In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
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thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business. If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in t ...
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I left my corporate job in 2018 and decided to take my love of business strategy full time. I wanted to help businesses effectively increase brand awareness and loyalty through a 360 approach of brand building. As CEO at, For the Love Of People Group, I use a variety of tools to build your brand whether that be improving your website, increasing your web traffic, or building you as a brand through various PR and marketing methods. This podcast is about inspiring the entrepreneur in you to li ...
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The Style That Binds Us podcast features conversations centered around fashion and living a stylish & fearless life. We speak with industry experts, fashion designers and insiders, and throw a few mother daughter chats into the mix! This podcast has been described as the "How I Built This" of fashion. Website: http://thestylethatbindsus.com/ YouTube channel: https://www.youtube.com/channel/UChFVuT_XmJMPPnrK7rjGbIw?view_as=subscriber Join our newsletter: https://thestylethatbindsus.com/genera ...
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The show for fashion entrepreneurs who want to grow a profitable business with no BS. A listener says it best. “If you’re like me and keep falling down useless marketing rabbit holes, stop and just follow jane’s clear actionable and no nonsense advice.“
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The Holiday Website Tune-Up ft. Jason Adams
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Send us a text Michael is joined by Jason Adams, Director of Education at Punchmark, to discuss how to get your website ready for the busiest time of the year, and encourages all Punchmark clients to get their website tickets and requests in early. There are a few key parts of your website that should be checked prior to the holidays, and Jason sha…
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Cycle Syncing Simplified: Aligning Your Business with Your Energy with Renae Fieck
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30:44
Send us a text Revolutionize Your Business with Cycle Syncing: Special Guest Renae Fieck In this can't-miss episode, I sit down with Renee Fieck, an occupational therapist, breathwork facilitator, and feminist feminine leadership coach, to reveal how aligning with your menstrual cycle can elevate your business game. Together, we unpack the transfor…
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ChatGPT in Daily Life: Tips and Tales
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37:04
Send us a text AI has been the buzzword of the last few years, but its accessibility for everyday people can feel limited as some use cases require extra downloads and plugins. Michael wanted to showcase some of the most readily available and accessible use cases for ChatGPT in your every day life. Learn how querying this powerful tool can help wit…
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Insider Tips to Building a Desirable Brand with Jewelry Expert Tracy Matthews
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Send us a text In this podcast episode, I welcome jewelry designer and business mentor Tracy Matthews, who shares her insights on building successful jewellery brands through effective marketing and mindset. Tracy, with over 30 years of experience, discusses her 'Desired Brand Effect' approach, which emphasizes the importance of branding, audience …
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The Story Behind Bad Art Nice Watch ft. Bryan Braddy
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42:06
Send us a text Bryan Braddy, the talented artist behind Bad Art Nice Watch, shares how he has created a business out of helping tell the captivating tales of luxury watches. Beginning with a simple drawing session with his daughter, Bryan rediscovered his passion for art, eventually developing a unique and recognizable style using professional-grad…
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Building a Lasting Brand ft. Constance Polamalu from Birthright Foundry
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Send us a text Mike sits down with Constance Polamalu , the founder of Birthright Foundry to talk about the latest updates to her jewelry line since they last spoke during S4 E34. Constance discusses her journey this past year, highlighting the meticulous selection of her pieces that were featured on the Golden Bachelorette and the importance of cr…
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In the Loupe Episode 200: Transforming the Jewelry Industry Through Podcasting
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Send us a text Cheers to Episode 200 of In the Loupe! Whether you've been with us since the beginning, or this is your first episode, thanks for joining us! Join us for our special 200th episode of "In the Loupe," where we journey from our humble beginnings as the "Jeweler's Survival Kit" to becoming a pivotal marketing tool within the jewelry worl…
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Mastering Shopify: Building High-Converting Websites with Anna from House of Cart.
