The Basic B Podcast is anything but basic! It’s the weekly show 6-figure entrepreneurs turn to to bring them simple, organic marketing strategies—with a side of sass. 😉 Hosted by the queen of SEO & Case Study Copywriting, Brittany Herzberg, who’s known for cutting the fluff & keeping it fun! If you’re eager to transform your marketing efforts, increase your visibility & income, & create long-lasting content that markets for you—you’re in the right place. With every episode you tune into, you ...
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Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community. Every Tuesday we will be sharing a new episode covering topics from the basics of starting a blog, monetizing, and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different bl ...
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Hey Coaches! You’ve got a message to spread! That means you’ve got content inside you just waiting to be shared with the world. Join host Dr. Melissa Brown every Wednesday for your weekly dose of all things content for your coaching business. Tune in for a solo-cast episode or a chat with an industry leader. In just 30 minutes or less each week, you’ll learn content strategies, tips, and how-to’s, so you can get all that juicy client-attracting content out of your head and heart and get it o ...
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SEO Case Study Copywriting & Tracking Metrics w/ Erin Ollila
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📲 Text me! (Seriously—just click this) Case studies are an incredibly powerful marketing tool—especially for service providers. Think about it… it’s the one way someone gets to “try before they buy” with a service. Joining me today is Erin Ollila, a fellow SEO strategist & copywriter! She’s sharing the best ways to use case studies for your busines…
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Creating Meaningful Connections Through Blogging with Katy Purivance
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Today is a special episode where we’re sitting down with a student from our membership, The Ultimate Blog Membership! Katy Purivance is a passionate furniture refinisher and blogger who took her love for DIY projects online. She discusses how a sense of blogging community can make all the difference when navigating the journey of blogging. Katy sha…
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Authenticity, Hypnosis, & Entrepreneurship w/ Leo Max
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📲 Text me! (Seriously—just click this) What do SEO & spiritual hypnotherapy have in common? Although they seem far apart, both exist to support entrepreneurs. All sorts of “issues” show up in business that are impacting our personal lives—and vice versa. If this is the first time you’re hearing about hypnotherapy, I hope you’ll stay & join me in th…
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Writing Emails that Sell with Allison Hardy
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In this episode, we get to talk with Allison Hardy, email marketing strategist. Allison shares why evergreen email funnels are a great strategy for bloggers, how to shift your mindset to get comfortable with selling, and how to sell to all types of buyers in your audience. She also gives us her thoughts on how long the ideal open cart should last, …
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Transform Your Money Mindset w/ Natalia Benson
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📲 Text me! (Seriously—just click this) Having a safe, approachable, fun way to put your focus on money will completely change your relationship to it! And that will show up in your bank account, personal life, and business. I would know—I’ve done this with support from Natalia Benson & her MWMM membership! Finding a money mentor who spoke my langua…
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Monetizing Your Food Blog with Kayla Burton
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In this episode, we’re excited to chat with Kayla Burton, the creator of the food blog Broken Oven Baking Company and a coach for food bloggers. Kayla shares her journey of starting a food blog because she loved web design and baking, and how she monetized and grew it until she could quit her 9-5 job. Today, Kayla explains how she gets feedback fro…
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How to Find the Fun in Marketing w/ Latesha Lynch
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📲 Text me! (Seriously—just click this) Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketing—we felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based …
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Blogging Trends You Need to Know with Jillian Leslie
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Today, we’re thrilled to welcome back Jillian Leslie to talk about blogging trends you need to know. Jillian has been building businesses on the internet since 2009, from her first blog Catch My Party to MiloTree, which helps bloggers create freebies and pop-ups. In this episode, Jillian shares the problem with relying on SEO alone, how to think li…
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How to Use Social Proof for Launches w/ Grace Fortune
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📲 Text me! (Seriously—just click this) Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s s…
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Using Quizzes to Grow Your Email List with Interact
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We’re chatting with Jackie from Interact all about growing your email list with Interact quizzes! Interact is a powerful AI quiz platform that can create a quiz for your brand in minutes. Today, Jackie is sharing why Interact quizzes are a great tool for understanding what your audience wants, how Interact helps you segment and nurture your email l…
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Best Practices for Social Proof w/ Chantelle Andercastle
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33:30
📲 Text me! (Seriously—just click this) Social proof is one thing every entrepreneur needs—but also kinda dreads. (Possibly more than SEO…) But think about what happens if you have SEO in place → your ICA gets to your site & there’s no testimonial from a client. 👀 They’re gonna click away so fast, friend! Chantelle Andercastle is here to help you ma…
