Podcast by MJ Gordon
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A mix of conversations between Jeff Sirkin and Victoria Gamlen, along with interviews of experienced B2B marketing guests, The Sirkin Research Podcast dives into the all too often glossed over details and context of marketing, data, and business.
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7 Reasons Why Your Research Report Isn't Driving Demand
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Research report season is here, and we’re willing to bet your past ones drove zero demand. After reading over 100 B2B SaaS research reports, we’ve narrowed down the 7 key reasons why most are a complete waste of time and money. Join us this episode as we break each one of them down. What is the point of a research report? (1:38) Reason 1: Scope of …
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Demand Research vs. Market Research
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B2B research was never designed to drive demand. But does that mean it’s completely worthless? In this episode, Jeff and Victoria dive into how market research’s failings led to the creation of demand research, the six key differences between demand research and market research, and when market research is the right move. The 117-page PDF that star…
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A Crash Course on Design with Tommy Treadway
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Great design: one thing that all successful brands have in common. Yet, it’s a topic that seems to be absent from B2B marketers’ conversations. We decided to change that. For this episode, we brought on Tommy Treadway, the Head of Design at Measured. From freelance to full-time and from household names and stealth startups, Tommy’s done it all – an…
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The Three Components of Effective B2B Positioning
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We dig into the details from Victoria’s 40-page piece on her approach to positioning. We get into her three components of effective positioning, why you don’t choose your positioning, and why point of view (POV) rules all. Here are a few other topics discussed on this episode of the Sirkin Research Podcast: How Victoria first got into positioning f…
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Marketing Strategy Starts with the Customer with MJ Smith
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MJ Smith is the Vice President of Marketing at CoLab Software, a startup focused on helping mechanical engineers collaborate and make decisions faster. Before CoLab, MJ led sales and marketing at Refine Labs, where she worked with more than 50 B2B software startups. She also spent 6 years working at Halma plc, a group of mid-sized manufacturing bus…
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Powering Demand Through Buyer Research with Matt Malanga
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Matt Malanga is the Chief Marketing Officer at JW Player, the video platform for video-driven companies. Matt is a full-stack, hands-on CMO who is well-versed in disrupting industries, building winning cultures, and driving top-line growth. He has played a key marketing leadership role in five startups across SaaS and Fintech space - each getting t…
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Regaining Balance & Clarity Peacefully with Naomi Annaand (Episode 037)
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Naomi Annaand teaches us how she regained balance and clarity after recovering from burnout and chronic fatigue, through practices of self love, empathy, and yoga. ✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.com/marin8d…
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How to Avoid Losing Your Marriage with The Couplepreneur Life (Episode 036)
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Work life balance is difficult and if you’re juggling a business, marriage, family and more challenge and stress are inevitable. In today’s Everyday Vacation Podcast episode, Richard & Laura Behney of The Couplepreneur Life share how to avoid losing your marriage to business and stress, as well as how to deepen your connection and create success to…
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Bulletproof Your Money & Mind (Episode 035)
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Prepare for the upcoming financial year with more confidence and risk prevention. The future is always unknown. And with a possible recession after last year’s inflation, 2023 can look glum… Hopefully today’s episode will give you some action items you can take to bulletproof your money and mind – regardless of how the year turns out.✨FOLLOW MESoci…
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B2B Marketing Isn’t Broken — It Was Built This Way with Victoria Gamlen
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Victoria Gamlen is a brand strategist and consultant who establishes positioning, develops messaging, and builds verbal identities for B2B and B2C brands. She is also a fractional head of marketing and creative director across multiple industries. Off of LinkedIn, Victoria owns a cleaning business and is an accomplished photographer. Here are a few…
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My Top 5 Minute Time Savers (Episode 034)
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Anything you spend 5 minutes per day on costs you 30 hours of your life every year. It adds up! These are the top time saver hacks I use to save me 5 or more minutes per day, totaling up to over 500 hours of saved time each year. You can thank me later.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouT…
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When World Drama Weighs You Down… I’m Tired of This (Episode 033)
