Tina Rexing is the founder of T-Rex Cookie, based in Minnesota but known nationally with her numerous media appearances, a scrapped episode of Shark Tank - and relentless pursuit to market her quality cookies fatter than your baby and bigger than your head. She’s an immigrant, a former corporate warrior, a competitive baker for nearly 20-years - and a fierce advocate for being honest and building your business. Her stories reflect her cookies, unconventional, unique flavor, and indulgent. Yo ...
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Podcast by Rather Inventive
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The season ender! Best conversations and funniest moments from Cookie Jar Confessionals
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Season one of Cookie Jar Confessionals comes to a close, but, not before we break down some of the most useful conversations, funniest moments, and, listener feedback. Check out T-Rex Cookie On; TikTok Instagram Facebook We ship nationwide on, Goldbelly.com Find us in stores around the midwest. Check out our store locator.…
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Street to store: Growth pains & unruly kitchen mates while building a brand. Guest, Angie Gustafson.
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Cookies and Granola collide. In this episode, Tina sits down with Angie Gustafson, founder of Gustola Granola. Both got their start at local farmers' markets and, shared the same community kitchen as they started their business. Each share personal stories of packing up, shipping out, and selling in the wee hours of the morning and getting real-tim…
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Mukbang and eating for the camera. Guest, Lindsay Moser.
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Mukbang, translated from Korean to English as “eating broadcast.” Guest, Lindsay Moser creator of The Hunger Diaries and Cake Too Fitness goes deep on eating for the camera and, those who gain millions of social media followers doing it. The responsibility and reward of mukbang. Check out The Hunger Diaries! Instagram YouTube…
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Social Sensation: Going viral and quitting your job. Guest, Ben Tarrolly, AKA Bentellect.
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Social media is a strange beast. The things we share, see, and go viral sometimes have no rhyme or reason. What does it take to generate nearly more than 10-million followers if you're a small business or personal brand? In this episode, Ben Tarrolly AKA Bentellect joins Tina to talk about going viral and creating sustainable social media success. …
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Quick Bake: Wishing you a Happy Holidays from T-Rex Cookie.
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Cookie Jar Confessionals is taking a pause over the holidays. We'll be back with new episodes in 2022! In the meantime, check out; Nationwide Shipping on T-Rex Cookies Store and Retailer Locator of Frozen Cookie pucks Past guests on Cookie Jar Confessionals Instagram Find T-Rex on TikTok & InstagramAf authenci
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Doing what you love: Then why do I still scroll LinkedIn? Guest, Nickie Carrigan.
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Entrepreneurs never think about going back to work for “The man” right? Being comfortable with the uncomfortable is a mindset to be embraced. Fitness coach, owner of The Warehouse, and personal trainer Nickie Carrigan sits down with Tina to talk about the grounding principles of being a business owner.…
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IMC Podcast 37: Reviewing your Google My Business profile
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A clip from a joint webinar with Heidi from Minx Media where Ben goes through how to review and optimise your Google My Business profile.For show notes: https://ratherinventive.com/blog/imc-podcast-37-reviewing-your-google-my-business-profile👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and a…
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The family hustle: Did I just become my entrepreneur parents? Guest, Cesar Castillejos
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In this episode, Tina talks with her brother, Cesar Castillejos about growing up as immigrants. Not only that but watching their parents struggle through entrepreneurship and how it solidified never choosing a path of entrepreneurship. Until they did. Hear some deeply personal stories of family, business and seeking a better life.…
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IMC Podcast 36: Why you should be doing customer testimonials
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Ben & Clare discuss why every business should be gathering customer testimonials.https://ratherinventive.com/blog/imc-podcast-36-why-you-should-be-doing-customer-testimonials/👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to…
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Critics Corner: The art of getting people to talk about your food. Guest, Stephanie Hansen
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What makes food worth talking about, writing about, and posting all over your social media feeds? No one has any idea. Do they? Our guest Stephanie Hansen does. Is the food worth sharing because of the recipe or the story behind it? Hansen is the host of the Weekly Dish on MyTalk 107 radio and hosts two podcasts, Makers of Minnesota and Dishing wit…
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IMC Podcast 35: Content & Blogging Strategy
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Ben shares his method for developing a blog content strategy to get found online.https://ratherinventive.com/blog/imc-podcast-35-content--blogging-strategy👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing w…
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Scaling Relationships: How a social media connection turned into a WNBA sponsorship. Guest, Jeff Munneke.