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47:49
Send us a text In this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing. We focus on the importance of theme selection, optimizat…
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The 2024 EDGE Workshop: Recapped ft. Ross Cockerham
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Send us a text Michael sits down with Ross Cockerham, CEO & Co-Founder of Punchmark, who recently got back from The EDGE Workshop in Connecticut. They discuss what was covered at the workshop, what Ross presented on during his allotted time, and what we can learn from this workshop to improve our own Punchmark Client Workshop. Send feedback or lear…
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10 Essential VM Tips to Boost Sales in Physical Retail Stores
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Send us a text In this episode I share 10 Essential Visual Merchandising (VM) tips to boost sales in physical retail spaces. From identifying your store's hotspot to ensuring clever lighting and strategic product placement, Melissa covers it all. Learn why consolidating products and pricing transparency can significantly enhance your customer exper…
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Get a Head Start on Holiday Promotions with Hope Bellair
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Send us a text It's time to start thinking about your holiday marketing and begin planning for this year's busy season! Mike speaks with Hope Bellair, Punchmark's Digital Marketing Manager, to discuss how to get your site ready, what the easiest starting points are, and where to look for inspiration. This is the pre-marathon stretch, so buckle up! …
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The Creative Journey of Concrete Jellyfish with Rene Skelton
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Send us a text In this episode, I chat with Rene Skelton of Concrete Jellyfish. We dive into the challenges of running a small business, to the unique ways Renee maintains her creativity. We talk about the origins, growth, and innovations of her fashion accessories brand Concrete Jellyfish. Rene shares insights about transitioning her business to I…
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Expectations & Ease of Use: Breaking Down the Best with Moo.com
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Send us a text This week, Mike talks through his favorite website to order from, and the consistency that has made them stand out to him for nearly 8 years. Moo.com is a company that makes business cards and greeting cards, and their communication, ease of use, and overall quality stand out in a crowded field. Mike tries to pull out a few key lesso…
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Don't Make These Mistakes With Facebook Ads (With Special Guest Anna Shipley- Flourish Digital)
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Send us a text Anna Shipley, a Facebook ads expert, shares her journey and insights into running successful Facebook ads for e-commerce businesses. She emphasizes the importance of understanding your customer and having a well-designed website before starting Facebook ads. Anna also discusses the common mistakes people make with Facebook ads, such …
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After the Trade Shows but Before the Holidays: Retailer Roundtable ft. Lee Elgin & Vincent Spilotro
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Send us a text Mike sits down with Lee Elgin from Elgin Fine Jewelry and Vincent Spilotro from Arezzo Jewelers for a Retailer Roundtable to talk about how the trade shows were this year, as well as how they are prepping their stores for the holidays. We dive into how the surging price of gold effects their business, their strategy for attending sho…
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Moving on and the closing of Incy Interiors with Kristy Withers.
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47:42
Send us a text Things in business don't always go to plan. Kristy Withers founder of Incy Interiors grew her business over 13 years and has had her fair share if things going wrong!! On the podcast this week, I talk with Kristy about her journey with Incy Interiors. How she is now moving on from being the owner and what the future looks like for he…
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Send us a text Announcing the first In the Loupe giveaway of 2024, powered by Picup Media! Join Michael and Marius as they unbox and demo a new GemLoupe, and the many use cases for it. Michael explains the rules of the giveaway and explains how you can enter! https://www.punchmark.com/loupe Learn more about our sponsor Tailored Rings: tailoredrings…
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Why you need a stockist list on your website!
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Send us a text IMO there really is no reason not to have a stockist list on your website. Being so worried about competition you are willing to negatively impact your actual customers (and retailers who support you) and make it hard for them to buy in person form a physical store. It also reeks of scarcity mindset and says something about how you f…
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A Year of Leading IJO with President Stephen Barnes
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Send us a text Join us as Stephen Barnes, President of IJO, shares the journey of his first year in leadership. Stephen recounts his experiences leading IJO, highlighted by the recent buying shows at IJO Dallas and IJO Chicago. He discusses the unity and commitment fueling the organization’s mission to uplift its retail members and vendors, reflect…
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Revolutionizing Wedding Bands ft. Tailored Rings
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Send us a text Could a simple hinge revolutionize the way you wear your wedding band? Join Michael as he speaks with Hunter Taylor, the mind behind Tailored Rings, as he unveils his journey of creating a unique hinged wedding band. Inspired by his own struggles with traditional rings due to larger knuckles and an active lifestyle, Hunter leveraged …
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What money blocks are holding you back? With special Guest Clare Wood.
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Send us a text "Ever feel like your finances are stuck in quicksand, no matter how hard you hustle? In this empowering episode, we're diving deep into the world of money blocks with the phenomenal Clare Wood! Discover why your money mindset isn't just a buzzword—it's the secret sauce to breaking free from those invisible financial chains. We'll unc…
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Leading Sissy's Log Cabin to New Heights: An Interview with President William Jones IV
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Send us a text Curious about what it takes to lead a family jewelry business to new heights? Mike sits down with William Jones IV, the newly appointed President of Sissy's Log Cabin. William opens up about his unique journey from the store floor to the executive office and shares the challenges and triumphs that come with guiding one of the most be…
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Mastering your Margins and transforming your business with Joey from Growme.
