Bedste Adweek-podcasts (2024)

1
Why Looney Tunes Got Covered by Adweek and AdAge 11:14

13d ago11:14

11:14

Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. When WarnerMedia sought to revitalize Looney Tunes' social media presence, Movement Strategy rose to the challenge by creating a distinctive brand character. This character, named the Acme intern, not only breathed new life into the brand on platforms li…

1
Greatest Hits - The Power of Brand Leadership with Marc Speichert of Four Seasons Hotels & Resorts 46:01

4d ago46:01

46:01

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Marc Speichert, Chief Commercial Officer at Four Seasons Hotels & Resorts. Join us as Marc shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating n…

1
Apple Event Reactions, iPhone 16, Spatial Photos, Robolox on Shopify, and Meta Connect & Snap Summit with Cathy Hackl and Lee Kebler 33:55

3d ago33:55

33:55

Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and spatial computing. Join them as they discuss the latest Apple event and the potential for spatial computing. They also dive into the exciting announcements from the Roblox Developer Conference and the …

1
The Travis Kelce Effect: Redefining Athlete Brand Partnerships with Jason Notte 21:14

6d ago21:14

21:14

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Jason Notte, Brand Marketing Reporter for Adweek. Hosted on Acast. See acast.com/privacy for more information.

1
Movie Magic with Suzanne Todd | Young Influentials 24:01

6d ago24:01

24:01

Suzanne Todd, the renowned movie executive, has been behind successful films like Tim Burton's Alice in Wonderland and the latest hit, Descendants: The Rise of Red. In this episode, she reflects on her inspiring journey into the film industry, provides intriguing insights into Descendants, and offers valuable advice for aspiring filmmakers. Hosted …

1
Rebranding in the Higher Education Space 24:10

10d ago24:10

24:10

Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. Higher education marketing faces challenges due to the "sea of sameness" in visuals and promotional materials across institutions. However, schools like GCU are tackl…

1
Greatest Hits - The Role of CMOs as Business Leaders with Jennifer Halloran of MassMutual 40:38

11d ago40:38

40:38

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran, CMO and Head of Marketing and Brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building …

1
The Art of Purpose-Driven Marketing 21:03

11d ago21:03

21:03

Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. While the marketing world often looks to iconic examples like Nike's "Just Do It" as the pinnacle, for Grand Canyon University, "Find your purpose" stands as their go…

1
Spatial Computing & AI: The Latest from Roblox RDC, Apple Event Predictions, and the Future of AR Glasses with Cathy Hackl and Lee Kebler 31:37

12d ago31:37

31:37

Cathy and Lee are back from their break! 🎉 Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and spatial computing. They discuss the recent Roblox Developers Conference and the growth of international creators on the platform. Get insights on the potentia…

1
Level Up with Home From College | Young Influentials 27:35

13d ago27:35

27:35

As a student aiming to kickstart a career, it can be challenging to secure an internship and develop the necessary skills before graduating. Home From College is dedicated to assisting students in enhancing their resumes and discovering opportunities to acquire the skills required to excel in their chosen career paths. In this episode we hear from …

1
Commonalities in Brand Strategy Between Netflix, Amazon, and WarnerMedia 27:46

14d ago27:46

27:46

Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. Movement Strategy has achieved immense success as a social media agency, winning awards and working with industry giants. Their distinctive edge lies in their in-depth approach to brand character development, paving the way for prestigious partnerships w…

1
Exploring the Role of Advertising in Hollywood with Shannon Miller and David Griner 38:40

14d ago38:40

38:40

In this episode of Yeah, That’s Probably an Ad, Luz Corona is joined by Shannon Miller, the founder and Editor-In-Chief of Nerds of Prey, and David Griner, of The Creative Ladder. Hosted on Acast. See acast.com/privacy for more information.

1
How Brands Can Create Distinction in Their Messaging 17:46

17d ago17:46

17:46

Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into…

1
Rebranding for Better Market Penetration 16:01

18d ago16:01

16:01

Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. The lack of a compelling value proposition and unique claims typically fails to s…

1
Leadership and Risk-Taking: Empowering Marketing Teams with Claudine Patel, Opella's Head of Brand and Innovation for North America 29:55

18d ago29:55

29:55

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Claudine Patel, Head of Brand and Innovation, North America at Opella. Opella is the new name for Sanofi's Consumer Healthcare Business Unit. Sanofi itself is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris, F…

1
From Linear TV to CTV, and the Rise of AI in Video Advertising with Sean Muller 41:53

19d ago41:53

41:53

With Cathy Hackl and Lee Kebler on a recording break for the next couple of weeks, we would like to introduce you to another sister podcast. This time, we bring you a hot episode from The Garage. Join your hosts, Dan Massimino and Evan Hovorka, as they talk to Sean Muller, the founder and CEO of iSpot, a company focused on unified measurement for S…

1
Reimagining Go To Market for Lifestyle Brands 10:57

20d ago10:57

10:57

Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust strategic foundation. Often, marketers are eager to pursue efficiency…

1
Building Your Brand with Ryan Serhant | Young Influentials 26:51

20d ago26:51

26:51

Selling multi-million dollar homes and launching various businesses, Ryan Serhant is truly doing it all. But how did he get here? In this episode, we will learn about how the real estate mogul started his career, his new Netflix series "Owning Manhattan," and the power of personal branding. Hosted on Acast. See acast.com/privacy for more informatio…

1
Giving Your Brand a Glow-Up: Secrets to Skincare Business Success with Lindsay St. Clair 24:50

21d ago24:50

24:50

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Lindsay St. Clair, Executive Creative Director at Bubble Skincare. Hosted on Acast. See acast.com/privacy for more information.

