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What *really* gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche, exploring the latest evidence-based behavioral science you can use to get more people to adopt your climate or environmental campaign. Get Katie's secret climate action design tips and indie/hacker startup insights for making it happen at https://helloworlde.com/actiontips. Warning: For deep sustainab ...
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Environmental Studies and Sciences is a podcast covering some of the latest research on environmental issues and hot topics in the environmental field, with leading academics and upcoming environmental researchers. Episodes 1-17 are sponsored by the Journal of Environmental Studies and Sciences. The host is Dr. Chris Parsons.
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In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right. Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠…
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In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen. Get my free Climate Action Desi…
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Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, en…
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There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act. Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠ * * * How to Save the World is a po…
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In today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, ze…
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How do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively? In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you d…
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In today’s episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon e…
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In this episode, I share the four social-science-backed reasons for why you need to be heavily immersed in images of the positive eco future you are working to create. We'll cover the psychology of motivation, technical problem-solving, leadership, and systems-change. This epsides explores the deeper reasons why I put together the new Ecopia Store …
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In this episode, I share an idea I designed and. I want you to steal it. It's called the V-Score. See the V-Score app design here. The most important factor that determines the health and environmentally friendliness of food is whether it comes from a plant or an animal. The measurement-driven design I teach is based on identifying a core metric of…
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Does giving people long lists of multitudes of eco actions help people do more green things? Or does it overwhelm, and hence hinder action? And how does the type of action on that list make a difference? Today’s guest is Dr. Rueben Kline Ph.D. He is the Associate Professor of Political Science and Director of the Center for Behavioral Political Eco…
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