The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age. Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market. Whether you're a seasoned pro or just st ...
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Financial Planning for Contractors with Kimsey Hollifield
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27:14
In this episode of the Digital Remodeler Podcast, Carl Willis sits down with Kimsey Hollifield from Hollifield Financial Group to discuss essential financial strategies for contractors and business owners. Learn how to effectively manage your income, minimize tax liabilities, and plan for long-term success as your business grows. Kimsey, a fiduciar…
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The Future of SEO for Home Remodelers Adapting to AI Driven Search Algorithms
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14:58
Explore the future of SEO for home remodelers and learn how to adapt to AI-driven search algorithms! In this episode, Carl Willis from Remodeling Marketing Team delves into the evolving landscape of SEO and provides actionable tips to ensure your home remodeling business stays ahead. Discover how AI is transforming search engine algorithms and what…
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Building an Effective Marketing Ecosystem By Integrating AI with Traditional Strategies
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17:41
Learn how to build an effective marketing ecosystem by integrating AI with traditional strategies for your home remodeling business! In this episode, Carl Willis from Remodeling Marketing Team shares essential tips and insights on combining cutting-edge AI tools with time-tested marketing methods. Discover how to create a seamless and powerful mark…
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Achieving Financial Freedom Through Real Estate with Lane Kawaoka | Wealth Elevator Insights
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29:16
In this episode of the Digital Remodeler Podcast, Carl Willis interviews Lane Kawaoka from The Wealth Elevator. Lane shares his inspiring journey from being a civil engineer to achieving financial freedom through real estate investing. Learn how to transition from working in your business to becoming an entrepreneur, invest strategically in real es…
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Overcoming the Challenges of Growing a Remodeling Business | Amanda McCallister
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39:02
Join Amanda McCallister, business consultant, as she shares her personal journey and insights into the challenges of growing a remodeling business. In this episode of the Digital Remodeler Podcast, hosted by Carl Willis, Amanda discusses the pain points many remodelers face, including cash flow management, labor shortages, and decision fatigue. Lea…
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Maximize Contractor Tax Savings: 401k Strategies with Matt Ruttenberg
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27:40
In this episode of The Digital Remodeler Podcast, host Carl Willis interviews Matt Ruttenberg, Co-Founder of Life, Inc., about how contractors can leverage 401k plans as a powerful tool for tax savings and business growth. Matt explains the different types of retirement plans available and how to customize them to suit your business needs, ensuring…
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Adapting to the New SEO Landscape for Local Home Remodeling Businesses with Google Generative AI SEO
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17:06
In this episode, discover how local home remodeling businesses can adapt to the changing SEO landscape with the rollout of Google’s Generative AI Search. Learn about the latest AI-driven search capabilities and how they impact local SEO strategies. We delve into the importance of optimizing your online presence, creating high-quality content, and l…
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Strategies to Capture High End Remodeling Projects
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16:23
Do you want to capture more high-end remodeling projects? In this episode, we cover essential strategies to attract affluent clients and secure luxurious remodeling contracts. Learn how to understand the psychology of high-end clientele, rebrand your business for an upscale market, and enhance your online presence with high-quality visuals and cont…
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From Commando to Sales Commander: Rob Harrison’s Remote Sales Revolution
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39:19
In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Rob Harrison, a former British Royal Navy Commando, who has taken the discipline and leadership skills honed in the military and applied them to the world of remote sales. Rob's journey from the Navy to founding a 20-person sales team in Mexico is nothing short of inspirin…
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Choosing the Right Platform for Your Home Remodeling Portfolio: A Comparative Guide
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12:29
As a home remodeling professional, showcasing your work through a well-crafted portfolio is essential for attracting potential clients and building your brand. However, with numerous portfolio platforms available, choosing the one that best suits your needs and goals can be overwhelming. In this episode, we compare and contrast popular portfolio pl…
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To Charge or Not to Charge: Navigating Free Estimates in Home Remodeling
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12:18
As a home remodeling contractor, deciding whether to offer free estimates or charge for your time and expertise can be a challenging decision. While free estimates may attract more leads, they can also strain your resources and attract less serious prospects. On the other hand, charging for estimates can help qualify leads and ensure you're compens…
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Maintaining Integrity in Home Remodeling Sales: Ethical Practices for Client Satisfaction and Growth
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8:26
In the competitive world of home remodeling, maintaining integrity in your sales practices is essential for building trust, achieving client satisfaction, and fostering long-term business growth. As a remodeling professional, prioritizing ethics in your sales approach can set you apart from the competition and establish your reputation as a reliabl…
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Mastering Client Pre Qualification in Home Remodeling: A Guide to Ensuring the Right Fit
