Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.
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What’s up party people, I’m John MacNeill and this is the UnpeeledCast. What is this UnpeeledCast? The UnpeeledCast is an on-location backstage pass. We provide our listeners with a humanizing glimpse into the lives of their favorite musicians, athletes and comedians and to offer exposure to up-and-comer talent. What we’ve done is we’ve taken the raw unedited and extended conversations from the Unpeeled Show and we’ve bookended them with an intro and outro.
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The show where #PumpRules cast and connoisseurs come to talk everything Vanderpump Rules! Hosted by Craig MacNeil
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Digital Marketing Lessons from Disruptive Insurance Companies
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Let’s be honest — it’s much easier to market a fun, trendy business.D2C subscription service for BBQ charcoal? I could do that in my sleep.But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance.So today, I’m going to be teaching you some brilliant marketing lessons fro…
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Listen To This Before Hiring a Marketing Agency
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I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives. Today we're going to talk about three main things: How to know whether or not you should choose a marketing agency, fre…
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Why You Shouldn't Be Afraid of AI PPC Tools (Dojo #34)
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In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI Assets Timestamps 00:00 — Intro 00:31 — OpenAI’s new model o1 is released 11:00 — Key PPC Takeaways from The Meta Summ…
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What Happened to Google's Search Generative Experience? (SGE)
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In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later.What…
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Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33)
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In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to re…
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How To Create the Perfect Marketing Strategy for 2025
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Today we’re not going to give you a digital marketing strategy that you can apply directly to your business. Because, honestly, that’s not how digital marketing strategies work. What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business. There’s 4 steps in this process, and we’r…
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How Many Outbound Links is TOO Many? (And What Google Really Thinks)
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32:11
In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running ads How many outbound links should you be including in your content? Timestamps 00:00 — Intro 00:55 — Perplexity AI plans to start running ads! 16:34 — How many outbound links should you be includi…
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534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry
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21:00
We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations. How? Through the power of digital marketing. Using a solid website, landing pages and PPC to be exact. There are lessons here for any business: Understanding your target audience Not being afraid to choose a…
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AI Overviews Are Here To Stay. Buckle Up (Dojo #31)
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37:26
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates with Emily in Paris Timestamps 00:00 - Intro 00:23 - What you need to do as Google AI Overviews continue to roll out and change 23:23 - Google Lens colla…
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Google Is Artificially Inflating Your PPC Costs
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A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers. We've long suspected it, but now we have concrete evidence. It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget. Watch the video instead: https://exposure.ninja/i…
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NEW Google Algorithm Update + AI Overviews Hits the UK
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44:43
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump’s PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: https://exposure.ninja/dojo-30 Get a FREE review of your w…
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Listen to This Podcast If Your Website Converts at Less than 2%
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Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites. Meaning, we understand the main reasons why websites struggle to convert at more than 2%. If you want to go above and beyond this 2% then today’s podcast is for you. Watch the video instead: https://exposure.ninja/two-percent Get the show notes: https://exposure…
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End of Days for Google's Search Dominance? | Ft. Sam Hollis
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50:40
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about: Polly Pocket’s ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney’s D23 event Timestamps 00:00 – Intro 04:52 – Story 1 – Polly Pocke…
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600% Lead Gen Boost in 4 Months in a SUPER Competitive Industry
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We boosted one of our clients website conversion rates from 1.4% to 7.6%. That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.) We did all of this using pay per click ads (PPC) in a highly competitive industry. In today’s podcast, we're going to break down the p…
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"Brat Summer" and the Power of Branding | ft. Claire Carlile
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In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about: Branding and pricing lessons from consumer goods How did that get there? Exploring the local Knowledge Panel beyond the NMX What the heck is “Brat Summer…
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How To Capture (and Convert) Leads at Events
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You come to our us because you want to learn how to run awesome digital marketing campaigns. But, there are other types of marketing out there that can work really effectively. One that we’ve used a lot at Exposure Ninja over the last decade is exhibiting at shows. Lots of companies exhibit at shows, but they approach it in a really haphazard way. …
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Will SearchGPT and Bing AI Change the Game or Flop?
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33:47
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. Today we talk about: What’s going on in the world of Bing’s AI search? OpenAI reveals SearchGPT Timestamps 00:00 – Intro 01:15 – Story 1 – What’s going on in the world of Bing’s AI search? 13:17 – Story 2 – OpenAI reveals SearchGPT 27:15 – The Tas…
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THIS Part of Your Funnel (Probably) Sucks
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In This Episode... You’ve spent a tonne of money on marketing. You’ve got: But…you’re not getting the conversions you expected. You’re not alone — I see this situation a lot. So, I’ve identified 3 key areas of the marketing funnel that tend to suck. And in today’s podcast, I explain how you can fix them and get your conversion rate back on track. T…
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Are YouTube Ads a Secret Weapon for SMEs?
