n this week’s episode, co-hosts Paul Slack and Ray Larson discuss the Internet Marketing Performance Metrics that matter and the 4 P’s of an Internet Marketing Balanced Score Card. TOPICS COVERED (Internet Marketing Performance Metrics): What value does my business obtain from the activity? What outcomes did the website produce for our company? How…

In this week’s episode, co-hosts Paul Slack and Ray Larson discuss how to generate Internet Marketing ROI, by putting your Internet marketing strategy on a quota. Topics Covered: What are macro/micro objectives? Maturity of a campaign- how do KPIs differ? Understanding what winning looks like at the various stages of maturity. Winning looks differe…

In this introductory episode, co-hosts Paul Slack and Ray Larson introduce themselves and how this series will be more than just another marketing podcast. There’s a marketing revolution happening. Are you ready? Topics Covered: Why traditional marketing is no longer effective. How buyers are now in control. Why all media is now social media. Be su…