A 5 minute podcast where Alan Klement and Eric White talk about how to create and market innovative products with Jobs to be Done thinking.
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In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,Af JTBD at Work by Alan Klement and Eric White
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The North Star of an Enduring Business
6:26
6:26
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6:26
Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.Af JTBD at Work by Alan Klement and Eric White
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When does a Job to be Done Start (and End)?
5:04
5:04
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5:04
The lifecycle of a JTBD can help you understand your customer’s struggle for progressAf JTBD at Work by Alan Klement and Eric White
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Is a Job to be Done About Functionality?
4:33
4:33
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4:33
Create breakthrough innovations by focusing on why instead of how.Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?Af JTBD at Work by Alan Klement and Eric White
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In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.Af JTBD at Work by Alan Klement and Eric White
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