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23:43
As a remodeling contractor, working with the right clients is crucial for the success and profitability of your business. Pre-qualifying potential clients allows you to identify those who are a good fit for your services, values, and work style, saving you time, energy, and resources in the long run. In this episode, we dive into: The importance of…
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Embracing Innovation: Staying Ahead in the Remodeling Industry|Tips for Forward-Thinking Contractors
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9:24
In today's rapidly evolving remodeling landscape, embracing innovation is essential for staying competitive and relevant. As a contractor, leveraging the latest technologies, materials, and processes can help you streamline operations, improve quality, and deliver exceptional results to your clients. In this episode, we explore: The importance of s…
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Google Cracks Down on Low Quality AI Content in March Update | What Remodelers Need to Know
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In Google's latest algorithm update, the search giant is taking a stand against low-quality, AI-generated content. As a remodeler, it's crucial to understand how this change impacts your website's search rankings and visibility. In this episode, we break down: What the March algorithm update entails How Google detects and penalizes AI-generated con…
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Scaling Success: How to Systematize and Grow Your Contracting Business with Derek Isaac
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In this enlightening episode of the Digital Remodeler Podcast, your host Carl Willis welcomes Derek Isaac, an esteemed coach and founder of Rapid Results Creators, specializing in the contracting space. Derek shares his transformative journey from starting on the tools to leading his own successful subcontracting framing company and eventually tran…
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Navigating Small Jobs to Land Big Contracts: A Strategic Guide for Remodelers
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9:27
Are you a remodeling contractor looking to land bigger, more profitable projects? In this episode, we share proven strategies for leveraging small jobs to win large remodeling contracts. Learn how to: Identify the right types of small jobs to pursue Overdeliver to create raving fans who refer you to their networks Upsell additional services to incr…
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Crafting Success: Matthew Anderson's Journey with MCA Woodworks in Kansas City.
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27:39
In this inspiring episode of The Digital Remodeler podcast, host Carl Willis sits down with Matthew Anderson, the visionary founder of MCA Woodworks, a thriving home remodeling company based in the Kansas City, MO metro area. With just four years under its belt, MCA Woodworks has already made a name for itself thanks to Matthew's entrepreneurial sp…
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Transform Your SEO Game: Why AI is The Home Remodeler's New Best Friend
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59:50
https://remodelingmarketingteam.com Unlock the potential of your online presence with our transformative webinar replay, where AI meets SEO tailored for the home remodeling industry. Discover how leveraging artificial intelligence can elevate your website's search rankings and bring more leads through your door. 🔍 What You Will Learn: AI Basics for…
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Revolutionizing Recruitment: Mastering Hiring in Home Remodeling and Construction with Paul Sanneman
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In this enlightening episode of The Digital Remodeler Podcast, host Carl Willis is joined by the seasoned expert, Paul Sanneman, founder of Contractor Staffing Source. With over four decades of experience in the remodeling and construction industry, Paul dives deep into the evolving world of hiring, debunking common myths and sharing innovative str…
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Volume vs. Premium Pricing Strategies in the Remodeling Industry
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12:37
In this episode, we explore the critical decision-making process behind volume vs. premium pricing strategies in the remodeling industry. Learn how businesses navigate the complexities of financial management to optimize profitability, market penetration, and brand positioning. With real-life examples, discover the benefits and challenges of each p…
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The Crucial Role of Prompt Communication in Residential Construction Excellence
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16:40
Discover the transformative power of prompt communication in the construction industry with this insightful video. We delve into key strategies for enhancing interaction between clients and construction teams, emphasizing the importance of quick responses, the implementation of modern communication tools, and the cultivation of trust and transparen…
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Strengthening Your Remodeling Business: Lessons from Economic Adversity and Technological Progress
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19:12
In this episode, Carl Willis delves deep into the strategies remodeling business owners need to adopt to not only survive but thrive in the face of economic challenges and rapid technological advancements. Drawing on the insights shared in the blog post "Strengthening Your Remodeling Business: Lessons from Economic Adversity and Technological Progr…
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Navigating Economic Uncertainty How Specializing in Remodeling Niches Can Ensure Business Resilience
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17:34
Thrive Amidst Economic Fluctuations: Unlock the Power of Specializing in Remodeling Niches! Discover how zeroing in on specific remodeling niches can not only help your business withstand economic uncertainties but also drive remarkable growth. From eco-friendly updates to smart home integrations, learn the secrets to identifying, dominating, and l…
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Mastering the Stages of Growth in Your Contracting Business with Karan Dhillon
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30:57
