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TuneCore employees sit down with musicians and music industry experts to discuss what it's like to be an independent musician in the digital age. What's the best way to distribute your music? How do you develop a professional social media strategy? What on Earth is a sync license? We cover all that and more in Music Made Me: the TuneCore Podcast.
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21khz: The Art of Money In Music

Jeff Price & Ted Gerstein

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Jeff Price (Founder TuneCore, spinART Records and Audiam) and journalist Ted Gerstein (Author: Bomb Squad, Former Producer ABC News Nightline) explore the behind the scenes mechanisms of the music industry allowing artists, producers, record labels, songwriters and technology innovators to make money off music. Learn why $30 billion dollars is generated off of music and whose pockets it ends up in.
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This podcast series, produced by Byta/ byta.com, is based on our monthly online, live and free event of the same name. This series of interviews is designed to deliver the knowledge to enable tomorrow’s artists, their teams and industry leaders to better manoeuvre their way through the music ecosystem. Each episode features an in-depth one-on-one conversation with someone with extensive experience with the business of music. #HowWeListen Live: In Conversation is hosted by Byta’s founder, Mar ...
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Power pop? Twee pop? Britpop? Folk pop? Jangle pop? Punk pop? Post pop? We're not big on labels. CD Baby's Indie Pop Podcast is the place for you to discover the best new independent pop music, regardless of style, origin, or influence.
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Kickin' like a kick drum, the CD Baby Hip Hop Podcast is an all-encompassing look–or listen, if you will–at some of the best hip hop and rap music CD Baby has to offer. Our catalog represents a diverse mix of styles from around the globe, so each episode will take aim at a specific genre, sub-genre, or uniting theme (regional sounds, etc.) that ties the music together. CD Baby hip hop editor Brad digs through the crates, hosting each installment and helping you find some great new music.
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Podcasting from Portland, Oregon in full stereophonic sound, the CD Baby Rockabilly podcast is here to help you discover rockabilly artists, songs, and albums, both new and old, from all around the globe. Fans of Stray Cats, Wanda Jackson, Eddie Cochran, Charlie Feathers, Bill Haley & The Comets, Social Distortion, 1991 Morrissey, and early Sun Studios recordings from Carl Perkins, Elvis Presley and Johnny Cash know this classic genre, which merges early rock & country sounds in a timeless s ...
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It’s all about people and its all about network. Today’s guest on #HowWeListen Live: In Conversation is Alex Brees CEO and Founder of un:hurd music, a music tech company that uses proprietary technology to help artists reach their most valuable fans via data-led marketing campaigns. Throughout this conversation, Alex offers valuable insights into t…
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I think PR today is more of a content coordinator or content facilitator because content right now is so fragmented across so many different mediums. Our job is really to generate awareness for what our clients are doing. Today’s guest on #HowWeListen Live: In Conversation is Nancy Lu a seasoned New York-based publicist with over a decade of experi…
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"When you create the conditions to be able to cultivate the work that you want, then that's what's going to allow you to thrive." Today’s guest on #HowWeListen Live: In Conversation, in Emily White. Host Marc Brown sits down with Emily White to discuss her inspiring journey from Wisconsin to New York, and how her educational and professional experi…
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“I run my band like a startup and I run my startup like a band” Today's guest is Roman Rappak not only the Co-Founder and Chief Creative Officer (CCO) at Ristband, but also the frontman for the touring band: Pivot. Roman shares his background, detailing his start in the music industry as a musician forming a band and making beats on a laptop, event…
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“The first tip that I give all artists is to be organized and cohesive. You don't know what someone's entry point is going to be to you and your music”. Today's guest is Brian “Z” Zisook is the Co-Founder & SVP of Operations & Artist Services at Audiomack. In this episode, Brian and Marc discuss preparing for online success as an artist by strategi…
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"So it's our job to get the best possible deal. So basically, there's no database, how long is a piece of string? Just make sure you're working with someone who knows the industry and who knows what music is worth?" Today’s guest is Simon Pursehouse, Global Director of Music Services at Sentric Music, an “industry challenging” music publisher. Simo…
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" I think socioeconomic status and background is one of the key areas where the music industry isn’t diverse enough." Today's guest is Lara Baker, General Manager at FUGA for the UK & Ireland. On top of being named in Billboard's International Power Players 2022, she was also honoured with Music Week’s Women in Music Roll of Honour and SheSaidSo's …
