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Building Dagne Dover: The Story of Jessy Dover, Small-Town Dreamer to NY Designer
Manage episode 425509693 series 3510686
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What drives a small-town girl from Steamboat Springs, Colorado, to become a successful handbag designer in New York City? In this special episode of the Handbag Designer 101 podcast, we sit down with Jessy Dover from Dagne Dover. Jessy opens up about her early passion for creativity, sharing the heartwarming story of how she crafted her own hot pink satin prom dress using fabric from Walmart. Her journey from a small town to the bustling streets of New York is a testament to her resilience, innovation, and intrinsic understanding of design.
Discover the pivotal moments that shaped her career, including her enlightening yet restrictive experience at Coach, which ultimately led her to co-found Dagne Dover with partners Melissa Mash and Deepa Gandhi. We explore the serendipitous meeting that sparked their partnership and how their unique blend of creative, analytical, and financial expertise became the cornerstone of their brand’s success. Jessy's insights into the collaborative dynamics and open-mindedness required for building a business offer valuable lessons for aspiring designers and entrepreneurs.
From initial strategies like website pre-sales and social media marketing to the importance of focus groups, Jessy reveals the practical steps that brought their handbag line to life. She discusses how their brand stands out in a competitive market by focusing on practicality, durability, and style for professional women. Plus, Jessy shares the significance of an MBA in providing analytical tools while highlighting the irreplaceable value of intuition and creativity. This episode is a masterclass in building a female-led business, emphasizing the importance of strong, supportive relationships and adaptability, especially in times of crisis like the pandemic. Tune in to learn from Jessy Dover's inspiring journey and gain insights into the world of handbag design and entrepreneurship.
https://www.dagnedover.com/
Use code HANDBAG101 to shop, and it will be valid for 15% off full-price items.
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https://www.instagram.com/jessydover/
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1. Handbag Designer 101 Podcast Interview (00:00:00)
2. Exploring Creativity and Business Partnerships (00:13:53)
3. Handbag Designer 101 Masterclass (00:20:08)
4. Building a Successful Handbag Brand (00:29:44)
5. Building a Successful Thruple in Business (00:36:02)
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