DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Conversations between the venture investors and operators at Dell Technologies Capital and the people who are building what's next in enterprise technologies.
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I talk about DC/Marvel, The Boys/Invincible, and many other superhero franchises. Note: DTC stands for nothing of relevance, but I'm keeping it because I like the letters C, D, and T, and I like them in the order of DTC. If you think I should remove the DTC since it doesn't add anything to my podcast, too bad.
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Hi, you’re listening to Postdocalypse, a podcast by postgrad students about all things postgrad. The name comes from the idea that once you finish your PhD, there’s the big question for all of us whether we’ll continue along the academic path or take on of the many alternative routes that are on offer to us. We’re a team of PhD students at King’s College London, trying to navigate this crazy world and we’ll be sharing the highs and the lows of postgraduate study.
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Ep 492: How to Win on Amazon in 2025: Search Volume Declines, Tariff Pressures & Brand Equity | AKNF
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32:40Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where today we’re diving deep into Amazon advertising, ranking strategies, and the impact of tariffs with Rob and Clifford from Pilot House. If you’re selling on Amazon, you’ve probably noticed that search volume is down for the first time in years. Consumers are …
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Bonus: The Future of Retail: AI, Retail Media & the Return of Human Connection – Inside ShopTalk 2025 with Marielle Bobo
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26:45Subscribe to DTC Newsletter - https://dtcnews.link/signup Retail is evolving fast. AI, retail media networks, and shifting consumer behaviors are reshaping how brands sell. But the brands winning in 2025? They’re the ones that blend technology with human connection to create unforgettable shopping experiences. In this episode, we sit down with Mari…
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Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook
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40:18Subscribe to DTC Newsletter - https://dtcnews.link/signup Many if not most eCommerce brands spend 15-20% of revenue on advertising—Simple Modern? Just 5%. So how did they become a category leader in drinkware, dominate Amazon, and land major retail deals with Target? In this episode, Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Mod…
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Ep 490: Meta’s New Advantage+ Update: What It Means for Advertisers & How to Win | AKNF
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27:11Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨 Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead. On this episode of the DTC Podcast, we sit down with P…
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Bonus: The Smartest SMS Marketing Strategies for Shopify Brands with Postscript
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29:05Subscribe to DTC Newsletter - https://dtcnews.link/signup SMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are…
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Ep 489: The Organic Growth Playbook: Salty Britches' Path to 500+ Retailers & the Military
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51:15Subscribe to DTC Newsletter - https://dtcnews.link/signup 📢 What if you could scale a DTC brand without spending a dollar on paid media? That’s exactly what Amy Tucker, founder of Salty Britches, did. What started as a homemade anti-chafe solution for her son turned into a multi-channel brand used by ultra runners, triathletes, the military, and ou…
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Twine Security CEO Benny Porat on Hiring & Building in the Earliest Days
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29:01Building the Future of Cybersecurity with AI – Benny Porat, CEO of Twine Security Episode Description: In this episode of the DTC Podcast, Deepak Jeevankumar sits down with Benny Porat, co-founder & CEO of Twine Security. Benny shares his journey from co-founding Claroty to launching Twine, diving into the evolving cybersecurity landscape, the chal…
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Ep 488: How Founder-Led Content Can Lower CAC and Build Brand Affinity | AKNF
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25:49Subscribe to DTC Newsletter - https://dtcnews.link/signup The era of faceless brands is over. Consumers don’t just want to buy products—they want to connect with the people behind them. In this episode, Aves, Creative Lead at Pilot House, breaks down why DTC founders must take an active role in content creation to build brand affinity, lower CAC, a…
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Ep 487: The Future of E-Commerce Growth: Profitability, Product Expansion & Smarter Ad Spend with Taylor Holiday
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40:16Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re talking with Taylor Holiday, Managing Partner at Common Thread Collective (CTC)—one of the leading agencies in e-commerce growth. CTC rode the wave of e-commerce’s explosive growth, scaling from 60 to nearly 200 employees during COVID. But a…
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Ep 486: Why Most YouTube Ads Fail—And How to Make Yours Work with Pilothouse | AKNF
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26:34Subscribe to DTC Newsletter - https://dtcnews.link/signup On today’s episode of All Killer No Filler, we’re joined by Dougie from Pilothouse to talk about how DTC brands should structure YouTube ads for growth. Many advertisers expect immediate conversions from YouTube, but the real value comes from top-of-funnel awareness that increases brand sear…
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Ep 485: How Soberish Built a $1M+ DTC Brand Without Ads
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30:19Subscribe to DTC Newsletter - https://dtcnews.link/signup Kim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads. In this episode of the DTC Podcast, Kim shares how she: ✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands o…
