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Tesla Car Accessory Business Owner - Riley Shackelford
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S3XY Wheels wasn't just born out of thin air. It stemmed from Riley's partner's desire to overhaul the look of Tesla's Model 3—an aspiration to offer distinctiveness to early adopters seeking an identity on the road. This aspiration became their driving force.
"We took off and started doing it, figuring it out step by step, just kind of bootstrapping it," Riley shares. The initial year was not a sprint but a steady grind, involving market education and understanding the art of selling a unique product—specifically, aero cap covers for Tesla wheels.
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