Join Carl Willis, your host of The Digital Remodeler podcast, as he sits down with Karan Dhillon, the esteemed Master Business Coach from The Contractors Coach. This enlightening episode is a must-listen for contractors eager to navigate the challenges of business growth and seize new opportunities for expansion and success. Drawing from their rich…
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Efficient Project Management: Strategies for Remodeling Contractors
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9:17
Discover the keys to successful project management specifically tailored for remodeling contractors in our latest video. Uncover effective strategies that streamline operations, enhance team coordination, and ensure projects are completed on time and within budget. Whether you're dealing with residential renovations or commercial overhauls, our exp…
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Leveraging Technology in Remodeling: Optimizing Operations and Enhancing Customer Experiences
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9:13
In "Leveraging Technology in Remodeling," we explore cutting-edge tools and software that can revolutionize your remodeling business. From project management apps to virtual reality in client consultations, discover how technology can optimize your operations and significantly enhance customer experiences. This video is a must-watch for remodeling …
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Pinterest and Instagram for Home Remodeling: A Visual Marketing Guide
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10:58
Unlock the power of visual marketing for your home remodeling business with our guide to Pinterest and Instagram. Learn how to showcase your projects, inspire potential clients, and grow your following on these visually-driven platforms. This video offers tips on creating captivating content, using hashtags effectively, and engaging with your audie…
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Social Media for Home Remodelers: Strategies for Engagement and Growth
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10:09
In this dynamic episode of The Digital Remodeler, host Carl Willis explores the transformative power of social media for home remodelers, focusing on strategies for engagement and growth. With social media platforms becoming essential tools in marketing arsenals, Carl provides an in-depth look at how home remodeling businesses can leverage these pl…
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In this enlightening episode of The Digital Remodeler, host Carl Willis delves into the crucial topic of identifying your ideal client in the home remodeling industry. Understanding who your most profitable customer is can dramatically transform your marketing efforts, ensuring they are both targeted and effective. Carl breaks down the process of c…
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Leveraging Virtual Teams for Business Growth with Alex Miranda from Virtrify
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28:11
In this insightful episode of The Digital Remodeler, host Carl Willis is joined by Alex Miranda, the visionary founder of Virtrify, a pioneering company in the virtual team industry. Together, they delve into the transformative world of virtual teams and their pivotal role in scaling remodeling businesses. As the remodeling industry navigates throu…
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Building a Lasting Legacy: The Contractor Envy Blueprint - Interview with Kevin Starks,Sr.
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26:25
In this enlightening episode of The Digital Remodeler Podcast, host Carl Willis sits down with the visionary founder of Contractor Envy, Kevin Starks Sr., to dive deep into the strategies and philosophies behind building a successful, enduring contracting business. Contractor Envy, renowned for its innovative consulting services, empowers local con…
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Mastering Client Acquisition for Home Remodelers
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13:31
In this compelling episode of The Digital Remodeler Podcast, host Carl Willis uncovers the secrets to mastering client acquisition, a critical aspect for any home remodeler looking to experience exponential business growth. "Mastering Client Acquisition for Home Remodelers" is dedicated to both those setting ambitious revenue targets and those seek…
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Strategies for Scaling Your Home Remodeling Business
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17:28
In this enlightening episode of The Digital Remodeler Podcast, host Carl Willis reveals the essential strategies for scaling your home remodeling business to achieve significant revenue growth. This episode serves as a comprehensive guide for both newcomers to the remodeling industry and seasoned professionals aiming to expand their existing operat…
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Building a Multi Million Dollar Home Remodeling Company with Nathan Svoboda from Wichita Home Works
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27:32
Welcome to another enlightening episode of The Digital Remodeler, the go-to podcast for insights and strategies in the home remodeling industry. I'm your host, Carl Willis, and today, we have a special treat for our listeners. Joining us in this episode is Nathan Svoboda, the visionary behind Wichita Home Works, a name that has become synonymous wi…
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AI 2024: Navigating the Future - A Practical Overview for Home Remodeling Contractors
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36:57
In this enlightening episode of "AI 2024: Navigating the Future - A Practical Overview for Home Remodeling Contractors," your host, Carl Willis, engages in a captivating conversation with Jonathan Mast, the visionary founder of White Beard Strategies. Join them as they explore the transformative power of AI and its implications for home remodeling …
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EEAT Your Way to Better Google Rankings
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15:16
Welcome to another insightful episode of The Digital Remodeler podcast! In this edition, we dive deep into the world of SEO with our special guest, Jason Crabtree, the Director of SEO at Remodeling Marketing Team. Get ready to revolutionize your online presence as we explore the concept of EEAT—Expertise, Authoritativeness, and Trustworthiness—and …
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Why does the Google rep keep calling about my ad account?
