Meet the Desperate Housewives of the Midwest. Brittany Gibbons & Meredith Soleau navigate the thrilling new world of country clubs, charity galas, manicured lawns, and pretending to know the difference between Sauvignon Blanc and Pinot Grigio. Join them for a hilarious ascent (or maybe slow-motion tumble?) into Toledo, Ohio's "high society”. New episodes every Tuesday!
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Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
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Welcome to The Wine Vault. Join us each week for a new podcast episode highlighting some great (and not so great) wines. While we’ll focus on value wines, occasionally we’ll stray into the exotic. We are The Wine Vault, after all. Raise your glass and join us, on The Wine Vault. Cheers!
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Nothing happens but a lot goes on.
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Every episode I invite 1 guest on the show, we share 1 drink together, and discuss 1 question.
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Summit Wine Cellars is a cumulative of wine storage construction expertise, finesse and artistic temperament – providing residential and commercial wine cellar customers worldwide with custom designs and creative wine cellar innovations. Founder, Fred Tregaskis, personally designs every wine cellar. Expert craftsmen complete the installations with the quality of workmanship that is a New England tradition.
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Meredith and Brittany are coming in HOT with a hilarious new episode about their foray into joining a certain sexy photo platform. It goes as graphically terrible as you think it will. Listen now, and if you want an even funnier Country Club Girls experience, you can watch us record this episode in studio NOW on our YouTube Channel: youtube.com/@Co…
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Navigating Content Creation When Everything Feels Overwhelming
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This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may…
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Episode 443 - Cellier des Princes Cuvee Sainte Vierge Chateauneuf-du-Pape
1:08:01
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Cellier des Princes In this episode, Rob and Scott embark on a mission to discover what you get for $20 from Chateauneuf-du-Pape. To do this they review Cellier des Princes Cuvee Sainte Vierge. So come join us, on The Wine Vault.Af Rob Dern
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Attract New Followers with Talk to Camera Reels
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Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, i…
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Episode 442 - Peterson Winery Tollini Vineyard Old School Zinfandel
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Peterson Winery Tollini Vineyard Old School Zinfandel In this episode, Rob and Scott have a near death experience as they attempt to drink the utter trash that is Peterson Winery Tollini Vineyard Old School Zinfandel. So come join us, on The Wine Vault.Af Rob Dern
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Tailoring Successful Reel Techniques to Your Niche
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This episode is all about exploration and observation as we discover what's currently working when it comes to Instagram Reels. You may feel like your content just isn't performing as well lately, but I promise your content can be successful too! Let's go for a scroll as we dive into real examples, exploring simple yet impactful reel structures, an…
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Episode 441 - Gundlach Bundschu Gunbun Sonoma County Cabernet Sauvignon
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Gunbun Sonoma County Cabernet Sauvignon In this episode, Rob and Scott learn that even the better wineries are not above a shameless cash grab as the suffer through Gundlach Bundschu's Gunbun Cabernet. So come join us, on The Wine Vault.Af Rob Dern
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No More Gatekeeping: Why You Want to Give Away Your Best Tips
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This is a topic I'm incredibly passionate about, but we haven't discussed much before – gatekeeping. Grab your notepad, because I'm going to share actionable tips on why revealing the full value in your content, without sending viewers to the captions, can boost both your engagement and business growth. I’m sharing real-life examples and proven hoo…
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Episode 440 - Phil Long Alexander Valley "Reserve" Cabernet Sauvignon
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Phil Long Wines In this episode, Rob and Scott do what you shouldn't do, they drink Phil Long's Alexander Valley Reserve Cabernet. So come join us, on The Wine Vault.Af Rob Dern
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This is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and…
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Episode 439 - Campo al Mare Bolgheri Rosso
1:03:58
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Campo al Mare Bolgheri Rosso In this episode, Rob and Scott review a spectacular Bordeaux blend from Bolgheri in Italy known as Campo al Mare Rosso. So come join us, on The Wine Vault.Af Rob Dern