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In this episode, Jeff Munneke joins Tina. Jeff is the Vice President of Fan Experience for the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx. Jeff’s a master relationship builder. Only one problem, you can’t shake 20,000 hands each night. How the Timberwolves & Lynx became the first to overhaul a high-touch fan experience. And, insider tip…
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IMC Podcast 34: Cold calling & nurturing the marketing funnel
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Martin Dugan from Double Tap Marketing shares his approach on managing outbound marketing and cold calling through to nurting the outcomes.https://ratherinventive.com/blog/imc-podcast-34-cold-calling--nurturing-the-marketing-funnel👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on ma…
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Cognitive cost: Mental health and entrepreneurship. Guest, Sherry Walling PhD
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Sure, you’re pursuing what you love. That doesn’t mean you’re immune from struggling to keep a healthy mindset or, are exempt from dealing with mental health struggles. In this episode, Tina welcomes Ph.D. Sherry Walling, clinical psychologist, entrepreneur, and host of the Zen Founder podcast to talk about the strategies of keeping a healthy balan…
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IMC Podcast 33 Jonathan Mahon And Video Authencity
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Ben speaks with Jonathan Mahan on how to be authentic on video and the benefits of engaging your customers with candid videography.https://ratherinventive.com/blog/imc-podcast-33-being-authentic-on-video-with-jonathan-mahan/👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing…
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Creative Cookies: What creativity taught me about myself & business. Guest, Eric Perkins formerly of NBC's KARE 11.
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Creativity is at the core of T-Rex cookie. Breaking the mold on flavors, recipes, and cookie size is what we’re about. Check out our Tik Tok for some weird but good flavors! In this episode, Tina talks about creativity and taking a career leap with Eric Perkins. Perkins was the Sports Director at KARE 11, the NBC affiliate in Minneapolis. His work …
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IMC Podcast 32: Problem Solving with Ben Everard
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Ben speaks with Ben Everard on his approach to problem solving and the steps he uses to overcome them.https://ratherinventive.com/blog/imc-podcast-31-claire-dores-mindset-business-goals/👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members ge…
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COVID Crisis: Staying afloat during the pandemic & the people who saved my business. Guest, Bill Hanisch
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COVID crushed the food industry. Restaurants, bakeries breweries were forced to get creative or close their doors to keep customers. T-Rex was no exception to embracing the “pivot” during a pandemic that ground everything to a halt. Guest is Bill “Billy The Bunman” Hanisch who owns Hanisch bakery. His unique way to give back while his shop was in n…
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IMC Podcast 31: Claire Dorés mindset & business goals
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Ben talks to Claire Doré, a life coach about her tips on reprogramming your mindset and achieving your goals.https://ratherinventive.com/blog/imc-podcast-31-claire-dores-mindset-business-goals/👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Mem…
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Quick Bake: Tina & Team in the kitchen sharing a recipe with T-Rex Cookies
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Tina Rexing shares a quick recipe using T-Rex Cookies. New episodes of Cookie Jar Confessionals are available bi-weekly and published on Mondays. With the exception of Monday September 6.Af authenci
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Cutthroat competition: A competitive bakers life. Guest, Cyndi Harles of the Blue Ribbon Group
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There is a dark underworld of competitive baking…We’re just kidding, at least we think? Regardless for nearly 20-years Tina baked competitively at State Fairs including the Minnesota State Fair. Cutting your teeth here in the baking world is no joke. These people are serious! Go behind the curtain of the judgmental, the competitive, the recipe hoar…
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IMC Podcast 30: Marketing Magic with Rod Hande
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Ben speaks with Rod Hande, an up and coming magician on what marketing methods he uses to promote his business. Rod also does his first video conference magic trick!https://ratherinventive.com/blog/imc-podcast-30-marketing-magic-with-rod-hande/👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and…
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IMC Podcast 29: The ultimate guide to proof reading
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Ben share's his ultimate guide to proof reading marketing content in ten achieveable steps.Show notes:https://ratherinventive.com/imc-podcast-29-the-ultimate-guide-to-proof-reading-contentAf Rather Inventive
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Minneapolis unravel & unrest: Why building back the city was personal. Guest, Chris Montana Du Nord Distillery
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Imagine seeing where you got your start in business thrust into world headlines for all the wrong reasons. Tina tells the deeply personal story of how the birth of T-Rex Cookie and the dead of George Floyd are connected. Hundreds of businesses in Minneapolis-St.Paul were burned, looted, damaged or completely destroyed after days of protests & riots…
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IMC Podcast 28: The benefits of influencer marketing
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https://ratherinventive.com/blog/imc-podcast-28-the-benefits-of-influencer-marketing/I am joined by Shayna Rattler a leading expert in corporate sponsorship and influencer marketing to discuss how this could benefit your business.👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on mar…
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Mindful Minority: Do I? Do I not say I'm a minority or women owned business? Guest, Jill Pavlak of Urban Growler
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On this episode, Jill Pavlak Co-Owner of Urban Growler joins Tina as the guest. Being a woman, or a minority might help your marketing. So, why is that something some women owned business or minority owned businesses hesitate to talk about? Hear some of Tina's personal stories and, together Tina & Jill talk about the struggles of making a good prod…
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IMC Podcast 27: The reasons why you should be making video testimonials
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https://ratherinventive.com/blog/imc-podcast-27-the-reasons-why-you-should-be-doing-video-testimonials/I am joined by Clare to discuss the reasons why you should be making video testimonials and how your business will benefit by them.👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on…
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Failure is a trampoline: Guest, Chef David Fhima.
