Transforming Hospitality: Marketing Masterclass with Industry Expert Rob Powell

Porch and Parish The Podcast

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Unlock the secrets to transforming your hospitality business with our latest episode featuring marketing maestro Rob Powell. With an illustrious career that includes stints at Disney and Grand Casinos, Rob shares his unparalleled insights into creating unforgettable customer experiences and building rock-solid brands. Learn why marketing is the lifeblood of the hospitality industry and how its absence can lead to devastating customer dissatisfaction.
Discover the power of personalization and data-driven decisions in reshaping business operations, especially during these post-pandemic times. From contactless delivery methods to omni-channel marketing, Rob discusses the new norms and how businesses can adapt. Hear about the marketing triumphs of the NFL and ESPN and the cautionary tales of Bud Light, and understand why consistent messaging is key to maintaining brand integrity.
In our engaging final segments, we delve into innovative strategies for boosting customer engagement and loyalty. Rob shares brilliant examples of creative promotions that have reignited customer interest and driven repeat visits in the restaurant and casino industries. We also tackle the sensitive issue of online reviews and reputation management, offering practical tips to turn negative feedback into positive outcomes. Tune in for an episode brimming with actionable insights and eye-opening stories from a true industry expert.

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1. Transforming Hospitality: Marketing Masterclass with Industry Expert Rob Powell (00:00:00)

2. Hospitality Marketing Masterclass and Insights (00:00:05)

3. Brand Marketing Strategies and Lessons (00:11:16)

4. Creating Raving Fans Through Unique Promotions (00:19:55)

5. Navigating Online Reviews and Reputation (00:26:08)

6. Creating Customer Advocates Through Personalized Service (00:32:15)