))
499 The Consumer Behaviour Book by Tas Tasgal
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on November 09, 2024 12:47 (
What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 432016451 series 3561964
Indhold leveret af Douglas Burdett. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Douglas Burdett eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal
ABOUT THE BOOK:
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences.
But in the real world, this is often not the case.
The Consumer Behaviour Book combines elements of economics and psychology to help you understand how and why consumers behave the way they do.
Using behavioral economics as the foundation, the author explains the anomalies in consumer choices and what influences human behavior, preferences, and decision-making.
Often the case, emotional as well as economic factors play a vital role in consumer behavior.
Therefore, behavioral economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.
ABOUT THE AUTHOR:
Anthony “Tas” Tasgal is a man of many lanyards: trainer, author, TEDx speaker, brand and communications strategist, and lecturer.
His area of expertise includes storytelling, insights, and behavioral economics.
He is a Course Director for several organizations including the Chartered Institute of Marketing, the Market Research Society, and the Institute of Internal Communication, and he runs The Guardian masterclass on “Harnessing The Power Of Storytelling.”
He is the author of several books including the award-winning The Storytelling Book: Finding the Golden Thread in Your Communications, and The Insight Book: Enhancing Your Creativity By Learning To See Things Differently which was featured on episode 448 of The Marketing Book Podcast in 2023.
And, interesting fact – he is the last British author who will be interviewed on The Marketing Book Podcast.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/consumer-behaviour-book-tasgal
579 episoder
Del