1
Challenges for Active Lifestyle Brands 31:12

21d ago31:12

31:12

Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Similar to many industries, the active lifestyle space has been plagued by a sea of sameness in tactics and strategies. The differentiator for leaders in the space is a commitment to consistently reinventing the playbook and product innov…

1
How to Shoot a Brand Film Now 36:14

24d ago36:14

36:14

Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets a…

1
Building Empires on Brand Films 18:21

25d ago18:21

18:21

Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Great brands like Disney, Patagonia, and Lego share a common strategy: they produce short brand films. Until recently, creating such content was limited to big budgets, but now, with a smartphone, mic, editing software, and a storytelling f…

1
The Intersection of Creativity and Technology: Insights from Rei Inamoto of I&CO 35:19

25d ago35:19

35:19

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Rei Inamoto, who is the Founding Partner at I&CO, a global innovation firm that helps brands navigate change. Rei has been named in Creativity Magazine’s annual “Creativity 50” as well as one of “the Top 25 Most Creative People in Advertising” by Forbes…

1
A Peek at Our Sister Podcast, Being a Vanguard in an Established Company: Lessons from Kate Huyett, CMO of Bombas 23:41

26d ago23:41

23:41

With Cathy Hackl and Lee Kebler on a recording break for the next few weeks, we would like to introduce you to “Marketing Vanguard,” our sister podcast. The word “vanguard” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast spotlights the people who are driving the marketing industry forwa…

1
How H&M Revolutionized Recruitment Campaigns 12:58

27d ago12:58

12:58

Melatan Riden, EVP of Art & Design at Deutsch New York, explores an H&M recruitment campaign. Traditional recruitment campaigns tend to be mundane and pragmatic, but Deutsch sparked a revolution by centering H&M's campaign on its employees. The employees became H&M’s brand advocates, turning what was supposed to be a test campaign into an ongoing, …

1
Turn Up the Heat with Celsius | Young Influentials 27:14

27d ago27:14

27:14

When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks that don't have a nasty aftertaste and are enriched with essential vitamins. In this episode, we have a chat with Celsius CMO Kyle Watson as she explains how…

1
How to Market to Gen Alpha with Helenor Gilmour, Director of Strategy at Beano Brain 20:33

28d ago20:33

20:33

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Helenor Gilmour, Director of Strategy at Beano Brain. Hosted on Acast. See acast.com/privacy for more information.

1
Unveiling Differin's Brand Refresh Campaign 16:24

28d ago16:24

16:24

Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch’s brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage…

1
Reel Success: How Reels Elevate Your On-Site Presence 10:36

1M ago10:36

10:36

Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and…

1
The Significance of Short-Form Video for Modern Branding 11:24

1M ago11:24

11:24

Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to …

1
Driving Brand Relevance: Insights from Melody Lee, CMO of Mercedes Benz USA 26:28

1M ago26:28

26:28

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Melody Lee, CMO of Mercedes Benz USA, where she oversees brand positioning, marketing strategy, and execution to ensure long-term growth and profitability for the Mercedes-Benz brand in the United States. Melody recounts her journey from growing up in T…

1
Greatest Hits II: Stanley Pierre-Louis of ESA, MIT's Future Compute Event, Apple's WWDC, and Insights on the Gaming Industry 50:01

1M ago50:01

50:01

With Cathy Hackl and Lee Kebler on a recording break for the next few weeks, we continue to bring you more from our special series of “Greatest Hits” episodes from the TechMagic podcast. In this episode, Cathy and Lee explore captivating topics in technology, gaming, and innovation. Cathy shares her insights from the MIT Future Compute Event and pr…

1
CGI's Role in Modern Marketing 13:27

1M ago13:27

13:27

Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative contr…

1
Headed West with The Montana Boyz | Young Influentials 20:07

1M ago20:07

20:07

You may have come across The Montana Boyz on your For You Page on TikTok or in your Instagram feed, but who are they really? In this episode, we catch up with the guys as they share how they started making videos, attending major events like Stagecoach, and what we can expect from their careers soon. Hosted on Acast. See acast.com/privacy for more …

1
The Controversy Surrounding X with Trishla Ostwal and Catherine Perloff 18:56

1M ago18:56

18:56

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Trishla Ostwal, AI and tech reporter at Adweek, and Catherine Perloff, platforms reporter at Adweek. Hosted on Acast. See acast.com/privacy for more information.

1
Reimagining Car Launches 13:50

1M ago13:50

13:50

Faruk Heplevent, founder of The Scope Studio, explores the power of CGI in modern automotive marketing. During a traditional photo or video shoot, you inevitably relinquish a significant degree of control. However, CGI promises a level of control and precision that was previously inconceivable, and it's poised to revolutionize the way car manufactu…

1
The Greatest Hits Episode Featuring Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard 24:16

1M ago24:16

24:16

Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It’s a pleasure to welcome Raja Rajamannar, Chief Marketing & Communications Officer and Founding President - Healthcare Business at Mastercard. Raja is a transformation leader with substantial senior management experience across different geographies around the world.…

1
The Brand Power of Retail Pop-ups 20:13

1M ago20:13

20:13

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes Connec…

1
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity 29:36

1M ago29:36

29:36

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how su…

1
Greatest Hits: Finding True Love is an Inside Job, Dating on Gaming Platforms, Screenless Laptops, and AI Enabled Headphones with Cameras, Cathy Hackl and Lee Kebler with Francesca Hogi 1:10:22

1M ago1:10:22

1:10:22

Whilst Cathy Hackl and Lee Kebler take a recording break over the next few weeks, we are bringing you this special “Greatest Hits” episode of the TechMagic podcast, where they discuss gaming, tech, and AI and connect with the original “Dear Franny,” Francesca Hogi, Founder of The True Love Society. Cathy and Lee start by exploring the potential of …

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