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Building a Home Decor and Lifestyle Blog with Bluesky Home
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Today, we’re excited to welcome Carol Lander to the podcast! Carol is the creative force behind Bluesky at Home, a successful home decor and lifestyle blog. Carol shares her journey from the culinary arts into starting a home decor and lifestyle blog, and offers advice to anyone wanting to start and monetize their own blog (even if they’re feeling …
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Why Your USP isn’t Enough to Get You Booked w/ Belinda Weaver
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29:36
📲 Text me! (Seriously—just click this) Sharing your unique selling proposition (USP) is not enough to get hired, friend. So… what are you supposed to share instead? Well—think about your own vetting & buying behavior. What do you like seeing from a person you want to work with? And if you’re drawing a blank—don’t worry! Belinda Weaver is here to he…
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In this episode, we’re redefining what it means to be a successful blogger. We’re challenging the idea that success is solely tied to how much money you’re making, and instead, encouraging you to create your own personal definition of success. We’re sharing our own definition of success, like having control over your schedule, using your unique tal…
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How to Design the Best DIY Website w/ Rebekah Read
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📲 Text me! (Seriously—just click this) If you’re anything like me, you just want to get an aesthetically pleasing, functional website up & running fast for your business! Good news—that’s totally doable! Better news—SEO will make that website work even better for you! Best news—Rebekah Read is here to share all about creating a website from scratch…
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Networking Events as an Introverted Entrepreneur w/ Angela Tan
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📲 Text me! (Seriously—just click this) As introverted entrepreneurs, networking events can feel super intimidating! Which one should you go to? How can you make friends? And the dreaded—what if something embarrassing happens? Lucky for us, Angela Tan is here to give us the scoop on everything from virtual events to in-person conferences, travel pla…
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How to Use Case Studies for Your Blogging Business with Brittany Herzberg
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Today, we’re thrilled to welcome Brittany Herzberg to the podcast! Brittany is a massage therapist turned SEO and case study copywriter. She shares how any blogger can use case studies to connect with their audience and build trust, no matter what niche they’re in. She explains how paying attention to what your audience is saying will help you buil…
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Walkthrough of SEO Mentorship w/ Brittany Herzberg
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📲 Text me! (Seriously—just click this) SEO mentorship with me is liiiiive! But what does that even mean? What can you actually get help with & what are the details? 🧐 I’m sharing all of that & more in this episode! Because not all SEO pros are created equal. And I can almost guarantee no one else makes SEO as doable or fun as I do! With this episod…
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Email Marketing Mistakes to Avoid w/ Allison Hardy
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📲 Text me! (Seriously—just click this) Look, there are mistakes we have got to stop making in our email marketing campaigns! We’re making it SO much more complicated than it needs to be. Allison Hardy joins me to share what we’ve been doing wrong & what we can do better with our emails! From not selling to overgiving to self doubt (kinda wild how l…
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The Power of Digital Products in Your Blogging Business with Tammy Overhoff
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Today, we’re excited to welcome our guest, Tammy Overhoff! Tammy is the owner and author of the successful blog Organize Yourself Skinny. She shares the journey of building her blog from a hobby in 2011 to a career that allowed her to leave her full time job and spend more time with her kids. She’s sharing how she built her blog over the past 13 ye…
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Storytelling in Email Marketing w/ Breanna Owen
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📲 Text me! (Seriously—just click this) Email marketing & storytelling go together like summer nights & fireflies. (Bet you thought I would say PB&J 😜) But let’s say—hypothetically—that email writing is not your favorite thing. In fact, you STRONGLY dislike it. What do you do? What do you need to know? Breanna Owen is back, but this time I get to in…
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The Reset Mindset with Penny Zenker
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We are excited to welcome Penny Zenker on today! She is sharing more about focus and productivity which is crucial for entrepreneurs facing burnout. Penny Zenker is known as “The Focusologist.” She’s a sought after international keynote speaker and best-selling author. Penny is sharing more about focus and productivity which is crucial for entrepre…
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SEO Tips for Instagram w/ Attaliah Strubel
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📲 Text me! (Seriously—just click this) If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place! Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best practices & helpful insights into the platform. Today, you’ll hear from socia…
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How Community Connection Can Increase Your Impact as a Content Creator
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It’s Amy here and I have a solo for you on my review of Joe Pulizzi’s book “Content Inc.”. I’m really emphasizing the impact of community and how it can increase your impact as a content creator. It’s important to build a loyal audience and community over chasing vanity metrics like social media followers. I share more about understanding your audi…