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" If you’re passionate you should be able to find the hustle because it’s what you love to do. Most people in the music industry are passionate, so if you’re not then it’ll be hard to get to the hustle. My main piece of advice: Find what you’re passionate about and the hustle will follow." Today's guest is Daniel Seligman who has been active in the…
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"If you really, really love an artist, reach out and buy their record, buy their T-shirt, send them money, and appreciate how much blood sweat and tears go into that song that you listen to every day." Our guest on today’s episode is Andee Connors, Pandora’s Senior Manager of Catalog & Creator Services. Pandora is only accessible in the USA, but it…
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"Sometimes I feel like smaller labels are often better because they can help you without you having to do things you don’t want to do. When you sign to a big label, you need to play the game if you want to get the max benefit." Our guest on this episode is May Mahmoudi, A&R at Ninja Tune’s Big Dada Records, as well as working in the sync department…
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"I'm reaching out to people because of their work ethic and because of their consistency. I believe in their journey and I feel like it's only a matter of time before something huge happens" Our guest on today’s episode is Obinna Agwu. Newly appointed A&R Executive at Horus Music Nigeria, Obinna Agwu is also an artiste manager and music business co…
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"When I first hear a song, it doesn't matter if it was released today, one year ago or 10 years ago. It's new to me, the moment I first hear it, and that's the same for your fans." Our guest on today’s episode is Mike Warner, founder of Work Hard Playlist Hard – The DIY playlist guide for Artists and Curators. Mike is also the Head of Editorial Mar…
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“I didn't know anything about the music industry. I didn't know that there were publicists trying to push stuff. I was clueless. So getting emails at the start was really cool, especially when it was from artists that I recognized.” Our guest on today’s episode is Jason Grishkoff the founder of SubmitHub. With just a hop, skip and a jump, Jason mov…
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"A fan a day" is basically anything that you’re doing to grow. Everything that you do should be cognisant of building an audience... This episode features a panel discussion moderated by Marc Brown, Founder & CEO, Byta / byta.com Our guests are: Mira Silvers (Head of Music, FORT Agency), Nikisha Bailey (GM, Nvak Collective Executive Board, The Reco…
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"DO IT TOGETHER- You learn by doing, you navigate the systems and the complicated processes, by jumping right into it with curiosity and humility, learn as you go, and then share what you're learning." Our guest on today’s episode is Kevin Erickson, Director of The Future of Music Coalition (FMC). Kevin has contributed opinion pieces to outlets as …
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"Radio will never die…" "You have to define yourself and create your own brand. I normally don’t like that ethos that you have to create a brand, but you can definitely do it in a way that stays true to yourself." Our guest on today’s episode is Saidah Blount, Executive Producer at SONOS Radio, she is also their Primary Impact Storyteller. What doe…
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"The number one thing to never, ever do, would be to set a release date before your music is done." Our guest on today’s episode is Kevin Breuner, Senior VP of Engagement and Education at CD Baby. Kevin’s job at CD Baby is all about making sure musicians are as prepared as possible when planning to release their music into the world. Marc and Kevin…
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"The better the song, the more likely it is to get synced and the more people will listen to it." This episode’s guest is Miller Williams, Senior VP Creative at Kobalt Music Publishing. Miller’s role at Kobalt covers A&R, songwriter services, and catalogue acquisitions. He also works with their international agents and sub-publishers to exploit the…
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" … I do not often hear “I love South African music” or “I love Nigerian music”, it’s more of a genre thing. " This episode’s guest is Chioma Onuchukwu, Head of TuneCore, West & East Africa. Chioma is perfectly positioned to provide insights and opinions on the African music ecosystem. Before joining TuneCore, Chioma worked as the Marketing Manager…
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"As a manager, you are involved in every aspect of an artist's career so it is an intimate relationship." This episode's guest is Michelle Cable, founder of Panache Booking and Panache Management. Michelle Cable founded Panache in 1998. Live music is quickly returning as artists scramble to get back out on the road. In a pre-COVID world, touring wa…