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Send us a text When do you invest in your self or your business? At the start? 3 years in? I had a 30 min session with Joey from @growmemelb on the Business Couch at @life_instyle last year and since then she has evolved to much! Joey joined (invested) in my Roadmap to Profit (Profitable Product Business) and has used my spreadsheets and templates …
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The Latest In Digital Marketing ft. Hope Bellair
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Send us a text Mike meets with Hope Bellair, who leads the Punchmark Digital Marketing team, about her recent presentation at IJO: Chicago, as well as to tease her upcoming presentation at RJO: St. Louis. She talks through common mistakes she sees jewelers making with their marketing, as well as explains why "plug and play" marketing, like Punchmar…
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The Highs and Lows of Building a Brand with Mandi from Cubs & Co.
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29:49
Send us a text Building a brand and running a small business can be lonely. Trying to figure out what to focus on day to day, unsure if you are on the right track or if you even have a good enough product. Knowing when to ask for help and where to look for expert advice is always tricky too. Mandi from Cubs and Co. was looking to make a change. She…
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An Inside Look at Ostbye’s Acquisition of Victor Corporation with Craig MacBean
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Send us a text Mike sits down with Craig MacBean, President and fourth generation owner of jewelry powerhouse Ostbye to learn more their recent acquisition of Victor Corporation, a jewelry vendor that has been making jewelry since 1946. He discusses the timeline for the acquisition, why they made the move, and what it means for Ostbye customers. Le…
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Understanding Human Design and How it Can Help you Market Your Business with Yvette Mayer.
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Send us a text The first time I discovered Human Design I have to admit I was skeptical. Like ok, another star sign type test to tell me 'my personality' - sure. BUT then I actually read my chart in more detail and checked out my families charts and to tell you my mind was blown is an understatement 🤯. I could not believe the accuracy of it and the…
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Innovation and Family Balance: A Conversation with Punchmark's Ross Cockerham
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Send us a text Mike is joined by CEO of Punchmark, Ross Cockerham, to have a conversation about the latest season of jewelry trade shows, innovations at Punchmark, and Ross's recent experiences balancing business and family. We explore the importance of work-life balance, succession planning, and empowering team members to step into greater roles L…
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Reinventing My Business When I Wanted to Quit - with Nicole Giordano
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“I mean, I was ready to close it down” - Nicole Giordano from Startup Fashion tells us in today’s episode. Have you felt like this before? When you’re just tired of it all and need something to change Today you’ll learn about where to start when reinventing your business. You’ll also hear about the importance of being the face of your brand, and wh…
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The 8 Different Product Images You Must Have to Convert Browsers Into Buyers.
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15:37
Send us a text When you have a product business you are always trying to figure out where to spend your money and where the best next place to invest your cashflow is. A constant struggle right. ONE of the places I always suggest whether you are a new brand, established Retail stores or those who want to constantly evolve in this online visual spac…
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Stop using FB Ads until you understand this. Why your conversion rate and more are so important.
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18:35
Send us a text 1.7% 5.6% 11%, 0.59% You thought you had finished with Maths in Year 12 didn't you? Well, sorry but if you run a business you gotta know your numbers. I (as a Former Maths Teacher - I know, I know don't hate on me) do love diving in and exploring these with clients when I first meet with them or start working with them inside my prog…
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From Vendor to Retailer: Cole Rowland's Journey in the Jewelry Industry
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Send us a text If you carry INOX Men's Jewelry, you've probably met Cole Rowland at a jewelry show, as he traveled to almost every jewelry show imaginable as a vendor for several years. However, when an interesting opportunity to step in as the next generation jeweler for Ware's Jewelry, he couldn't resist. Cole made the jump from vendor to retaile…
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How much is your negative self talk impacting your business and mental health? With special guest Dr Ben Robbins.
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Send us a text Today’s special guest is, Dr. Ben Robbins. I spoke about getting him on the podcast a few months ago and we finally we managed to record an episode. Ben is a Clinical Psychologist, and I wanted to bring him on to talk about limiting beliefs, negative self talk and how we can all work on our mental fitness. Now I know the world of ath…
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Omni-Channel Examples In Every Day Life
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25:38
Send us a text Omni-Channel is a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online. At Punchmark, we are constantly encouraging our clients to integrate their online presence with their in-store ones, by integrating with t…
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Building a Digital Online Business (featuring James Wedmore).