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Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast
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23:32Subscribe to DTC Newsletter - https://dtcnews.link/signup Today, we’re doing something a little different. We’re featuring an episode from The World's Best Email and Retention Podcast (TWBERP)—a must-listen for anyone looking to maximize revenue from the customers they’ve already acquired. Subscribe to TWBERP Here: https://open.spotify.com/show/30O…
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EP 483: Velocity Wins: How Curtis Matsko Scaled Portland Leather Goods to 9 Figures by Moving Faster Than Everyone Else
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50:07Subscribe to DTC Newsletter -https://dtcnews.link/signup 📢 What does it really take to scale a 9-figure DTC brand? Relentless speed, constant reinvention, and never playing defense. In this episode of the DTC Podcast, we sit down with Curtis Matsko, founder and CEO of Portland Leather Goods, to break down how he built one of the fastest-growing di…
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Ep 482: How to Optimize Amazon Merchandising for Maximum Sales | AKNF
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25:37Subscribe to DTC Newsletter - https://dtcnews.link/signup Amazon is a crucial sales channel, but most brands fail to merchandise their products effectively. In this episode of the DTC Podcast, Rob & Clifford from Pilot House’s Amazon team break down the key strategies to optimize Amazon listings for better visibility, conversion, and profitability.…
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#352 - Building a Profitable Timeless Brand: 20 Years, 8 Figures, 100% Bootstrapped with Parker Thatch
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49:59Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt’s expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein. In this e…
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Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)
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36:13Subscribe to DTC Newsletter -https://dtcnews.link/signup 🚀 How do you build a brand that consumers remember before they even see an ad? BYLT Basics is mastering the art of upper funnel marketing. In this episode, Spencer Toomey, BYLT’s growth lead, breaks down how major sponsorships—like their Mike Tyson partnership during his Netflix fight—drove m…
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Ep 480: How Meta’s New Ad Rules Impact Health & Wellness Brands with Pilothouse | AKNF
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31:04Subscribe to DTC Newsletter - https://dtcnews.link/signup Meta’s latest advertising update is shaking up the health & wellness space, restricting event tracking for many brands. This means brands selling supplements, wellness products, or other health-related items may no longer see key conversion events like purchases and add-to-cart in their Meta…
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#351 - The Content Strategy That Took Nectar Hard Seltzer to $5M+ in Revenue
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54:29Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more. In this episode of DTC Pod, Caleb breaks down how founders can crea…
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Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen
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47:26Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we’re joined by Bradley Keefer, CRO of Keen Decision Systems, to discuss how brands can elevate their marketing game by thinking like investment bankers. Bradley dives deep into why ROAS alone doesn’t cut it anymore and explains how brands can use holistic …
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Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford
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51:15Subscribe to DTC Newsletter - https://dtcnews.link/signup Chubbies became a DTC legend by selling proper-length shorts and a brand identity people loved. But behind the scenes, Preston Rutherford and his team had to fight against the short-term addiction of Meta ads that almost ran the company into the ground. In this episode, Preston shares: 🔥 The…
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Ep 478: How AI is Transforming Creative Strategy: CRO, Ads & Brand Storytelling | AKNF
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33:28Subscribe to DTC Newsletter - https://dtcnews.link/signup AI is changing the way brands approach creative marketing. In this episode, Braydon from Pilothouse dives into how AI tools—especially custom GPTs—are transforming landing pages, ad creative, and brand storytelling. Key Takeaways: AI-Driven CRO: How custom GPTs optimize landing pages section…
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Scaling for AI Devs: How RunPod is Growing and Evolving with its Community
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35:04DTC's Radhika Malik in conversation with RunPod CEO and Co-founder Zhen Lu on the company's modest beginnings, accelerated growth, and learning to evolve with and for your ideal customers. RunPod launched with a classic tech startup story -- in the basements of co-founders Zhen Lu and Pardeep Singh, requiring some electrical rewiring and circuit br…
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Bonus: Anatomy of a Million Dollar Ad: Motion's James Mulvey on Seven Most Impactful Creative Trends of 2025
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32:59Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of the DTC Podcast, we dive deep into creative advertising with James Mulvey, Head of Content at Motion, the creative analytics and research platform used by brands like HexClad, True Classic, Ridge, and Vuori. James shares insights from their recent report analyzing $100M in…
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Ep 477: Shopify Optimization Strategies Every DTC Founder Should Know – With Kurt Elster
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42:40Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we welcome Kurt Elster, Shopify expert and founder of EtherCycle, a consultancy specializing in optimizing Shopify stores for eCommerce brands. https://ethercycle.com https://www.instagram.com/kgelster/?hl=en https://www.linkedin.com/in/kurtelster/ Kurt di…
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Ep 476: How to Leverage Google PMAX for Demand Capture and Growth | AKNF