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This episode's guest is Sarah Hamilton, Regional Manager for Australia & New Zealand at Ditto Music. In the digital age do bands no longer have to break out of their small town, then leap to the big city to conquer their country in order to go international? What does community mean in the music streaming era? It is easier to get on an internationa…
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Our next guest is Corbyn Asbury, Label Relations Manager at YouTube. YouTube is the second-largest search engine in the world, but how do emerging artists best maximise their promo power there? How does one secure maximum discoverability? Marc speaks with Corbyn Asbury, Label Relations Manager at YouTube, If you are not quite sure what YouTube has …
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Our next guest is Head of Music for The Great Escape Festival, Adam Ryan. What goes into curating, booking and presenting Europe’s largest festival and conference dedicated to the discovery of new music? Marc’s guest, Adam Ryan, has spent the better part of his adult life tirelessly discovering, promoting and presenting new music locally, nationall…
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Our next guest is Bonsound Co-founder and Managing director Gourmet Délice. Understanding and planning for multiple angles in an artist’s career can be challenging. Today, full “services” for artists can mean many things. Twenty years ago one record label looked around and realised they might have to do more than just release recordings if their ar…
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The next conversation is with Phil Loutsis, the VP of the AWAL Community Team. His job revolves around release planning, securing editorial support, building a team & marketing your music. All extremely important when it comes to moving a music career forward. At AWAL, Phil focuses his energies on helping indie artists build their careers. Part of …
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Our next guest is Junior Foster, was Deezer’s Head of Global Artist Relations at the time of this conversation. Now he is over at Napster doing the same. No matter where he is, Junior works directly with artists, labels and managers to help with marketing campaigns across all major and independent labels. He talked about best practices when working…
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What are the best steps when building a branding strategy? Our next guest is Amber Horsburgh, a music marketing consultant and digital strategist. Amber is expert in developing strategies for artists and music brands. She has worked as a marketing executive to majors, indies & brands including Interscope, Atlantic, Downtown Records, Spotify, SoundC…
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Our next guest is the Founder of Measure of Music and was the former Global Marketing Director of Data & Insights at Warner Music Group, Christine Osazuwa. After Warner, she became the UK Director at shesaid.so and the Strategy Director at Pollen and then Chief Strategy Officer at Shoobs. Christine uses numbers for good and believes that business c…
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Our next guest is the Head of TuneCore Brazil & Latin America, Bruno Duque. Bruno brings not only a love of music but a wealth of experience to his new role as Head of TuneCore Brazil, which is already expanding throughout Latin America. He has become an advocate for independent artists in Brazil and continues to work closely with artists while for…
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Our next guest is musician Brendan Canning, the co-founder of the Toronto supergroup Broken Social Scene, which includes members of Metric, Do Make Say Think and Stars, as well as Grammy-nominated Feist. One of the most enduring and influential alternative bands of the 00s. Their record 'You Forgot It In People' defined the "indie rock" era and pav…
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Jenny Kaufman at the time of this interview was the Head of Digital Strategy at Terrorbird Media, a boutique music marketing firm with offices in Brooklyn, Los Angeles and Sacramento. (She is now Head of Streaming and Sales at Crush Music). All through this conversation Jenny emphasizes a creative and authentic approach to digital promotion, facili…
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We are delighted to announce that our first guest for the #HowWeListen Live: In Conversation series is Huw Stephens, a new music-ally for over 22 years and former BBC Radio 1 and current BBC Radio 6 Music & Radio Cymru DJ. This episode was recorded live from Cardiff, Wales. Huw joined us from one of his favourite music venues in Wales, Clwb Ifor Ba…
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Right before Thanksgiving, 2021 Spotify took down a large number of comedy albums. The question is why. The answer has to do with the fact that just because a comedian like Robin Williams says the words "Reality, what a concept" as opposed to sings them doesn't mean he does not have a copyright that needs to be licensed and a royalty paid when it s…
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Comedians' works are streamed and broadcast across Spotify, YouTube, Pandora, SiriusXM, and more. However, unlike music where royalties are paid for two copyrights (composition and master recording), Comedians have only ever been paid royalties on the recording of their performance, not on the underlying literary work (equivalent of a composition).…