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Start a Signature Series That People Keep Coming Back For
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Consider this your sign to start your own signature series that keeps your audience coming back for more. In this episode, we are going all in on how to start a signature series that makes your brand instantly recognizable and keeps followers coming back again and again. I’m using real-life examples to explore how creators are leveraging this type …
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Episode 438 - Ancient Peaks Zinfandel
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Ancient Peaks Zinfandel In this episode, Rob and Scott enjoy a Zinfandel from Paso Robles by Ancient Peaks Zinfandel. So come join us, on The Wine Vault.Af Rob Dern
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The internet is a weird and annoying place at times. Are you guilty of any of our list of internet icks? Meredith was guilty! Also, we spent way too much money at the country club last month. We must remember this is not an all-inclusive resort. We're scraping together money so we aren't embarrassed when the checks bounce. Would you like to sponsor…
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Why You Want to Use the New Instagram Features
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Here's the deal, when Instagram launches something new, they want you to hop on it, and Instagram’s latest feature has been the boost for reach and engagement you’ve been looking for. If you’ve been struggling with converting non-followers into followers or felt disheartened by low engagement, I’ve got some fresh insights for you. I’m breaking down…
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Episode 437 - Chateau de Campuget 1753 Syrah
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Chateau de Campuget 1753 Syrah In this episode, Rob and Scott review the definition of mediocre in the Chateau de Campuget 1753 Syrah. So come join us, on The Wine Vault.Af Rob Dern
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Is Storytelling the Missing Piece in Your Content?
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Instagram has always been a storytelling app and in this episode we are going all in on why your content needs storytelling. Social media apps are meant for human connection and we're diving deep into the heart of what makes social media so engaging. I’m sharing actionable tips and real examples on how you can become a captivating storyteller, even…
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Episode 436 - Faust Napa Valley Cabernet Sauvignon
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Faust Napa Valley Cabernet Sauvignon In this episode, Rob and Scott regret and review Faust Napa Valley Cabernet. So come join us, on The Wine Vault.Af Rob Dern
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Make Your Content Pop by Knowing Why People Want to Buy
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Are you struggling with low engagement and reach on social media? Can't get your reels to convert viewers into followers? If you’re nodding yes, I've got you! In this episode, we're diving into the vital role of market research, because the biggest thing that you can do to create good content is figure out why people buy from you. We'll also explor…
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Episode 435 - Bernard Griffin Columbia Valley Cabernet
1:05:27
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https://barnardgriffin.com/ In this episode, Rob and Scott are pleasantly surprised by the welcome throwback of a Cabernet by Barnard Griffin in Washington. So come join us, on The Wine Vault.Af Rob Dern
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Boost Your Instagram Engagement With These Simple Strategies
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Today we're diving into the topic that’s on everyone's mind right now: engagement. If you've been feeling the pinch with your social media stats lately, you don’t want to miss this episode because I’m sharing actionable tips to give your content the boost it needs. From going live and collaborating with others to actively engaging with your audienc…
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Episode 434 - Kloster Neustift Abbazia di Novacella Pinot Grigio
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Kloster Neustift Abbazia di Novacella Pinot Grigio In this episode, Rob and Scott find white wine nirvana in the spectacular Pinot Grigio from Kloster Neustift in Italy. So come join us, on The Wine Vault.Af Rob Dern
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Getting Your Audience to Care About Your Content
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Guess what time of year it is? It’s FALL content time! August is just the beginning of fall content on Instagram and we are about to dig into creating engaging content that will impress your audience. We’ll take a look at the reels going viral right now and what makes them so effective, so you can take these tips and create reels that your audience…
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Episode 433 - Cap Royal Bordeaux Superior Rouge