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21:04Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Eric sits down with Dougie from Pilothouse's Google team to dive deep into how to leverage Google Ads' Performance Max (PMAX) campaigns for demand capture while building long-term growth strategies. With the recent Google update allowing shopping …
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Ep 475: Anatomy of the World's Fastest Growing Beverage Brand with BRĒZ Founder Aaron Nosbisch
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39:06Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, we sit down with Aaron Nosbisch, founder of BRĒZ, the fastest-growing cannabis-infused beverage brand on the market. BRĒZ is at the forefront of a new wave in social drinking, offering a functional alternative to alcohol with none of its downsides…
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Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF
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22:24Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, we dive deep with Kyle Hitchcox, co-founder of Warpdrive, on why traditional conversion rate optimization (CRO) needs a complete overhaul. Kyle explains how Warpdrive's modular tools empower Shopify brands to optimize their funnels faster and dr…
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Ep 473: From Bankruptcy to Profit in One Year: Dan Crosby’s Strategic Relaunch of BioSteel
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43:26Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive deep into actionable strategies for scaling direct-to-consumer businesses. In this episode, Dan Crosby shares the inspiring story of how he bought a personal favorite hydration brand, BioSteel from bankruptcy and reshaped it into a profitable busines…
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Ep 472: What Email and Retention Strategies to Focus on in 2025 with Pilothouse's Jordan Gordon | AKNF
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27:33Subscribe to DTC Newsletter - https://dtcnews.link/signup STOP - Have you subscribed to Jordon Gordon's "The World's Best Email and Retention Podcast"?? [TWBERP) → https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A In this episode, we welcome Jordan Gordon, the host of The World's Best Email and Retention Podcast, to dis…
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Ep 471: FabFitFun’s Billion-Dollar Subscription Blueprint: Scaling Through Customization and Value with Daniel Broukhim
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43:17Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Daniel Broukhim, co-founder of FabFitFun, the billion-dollar subscription lifestyle brand that has redefined how consumers discover and experience new products. From its origins as a modest blog to a multi-faceted platform offering curated…
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Ep 470: Why Amazon’s Badges Can Make or Break Your Sales Strategy | AKNF
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23:35Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer No Filler DTC Podcast, host Eric Dyck sits down with Rob and Clifford from Pilothouse Amazon, to unpack key learnings from a record-breaking holiday season on Amazon. From Black Friday to Q1, they dive deep into the strategies that propelled brands to double…
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Ep 469: Innovating the Toilet Paper Industry: The FoxFold Solution
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31:09Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! This episode dives into the entrepreneurial journey of Ludo, founder of FoxFold. Ludo’s company is disrupting the $30B toilet paper industry with innovative dispensers and interfolded toilet paper that reduce waste and cut costs for hotels. Key Insights: Cost Savi…
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Ep 468: How DTC Brands Are Scaling with Applovin: A Guide to Mobile Ads Success | AKNF
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27:24Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we dive into Applovin, the emerging mobile ad network reshaping how DTC brands scale. Join Taylor Cain and Aves from Pilothouse Marketing as they share their hands-on experience with Applovin, exploring its algorithm-driven audience targeting and creative-…
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#350 - Inside Night Ventures: The Fund Behind Internet’s Top 1% Creators (Mr Beast, Kai Cenat, Hasan Piker)
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45:00Ben Matthews is a general partner at Night Ventures, an early-stage consumer VC fund, focused on culture, community, and creators. They have partnered with some of the most famous people on the internet including Mr. Beast, Kai Cenat, and Hasan Piker. In this episode of DTC Pod, Ben and Blaine discuss: Lessons from incubating and investing in early…
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Ep 467: Building a Mission-Led Brand: Lessons from Better Basics’ Plastic-Free Journey
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31:53Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of the DTC Podcast, we sit down with Samantha Rayner, founder of Better Basics, a mission-led household goods brand focused on reducing plastic and toxins. With years in the consumer product space and a deeply personal story, Samantha shares how Better Basics grew from a purp…
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Ep 466: Are you ready for "Super Saturday?" Notes on Google's Holiday Trends Indicate BFCM Isn't Over! | AKNF
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16:47Subscribe to DTC Newsletter - https://dtcnews.link/signup In this All Killer No Filler episode, Dougie from Pilothouse’s Google team shares invaluable insights from Google’s latest Black Friday and Cyber Monday data. From e-commerce growth to late-stage holiday strategies, learn how to position your brand for success in the critical Super 5 shoppin…
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Balaji Parimi: From Category Creation to Acquisition
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22:19“Confidence is the manifestation of having clarity and conviction. Focusing on these “Three Cs” is what helped us make the hard decisions at CloudKnox.” In a recent episode of the DTC podcast series “Exit Interview,” Raman Khanna sat down with Balaji Parimi, the founder of CloudKnox, to discuss the journey of his company from inception to category …