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Failing is losing your business, destroying a batch of cookies, or leaving your cell phone in your pocket during the wash. In this episode, Tina and Minneapolis Chef David Fhima share stories of failure and how shifting your mindset is essential to growth. Fhima is the guest of this episode who Twin Cities Business Magazine proclaimed “likely close…
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IMC Podcast 26: How to review your blog content
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https://ratherinventive.com/blog/imc-podcast-26-how-to-review-your-blog-content/I share our process for reviewing your blog posts to find out which articles are getting the most visits and cause people to take action, and which ones are deadwood that needs cutting away.👋 If you found this podcast interesting you might like my Marketing Club. Join t…
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Scrubbed: Shark Tank spit me out. So, now you're getting the inside story on my reality TV experience. Guest, Randy Stenger.
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In this episode, Tina shares the inside story of her reality TV experience on Shark Tank. Fellow Shark Tank participant and Extreme Sandbox CEO Randy Stenger joins Tina on the podcast. What's behind the application? The Process and the pitch? Tina and Randy share it all about their journey in the door and out the door of the show that draws nearly …
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Sorry. Not sorry: How I overcame the dreadful feeling of selling my story to move a great product. Guest, Kris Lindahl.
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To a lot of us, self-promotion and sales can feel really gross - selling ourselves to others and essentially bragging about what we do. It doesn’t have to be shameful. When you’re selling a great product, and actually doing the work - sales doesn’t have to be sleazy self-promotion. Especially what staying true to what you love. If you don’t sell yo…
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IMC Podcast #25: Funnel Marketing with Michelle Evans
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https://ratherinventive.com/blog/imc-podcast-25-marketing-funnel-with-michelle-evansIn this episode I share an extract from my conversation with Michelle Evans onhow developing a marketing funnel can take your from simply surviving, to SOLD OUT.Michelle takes us through the steps of developing a funnel from understanding your audience before jumpin…
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Imposter: You're not a fraud despite what that inner voice is saying. Guest on Imposter Syndrome Heather Whelpley.
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We like to think successful people always are 100% sure of themselves. Truth is, that's a lie. Imposter Syndrome is doubting your abilities even when you have proven to be successful. That inner battle can hold us back from truly challenging ourselves to get what we want. In this episode, Tina talks about Imposter Syndrome how it’s affected her, an…
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IMC Podcast #24: Email marketing uses and stats
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https://ratherinventive.com/blog/imc-podcast-24-use-email-marketing-effectively/In this episode I share an extract from my club webinar where I look at the uses of email marketing and what clicks and views to expect.👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video …
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Holy Sh** I quit: The scariest moment turned out to be the best decision in building a business. Guest, Bernie Dahlin of Double Take Salsa
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Thanks for listening to the Cookie Jar Confessionals! Read more about Tina Rexing and T-Rex Cookie in the series description. In this episode: Saying “I quit” was just the beginning of a long journey of self-reflection, building my business to baking big A** cookies. It was also incredibly scary riding the roller coaster of uncertainty. If you’re s…
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IMC Podcast #23: Email Marketing with Nikki Elbaz
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https://ratherinventive.com/blog/imc-podcast-23-email-marketing-with-nikki-elbaz/A lot of people's go-to in marketing is social media but I've noticed a reinsurance in email newsletters. I speak with Nikki Elbaz an email marketer about the benefits.👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tip…
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IMC Podcast #22 Marketing Boost Part 3: Convert your customers
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For this episode I’d like to share an extract from my Marketing Boost webinar where I look at why feedback is important and how to get more of it. Spoiler, you just need to ask.👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access …
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So, whats Cookie Jar Confessionals all about? Let Tina Rexing explain.
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Cookie Jar Confessionals is launching in May! It's a new bi-weekly podcast by Minnesota-based cookie entrepreneur Tina Rexing, owner of T-Rex Cookie. Tina proves that your perception of success is broken. Define it on your own terms. Are you looking for inspiration through honesty about business, life, hustling your way to make your dreams happen -…
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IMC Podcast #21: Marketing Boost - Engage your audience
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https://ratherinventive.com/blog/imc-podcast-21-marketing-boost-engage-your-customerFor this episode I’d like to share an extract from my Marketing Boost webinar where I share how you can be remarkable in your business and why that matters. Credit goes to Seth Godin for the idea.👋 If you found this podcast interesting you might like my Marketing Cl…
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IMC Podcast #20: Marketing Boost - Understanding Your Customer
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https://ratherinventive.com/blog/imc-podcast-20-marketing-boost-understanding-your-customer/For this episode I’d like to share an extract from my Marketing Boost webinar where I show a technique to better understand how you can marry what you offer to your customers needs.👋 If you found this podcast interesting you might like my Marketing Club. Joi…
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