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I want to highlight some drama that we tend to get involved with causing us depleting our energy and take value from our lives. There are a lot of problems that need to be solved in the world… but when we create a problem with the problem, that’s when things get messy.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subs…
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My Fatigue Came Back! - Chronic Allergic Inflammation (Episode 032)
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My fatigue and more, came back... symptoms were HORRIBLE! Here's the story of what happened, what I missed, and how I got out of it ASAP.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.com/marin8dAf MJ Gordon
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Creating Peace into the New Year 2023 (Episode 031)
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There’s a lot of fear around the upcoming recession of 2023. In this episode I hope to help you find peace and awareness towards this upcoming year, while still moving towards your goals. Get prepared to get ahead, and you might just come out on top.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTube…
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Adrenal Fatigue - Important Steps to Take (Episode 030)
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Whether you've been formally or self diagnosed for Chronic or Adrenal Fatigue, these tests are important to get and these changes are important to make. The tips in today's episode are the preliminary steps toward the journey of recovery. They are what you need to do regularly to reassess and stay on course.✨FOLLOW MESocial Media - @marinjaydenMJ's…
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The Power of Prioritizing Your Health with Ellie Teng (Episode 029)
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From staying in top physical and mental condition, to running her successful business, the underlying factor for doing it all is based on the state of your health. Ellie Teng, founder of Clever Yoga, shares how she tackles everything in life with zest and excitement, and how she juggles everything that she loves to do while keeping optimal health a…
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20 Things I No Longer Buy to Save Money & Energy (Episode 028)
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Less is more, and when I buy less of these things, I find myself with more money and time. Here is and updated, Part 2 of things I no longer buy to save myself money and time.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.com/marin8d…
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Last Minute Minimalist Gift Ideas (Episode 027)
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Tis the season and if you're still looking for awesome, last minute gift ideas this holiday season here are some minimalist options. And of course, in the true minimalist fashion these ideas are all about adding value in a unique and sustainable way!✨ FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTub…
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Do you struggle with relaxation? Is the idea of relaxing hard? You're not alone and it's a common issue that overtired, burnt out people have. In this episode I'll help you learn what relaxation is and how to truly relax.✨ FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.co…
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6 Ways to Avoid Holiday Stress (Episode 025)
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You CAN enjoy the holidays and avoid the stress typically affiliated with this time of year. Today's episode highlights 6 ways you can prepare for the holidays to help you avoid holiday stress.✨ FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.com/marin8d…
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Things They Should Have Taught Us About Money in School - PART 2 (Episode 024)
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We spend half our lives working for money, yet money basics unfortunately aren't taught in schools, but it should be. Here are some money basics that you should know and should be taught in schools so you can reduce potential stress and struggle around money.✨ FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to …
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Your Power to Heal Yourself with Dr. Molly Hart (Episode 023)
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Take a deep dive into the neurological basis and physical pain that fatigue causes and how to resolve it with MJ and Dr. Molly Hart. This episode reveals the power you have within yourself to not only manage the pain without medication, but also how to level up your capacity to handle more, with less stress, and live your most fulfilled and pain-fr…
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Increasing Resilience Through Gratitude (Episode 022)
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Why practice gratitude daily? Because it has so many amazing benefits to your energy and resilience!✨FOLLOW MESocial Media - @marinjaydenMJ's Website: www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.com/marin8dAf MJ Gordon
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Weight Loss & Adrenal Fatigue | Responding to Your Comments (Episode 021)
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MJ Gordon digs through YouTube comments to respond to topics about adrenal fatigue and more. This episode clarifies common questions, thoughts, and some uniquely entertaining ones.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.com/marin8d…
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4 Ways Minimalism Boosts the Law of Attraction (Episode 020)
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The Law of Attraction is a real thing in my life that has only become more effective when practicing Minimalism. Here are 4 ways minimalism boosted my law of attraction results!✨FOLLOW MESocial Media - @marinjaydenMJ's Website: www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.com/marin8d…