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Authenticity in Social Media Marketing w/ Jera Bean
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📲 Text me! (Seriously—just click this) The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this Instagram post by the one & only Jera Bean, I asked her to join me for this very conversation. And OMG, she delivered in this…
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Hey there! It’s Jennifer and I’m doing a solo. In our membership, we hosted a book club event and we chose the book “Content Inc.” by Joe Pulizzi. Amy and I have both decided to share our key takeaways from the book in the next few episodes. I’m sharing about “finding your content tilt", meaning the importance of identifying a unique niche in blogg…
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Social Media Marketing, Blogs, & SEO w/ Kristina Hall
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📲 Text me! (Seriously—just click this) Marketing—especially social media marketing—can be intimidating AF as an entrepreneur. Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Which is exactly why you need to meet the ONLY social media manager I run to (literally) with all my questions! Kristina Hall is a…
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Low on time? Prioritize These 3 Things in Your Blogging Business
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Do you feel like you are low on time? As summer comes to a close, we know that summer may have looked different for you in your blogging business. We are talking about the challenges that bloggers often face during these busy seasons. We share our personal experiences of balancing family responsibilities and blogging and we are offering actionable …
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SEO Audit Report Example (Video & Audio Tour)
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📲 Text me! (Seriously—just click this) This week, we heard from Robyn Graham about building & growing a business without social media. When entrepreneurs come into my world, their journey often begins with an SEO Audit (as part of their SEO Packet). Today, I’ve volunteered myself as tribute & created an example of an SEO Audit report featuring my w…
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Digital Marketing Without Social Media w/ Robyn Graham
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📲 Text me! (Seriously—just click this) Growing a business without social media seems to be a common desire in 2024. But everyone makes you feel like it’s NOT doable or wise. Not Robyn Graham! She’s been growing her businesses (yes, plural!) without social media marketing for quite some time. And she’s here to share everything from her blogging work…
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Choosing Adventure: Becoming a Solo Travel Blogger with Gina Corley
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Are you wanting to be a travel blogger? Join us as we chat interview Gina Corley, a student of ours and a travel blogger from "Gina on a Plane." Gina shares her journey into travel blogging and shares more about her solo travel experiences. She discusses the challenges of balancing a full-time job with blogging, the realities of monetization, and t…
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Mission, Vision, & Life Updates at Copy by B.®
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📲 Text me! (Seriously—just click this) After an incredibly intense start to 2024, Brittany’s SEO copywriting business, Copy by B.®, is transforming. Big life moments usher in change—and it’s time for some updates! With this episode you’ll be able to: Learn what big life changes have taken place. Uncover how Brittany does SEO differently—and who she…
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Feminine Leadership & Business Energetics w/ Raechelle Embrey
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📲 Text me! (Seriously—just click this) Marketing your business (especially as a woman) isn’t only about creating systems & workflows. It’s about embodying the energy of that strong, supportive, & sensitive badass. (Sounds like a lot to balance while running a business & holding down the fort for the family, right?) This is where I’ve had fun learni…
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What Bloggers Need to Know About 3rd Party Cookies
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We are talking all things 3rd party cookies on this episode! In this episode, we have Tiffany Graves and Ben Rodriguez on from Mediavine. They explain 3rd party cookies and their role in target advertising. Ben shares more about Mediavine’s Grow platform and we talk about the importance of privacy and adapting to a more privacy-centric web. We know…
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📲 Text me! (Seriously—just click this) Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you…
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Questions About SEO w/ Brittany Wong
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📲 Text me! (Seriously—just click this) If you’re new here—hi! I’m Brittany & I love answering questions you are wondering about SEO. Which is why I was SO thrilled that my web & brand designer name twin, Brittany Wong, jumped at the chance to join me for a SEO Q+A podcast episode! Definitely grab a notebook & look below for everything that we menti…
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Why You Need to Grow Your Email List Today with Matt Molen
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A topic that we love to discuss here is email marketing and that’s because it is a crucial part of your blog! We welcomed Matt Molen from Email Crush as he dove into email marketing for bloggers and content creators. We discuss strategies for growing an email list, creating effective lead magnets, and setting up email automation sequences. Matt sha…
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📲 Text me! (Seriously—just click this) There is so much that factors into when & where you might invest in SEO services. I recently got tagged in a Thread which 1000% inspired this episode! Today, I’m sharing my thoughts on who should outsource SEO support, which services you truly need, the 1 thing that absolutely angers me about SEO agencies, & h…
