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How to Thrive as a New Business (Marketing & Services) | Part 2
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In this episode, experts reveal the must-know marketing and customer service tips every new business owner needs. Discover how to pinpoint your ideal clients, build a powerful marketing strategy, and deliver top-tier service from day one. Join host Adam Sylvester with Chase Gallagher of CMG Landscaping and Chanique Stewart of Cleanique Cleaning Services.
[00:00] Introduction to the podcast and guests
[01:09] Identifying and attracting your ideal customer with specific marketing
[05:48] Tactics for identifying your target market, understanding their need, and positioning your business to find them
[07:48] How to get your first 10 clients, and the long-term value of networking
[10:04] Benefits of staying within a manageable service radius
[11:18] Testing and refining marketing strategies with a small budget before scaling up
[12:50] Staying organized as a business to separate yourself from your competitors and build trust with clients
[13:47] Understanding and showcasing your business uniques
[16:36] How to develop strong customer service in your first year
[18:48] Customer service success stories
[22:26] Improving the customer service journey as you scale
[25:07] Final thoughts and advice for new business owners
[26:06] Adams key takeaways: Clients want your way, have a small service radius, answer the phone
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