The Social Payoff: Smart Strategies for Paid Media

Uncomplicated Marketing

Paid social media marketing takes center stage in this episode with Karleen Scarlett, a digital marketing powerhouse and social media coach with over a decade of experience across the hottest industries—CPG, hospitality, retail, fintech, and nonprofits. As the founder of Social Blessings LLC, Karleen is all about empowering small business owners to take control of their social media game with one-on-one coaching that cuts through the noise.

Karleen drops gems on crafting killer social media strategies, stressing that for small business owners, knowledge is power. She’s all about giving them the tools to not only understand what their social media gurus are doing but also to steer the conversation and create campaigns that actually move the needle.

In this episode, you’ll get:

• The lowdown on launching your social media presence: Picking the right platform and making sure those clicks lead somewhere valuable.
• The real deal on repurposing content: Why it's a go in the beginning but needs a serious upgrade to keep your brand sharp.
• B2C vs. B2B social media strategies: When to tell stories and when to get straight to the point with your audience.

Karleen also goes all-in on paid social media, sharing the inside scoop on budgets, targeting, and A/B testing. She breaks down why paid social is the secret weapon every small business needs and how to set up campaigns that actually work. Whether you’re dipping your toes in paid ads or leveling up your current strategy, Karleen’s got the playbook to help you dominate.

Tune in as Karleen dishes out her no-BS approach to social media marketing, packed with real-world strategies to help small businesses thrive in the digital age. Want more? Connect with Karleen Scarlett on LinkedIn or hit up her website at socialblessingsllc.com for all the goods.