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Blogging with SEO for Visibility & Growth w/ Dolly DeLong
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📲 Text me! (Seriously—just click this) Blogging is an unsung hero of SEO. It increases your visibility, helps grow your business, and brings the right clients in the door—IF you do it strategically! Dolly DeLong knows all too well the intricacies of blogging and SEO. She joins me today to share her journey with SEO, blogging, & keyword research. Do…
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The PIGFEL System that Works for Dolly DeLong
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We are thrilled to welcome Dolly DeLong back on the Ultimate Blog Podcast as she shares more about how she has SEO working for her using the PIGFEL system. Dolly shares her strategies for optimizing SEO through a structured weekly routine. She introduces this idea of the PIGFEL system, which stands for Pinterest, Instagram, Google, Facebook, Email,…
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How to Turn an Email into a Blog Post w/ Breanna Owen
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📲 Text me! (Seriously—just click this) I’ll get right to it—yes, it is possible to repurpose emails as blog posts! But there’s definitely some strategy you want to consider before copy+pasting that text from your email service provider (ESP) to your website. My friend & email strategist extraordinaire, Breanna Owen, joins me for this jam packed Q+A…
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Organic Marketing—the Laura Belgray Way
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📲 Text me! (Seriously—just click this) Laura Belgray is nailing SEO, storytelling, and social proof marketing—and she didn’t even know it! In fact, she called herself “terrible” at it. Funny thing is—many of us think organic marketing isn’t doable, is too challenging, or simply isn’t for us. Tune in to this coaching session of sorts to hear what La…
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Bookkeeping for Bloggers with Ansley Beutler
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43:12
We had Ansley Beutler on the podcast. Ansley has a unique perspective because she is a CPA and a food blogger. She is sharing her journey from accounting to running her blog, The Fit Peach, and founding Pitch Perfect Financials, an accounting firm for bloggers. She emphasizes the importance of setting up a business correctly, maintaining clear fina…
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Walkthrough of DFY Offers w/ Brittany Herzberg
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📲 Text me! (Seriously—just click this) It can be tricky knowing who to trust when you want SEO or copywriting help. Luckily, you’ve already met her! 😉 I dedicated this episode to giving you a Grand Tour of my DFY offers. You’ll learn what those packages are, which business owners benefit the most, & the exact process I take clients through. (The en…
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The Best CRM: HoneyBook vs Dubsado w/ Colie James
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📲 Text me! (Seriously—just click this) The best CRM softwares are thought to be Dubsado & HoneyBook. But… which one is better for your service-based or creative business? Well, that’s what we’re here to discuss today! I’ve got my very own business systems strategist, Colie James, with me for this convo. In fact… shortly after we recorded this episo…
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ADA Compliance: What it is, Who it Benefits and Why Bloggers Need to Do it with Nina Clapperton
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Is your blog ADA compliant? We welcomed Nina Clapperton, SEO expert and travel blogger, back on to share more about the critical importance of website accessibility. She shares her personal experiences with disabilities and highlights the tools she uses to navigate websites. She emphasized that 97% of websites are not accessible to people with disa…
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Guided Tour of the Blogging w/ SEO Email Course
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11:47
📲 Text me! (Seriously—just click this) One of the best things you can do to combine SEO + copywriting + content to help you get found online by those warm-to-hot leads is… blogging! Before you roll your eyes or scroll away—hear me out. I’ve taken my SEO knowledge, blog copywriting experience, understanding of best practices, & rolled them into a SU…
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Copywriting: Business Basics + Best Practices w/ Sara Gillis
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37:32
📲 Text me! (Seriously—just click this) I’ve been wanting to take a whole episode to talk about the ins & outs of the business of copywriting (as well as best copywriting practices). And don’tcha know… my friend Sara Gillis felt the same way! We took different roads to get here, but we’ve learned some similar lessons & we want to pass on that wisdom…
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Creating a Pinterest Ads Strategy with Heather Farris
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37:21
Are you using Pinterest ads? Pinterest is a powerful platform for bloggers and business owners looking to promote their content and products. We have Heather Farris, a Pinterest ads expert, on to provide insight on Pinterest ads. She shares her journey from Pinterest user to successful Pinterest strategist. Heather shares effective strategies, incl…
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[Quick Win] How to Submit a Sitemap to Google Search Console
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📲 Text me! (Seriously—just click this) Submitting a sitemap to Google Search Console (GSC) is ridiculously simple! (Take it from me who avoided the task for SO long simply because it sounded complicated...) I mean, just look at how short this episode is. In just a few minutes, you can easily improve your SEO ranking and make yourself more findable.…
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