DBE 0246: How to Master Messaging for Multiple Offers

Digital Business Evolution

In this episode of the Digital Business Evolution podcast, Jess is back with segments from her live coaching calls! These powerful excerpts are great to quickly binge and take action in your business.

And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: https://www.youtube.com/@jessicaderose/videos

Today, Jess sits down with the inspiring Tiffany to dive deep into the intricacies of marketing and messaging for entrepreneurs with multiple products or offers. Tiffany shares her gratitude for the business milestones she's achieved and poses a question about managing marketing strategies for two distinct, yet similar, audiences.

Jess provides valuable insights on differentiating transformations, positioning products on the customer journey, and crafting clear messaging to avoid audience confusion. Plus, discover the power of planting seeds for future offerings and aligning your programs with your client's growth journey. Whether you're an entrepreneur just starting out or a seasoned business owner, this conversation is packed with strategies to elevate your marketing game! Tune in now for a blend of practical advice and heartfelt discussions.

As always, cheers to your evolution!

Key Takeaways:

• Aligning products with customer journey and transformations

• Understanding if offers are different enough

• Building relationships and encouraging repeat engagement

Episode Resources

• For all the juicy details of The Club Membership, CLICK HERE: https://www.jessglazer.com/theclub

• Join Legacy Lounge a 6 Month Mentorship for the leader who wants to create a legacy brand

📸 Current Gear/Camera Setup:

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Jess

Instagram: @iamjessicaderose

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Youtube: @jessicaderose