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EP 288 - Mary Blackiston - Empathy-Driven Copy: The Secret Weapon for Law Firms

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Manage episode 446196973 series 2687856
Indhold leveret af Market My Market. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Market My Market eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist.
Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.
She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page.
Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/
Visit Nomad Copywriting: https://nomadcopywriting.io/
On This Episode, We Discuss…
  • What Makes Writing Powerful
  • How More Personal, Approachable Language Can Build Trust
  • Common Mistakes Law Firms Make with Google Ads
  • Social Media and Copywriting
  continue reading

295 episoder

Artwork
iconDel
 
Manage episode 446196973 series 2687856
Indhold leveret af Market My Market. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Market My Market eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist.
Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.
She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page.
Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/
Visit Nomad Copywriting: https://nomadcopywriting.io/
On This Episode, We Discuss…
  • What Makes Writing Powerful
  • How More Personal, Approachable Language Can Build Trust
  • Common Mistakes Law Firms Make with Google Ads
  • Social Media and Copywriting
  continue reading

295 episoder

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