responsible for the strategy, marketing and innovation for the company’s portfolio across categories and markets in the region. A food engineer by training but a marketer by trade …
…
continue reading
1
Josh Tsui - What is a ‘regular career path’ in our industry?
29:08
29:08
Afspil senere
Afspil senere
Lister
Like
Liked
29:08
This week on The MCA Prodcast Pat Murphy talks to Josh Tsui who is DePaul University’s Director of Innovation for the Jarvis College of Computing and Digital Media. Joshua Tsui spent over two decades working in video game development at EA and Midway Games on iconic franchises such as Mortal Kombat, WWE, and Fight Night. He also co-founded two AAA …
…
continue reading
1
Tina Fegent - A look inside marketing procurement
39:39
39:39
Afspil senere
Afspil senere
Lister
Like
Liked
39:39
This week on The MCA Prodcast Pat Murphy talks to Global Marketing Procurement Consultant Tina Fegent. Tina was one of the first to work in Marketing Procurement over 25 years ago, and has worked with many brands and organisations at a strategic level to help identify what is required to make marketing procurement a success. Tina is also Chair of t…
…
continue reading
1
Steve Keller - Build your sonic strategy first
32:20
32:20
Afspil senere
Afspil senere
Lister
Like
Liked
32:20
This week on The MCA Prodcast Pat Murphy talks to Steve Keller, Sonic Strategy Director at Studio Resonate, an in-house audio-first creative consultancy, offering support to brands that advertise on SXM Media's platforms: Pandora, SiriusXM, Stitcher, and Soundcloud. Steve is recognised as one of the leading experts in the field of sonic strategy an…
…
continue reading
1
Darren Richardson - What will marketing look like in the metaverse?
24:59
24:59
Afspil senere
Afspil senere
Lister
Like
Liked
24:59
This week on The MCA Prodcast Pat Murphy talks to Darren Richardson. Darren is Global Senior Partner, Chief Creative & Technology at VIVALDI* and has worked at the cutting edge of creative campaigns around the world for more than two decades. Darren is also an expert in emerging technologies. Darren and Pat discuss the future of the metaverse – the…
…
continue reading
1
Sergio Lopez-Ferrero - The changing media landscape and the shift towards personalisation
23:54
23:54
Afspil senere
Afspil senere
Lister
Like
Liked
23:54
This week on The MCA Prodcast Pat Murphy talks to Sergio Lopez-Ferrero, Global Head of Production at The Publicis Groupe. Sergio explains how the media landscape is changing, and with more outlets and more ways to engage with content creative needs to be more widespread and long lasting. A simple 3-month TV campaign just isn’t enough anymore; campa…
…
continue reading
Welcome to The MCA Prodcast This is your fix for everything innovative in advertising production. On each episode Pat Murphy, MCA’s founder and CEO, will be talking to the movers and shakers who are driving the agenda and shaping the world of production for the future. He'll be asking searching questions about their views of what will be coming rou…
…
continue reading
1
Help us raise moneyfor patients of Leukemia and Lymphoma
1:24
1:24
Afspil senere
Afspil senere
Lister
Like
Liked
1:24
Starting today we will help raise funds for the patients and families suffering with Leukemia and Lymphoma.
…
continue reading
…
continue reading
…
continue reading
…
continue reading
On February 10, join Wear Orange 4 Love, by getting as many people as you can to wear something orange in honor of teenDVmonth. Wear orange shirts, nail polish, ribbons, jewelry, shoes or anything else you can think of. Tell people why you are wearing orange and post pictures and updates on Twitter using #Orange4Love #RespectWeek2015 or facebook.co…
…
continue reading
1
Aviation at Harkness Career & Technical Center
4:29
4:29
Afspil senere
Afspil senere
Lister
Like
Liked
4:29
Listen to the students from the Aviation program at Harkness talk about the plane they are working on and what they do in class.
…
continue reading
Students from Harkness Animal Science discuss the details of pet grooming.
…
continue reading
The Harkness Animal Science class explains why getting your dog vaccinated is important.
…
continue reading
The Animal Science Class discusses deer hunting.
…
continue reading
Animal Science Class talks about the different breeds of cats.
…
continue reading
Mr. Merlino explains what a gfci is.
…
continue reading