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6:53
In this intriguing episode of our podcast, we delve into the perplexing world of online advertising and the persistent presence of Google representatives. Join us as we explore the common question on the minds of many business owners and marketers: "Why does the Google rep keep calling about my ad account?" Throughout the episode, we uncover the va…
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How to Show Up in Home Remodeling Searches in Your Area
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6:00
In this episode of The Digital Remodeler podcast, we dive into the world of home remodeling and discuss one of the most critical aspects of running a successful remodeling business in the digital age: showing up in local search results. With more and more homeowners turning to the internet to find reliable contractors for their home improvement pro…
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How to Use Facebook to Grow Your Home Remodeling Business
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6:25
In this episode of The Digital Remodeler podcast, we dive into the world of social media marketing and explore the powerful potential of Facebook for home remodeling businesses. Whether you're just starting out or looking to expand your reach, leveraging the tools and strategies available on this popular platform can give your business a significan…
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Using Email Automation to Nurture Your Home Remodeling Leads
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6:07
In this captivating episode, we delve into the fascinating world of email automation and its powerful role in nurturing your home remodeling leads. Whether you're a seasoned remodeling professional or just starting out in the industry, understanding how to effectively utilize email automation can be a game-changer for your business. Discover the be…
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Building a Brand That Lasts with Russ Glickman from Glickman Design Remodel Build
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26:08
Join host Carl Willis on another insightful episode of The Digital Remodeler podcast as he sits down with a true legend in the home remodeling industry—Russ Glickman from Glickman Design Remodel Build. With over four decades of experience, Russ brings a wealth of knowledge and expertise to the table, making this episode a must-listen for anyone pas…
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Should You Buy Home Remodeling Leads or Work With a Remodeling Marketing Agency?
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7:45
In this episode of The Digital Remodeler podcast, we dive deep into the world of home remodeling leads and explore whether it's more beneficial to buy leads or collaborate with a remodeling marketing agency. If you're a contractor or a remodeling business owner looking to generate more leads and grow your client base, this episode is for you! Our e…
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Using Automation With Your Facebook Remodeling Lead Generation Ads
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5:21
In this episode of The Digital Remodeler, we dive into the world of remodeling lead generation and explore the powerful potential of automation when combined with Facebook advertising. Join us as we uncover the secrets to effectively using automation tools to streamline your lead generation efforts and maximize your return on investment. Our expert…
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Using LinkedIn to Grow Your Home Remodeling Business
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4:52
Welcome to this episode of The Digital Remodeler podcast, where we will discuss how you can use LinkedIn to grow your home remodeling business. LinkedIn is a powerful tool that can help you connect with potential clients, network with industry professionals, and establish yourself as a thought leader in the home remodeling space. In this episode, w…
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In this episode of The Digital Remodeler podcast we dive into the world of digital advertising and take a closer look at the different types of search ads that exist. While search ads can be an effective way to drive traffic to your website or product, not all search ads are created equal. We explore the different formats of search ads, including t…
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Should You Buy Leads for Your Home Remodeling Business?
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4:55
In this episode of The Digital Remodeler, we delve into a topic that has sparked much debate among home remodeling professionals: the practice of buying leads. As a business owner or contractor, you know that generating a steady stream of leads is crucial for the success and growth of your company. But should you consider purchasing leads from thir…
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Using Video in Your Home Remodeling Marketing
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4:25
In this captivating episode of "The Digital Remodeler," we delve into the fascinating world of leveraging video content for your home remodeling marketing strategies. Join our expert host and industry veteran as they guide you through the ins and outs of incorporating videos to enhance your marketing efforts and captivate your target audience. As t…
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The Power of Digital Branding in Remodeling Contractor Marketing
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24:45
In this episode, we dive deep into the world of digital branding and its pivotal role in a remodeling contractor's marketing strategy. Our guest, Brian Reina, a seasoned marketing expert, shares invaluable insights on how crafting a strong digital brand presence can set your remodeling business apart in today's competitive market. Host Carl Willis …
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