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Should you use manual or automated bidding with Shopping campaigns?
Manage episode 456274237 series 3551927
Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ecommerce businesses, provides answers to your questions about bidding strategies, optimization techniques, and product exclusions, and offers valuable insights into maximizing your ecommerce success.
Tune in to learn how to navigate the intricacies of Google Shopping campaigns. Plus, stay tuned until the end of the episode for a new Insider Challenge!
Key Topics:
- Manual vs. automated bidding strategies for Shopping campaigns
- Transitioning to Target ROAS (tROAS)
- The importance of feed optimization
- Product exclusions and their impact
- Categorizing products for better performance
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode47
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship
Inside Google Ads course
Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode47
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
52 episoder
Manage episode 456274237 series 3551927
Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ecommerce businesses, provides answers to your questions about bidding strategies, optimization techniques, and product exclusions, and offers valuable insights into maximizing your ecommerce success.
Tune in to learn how to navigate the intricacies of Google Shopping campaigns. Plus, stay tuned until the end of the episode for a new Insider Challenge!
Key Topics:
- Manual vs. automated bidding strategies for Shopping campaigns
- Transitioning to Target ROAS (tROAS)
- The importance of feed optimization
- Product exclusions and their impact
- Categorizing products for better performance
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode47
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship
Inside Google Ads course
Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode47
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
52 episoder
Alle episoder
×1 Should you use Customer Match in Google Ads? 19:15
1 Do I need to set a Target CPA or Target ROAS in Google Ads? 16:06
1 What is the future of Google Ads with AI? 11:26
1 Should you use manual or automated bidding with Shopping campaigns? 13:10
1 Can you run Google Ads with a small budget? 11:51
1 How many keywords should I put in an ad group in Google Ads? 11:05
1 How to launch a new product with Google Ads 7:59
1 Should you manage your own Google Ads or hire an agency? 12:27
1 Will Maximize Conversions bidding inflate my CPCs? 10:37
1 Should you run Search and Performance Max together? 13:35
1 How to optimize a Google Shopping campaign 15:33
1 Should you use micro-conversions in Google Ads? 13:31
1 When is high click-through rate (CTR) a bad thing in Google Ads? 13:40
1 Does Performance Max work for lead gen? 10:32
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