Why Is It So Hard To Prove The Value Of Creativity? The Cannes Lions podcast

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The Cannes Lions Podcast
Why is it so hard to prove the value of creativity?

5+ y ago 25:18

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Indhold leveret af Cannes Lions. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Cannes Lions eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The Cannes Lions Podcast is your window into the biggest topics in creative marketing right now. Each week, Cannes Lions Chairman Philip Thomas explores a different issue that the marketing industry is grappling with. These are the key issues that marketers have told us they’re struggling to solve. He'll talk to some of the biggest industry names to get their perspectives and try to come up with some actionable insights you can put to work for yourself. In our first episode Philip gets to the heart of the belief that creativity is a driver for change, for business and for good and asks: Why is it so hard to prove the value of creativity? His expert witnesses are Alexander Schill, the Global Chief Creative Officer and Partner of the serviceplan group, Jonathan Mildenhall, Founder and Chief Executive of 21st Century Brand, a strategic consultancy based in San Francisco, Andrew Robertson, CEO of BBDO and consultant Cinzia Morelli-Vergooh.

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En episode

#Society #Cannes Lions

Artwork

Why is it so hard to prove the value of creativity?

The Cannes Lions Podcast

11 subscribers

published 5+ y ago

Del

MP3•Episode hjem

Indhold leveret af Cannes Lions. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Cannes Lions eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The Cannes Lions Podcast is your window into the biggest topics in creative marketing right now. Each week, Cannes Lions Chairman Philip Thomas explores a different issue that the marketing industry is grappling with. These are the key issues that marketers have told us they’re struggling to solve. He'll talk to some of the biggest industry names to get their perspectives and try to come up with some actionable insights you can put to work for yourself. In our first episode Philip gets to the heart of the belief that creativity is a driver for change, for business and for good and asks: Why is it so hard to prove the value of creativity? His expert witnesses are Alexander Schill, the Global Chief Creative Officer and Partner of the serviceplan group, Jonathan Mildenhall, Founder and Chief Executive of 21st Century Brand, a strategic consultancy based in San Francisco, Andrew Robertson, CEO of BBDO and consultant Cinzia Morelli-Vergooh.

… continue reading

En episode

#Society #Cannes Lions

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