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16:23
Send us a text Have you ever thought about adding a digital element to your product business? This episode today is sharing with you the possibilities and options available to you and then if you are interested how do you even get started? Having a product business is not the only way to have a business. This could be an option for some of you eith…
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Transforming Business with AI: From Tire Shops to Jewelry ft. Podium Co-Founder Dennis Steele
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50:22
Send us a text Ever wondered how to turn a small local business into an industry giant? Join Mike as he speaks with Dennis Steele, the Co-Founder of Podium, who shares the incredible transformation of his company from its modest beginnings. Discover the innovative strategies that helped Podium elevate businesses like Eric's father's tire shop by in…
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Branding, Customer Experience, and Scholarships with Stefi Kerby from Celia Loves
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27:38
Send us a text Have you ever wondered how important branding and customer experience is for your product business? In this episode, I chat with Stefi Kerby from Celia Loves to talk all about customer experience and the scholarships she is part of. We discuss all of the following: 05:11 What Stefi looked for as a judge of the LifeStyle scholarship 0…
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Exclusive First Interview with AGS President, Alexis Padis
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46:39
Send us a text What does it take to lead one of the most respected organizations in the jewelry industry? Mike sits down with Alexis Padis, the newly appointed President of the American Gem Society (AGS) and a driving force behind Padis Jewelry in San Francisco. Alexis opens up about her unexpected journey from avoiding the family business to findi…
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How to Use Many Chat in Your Product Business with Sam Bright from Ads for Breakfast
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32:35
Send us a text Have you ever used Many Chat for your product business? Many Chat is an automation tool used to answer questions, respond to customers, etc. It saves you time and gives your customers an instant response. I brought on Sam from Ads for Breakfast to talk more about how she helps businesses use Many Chat! We discuss all of the following…
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AI's Impact on Jewelry Design: Insights from Jewelers Advantage ft. Richard McCarthy & Jesse Korby
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59:44
Send us a text Michael sits down with the two minds behind Jeweler's Advantage, the AI Powered tool designed to help elevate jewelry stores to new heights. Their tool, AI CoPilot helps stores reach new markets, build a stronger brand, and, most excitingly, concept new custom jewelry designs in seconds rather than days. With the emerging tools that …
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What Retailers Wish Brands Knew About Working With Them
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25:37
Send us a text What is something you wish you could tell your wholesaler? In this episode, I talk about all the things retailers want the brands they work with to know. As a wholesaler, it’s your job to build a long-term relationship with your retailers. Wholesalers: get out your pens and papers to take some notes! I discuss all of the following: 0…
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Shaping the Future of Jewelry: an Interview with RJO's Leadership Team
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53:36
Send us a text The winds of change are blowing through the corridors of family-owned jewelry businesses. Mike spoke with 3 members of the RJO Board about where RJO is headed and what topics are of greatest importance to them. Mike was joined by: RJO Board of Directors Joe Schiavone, Z’s Fine Jewelry (Peoria, AZ) RJO Merchandise Review Committee Joa…
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Top 3 Pricing Mistakes Fashion Designers Make
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First, you can grab our Costing & Pricing Template + Workshop for only $10 with code: PODCAST. LINK: https://fashionbrainacademy.com/costsheet In this episode, you'll learn the top costing and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging due to pricing fear, misconceptions about what we th…
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Selling the Problem You Solve and 9 more key takeaways from the Ultimate Product Party.
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Send us a text Being surrounded by some amazing speakers and panellists last week in Orange County at the Ultimate Product Party I wanted to share some takeaways. The takeaways cover various topics such as selling the problem you solve, adding storytelling elements to your business, exploring TikTok Shop, utilizing AI, understanding your value, opt…
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LIVE: Next Generation Jewelry Retailer Roundtable ft. Fall's Jewelers & Kiefer Jewelers
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Send us a text This episode was recorded LIVE from the 3rd Annual Punchmark Client Workshop in Charlotte, NC! Mike was join by Alex Schlindwein (also known as Diamond Diaries) of Kiefer Jewelers, and Caleb Falls from Fall's Jewelers, two Next Generation Jewelers for a retailer roundtable! They talk through their views on jewelry trends, how they ba…
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Creating an Intentional Business with Nareen Holloway from Marmoset Found
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42:49
Send us a text Have you ever wanted to start a product business? But you aren’t sure you’re ready for the business risks or potential copycats? In this episode, I bring on Nareen Holloway to discuss her journey of creating Marmoset Found. Nareen has experienced it all - From marketing to stock to work/life balance to copycats. Tune into this episod…
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I Went to the THIRD Punchmark Client Workshop and All I Got Was This Podcast Episode
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26:44
Send us a text Join Mike for an exciting vlog-style podcast episode as he takes you behind the scenes of the THIRD annual Punchmark Client Workshop, in Charlotte, NC. He shares what goes into organizing an educational summit for 35 clients, 8 sponsors, and 20 Punchmark Team members. It's a lot of fun every year, and we are already planning the next…
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The Ups and Downs of Building a Product Business with Megan from Second Scout.
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Send us a text What would you do if your factory closed down overnight? How would you cope? Megan from Second Scout is a guest on the podcast today and generously shares her journey and some of the ups and downs of having a product-based business. Last year, Megan went through a major down and we discuss how she was able to come back from it better…
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