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55:46
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Google updates: AI Overviews, Ads, YouTube Dyson’s success in more than just vacuums Cookies are here to stay in Chrome! For now… Google connects with smaller publishers Timestamps 00:00 – Intro 01:59 – Story 1 – Google up…
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How to Differentiate Your Brand in an AI World | ft. Max Denning
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50:43
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about: Hubspot's 2024 State of Marketing Etsy addresses anxiety over AI in new ad Apple Vision Pro demos are a masterclass in marketing Timestamps 00:00 – Intro 04:25– Story …
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LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
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56:51
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about: Dark green rebrands everywhere?! Pre-testing ads is not divisive, it’s a…
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How To Get Qualified B2B Leads using PPC
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27:57
When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time. To do this well in B2B you need to start by looking…
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How To Disrupt a $273 Billion Industry...with Basic Marketing
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28:08
Every day, marketing managers contact us from businesses in traditional, “boring” industries They’re desperate to shake up these industries and they want to know 2 things: Is it possible? How to do it Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing. TIME…
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How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
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47:45
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about: AI Corner: Update on Google’s AI Overviews Boosting Brand Awareness with Social Communities Decathlon’s No Tent Left Behind Campaign Times…
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How We 10x'd Leads for a Finance Company
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53:22
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Annual lead targets smashed in 4 months with 4 learnings The Needleless Haystack Timestamps 00:00 – Intro 03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnings 38:15 – Story 2 – The Needleless Haystack Get a FREE review …
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How to Bridge the Gap Between Marketing and Sales
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29:42
It’s a tale as old as time… For thousands of years, marketing and sales have been arguing. And, even though I talk marketing on this channel, I’ve been on both sides of this coin. I know how much better the results are — and how much happier these teams are — when they get along. And I want the same for you. Sales and marketing think the other hate…
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Email Marketing Just Got a Whole Lot More Competitive
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58:36
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Lessons from UK Election Digital Advertising Scot Rail & Swiftonomics Warnings from Apple's Developer Conference Timestamps 00:00 – Intro 00:49 – Story 1 – Lessons from UK Election Digital Advertising 15:12 – Story 2 – Scot Rail & Swiftonomi…
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What the Google Leak Means for SEO
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2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google has been lying to the SEO community for years. In today’s p…
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Google's AI Overviews Fiasco | ft. Joe Glendinning
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53:40
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox Timestamps 02:30 – Story 1 – Google Rolls Back AI Overvi…
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A lovely chat with the lovely Jasmine Goode. Currently of The Valley and a veteran of Bachelor In Paradise, Jasmine chats with me about her long and storied career in the show business, being the only queer Black women on Bravo, representation and - of course - the Jax of it all.
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How to Rank in Google’s AI Overviews
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The time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs. We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Goo…
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HUGE Google Leak Confirms SEO Theories | ft. Lucy King
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In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak …
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PRP S11E 15-18 Craig’n’Cocca Ride Again
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Christina Cocca AKA Cocca Macocca returns for a long'n'lusty discussion of the latest episodes, the manic mystery of Jo, dropping the parent card. Lala's Ariana envy, production desperately trying to gaffer-tape the fourth wall (that was smashed into dust a long long time ago) back together, uncomfortable conversations, JamesMae, our dream cast for…
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How To Use Performance Max Like a NINJA
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32:27
Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can g…
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The Future of SEO Changed AGAIN | ft. Annabelle Baugh
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In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews. The Art and Science of Weather-Based Marketing Lessons from On The Beach's Sunny Circles Timestamps 02:58 – Story 1 – Tim's AI Corner:…
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How Google's AI Overviews Will Change SEO Forever
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29:09
Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact. This is not a drill This is the change to Google that we have been talking about (and warning abou…
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What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
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In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push …
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Marketing Lessons from Aldi's Brilliance | ft. Danielle McMullen
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52:56
In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38 – Story 1 – Marketing Le…
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The Reason Your PPC Isn't Working | ft. Rebecca Pilkington
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52:30
In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube…
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Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast shar…
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All-in-One Guide to Content Marketing [REWIND]
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You Ma…
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Christina Cocca AKA Cocca Macocca joins me to talk the season so far, Episode 12, Sandoval's Tier Of Tears, the seeming obsession of production to pull all of us behind the fourth wall again, semi-sober curiosity, Lisa's collusion in these farcical initiatives, CHICAGO, and more. We taped for at least 3 hours, so look forward to and equally lengthy…
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Tesla's PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
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49:56
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab …
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BONUS: Tom Schwartz & Teenage Mutant Ninja Turtles on the Craig & Friends Movie Club
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A bonus from the Craig & Friends Movie Club series Released in 1990 TEENAGE MUTANT NINJA TURTLES was a blockbuster smash and no one burned with the fever of Turtle Power more than my guest, Tom Schwartz (Vanderpump Rules). Get a nice cheese pizza, stay out of the sewer and enjoy our chat about this cultural phenomenon. Craig & Friends On Apple Podc…
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How Hubspot's Marketing Works [REWIND]
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33:31
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy! Watch the video instead: exposure.ninja/hubspot-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/278/ You May A…
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How to Accelerate Your Marketing Machine
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30:52
Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and pos…
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VPR S11EP12 Ether Opal Returns!
1:17:03
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1:17:03
The Queen Of The Vanderpump Valley Of The Dolls Lauren Dawson returns for a catch-up on the season so far, Ariana unfollowing me, the Michael Ngo fashion show, Brock's beach bummers, Lauren turning on Schwartz, Lala gaslighting Katie, Ally as VPR's Greek chorus, James shredding Sandoval in the rehearsal room, whether Rachel is getting the episodes …
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Why Your Landing Pages Don't Convert [REWIND]
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45:25
This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also En…
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How Formula One Teams Nail Event Marketing | The Dojo (Ep. 13)
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almo…
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How to Do Local SEO for Multiple Locations
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31:24
For many businesses, ranking using local SEO can be an absolute game-changer. But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area. Local SEO has its own rules, and you need to create a separate local SEO strategy for each location you want to tar…
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