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In this episode of #MusicMadeMe, TuneCore UK Country Manager Nathan Phillips sits down (virtually, of course) with GRAMMY Award-winning producer, mixer and engineer Dom Morley.Dom has experience working with Mark Ronson, Amy Winehouse, Adele and tons of other musical heavyweights. In this conversation, we learn a bit about Dom's background and and …
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In the latest installment of our Women In Music series, Joncier Rienecker sits down and chats with Tess Taylor, President of the National Association of Record Industry Professionals.NARIP promotes the cultural and economic benefits of music and copyright in the US and abroad, and provides a platform to convey insights and perspectives to improve o…
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Joncier Rienecker sits down with international success stories DJ Era and Trendsetter Sense for a discussion about making it as a DJ in today's industry, how DJs can act as an A&R and how to approach them, and both guests dish out gems for up-and-coming creatives looking to make their mark.DJ Era: https://www.instagram.com/godjeraTrendsetter Sense:…
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In the latest installment of our Women In Music series, Joncier Rienecker sits down and chats with entertainment attorney Amy Oraefo of the AOPC boutique law firm. Listen along and find out how Amy went from pursuing a career in dance to a career in entertainment law. Entertainment lawyers are a crucial part of an artist's team. Learn more from Amy…
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For our last episode of the #MusicMadeMe Podcast, Kevin Cornell sits down with TuneCore CEO Scott Ackerman to discuss all the awesome highlights of 2019. Have a listen and catch up on all the big moves TuneCore made this year, from new store partnerships with TikTok, Tencent and Music Island to publishing administration updates and everything in be…
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On this episode of #MusicMadeMe, our Entertainment Relations Director Amy Lombardi sits down with Stephen Linn, Nashville-based owner of branding/marketing firm AmpliFLY Entertainment. Stephen takes us through his career starting out as a news anchor, penetrating the tailgating market to working at CMT. Have a listen and learn from a entrepreneur w…
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For this artist spotlight episode of #MusicMadeMe, our Entertainment Relations Manager Joncier Rienecker sits down with Atlanta-based hip hop artist Sy Ari Da Kid. Sy has utilized TuneCore as his distributor for years and isn't afraid to educate his peers on operating in and navigating through the music industry.Joncier and Sy talk about his backgr…
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In the second installment of a two-part episode, Amy Lombardi continues her chat with KUTX/98.9 Austin Program Director Matt Reilly and ATO Records/Red Light Management's National Promotion Director Howard Petruziello to talk about the ins and outs of radio promotion. The trio discuss the goals of promoters, labels and artists when it comes to radi…
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In the first of a two-part episode, Amy Lombardi sits down with KUTX/98.9 Austin Program Director Matt Reilly and ATO Records/Red Light Management's National Promotion Director Howard Petruziello to talk about the ins and outs of radio promotion. While radio play can feel totally out of reach for a lot of independent artists, there's a lot to learn…
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In the latest installment of our Women In Music series, Joncier chats with ASCAP's Vice President, Latin, Gabriela Gonzalez. Gabriela has been with ASCAP for twenty years, and in this episode she talks about ASCAP's role in the Latin music space, how songwriters can grow through co-writing, navigating the music industry as a woman, and more.ASCAP:h…
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In part two of this two-part #MusicMadeMe Podcast episdoe, Amy Lombardi continues her conversation with legendary producer and engineer Tim Palmer. Palmer is known for his work with Pearl Jam, Tears For Fears and many others. Tim goes into how he missed his first flight to meet David Bowie, having to learn about Led Zeppelin before working with Rob…
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In this episode of the #MusicMadeMe Podcast, Amy Lombardi sits down for an intriguing conversation with legendary producer and engineer Tim Palmer. Palmer is known for his work with Pearl Jam, Robert Plant, David Bowie, Tears For Fears and many others. In Part 1 of this conversation, Tim talks about his entrance into engineering and production, his…
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In the latest installment from our Women In Music series, Joncier sits down with Michele Rhea Caplinger, Sr. Executive Director at The Recording Academy Atlanta Chapter. Michele discusses her early years in music publicity and promotions, the figures in the industry she learned from, her almost twenty years with The Recording Academy and what she's…
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TuneCore's Entertainment Relations team member Nathan Barley Phillips sat down with Ayelle to talk about her creative process, musical career, and what it means to be an independent artist in 2019. Ayelle is a successful example of TuneCore & Believe's UK Aspire program - listen in to hear more about it!Aspire: https://tunecore.co.uk/aspireAyelle: …
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