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Cap Royal Bordeaux Superior Rouge In this episode, Rob and Scott discover another value gem from Bordeaux in the Cap Royal. So come join us, on The Wine Vault.Af Rob Dern
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SEO Strategies to Optimize Your Instagram Content
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Now that you have good content, it’s time to optimize it! In this episode we’re going all in on keywords, hashtags, and SEO. There's been a lot of buzz and even some fear-mongering about changes to hashtags and how they impact your reach. But don't worry, I'm here to set the record straight and give you some practical tips to optimize your Instagra…
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Episode 432 - Bodegas Rosario Vera Honoro Vera Tempranillo
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Bodegas Rosario Vera Honoro Vera Tempranillo In this episode, Rob and Scott review the lovely value priced Honoro Vera Tempranillo from Spain. So come join us, on The Wine Vault.Af Rob Dern
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4th Of July Party + Meredith's New Gypsy Rose Obsession
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We have to tell you about the 4th of July party at the club! From the outfits to the seating, it was another perfect social gathering. Tipping comes up once again! And Meredith will not shut up about Gypsy Rose Blanchard. 🚨 SPOILER ALERT: This was recorded last week without season finale "Life After Lockup" spoilers, but there are spoilers for her …
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Convert Viewers to Followers with the “That’s Me” Reel
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There is a particular reel that I swear by, one that not only brings in views, but actually converts to followers. I call it the “That’s Me” reel, meaning when your people see it, they literally go, “That's me. I am their person. I need that.” In this episode, I’ll guide you through the exact steps of this game-changing formula that have helped my …
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Episode 431 - Chateau German Cotes de Castillon Bordeaux Rouge
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Chateau German Cotes de Castillon Bordeaux Rouge In this episode, Rob and Scott are reminded that not all Bordeaux is created equal, nor is it all drinkable as they suffer Chateau German's Rouge from Cotes de Castillon. So come join us, on The Wine Vault.Af Rob Dern
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The 4 H’s Are the Only Content Pillars You Need for Reels
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If there is one thing I want this summer, it is for you to actually enjoy creating content on Instagram ...but I know a lot of you are feeling really stressed or drained when it comes to content. So, today we’re going back to basics with a refresher on the four pillars I teach all my clients. I'm breaking down each of the Four H’s (Helpful, Heard, …
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Episode 430 - Bodegas Pablo Fallabrino Tannat
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Bodegas Pablo Fallabrino Tannat In this episode, Rob and Scott enjoy yet another lovely Tannat from Uruguay, the Bodegas Pablo Fallabrino Tannat. So come join us, on The Wine Vault.Af Rob Dern
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Turn a Simple Idea into a Reel People Will Love
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In this episode, we're unpacking the magic of creating reels with simple yet effective content ideas. Inspired by my own beach adventures, we're exploring the surprising benefits of going “rogue” when it comes to creating brand content and we'll discuss how giving your audience easy, relatable ideas can lead to viral content, even if it’s not direc…
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Episode 429 - Chateau Barde-Haut Saint-Emilion Grand Cru
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Chateau Barde-Haut Saint-Emilion Grand Cru In this episode, Rob and Scott enjoy a classic from Saint-Emilion by Chateau Barde-Haut. So come join us, on The Wine Vault.Af Rob Dern
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The youth are bringing back all of our favorite trends and some they should just let die. Hole In-One Sponsors: KLR Travels | KLRTravels.com Katie Lynn Reynolds of KLR Travels of Travelmation is a Luxury travel agent specializing in Caribbean All-Inclusive, Destination Weddings, Cruising, Disney, Universal, and Honeymoons! She is here to set you up…
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Overcome Social Media Overwhelm with Timeless Marketing Strategies
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What would I do if I was starting over at zero on social media? To start I would ignore all the fear tactics and conflicting advice that’s out there. Instead, I would take the time to observe and start to study what is actually working right now. Knowing your audience is key, the more you know them, the easier your content will flow. Let’s start cr…
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Episode 428 - Caymus Vineyards California Cabernet