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3 Reasons You're Not Recovering from Chronic Fatigue (Episode 019)
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You maybe doing all the right things, but here are a few reasons why you may not be healing from chronic or adrenal fatigue. Neither condition is an easy matter and recovering can be long, hard journey. Hopefully these insights will help you discover what may be missing on your road to recovery.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: www…
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Top 5 Advanced Minimalist Mistakes (Episode 018)
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Minimalism is a journey and there are a few mistakes that can surprise you along the way. Here are the Top 5 mistakes I see minimalists make as they advance on their journey toward more time and freedom. Can you relate to any of these?✨FOLLOW MESocial Media - @marinjaydenMJ's Website: www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.yout…
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Change Your Mindset to Change Your Life with Erika De Pellegrin (Episode 017)
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Is it possible that you could be going through adrenal fatigue? In this podcast episode, MJ interviews a special guest, Erika de Pellegrin, who shares her own personal experience with adrenal fatigue and how she recovered from it. Tune in to learn about what it is like for somebody else to struggle with and go through the process of getting through…
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Owning Your Own Power with April Garcia (Episode 015)
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Managing energy and getting out of your own way are two simple, yet often difficult things for most entrepreneurs. MJ Gordon talks with April Garcia about simple solutions to overcoming these… in addition to high performance habits, self sabotage, and getting out of your own way.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordo…
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When Chaos Makes Us Snap(Episode 016)
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How to create an impenetrable barrier against negativity. This isn't about imposing more "shoulds" on yourself... this is about getting beyond those stressful moments that test your emotional intelligence and challenge you to show up better. These few things helped me establish my resilience against negativity and automate the process.✨FOLLOW MESoc…
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This Philosophy Will End Your Suffering - How Stoicism Cultivates Energy & Happiness (Episode 014)
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I only just realized how deeply rooted our philosophy here is to stoicism. The more I dug into it, the more I realize how crazy-awesome stoicism is! In this video, I'll show you how stoicism helps you level up your energy, maximize your success, and end your suffering - for good.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordo…
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Using Accountability for Higher Performance & Success with Anthony Garcia (Episode 013)
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Are you and your team struggling with sales performance? In this podcast episode, MJ interviews a bestselling author and expert in sales training recruitment, Anthony Garcia. Tune in to learn about sales strategies and key insights used worldwide by individual sales, producers, and sales leadership.✨FOLLOW MESocial Media - @marinjaydenMJ's Website:…
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My Everyday Vacation (Episode 012)
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It's been a while since I said I was quitting life as I know it... and it's been a long journey. Here's what happened and how things changed since then. Today I can finally say I'm living my everyday vacation.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.com/marin8d…
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What to Do When Life Gets Hard with Danny Bader (Episode 011)
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Life can throw some punches and eventually it will... but how do you go through life? Is it a joy or a struggle? How do you find hope during hard times? In today's episode, MJ interviews bestselling author and speaker, Danny Bader, who literally died and came back to life after an accident. Check it out to learn how to take control and get back to …
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ADHD, Adrenal Fatigue, Veganism, & Business (Episode 010)
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I wanted to bring a lot of these broader ideas; ADHD, Adrenal Fatigue, Veganism and Business... we’ve discussed and propose how they all relate to fatigue, overwhelm, and burnout. Because if you're anything like me, and you're a business owner or entrepreneur, then it may be likely that you have any one or combination of these.✨FOLLOW MESocial Medi…
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Negative Things That Impact Your Business & Health (Episode 009)
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These common, negative things that greatly impact your business and overall health are probably things you overlook... let's talk about what they are and what to do about them.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.com/marin8d…
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The Reason You're So Exhausted (Episode 008)
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THIS is the reason you're feeling so exhausted... If nothing you're doing is working to combat that overwhelming fatigue and exhaustion, these tips on how you can recover more energy for yourself may help.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTube videos HERE! www.youtube.com/marin8d…
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Ways To Increase Productivity This Week (Episode 007)