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Ep 465: Seed Oil Alternatives: TerViva's Regenerative Food Approach
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33:20Subscribe to DTC Newsletter - https://dtcnews.link/signup Introducing Pongamia Oil: A Sustainable Seed Oil Alternative In this episode of the DTC Podcast, we’re joined by Ashley Kleckner, Chief Growth Officer at TerViva, a company revolutionizing sustainable agriculture with Pongamia oil. TerViva transforms beans from the regenerative Pongamia tree…
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Ep 464: Email Marketing in 2025: Why Gmail's New Spam Rules Demand Sniper Segments | AKNF
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24:30Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric Dyck sits down with Jordan Gordon, host of TWBERP (The World’s Best Email and Retention Podcast) and Retention Director at Pilothouse, to unpack the latest email marketing trends and retention strategies following Black Friday and Cyber Monday (BFCM).…
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Ep 463: Lessons from Dr. Squatch’s Walmart Launch with Martin Forde
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35:13Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting. With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail. Martin shares how Dr. …
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Ep 462: Black Friday Insights: Amazon’s Changing Ad Strategies with Pilothouse | AKNF
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22:31Subscribe to DTC Newsletter - https://dtcnews.link/signup In this All Killer No Filler episode of the DTC Podcast, Eric Dyck sits down with Clifford and Rob from Pilothouse to dissect the early results of Black Friday 2024 on Amazon and explore the platform's evolving ad strategies. From the challenges posed by Amazon’s new broad-matching behavior…
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#349 - Between Trends and Timelessness: The Antara Approach to Building Strong Brands from the Outside In
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35:45Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints. In this episode of DTC POD, Blaine and Isabel discuss: T…
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Ep 461: How to Get on the CPG Fast Track: Insights from Four Sigmatic and O2 Leaders on Community and Growth
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34:15Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we’re joined by Markus, a founding team member of Four Sigmatic, and Dave Colina, founder of O2 Hydration, to discuss their latest venture, CPG Fast Track. This innovative coaching community helps early-stage CPG founders scale effectively by combining exp…
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Ep 460: How to Craft Winning Q4 Sales Ads with Pilothouse’s Socials Team | AKNF
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36:31Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we focus on practical tactics for scaling your DTC business. This week, Eric Dyck is joined by Pilothouse’s social team—Taylor Cain, Aves, and Jacob—to dive into the strategies that power top-performing Q4 sales ads. Key Takeaways: Creative Variety Matters: …
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#348 - Storytelling Across Screens: The New Rules of Brand Building
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38:35John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences. In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for find…
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Ep 459: The Pod That Launches 1000 TikTok Shops: An Exclusive, Deep-Dive Report with RightMetric's Charlie Grinnell
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45:24Subscribe to DTC Newsletter - https://dtcnews.link/signup TikTok Shops are rewriting the rules of e-commerce, and the numbers don’t lie—$1.5 billion in US sales in the summer of 2023 alone. In this special episode of the DTC Podcast, we team up with Charlie Grinnell, Co-CEO of RightMetric, to unveil a groundbreaking report on TikTok Shops. This exc…
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Ep 458: Avoid These Costly Google Ads Mistakes this Black Friday | AKNF
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23:18Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the All Killer No Filler DTC Podcast! Today, we're thrilled to have Dougie from Pilothouse’s Google Ads team. With Q4 well underway and Black Friday just around the corner, Dougie shares critical insights for optimizing Google Ads performance during the busiest shopping …
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#347 - Shading the Future: Inside Everhem’s Rise in Custom Window Treatments
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43:46Haley Weidenbaum is the CEO and co-founder of Everhem, a DTC company specializing in custom window treatments, including shades and drapery. In this episode of DTC Pod, Haley discusses the strategies that have helped Everhem grow and differentiate itself in the market. She discusses the challenges of online shopping for custom products and how Ever…
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Bonus: Are You Skating on Your Sales Tax Compliance? Simplify Sales Tax with Avalara's Meg Higgins
28:52
28:52
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28:52Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where Eric interviews Meg Higgins from Avalara. With over 10 years in the SaaS space, Meg has focused her career on cross-border e-commerce, empowering mid-market and growing DTC brands to navigate the complexity of sales tax compliance. As Avalara’s SVP of Global…
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Ep 457: Inside Manly Bands' High 8-Figure Growth: Unique Designs, Killer Collabs, and Full-Control Manufacturing
44:14
44:14
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44:14Subscribe to DTC Newsletter - https://dtcnews.link/signup Manly Bands started with a problem familiar to founder John—a lack of compelling men’s wedding bands. Now a thriving DTC jewelry brand, Manly Bands offers unique rings made from materials like meteorite and deer antler. In this episode, John discusses how he and his team scaled rapidly, espe…
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