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Caymus Vineyards California Cabernet In this episode, Rob and Scott review Chuck Wagner's latest attempt at humor, the Caymus California Cabernet. So come join the joke, here on The Wine Vault.Af Rob Dern
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Create Content So Good it Works on Your Days Off
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Consider this the official summer episode. With summer in full swing, this episode is all about creating content that works for you, even on your days off. We’re talking about posting less this summer, how I prepare my own Instagram account for time away, and having fun with your content this summer. In this episode we’ll be covering: Strategically…
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Conundrum Red Wine In this episode, Rob and Scott review another Wagner Family product, the Conundrum Red Wine. So come join us, on The Wine Vault.Af Rob Dern
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Does it feel like you're tipping more than ever? You are! We're a little tired of it. This episode dives deep into the murky world of tipping culture in the US. Join us as we ask the question: Why does everyone have their hand out? Hole In-One Sponsors: KLR Travels | KLRTravels.com Katie Lynn Reynolds of KLR Travels of Travelmation is a Luxury trav…
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Why Creating Specific Content Leads to Higher Engagement
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In a recent Reels Lab Q&A, I walked my students through several reels that are going viral right now. They left with so many new ideas, I thought I'd share some of those reels with you. I’m also going to address the misleading reels that “Instagram Coaches” are sharing right now. We’ll discuss the pitfalls of clickbait tactics and why ethical, spec…
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Episode 426 - Pecchenino San Luigi Dogliani Dolcetto
1:13:55
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Pecchenino San Luigi Dogliani Dolcetto In this episode, Rob and Scott review a wine from Piedmont that sets the standard for all value Italian wines, the Pecchenino San Luigi Dogliani Dolcetto. So come join us, on The Wine Vault.Af Rob Dern
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What You Really Need to Know About Writing Instagram Captions
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If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples…
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Episode 425 - First Drop Wines "Mother's Milk" Barossa Shiraz
1:14:54
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First Drop Wines "Mother's Milk" Barossa Shiraz In this episode, Rob and Scott review an Australian Shiraz that really redefines what Shiraz is, and really should be, in the First Drop Wines "Mother's Milk" Shiraz. So com join us, on The Wine Vault.Af Rob Dern
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Girl Code > Bro Code. What is it with strange men reaching out to us lately with relationship struggles? Don't worry, ladies. We've got your back. Hole In-One Sponsors: KLR Travels | KLRTravels.com Katie Lynn Reynolds of KLR Travels of Travelmation is a Luxury travel agent specializing in Caribbean All-Inclusive, Destination Weddings, Cruising, Dis…
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Ditching the Toxic Advice on Instagram
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If you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing t…
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Episode 424 - Beaulieu Vineyard Tapestry Napa Valley Reserve Red Wine
1:17:13
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BV Tapestry Reserve Red Wine In this episode, Rob and Scott review a Bordeaux style blend from the acclaimed Beaulieu Vineyards Winery and their Napa Valley Tapestry. So come join us, on The Wine Vault.Af Rob Dern
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Country Club Happenings: The girls don't like magicians. It's a weird flex to pull cards out of your sleeve at a table full of strangers. Brittany was left holding the bag. Neihborhood Happenings: Meredith has figured out that being a Karen pays off. Will her success at the country club translate to her neighborhood drama? The key is not to abuse t…
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Breaking the Rules of Instagram Marketing
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How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this…
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Episode 423 - Markham Vineyards Napa Valley Cabernet Sauvignon
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Markham Vineyards Napa Valley Cabernet Sauvignon In this episode, Rob and Scott explore how do $50ish Napa Valley Cabernets age? To do this they review the 2015 Markham Vineyards Napa Valley Cabernet. So come join us, on The Wine Vault.Af Rob Dern
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Country Club Happenings: Brittany was escorted off the property at our country club at one point in her life. 😱 Today's Topic: Midlife Lady Problems We're getting old, and we can tell. Midlife Lady Problems have found their way to us. We don't like new music or annoying teenagers. Country Club Girls on Social Media: Facebook: facebook.com/countrycl…
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