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When it feels like there's not enough time, how do you squeeze in more productivity? Today I'm sharing 10 ways to increase your productivity this week... you'll be surprised how some of these things can dramatically change your output!▶ Free RESET Micro-Course - mj-gordon.com/reset✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gor…
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Making 2022 The Best Year Yet (Episode 006
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It's been a crazy couple of years... let's make 2022 the best year yet. Today I want to share with you how to effectively set goals and accomplish them. You can start designing your life NOW. By the end of 2022, you can see amazing results if you do everything we discuss in today's episode. Let me know how you like it!► Peaceful Birth with MJ: http…
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The Importance Of Sleep (Episode 005)
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Our society glorifies hustle and grind, and while I respect you for your dreams, goals, and motivation (I’m rooting you on!) You simply can't be a superhero without sleep. The biggest kryptonite, or way to lose your superpowers, is to avoid sleep. And that is one thing you cannot afford to neglect. ► Step-by-Step Program for Energy & Healing: https…
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My Life Changing Routine (Episode 004)
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When I recovered from Adrenal Fatigue, I still had to level up my daily routine and habits in order to truly change my life. I never thought I could feel so good! Today I'm sharing what I was missing and how I created habits and a new daily routine that totally transformed my life.✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gor…
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What I Learned Recovering From Chronic Adrenal Fatigue (Episode 003)
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I'm 100% Recovered from Adrenal Fatigue! I wanted to share a few key things I noticed on my journey that were surprising, yet unexpected, but important. And I hope that by sharing these things you can identify what that means for you and where you’re at on your journey... and hopefully help prevent any unnecessary lag in your own energy improvement…
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Proven Tips For Better Sleep (Episode 002)
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When our spaces are clean and organized, it can generate a sense of calm, rejuvenation, and ease. In today's episode, I share with you how I design my bedroom for better sleep hygiene and better sleep. These sleep tips and proven to work!✨FOLLOW MESocial Media - @marinjaydenMJ's Website: http://www.mj-gordon.com➡ Subscribe to my YouTube videos HERE…
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Welcome - The Everyday Vacation Podcast (Episode 001)
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I'm excited to officially welcome you to The Everyday Vacation Podcast! What does it mean to live an everyday vacation? What would life look like if you were living it on your terms? And how do you go about doing it? Today I'm introducing you to the Everyday Vacation formula, what we're covering on this podcast, and why.✨FOLLOW MESocial Media - @ma…
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Major Life Changes without Fatigue - 2021 Update
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Some major life changes going on! I'm excited to update you as well as share what I've learned about the differences of dealing with major life changes without adrenal fatigue vs. with adrenal fatigue.► Free Simplify Mini Course: https://www.mj-gordon.com/simplify► The Everyday Vacation Course - Live Life on YOUR Terms: https://www.mj-gordon.com/th…
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When I was diagnosed with Adrenal Fatigue I had so many people telling me it was all in my head and just pseudo science... but is it?► Free Simplify Mini Course: https://www.mj-gordon.com/simplify► The Everyday Vacation Course - Live Life on YOUR Terms: https://www.mj-gordon.com/the-courseCheck Out Additional Videos Here:www.youtube.com/user/Marin8…
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Feeling stuck? Here are some clear, easy actions you can take to get unstuck and start achieving your goals and dreams. ► Free Simplify Mini Course: https://www.mj-gordon.com/simplify► The Everyday Vacation Course - Live Life on YOUR Terms: https://www.mj-gordon.com/the-courseCheck Out Additional Videos Here:www.youtube.com/user/Marin8d…
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There is one reason you are so over tired... And that one reason is holding you back from living energetic and free! ► Free Simplify Mini Course: https://www.mj-gordon.com/simplify► The Everyday Vacation Course - Live Life on YOUR Terms: https://www.mj-gordon.com/the-courseCheck Out Additional Videos Here:www.youtube.com/user/Marin8d…
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People are a little bit confused about what minimalism means... by their definition, here are 10 reasons I'm not a minimalist.► Free Simplify Mini Course: https://www.mj-gordon.com/simplify► The Everyday Vacation Course - Live Life on YOUR Terms: https://www.mj-gordon.com/the-courseCheck Out Additional Videos Here:www.youtube.com/user/Marin8d…
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This One Step Will Change Your Life - It Saved His | with Karl Staib
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If you could do one small thing to radically improve your health, wellbeing, success and happiness would you do it? Today Karl Staib shares how.► Bring Gratitude by Karl Staib - https://bringgratitude.com/bring-gratitude-book► Get the SOAR Method for free here - https://bringgratitude.com/plan► The Everyday Vacation Course - Live Life on YOUR Terms…
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